Olly retweeted
We need more people talking about profit
These hyper growth startups are spending $20 to get $10 back
Bootstrappers can't do that
These hyper growth startups are spending $20 to get $10 back
Bootstrappers can't do that
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In my example, the $10 back IS the LTV, in other words they are willing to spend double to acquire a customer
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We need more people talking about profit
These hyper growth startups are spending $20 to get $10 back
Bootstrappers can't do that
These hyper growth startups are spending $20 to get $10 back
Bootstrappers can't do that
8
2
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1,832
This wasn't based on just my business
This is based on conversations I am having (all day, every day) with other founders
This is based on conversations I am having (all day, every day) with other founders
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Acceptance - so yes, pause type thing
Changing user behaviour is impossible
Spend more time looking for people who run regular events
Changing user behaviour is impossible
Spend more time looking for people who run regular events
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Is anything working any more?
None of the old marketing tactics are driving results
From the conversations I am having, founders and marketers are producing more
But struggling to drive an increase in visits, sign ups, or upgrades
The old playbooks that don't seem to be working or are harder to scale:
(ignoring outliers)
Programmatic and AI created content and tools
Product-led build in public
Email / newsletters
Cold email
Product Hunt launches
Community posting Facebook groups and IHers
Platform integrations
AI SDRs and marketing slop
Reddit for AEO
The new ones that are working:
AEO through LLM directory listings
Fancy launch videos + sponsored social
Social selling out
Social trend-jacking and "marketing playbook" posts
"I made this for you" cold email
Events and IRL
YouTube and podcasts
Partnerships
Customer proof and outcomes
Thought leader ads
None of the old marketing tactics are driving results
From the conversations I am having, founders and marketers are producing more
But struggling to drive an increase in visits, sign ups, or upgrades
The old playbooks that don't seem to be working or are harder to scale:
(ignoring outliers)
Programmatic and AI created content and tools
Product-led build in public
Email / newsletters
Cold email
Product Hunt launches
Community posting Facebook groups and IHers
Platform integrations
AI SDRs and marketing slop
Reddit for AEO
The new ones that are working:
AEO through LLM directory listings
Fancy launch videos + sponsored social
Social selling out
Social trend-jacking and "marketing playbook" posts
"I made this for you" cold email
Events and IRL
YouTube and podcasts
Partnerships
Customer proof and outcomes
Thought leader ads
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5
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31,918
Yes, this is the barbell concept
The thing to remember about artisans: you pay more for their work
Will buyers still do that?
The thing to remember about artisans: you pay more for their work
Will buyers still do that?
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Yes, you can verify testimonials by matching them with a stripe payment. We then share a verification link in the mcp.
We’re exploring verification but not sure how big a bet to take, and whether we can meaningfully verify.
We’re also exploring a bunch of other things including taking a pause. Things feel really wild right.
We’re exploring verification but not sure how big a bet to take, and whether we can meaningfully verify.
We’re also exploring a bunch of other things including taking a pause. Things feel really wild right.
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Yes will be interesting / scary to see what happens in the next few years
Building trust is getting really really difficult
Building trust is getting really really difficult
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Yes we have the mcp for that, not sure if you used that. It includes verified links. The Walls of Love are also readable by ai now
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Interesting
Do you mean show the most relevant testimonial or more like coordinate a call of some sort?
Do you mean show the most relevant testimonial or more like coordinate a call of some sort?
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