What if your best-performing marketing channel isn't actually your best-performing channel? 🤡

I bet you are going to love this little interactive simulation that is to help you play around with and see it for yourself. 🎲

It's free. Give it a try: AttributionIsHard.com

Search is changing faster than our job titles (and, in some cases, our dashboards 🙆‍♀️).

I'll be joining @lumarhq for a panel discussion on the future of search on 17 November, alongside some lovely people from the industry.

Hope you'll join us!
lumar.io/webinars-event…

🚀 The #SEOFOMO State of Technical SEO in the AI Search Era in 2026 is here 👇 From answers by 165 tech SEO specialists sharing how their priorities, workflows and career expectations are changing with AI. Let’s go through five of the main findings:

1. Technical SEO is getting fundamentals still need defending

47% say technical SEO receives more priority than a year ago, while another 39% report no change. And 56% consider it highly or extremely impactful compared with other SEO activities.

Yet some tech SEOs describe stakeholders overlooking foundational implementations in favor of AI specific initiatives, or treating AI search as disconnected from SEO.

2. AI is saving time, but quality control remains a leading challenge

61% identify faster audits, analysis or issue identification as a change AI has brought to their daily work.

At the same time, AI output accuracy and quality control is the most frequently identified individual concern in our analysis of the challenge responses.

3. AI search is expanding the work faster than SEO specialists can reliably measure its impact

67% have added or updated structured data to support AI search visibility, 55% have improved page structure for extraction, and 52% have reviewed robots.txt or CDN/firewall rules.

However, SEOs are working to make content accessible and understandable while struggling to establish how AI systems use it, which changes influence citations, and what those citations contribute to business results.

4. Faster analysis still runs into implementation bottlenecks

59% identify limited developer capacity as an implementation barrier, followed by competing business priorities at 47% and platform or infrastructure limitations at 41%.

Development queues still determine what gets done, approvals take time, and some teams face broader responsibilities without additional resources. AI can accelerate parts of the workflow, but delivering improvements still requires capacity, ownership and coordination.

5. Career optimism sits alongside pressure to prove the value of expertise

66% expect AI to have a positive impact on their technical SEO career opportunities over the next two years, compared with 16% expecting a negative impact.

That optimism coexists with concerns about clients trusting AI advice over expert judgment, stakeholders assuming agents can handle technical SEO autonomously, and expectations of greater output. In practice, only 4% report having used AI to apply changes without approving each change. Practitioners see opportunities, while continuing to defend the judgment and oversight their work requires.

Read about these and other insights with commentary by tech SEOs like @patrickstox @thetafferboy @dawnieando Laura Iancu @emmajanemint @bngsrc @DarwinSantosNYC @nathanless @Suzzicks @jonoalderson @dergal @ghostmou @chrisgreenseo, and more!

Check it out: hub.seofomo.co/surveys/seofom…

🎉 Join us in the upcoming special @searchandstuff x #SEOFOMO London Holiday SEO Meetup, with SEO & AI search panels, an SEO open mic, festive food, drinks, karaoke and giveaways on Nov 14 at 6pm in London 👇 Sponsored by @WhitePressINT and @SERanking !

I'm delighted to partand team to co-host a special Search ’n Stuff and SEOFOMO together for one very special festive SEO night in London featuring:

⭐️ Two panels about The Present and Future of Search & AI in Marketing in 2027, with the amazing @thetafferboy @ClaraSoteras @dergal @JudithLewis @chrisgreenseo @chimammeje @areej_abuali Anthony Barone @THCapper @danbarker @ItamarBlauer, and more!

⭐️ A very fun SEO Open Mic: quick-fire SEO, AI search, digital marketing tips, no slides, 5 minutes max each with @silvia_smp @nathanless @bngsrc @gfiorelli1 ... you? Open spots for attendees!

⭐️ Holiday networking party: With food, drinks, karaoke, games and giveaways!

Don't miss it out:

🗓️ November 24, 2026 from 6pm to 11:3pm
📍 Trapeze Bar | Old Street London, England
🏷️ Buy your ticket for just £16.96

See you in London: eventbrite.co.uk/e/search-n-stu…

PS: Thanks so much to our 🔥 sponsors WhitePress and SE Ranking for your support 💪 it wouldn't be possible without you!

🎙️ Panel: “The Reality of Modern Growth: Search, AI and What Actually Works.” @SafakMelissa moderates with @begumkayaseo, @bngsrc, @KosErkut, Mert Oğuz, @metehan777 and Mustafa Mert Özçiçek. What is really driving growth. #SearchNStuffAntalya

When Attribution Looks More Precise Than The Data Behind It - via @sejournal & @bngsrc #seo searchenginejournal.com/when-attributi…

✅ The top SEO & AI Search News Of the Week You can't Miss [#SEOFOMO - Sep 13, 2026] 👇

* ​Google warns of lower quality as it revamps Europe search results to avoid EU fines

* ​Google Merchant Center AI Performance Now Shows AI Search Intent, Terms & Attribution

* ​Anthropic CEO urgemodel development amid fears over misuse

* ​Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews

* Meta debuts its Muse AI agent. Will consumers trust it?

* ​Google Ranking Factors Expert Survey 2026

* ​Two Truths and a Lie About Digital PR

* ​"I Tested and Tracked 60 LinkedIn Posts Ranking in Google & AI Overviews. Here's What The Top Performers Have in Common."

* More! Including Events, tools, jobs...

From specialists like @seo_notebook @bngsrc @justdebbb @CyrusShepard @chrisgreenseo @ClaraSoteras @gfiorelli1 and more.

Read it here: seofomo.co/posts/the-top-…

🎙️ How to effectively measure AI search visibility and business impact? A new episode of #CrawlingMondays' AI Search Roadmap series is here, going through it with guests specialists @Kevin_Indig @bngsrc Max Woelfle, covering:

* Top mistakes when measuring AI search visibility & impacriteria for effective AI search measurement
* Tools and resources for cost-effective AI search measurement

* Much more!

Watch it fully here: youtube.com/watch?v=LSWiNM…

Thanks to @Similarweb for the episode and series sponsorship 🙌

ICYMI: When Attribution Looks More Precise Than The Data Behind It. via @bngsrc: hubs.li/Q04wXcTN0

#contentmarketing #contentstrategy

📊 How much of your attribution reporting is observed, and how much is estimated? A useful guide from @bngsrc : she correctly points out that understanding the difference between what was measured and what was estimated can be the difference between making a good decision and d one!

Before using attribution to shift budgets:

* Separate observed data from modeled estimates.
* Compare methodologies and identify where they disagree.
* Verify business outcomes against CRM or backend data.
* Make measurement limitations clear when providing recommendations.

Read : searchenginejournal.com/when-attributi…

When Attribution Looks More Precise Than The Data Behind It. via @bngsrc: hubs.li/Q04wXcPB0

#contentmarketing #contentstrategy

Bengü Sarıca Dinçer (@bngsrc) explains that while AI and search engines may surface your content, brand recall is crucial for converting exposure into actual engagement and results.

maj.to/4qVdFZt

🚨 The #SEOFOMO State of AI Search Optimization Report – 2026 Edition is here 👇

The results are in! 171 search professionals from 36 countries answered this year’s SEOFOMO State of AI Search Optimization survey between 17 and 27 August, and there’s a lot in here… including how last year’s edition.

Some key insights:

* 98% of respondents have had a client, manager or decision maker ask about AI search visibility, up from 91% last year. The bigger jump is budget: 69% now have it allocated, versus 38% in 2025. 61% say their investment grew during 2026, and only 1% saw it cut.

* 75% have a dedicated AI search optimization strategy for at least some of their sites, up from 51%. 92% are tracking AI visibility and citations, up from 78%. And the share saying nobody owns this work dropped from 11% to 4%, someone’s finally in charge.

* The SEO team leads it for 77% of respondents, basically where it was last year at 75%, and most budget still lives inside SEO. Standalone AI search budgets grew from around 5% to 15%, so they exist now, they’re just not the norm.

* ChatGPT leads, followed by Google’s AI search surfaces and Gemini. This is multi-platform work already.

* 56% report at least some positive business impact, though only 5% call it significant, 28% see none yet, and 5% report a negative impact. The share attributing more than 5% of site revenue to AI search more than doubled, from 8% to 19%. But 46% still put it at 0-5%, and 35% can’t tell what it contributes at all.

Read it all, along with commentary from experienced SEOs & AI Search optimizers like @dejanseo @thetafferboy @lilyraynyc @Kevin_Indig @CyrusShepard @jonoalderson @gfiorelli1 @mira_inam @bngsrc @yourfavoriteseo @RayMartinezSEO @davepeiris @dergal @chrisgreenseo @silvia_smp @nathanless @emmajanemint @OritSiMu @NickLeRoy ... and more.

Read it all here: hub.seofomo.co/surveys/state-…

Big thanks to all who took it and to the tools that supported this year’s edition for making the survey and the giveaway possible: @Similarweb @semrush @peec_ai @Waikay_X @AlsoAsked #finchling #glippy @screamingfrog @sitebulb @keywordinsights @SERanking and @demandsphere 🙏

Last but not least: Huge congratulations to @SebAtkinson , who won this year’s giveaway! I’ll contact you in the upcoming days to arrange access to the tools. 🎉😎🙌

IT IS HAPPENING! SearchNorwichXL is getting closer 🥹 And I'll be speaking 💃

I am very excited to see everyone, meet new people, and now also strangely invested in how many people are willing to type Bengu into Eventbrite. Because that is your discount code for 20% off.

I’m very excited to be speaking at SearchEvolution Summit in Cluj-Napoca and visiting Romania for the first time! 🇷🇴

Use SPEAKERSES20 code at the checkout for 20% off until 20 August 😇 tickets.searchevolutionsummit.com

ICYMI: Designing A Measurement Framework Before You Touch GA4. via @bngsrc: hubs.li/Q04qgBdK0

#contentmarketing #contentstrategy

Planning and defining success before you even start executing tactics. Great article by @bngsrc

searchenginejournal.com/designing-a-me…

Designing A Measurement Framework Before You Touch GA4. via @bngsrc: hubs.li/Q04qgx2K0

#contentmarketing #contentstrategy

I am not sure I can act normal about this one 🥹 @JohnMu mentioned my @sejournal article on the Google Search Central YouTube channel, and I am genuinely a bit emotional about it.

A very proud “maybe I am doing something right” kind of day. 🫠

youtube.com/watch?v=sq55KB…

This is going to be fun!!

eventbrite.co.uk/e/open-mic-nig…

and the if you want the 50% off with TakeItOffline discount code, hit me up @OfflineTake

or if you want the @searchandstuff discount code, hit up @yagmrsmsk