A New York App Week special | Sub Club Live x.com/i/broadcasts/1…
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A New York App Week special | Sub Club Live x.com/i/broadcasts/1…
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Tomorrow: Sub Club Live from New York , with a studio audience.
@drbarnard hosts in person with @AnadaLakra (BoldVoice). In the room, taking turns in the hot seat: @Thomasbcn, Ashley Black, Julian Pscheid and more of the App Growth Annual workshop hosts.
12 p.m. ET / 9 a.m. PT / 6 p.m. CEST
Watch on YouTube: youtube.com/watch?v=Ft1AQV…
Set your reminder: luma.com/vqf5d6sa
@drbarnard hosts in person with @AnadaLakra (BoldVoice). In the room, taking turns in the hot seat: @Thomasbcn, Ashley Black, Julian Pscheid and more of the App Growth Annual workshop hosts.
12 p.m. ET / 9 a.m. PT / 6 p.m. CEST
Watch on YouTube: youtube.com/watch?v=Ft1AQV…
Set your reminder: luma.com/vqf5d6sa
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Sub Club retweeted
pov: you're walking round #AppGrowthAnnual looking for the person who claimed the last Tama plushie
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Sub Club retweeted
And we’re off! 🎢
#AppGrowthAnnual 2026 has begun. Welcome our emcee for the day @drbarnard to the stage!
We’ll be here all day (and night, depending on your time zone 🌙) sharing top takeaways from each session, plus some behind-the-scenes highlights.
Use #AppGrowthAnnual to e conversation.
Which session are you most excited for today?
#AppGrowthAnnual 2026 has begun. Welcome our emcee for the day @drbarnard to the stage!
We’ll be here all day (and night, depending on your time zone 🌙) sharing top takeaways from each session, plus some behind-the-scenes highlights.
Use #AppGrowthAnnual to e conversation.
Which session are you most excited for today?
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AI ad creative that converts | Sub Club Live ft. Lukas Szanto and Jonathan Lee x.com/i/broadcasts/1…
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Tomorrow on Sub Club Live: Jonathan Lee (Fuelin) and Lukas Szanto (All The Way UA) on AI ad creative that converts.
Several agencies, still losing on Meta. Seven months after Lukas's audit: a turnaround 5x the original loss.
Thu, 9 a.m. PT / 6 p.m. CET
youtube.com/watch?v=h1VKgk…
Or set your reminder: luma.com/yazbda6b
Several agencies, still losing on Meta. Seven months after Lukas's audit: a turnaround 5x the original loss.
Thu, 9 a.m. PT / 6 p.m. CET
youtube.com/watch?v=h1VKgk…
Or set your reminder: luma.com/yazbda6b
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Followers can lie. Comments can't.
@jakecastilloooo (co-founder and COO, Cal AI) on how to tell whether a creator niche will convert before you spend a dollar: read the comment sections under its biggest creators. Are people asking for a solution your app solves?
"If so, that's ou go full steam ahead."
Full episode with @drbarnard: youtube.com/watch?v=22wFjj…
@jakecastilloooo (co-founder and COO, Cal AI) on how to tell whether a creator niche will convert before you spend a dollar: read the comment sections under its biggest creators. Are people asking for a solution your app solves?
"If so, that's ou go full steam ahead."
Full episode with @drbarnard: youtube.com/watch?v=22wFjj…
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👀
It’s happening! I’ll be doing @SubClubHQ Live, live from NYC on October 22nd at noon Eastern.
And I have 5 golden tickets to join the in-studio audience.
Come to this week’s livestream to get a shot at one: youtube.com/watch?v=h1VKgk…
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Sub Club retweeted
It’s happening! I’ll be doing @SubClubHQ Live, live from NYC on October 22nd at noon Eastern.
And I have 5 golden tickets to join the in-studio audience.
Come to this week’s livestream to get a shot at one: youtube.com/watch?v=h1VKgk…
And I have 5 golden tickets to join the in-studio audience.
Come to this week’s livestream to get a shot at one: youtube.com/watch?v=h1VKgk…
If I can swing it, there also might be a super secret, super exclusive side event: @SubClubHQ Live, live from NYC. Still talking to podcast studios to see if one can accommodate live streaming with a small in-studio audience.
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Hard paywall apps convert 5x better than freemium. That number is real.
It also only measures one of the three things people mean by "hard paywall."
In our latest <15 min tl;dr video @drbarnard sorts out the other two, with BoldVoice, Opal, Natal, Ladder, and Phil Carter.
youtube.com/watch?v=L-W6tm…
It also only measures one of the three things people mean by "hard paywall."
In our latest <15 min tl;dr video @drbarnard sorts out the other two, with BoldVoice, Opal, Natal, Ladder, and Phil Carter.
youtube.com/watch?v=L-W6tm…
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What's working in app growth right now | Sub Club Live ft. Hannah Parvaz x.com/i/broadcasts/1…
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Live in just 15 mins: @HannahParvaz on what's working in app growth right now, then AMA. Creative, Meta measurement, custom product pages, paywall copy.
Bring questions.
youtube.com/watch?v=fZWCO5…
Bring questions.
youtube.com/watch?v=fZWCO5…
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Tomorrow on Sub Club Live: @HannahParvaz (Aperture) on what's working in app growth right now.
One of her tests: drop "AI" from the app name. Install rate 15% to 34%. Only change.
Then AMA. Thursday, 9 a.m. PT / 6 p.m. CET
YouTube: youtube.com/watch?v=fZWCO5…
Set a reminder: luma.com/o6dtr5u8
One of her tests: drop "AI" from the app name. Install rate 15% to 34%. Only change.
Then AMA. Thursday, 9 a.m. PT / 6 p.m. CET
YouTube: youtube.com/watch?v=fZWCO5…
Set a reminder: luma.com/o6dtr5u8
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Sub Club retweeted
"I think the first interaction that we had from Formula One was a legal notice." — Kamal Kumar, Box Box Club
Their reaction? "We were happy that they are using the product." 🏎️
New Launched with @align_all & @Kamal_K2
Full ep: youtube.com/watch?v=2Lu4MD…
Their reaction? "We were happy that they are using the product." 🏎️
New Launched with @align_all & @Kamal_K2
Full ep: youtube.com/watch?v=2Lu4MD…
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Thursday on Sub Club Live: @HannahParvaz (Aperture) on what's working in app growth right now, then AMA.
Her example to start with: cost per trial £158 to £18, same creative, same targeting. Only the optimization event changed.
9 a.m. PT / 6 p.m. CET
Live on YouTube: youtube.com/watch?v=fZWCO5…
Set a reminder: luma.com/o6dtr5u8
Her example to start with: cost per trial £158 to £18, same creative, same targeting. Only the optimization event changed.
9 a.m. PT / 6 p.m. CET
Live on YouTube: youtube.com/watch?v=fZWCO5…
Set a reminder: luma.com/o6dtr5u8
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Sub Club retweeted
Your creators will optimize for whatever you pay them for.
Pay for views, get views. Not sales. 👀
A few things to fix in your next creator deal:
1️⃣ Cap your CPM. One viral video shouldn't eat your whole budget.
2️⃣ Tell creators what a win looks like. Most have never been sions.
3️⃣ Use milestone bonuses tied to sales, not views.
4️⃣ Share their numbers back. Creators who see what converts make more of it.
That's a partnership.
An uncapped CPM and a prayer is a charity.
Pay for views, get views. Not sales. 👀
A few things to fix in your next creator deal:
1️⃣ Cap your CPM. One viral video shouldn't eat your whole budget.
2️⃣ Tell creators what a win looks like. Most have never been sions.
3️⃣ Use milestone bonuses tied to sales, not views.
4️⃣ Share their numbers back. Creators who see what converts make more of it.
That's a partnership.
An uncapped CPM and a prayer is a charity.
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Sub Club retweeted
Thanks to @drbarnard and team over at @SubClubHQ by @RevenueCat for having us on the livestream last week 🤝
PS - we are diving deep on best practices for UGC Attribution tonight on Beyond Views, Episode 2!
Link below to watch for free 🚀
bit.ly/47x2uhn
PS - we are diving deep on best practices for UGC Attribution tonight on Beyond Views, Episode 2!
Link below to watch for free 🚀
bit.ly/47x2uhn
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One hour out. @Thomasbcn open AMA, with @drbarnard. Questions posted here before we kick off get answered first!
youtube.com/watch?v=-7AwpT…
youtube.com/watch?v=-7AwpT…
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