Pinned Tweet
I'm so happy and relieved to finally get this article out there.
Its been 5yrs in the making. This will change everything around how you think about content and performing for social media attention.
This will finally GIVE YOU CONTROL. x.com/i/article/2119…
Its been 5yrs in the making. This will change everything around how you think about content and performing for social media attention.
This will finally GIVE YOU CONTROL. x.com/i/article/2119…
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Your business doesn't just need someone to create content.
It needs someone responsible for understanding:
what content should do,
why people should care about it,
and how it creates opportunities for the business.
It needs someone responsible for understanding:
what content should do,
why people should care about it,
and how it creates opportunities for the business.
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Even the best cracked marketer doesn't have more than 3 core specialities.
Dangerous at 10.
Exceptional at 3.
Finding the people that will admit to that is the hard part.
Dangerous at 10.
Exceptional at 3.
Finding the people that will admit to that is the hard part.
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People used to be shocked by this now it just feels like when is the next one.
🚨 BREAKING: JUSTIN SUN ACCUSED OF RUNNING AN ALLEGED $4 MILLION CELEBRITY PUMP-AND-DUMP SCHEME.
Prominent scammer Sahil Arora claims the TRON founder paid celebrities millions to promote $TRX and $BTT, only to allegedly dump large amounts of tokens following their promotional ora, the alleged operation involved:
• Over $4 MILLION in celebrity payments.
• Coordinated promotions designed to drive buying interest.
• Large token sell-offs following celebrity posts.
• Private group chats arranging payments and promotions.
Arora claims to have receipts and communications exposing the alleged scheme.
The SEC previously accused Sun of undisclosed celebrity promotions and market manipulation in 2023.
The new allegations remain unverified.
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I know you mean well but stop saying “let me know if…”
It’s passing responsibility to them and the likelihood of a reply goes to zero.
They’re confused and it’s just easier to leave it.
They didn’t ghost you, they just didn’t know what to do next.
What to do instead👇
It’s passing responsibility to them and the likelihood of a reply goes to zero.
They’re confused and it’s just easier to leave it.
They didn’t ghost you, they just didn’t know what to do next.
What to do instead👇
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Do the thing and tell them you’ve done it for them already.
Think in a solution mindset - not more choices puts you in a different frame entirely.
Think in a solution mindset - not more choices puts you in a different frame entirely.
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There is an alternative to this.
Create and post 100 pieces of content.
Make a check list for what you want your content to do.
Reference the posts against your checklist.
Do the same tomorrow.
Create and post 100 pieces of content.
Make a check list for what you want your content to do.
Reference the posts against your checklist.
Do the same tomorrow.
I'm so happy and relieved to finally get this article out there.
Its been 5yrs in the making. This will change everything around how you think about content and performing for social media attention.
This will finally GIVE YOU CONTROL. x.com/i/article/2119…
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If I could nail down what any level of success online is, it’s this…
Taking action even if you think it’s dumb, experimenting constantly brings you at worst “learnings”.
So many people weirdly are addicted to the bare minimum and create excuses to keep them there.
Taking action even if you think it’s dumb, experimenting constantly brings you at worst “learnings”.
So many people weirdly are addicted to the bare minimum and create excuses to keep them there.
I spent years trying to think my way to a plan, but nothing came
The moment I started taking action though…I seemed to start getting “lucky”
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In a world where everyone wants to make.
If you miss the idea behind it.
The reason you started.
Why you keep going.
Ignore all that…
And you become invisible.
If you miss the idea behind it.
The reason you started.
Why you keep going.
Ignore all that…
And you become invisible.
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Most communities host one meetup a month.
BNC runs 10+ hours of live sessions every week.
youtube.com/watch?v=NTJMAV…
BNC runs 10+ hours of live sessions every week.
youtube.com/watch?v=NTJMAV…
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If you want to stand out.
Follow someone with proven experience.
Take their advice.
Implement it.
Tell them what happened when you did it.
Nobody does this and immediately puts you in the top 1%.
They’ll remember you.
You’ll appreciate them.
The audience sees your different.
Follow someone with proven experience.
Take their advice.
Implement it.
Tell them what happened when you did it.
Nobody does this and immediately puts you in the top 1%.
They’ll remember you.
You’ll appreciate them.
The audience sees your different.
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Four things to fix before you post again:
Profile: who you help, in one line.
Positioning: why you.
Targeting: who you talk to, by name.
Messaging: what you say to them first.
Content comes last.
Profile: who you help, in one line.
Positioning: why you.
Targeting: who you talk to, by name.
Messaging: what you say to them first.
Content comes last.
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Solid breakdown @ThePeterMick
The only problem is the people that keep posting the AI slop won’t see it 😉
If you look closely the best posts are engineered for the algorithm exactly.
So don’t just watch what they say - look for how it’s wrapped up and executed.
The only problem is the people that keep posting the AI slop won’t see it 😉
If you look closely the best posts are engineered for the algorithm exactly.
So don’t just watch what they say - look for how it’s wrapped up and executed.
X AI ALGORITHM UPDATE 🚨
X updated their open source algorithm yesterday and the early likes matter even more now. Small accounts should focus on: writing posts people hit like on and read till the end (so write to be read)
tl;dr:
- X's open source code got new scores on Nov 3 weeks
- likes: 0.66 → 0.708 (highest yet)
- time spent on a post: 0.006 → 0.0075
- tapping into a post: 0.3 → 0.274
- opening a video: 0.02 → 0
- new rule: AI replies may get flagged under big accounts as "llm slop" and may not reach the person's notifications
lesson learned: a tap isn't the win anymore. Someone staying and liking is.
full details:
- The new numbers
Up: likes 0.66 → 0.708, time spent on a post 0.006 → 0.0075, shares 2 → 2.118.
Down: tapping into a post 0.3 → 0.274, staying 10+ seconds after a tap 0.4 → 0.385, opening a video 0.02 → 0.
"Not interested" got a bit harsher, -52.27 → -53.07.
Copy link, replies, quotes, DM shares and follows didn't move.
X didn't explain any of this. It's just what the code says now.
(I check the open source algo daily with Claude and share updates with you)
- Look at where this has gone in a month
In early October a like was worth 0.5. Now it's 0.708.
Time spent was 0.004. Now it's 0.0075, nearly double.
A tap was 0.3 and it's going down.
Every change points the same way. X keeps paying more for people who stay.
- Why that matters if you're small
My read: you can't win on big numbers, but you can win on the people who do see your post. If they stay and like it, that counts for more today than it did last week. And those early likes also decide which new post gets the extra push.
- Video and your profile
X also switched on two new guesses in its ranking: how long someone keeps watching after they open a video, and how long they spend on a profile after tapping it.
I can't tell you what those are worth. The only file that lists them is out of date, so I won't guess a number.
My read: opening a video dropped to 0 the same day because X cares more about people who keep watching. So make the first seconds count, and make your profile worth sticking around on.
- A new rule for replies under big accounts
X runs an AI check on replies under accounts with over 250K followers. Flagged replies can get a label that lasts 14 to 30 days. One of the flags is literally called "llm slop" (AI slop, as I read it).
That part isn't new. This is: X's rules now say a labeled reply or mention doesn't reach the person's notifications unless they follow you.
Grey badge accounts and accounts X rates as highly credible skip this label. Small accounts get no such pass.
I can see the rule, I can't see if every notification goes through it yet. Either way, write your own replies.
- What didn't change
Your new posts still get their extra push in the first 2 hours and first 200 views, and they still don't get cut first.
Here's a recap of what you should be doing:
- likes just hit 0.708, the most they've ever been worth
- each second someone spends on your post is worth 25% more than last week
- staying 10+ seconds after a tap earns 0.385 on top of the tap
- reply in your own words, under big accounts especially
- make your profile worth a visit, X now guesses how long people spend there
- for video, hold attention early, just getting the open now scores 0
- being read to the end also helps X find you new readers
- originals from accounts below 50K can jump to around spot 16
- early viewers liking it is what wins that lift
- your first 2 hours and 200 views are the window, so publish when your people are online
- the biggest single number is still 20, for someone copying your link
- quotes, DM shares and replies earn 5 apiece
- back and forth between mutuals is worth 20, so follow back your regulars
- strangers only get shown your originals
- the 1st like and the 32nd like each open another route to new people
- a second post of yours in the same feed drops to 62%, so make one count
- the video lists want clips over 10 seconds
- +4 when a post is likely to earn you a new follower
- your pinned post can affect the whole account, so take a look at it
What you should NOT be doing:
- pasting AI replies under big accounts, "llm slop" is a real flag at X
- copy-paste replies, a duplicate label means they never get notified
- chasing the tap, it's down to 0.274 and falling
- off-topic posts, one likely "not interested" costs -53.07
- a video that only gets opened earns nothing for the open
- publishing at 3am burns your 2 hour window
- relying on replies and reposts to reach new people, they stay with your followers
- getting an insult label, non-followers won't see that post at all
- low quality and misinfo labels bring a warning, and non-followers can't like or share
- adult media in 3 of your last 5 posts gets the whole account labeled
- X rechecks videos for hidden content at 64 and 512 likes
- piling your replies under a big account's post can sink your own score
- one label on the account and non-followers stop seeing you
- a link to a badly rated site in your pinned post risks a 7 day label
- reusing your own wording word for word risks the copypasta flag
- pairing a low quality link with tags of strangers looks like spam to X
- engagement bait gets labeled no matter how big you are
- posting several in a row, they fight each other for the same feed
- hashtag stuffing does nothing
- counting on bookmarks, they're worth 0
- expecting For You to show a post past 48 hours
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One of the stupidest mistakes to make with your social profile is giving people a choice.
Have a clear next step.
Not a list of options.
Have a clear next step.
Not a list of options.
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Jason Barrett retweeted
When you use social for one metric
- meaningful conversations, you'll see a whole different set of opportunities open up in front of you.
- meaningful conversations, you'll see a whole different set of opportunities open up in front of you.
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I’ve spoken to dozens of people in the last 2 years trying to build a community.
They all made this mistake.
Trying to haul people off to a place they don’t want to go.
Instead build a community container on the platform they spend the most time already.
They all made this mistake.
Trying to haul people off to a place they don’t want to go.
Instead build a community container on the platform they spend the most time already.
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Join real people building, learning and sharing for FREE right here on X
BusinessNetworking.club/xchatgroups
BusinessNetworking.club/xchatgroups
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If you’ve got a local business and been paying a social agency for 6 months here’s how you test for effectiveness…
1 offer
1 post
1 time
Let’s say your a restaurant
“First person to come down and show this post gets a dinner for 2 on us”
I dare you to try it.
1 offer
1 post
1 time
Let’s say your a restaurant
“First person to come down and show this post gets a dinner for 2 on us”
I dare you to try it.
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