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Those who know me know I have a "love-hate relationship" with prompt tracking. Done right, it can be insightful, so I came up with 3 frameworks and a free skill to help you choose, get started and write your prompts 👇
oritmutznik.com/ai-search-opti…
The hate: The same prompt rarely gives the same answer twice (@SparkToro saw the same brand list less than 1% of the time).
The "love": Read as a trend, it shows who gets named in your place, how you’re described and which pages get cited.
So each of my frameworks answers a different question:
1️⃣ By buyer expertise: Which buyers does the AI recommend you to, from first-timer to expert?
💡 For products that serve first-timers and experts alike.
2️⃣ By funnel stage: At which stages of the buying journey does your brand appear?
💡 The fastest first read with retention included.
3️⃣ Both, in a buyer journey matrix: Where exactly does your brand appear, by buyer level and stage?
💡 For the one product that carries the business.
🧰 The free skill: Attach it to any LLM, answer 3 quick rounds of questions and get a framework plus 25 to 50 prompts, real queries first.
💡 Run the set by hand first as a stress test of your framework of choice and then move it into your tracking tool.
Includes methods, inspiration and research from @marktraphagen, @randfish , @lilyraynyc , @suganthan , @chris_nectiv , @ChouinardJC and Jason Packer 🙏
Check it out👇🏼
oritmutznik.com/ai-search-opti…
#ai #seo #aeo #geo #aisearch #prompttracking #aivisibility
oritmutznik.com/ai-search-opti…
The hate: The same prompt rarely gives the same answer twice (@SparkToro saw the same brand list less than 1% of the time).
The "love": Read as a trend, it shows who gets named in your place, how you’re described and which pages get cited.
So each of my frameworks answers a different question:
1️⃣ By buyer expertise: Which buyers does the AI recommend you to, from first-timer to expert?
💡 For products that serve first-timers and experts alike.
2️⃣ By funnel stage: At which stages of the buying journey does your brand appear?
💡 The fastest first read with retention included.
3️⃣ Both, in a buyer journey matrix: Where exactly does your brand appear, by buyer level and stage?
💡 For the one product that carries the business.
🧰 The free skill: Attach it to any LLM, answer 3 quick rounds of questions and get a framework plus 25 to 50 prompts, real queries first.
💡 Run the set by hand first as a stress test of your framework of choice and then move it into your tracking tool.
Includes methods, inspiration and research from @marktraphagen, @randfish , @lilyraynyc , @suganthan , @chris_nectiv , @ChouinardJC and Jason Packer 🙏
Check it out👇🏼
oritmutznik.com/ai-search-opti…
#ai #seo #aeo #geo #aisearch #prompttracking #aivisibility
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Every single AI influencer:
Claude just killed Microsoft🤯
Microsoft is cooked🤯
OpenAI Microsoft-maxxing🤯
*Youtube thumbnail showing jaw dropping with ai generated Satya vs Dario in a boxing fight* 🤯
It's 2026 and people still find time to be shocked about everything, after everything we've been through? Maybe if you stop getting all excited about it, they will stop😂
Look, that's enough AI, we're in a good place, leave our drinking water alone
Claude just killed Microsoft🤯
Microsoft is cooked🤯
OpenAI Microsoft-maxxing🤯
*Youtube thumbnail showing jaw dropping with ai generated Satya vs Dario in a boxing fight* 🤯
It's 2026 and people still find time to be shocked about everything, after everything we've been through? Maybe if you stop getting all excited about it, they will stop😂
Look, that's enough AI, we're in a good place, leave our drinking water alone
Starting to roll out today: Claude Whiteboards, Claude Sheets and Claude Data.
Think a plan through on a board, build a tracker in a sheet, and tell a story with your data.
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Today is my birthday AND the start of week 3 as Director of Organic Search & AI Discovery at @twinkl_edu - excitement intensifies 🎉
📚 In a lot of ways this feels like finally being able to pick up where I left off as the SEO Director for Forbes Advisor Education, now on a missheart: Making teachers' lives easier - after my Covid "home-schooling" days, with Twinkl worksheets flying everywhere around the house, I know first-hand how hard they work 😅
🙌 There's still much to learn and do, but so far I've met great people (we're hiring remote across the UK and some US, all with salaries within here twinkl.tribepad.com/v2/jobs) and I'm keen to work together with the teams on not only strengthening good SEO foundations but also growing our visibility as the brand of choice for educators, parents and schools across all discovery surfaces, traditional and AI.
🥂 1000% ready to close the chapter on 2026 (and 2025) and bring on 2027 💪🏼
📸Pictured: One of those many worksheets and a little teenage-throwback
#hiring #edtech #seo #aisearch #aeo #geo
📚 In a lot of ways this feels like finally being able to pick up where I left off as the SEO Director for Forbes Advisor Education, now on a missheart: Making teachers' lives easier - after my Covid "home-schooling" days, with Twinkl worksheets flying everywhere around the house, I know first-hand how hard they work 😅
🙌 There's still much to learn and do, but so far I've met great people (we're hiring remote across the UK and some US, all with salaries within here twinkl.tribepad.com/v2/jobs) and I'm keen to work together with the teams on not only strengthening good SEO foundations but also growing our visibility as the brand of choice for educators, parents and schools across all discovery surfaces, traditional and AI.
🥂 1000% ready to close the chapter on 2026 (and 2025) and bring on 2027 💪🏼
📸Pictured: One of those many worksheets and a little teenage-throwback
#hiring #edtech #seo #aisearch #aeo #geo
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My "3 Prompt Tracking Frameworks for AI search" article has been featured in @aleyda's "AI in Marketing" Newsletter✨ Thank you Aleyda🐐
The full article, all 3 frameworks, free skill and TL;DR below👇🏼
#seo #aeo #geo #ai
The full article, all 3 frameworks, free skill and TL;DR below👇🏼
#seo #aeo #geo #ai
Those who know me know I have a "love-hate relationship" with prompt tracking. Done right, it can be insightful, so I came up with 3 frameworks and a free skill to help you choose, get started and write your prompts 👇
oritmutznik.com/ai-search-opti…
The hate: The same prompt rarely gives the same answer twice (@SparkToro saw the same brand list less than 1% of the time).
The "love": Read as a trend, it shows who gets named in your place, how you’re described and which pages get cited.
So each of my frameworks answers a different question:
1️⃣ By buyer expertise: Which buyers does the AI recommend you to, from first-timer to expert?
💡 For products that serve first-timers and experts alike.
2️⃣ By funnel stage: At which stages of the buying journey does your brand appear?
💡 The fastest first read with retention included.
3️⃣ Both, in a buyer journey matrix: Where exactly does your brand appear, by buyer level and stage?
💡 For the one product that carries the business.
🧰 The free skill: Attach it to any LLM, answer 3 quick rounds of questions and get a framework plus 25 to 50 prompts, real queries first.
💡 Run the set by hand first as a stress test of your framework of choice and then move it into your tracking tool.
Includes methods, inspiration and research from @marktraphagen, @randfish , @lilyraynyc , @suganthan , @chris_nectiv , @ChouinardJC and Jason Packer 🙏
Check it out👇🏼
oritmutznik.com/ai-search-opti…
#ai #seo #aeo #geo #aisearch #prompttracking #aivisibility
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On my to-do list for sure
Users are getting fed up with the barrage of ads and data tracking on TVs and are looking to AI vibe coding for the answer. theverge.com/tech/1016116/v…
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We have come full circle #seo
Secretly enjoying watching the AI community gravitate toward obvious SEO fundamentals as the “new” shiny object for AI search
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Orit Mutznik retweeted
All well and good. But a lot of these problems are self-inflicted and can be sorted with good old-fashioned technical SEO.
For example, Profound's own pricing page has a features table that's... not a table.
Which means that when it's fetched by a bot/agent that's not d up as a jumbled mess of markdown, with missing feature flags, duplicated sections, and values disconnected from their labels.
Not very machine readable.
Third screenshot here is a fetch of their pricing page via Exa, which is used by a lot of agents and I assume they care about. Other extraction pipelines may encounter similar problems.
Yes, there are genuine cases where this (unrendered content) can be an issue. But this particular example is just a straightforward technical SEO problem.
So before you get to fancy solutions and serving different documents to different user agents, start by... making sure your main document is well structured.
Happy to help Profound with the fix, although I assume there are people on their team that can handle it. I do see this regularly on Ecommerce sites, so they're not alone.
But probably quite important that your pricing page is machine readable, particularly if you're marketing a product around all that.
Notes:
1. Image 4 is what ChatGPT was able to reconstruct from the Exa return.
2. ChatGPT's own fetch did return the missing fields.
Sidenote: sometimes a table should be a table 🤷
For example, Profound's own pricing page has a features table that's... not a table.
Which means that when it's fetched by a bot/agent that's not d up as a jumbled mess of markdown, with missing feature flags, duplicated sections, and values disconnected from their labels.
Not very machine readable.
Third screenshot here is a fetch of their pricing page via Exa, which is used by a lot of agents and I assume they care about. Other extraction pipelines may encounter similar problems.
Yes, there are genuine cases where this (unrendered content) can be an issue. But this particular example is just a straightforward technical SEO problem.
So before you get to fancy solutions and serving different documents to different user agents, start by... making sure your main document is well structured.
Happy to help Profound with the fix, although I assume there are people on their team that can handle it. I do see this regularly on Ecommerce sites, so they're not alone.
But probably quite important that your pricing page is machine readable, particularly if you're marketing a product around all that.
Notes:
1. Image 4 is what ChatGPT was able to reconstruct from the Exa return.
2. ChatGPT's own fetch did return the missing fields.
Sidenote: sometimes a table should be a table 🤷
Introducing Dynamic Bot Rendering.
When an AI bot visits your site, we serve it a fully loaded version of the page. Your human visitors’ experience stays exactly the same.
Most AI bots only read the raw HTML. Anything behind scripts, tabs, or accordions, like pricing and reaches them.
See your site’s bot readability in Bot View, then choose what gets rendered (the whole site, a group of pages, or a single page) without touching your CMS.
Live today for customers on CloudFront, Cloudflare, or Vercel, with more CDNs on the way.
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Orit Mutznik retweeted
Those who know me know I have a "love-hate relationship" with prompt tracking. Done right, it can be insightful, so I came up with 3 frameworks and a free skill to help you choose, get started and write your prompts 👇
oritmutznik.com/ai-search-opti…
The hate: The same prompt rarely gives the same answer twice (@SparkToro saw the same brand list less than 1% of the time).
The "love": Read as a trend, it shows who gets named in your place, how you’re described and which pages get cited.
So each of my frameworks answers a different question:
1️⃣ By buyer expertise: Which buyers does the AI recommend you to, from first-timer to expert?
💡 For products that serve first-timers and experts alike.
2️⃣ By funnel stage: At which stages of the buying journey does your brand appear?
💡 The fastest first read with retention included.
3️⃣ Both, in a buyer journey matrix: Where exactly does your brand appear, by buyer level and stage?
💡 For the one product that carries the business.
🧰 The free skill: Attach it to any LLM, answer 3 quick rounds of questions and get a framework plus 25 to 50 prompts, real queries first.
💡 Run the set by hand first as a stress test of your framework of choice and then move it into your tracking tool.
Includes methods, inspiration and research from @marktraphagen, @randfish , @lilyraynyc , @suganthan , @chris_nectiv , @ChouinardJC and Jason Packer 🙏
Check it out👇🏼
oritmutznik.com/ai-search-opti…
#ai #seo #aeo #geo #aisearch #prompttracking #aivisibility
oritmutznik.com/ai-search-opti…
The hate: The same prompt rarely gives the same answer twice (@SparkToro saw the same brand list less than 1% of the time).
The "love": Read as a trend, it shows who gets named in your place, how you’re described and which pages get cited.
So each of my frameworks answers a different question:
1️⃣ By buyer expertise: Which buyers does the AI recommend you to, from first-timer to expert?
💡 For products that serve first-timers and experts alike.
2️⃣ By funnel stage: At which stages of the buying journey does your brand appear?
💡 The fastest first read with retention included.
3️⃣ Both, in a buyer journey matrix: Where exactly does your brand appear, by buyer level and stage?
💡 For the one product that carries the business.
🧰 The free skill: Attach it to any LLM, answer 3 quick rounds of questions and get a framework plus 25 to 50 prompts, real queries first.
💡 Run the set by hand first as a stress test of your framework of choice and then move it into your tracking tool.
Includes methods, inspiration and research from @marktraphagen, @randfish , @lilyraynyc , @suganthan , @chris_nectiv , @ChouinardJC and Jason Packer 🙏
Check it out👇🏼
oritmutznik.com/ai-search-opti…
#ai #seo #aeo #geo #aisearch #prompttracking #aivisibility
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Orit Mutznik retweeted
DeepSeek just opened its search index to SEOs and developers.
Instead of just posting about the news like everyone else, I decided to actually test it.
110 API calls later, I’d spent a grand total of $0.08.
The API exposes authority scores, reranking scores and the sources it retrieves.
DeepSeek also claims to have protections against SEO and GEO spam. So I put that to the test.
My website got an authority score of 1 out of 4.
A “Free Robux Generator” PDF on a government gov site got 4 out of 4. The highest authority tier.
Sir, I’d like to speak to your manager. 😬
Jokes aside, this is a significant release for SEOs.
We can now query DeepSeek’s own search engine and inspect its sources, scores and rankings directly.
I’ve written up my preliminary findings, including some questionable rankings, spam results and how its fetcher accesses websites.
suganthan.com/blog/deepseek-…
Instead of just posting about the news like everyone else, I decided to actually test it.
110 API calls later, I’d spent a grand total of $0.08.
The API exposes authority scores, reranking scores and the sources it retrieves.
DeepSeek also claims to have protections against SEO and GEO spam. So I put that to the test.
My website got an authority score of 1 out of 4.
A “Free Robux Generator” PDF on a government gov site got 4 out of 4. The highest authority tier.
Sir, I’d like to speak to your manager. 😬
Jokes aside, this is a significant release for SEOs.
We can now query DeepSeek’s own search engine and inspect its sources, scores and rankings directly.
I’ve written up my preliminary findings, including some questionable rankings, spam results and how its fetcher accesses websites.
suganthan.com/blog/deepseek-…
🔍 Search & Fetch APIs are now open to everyone!
Powered by our in-house search engine, serving hundreds of millions of requests daily worldwide.
💰 Each endpoint: $0.75 per 1,000 calls.
📖 Docs: api-docs.deepseek.com/guides/search
📌 Search & Fetch calls via server-side tools in DeepSeek Harness, Claude Code, and Codex are currently free for DeepSeek API users. Billing starts Oct 31, 2026, at 16:00 UTC.
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Orit Mutznik retweeted
The site I’m working on saw its average CTR in France drop from 1.63% to .53% and clicks drop by 80% after AI Overviews were launched there. 🫠
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Orit Mutznik retweeted
am loving Salience so far @carlhendy - top page crawled by LLMS (so far...) 🥁 robots.txt!
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Hey @TicketmasterUK if there are no tickets, why am I still in the queue?! Why do you waste people's time? Trying to get tickets in the last 3 days where AI bots and scalpers always win😭 This queue definitely does not contain hope🫠 #raye @raye
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Orit Mutznik retweeted
Before you report an unconfirmed Google update or panic over a major drop in your rank tracker: check if you were served a poisoned SERP.
An interesting new study from @nozzleio looked at 27.5M SERPs across 49 countries and found Google has started actively poisoning results stead of blocking requests with 429s or CAPTCHAs (which just tells scrapers to rotate IPs and retry), Google serves a fully rendered, completely normal-looking SERP.
What this is resulting in is that the organic results are quietly swapped out with irrelevant data.
Some key observations from the study:
• 8% of all SERPs were poisoned post-Sept 13 (peaking at ~27% between Sept 27–29)
• Organic results kept only ~21% of their usual sites (vs. 88% normal)
• Tracked client sites fell out of the top 10 on 58.6% of poisoned SERPs
• Social sites like Reddit (+8 pts), Facebook (+5.5 pts), and LinkedIn surged to fill the gaps
• Interestingly, paid modules (Ads and Shopping) remained almost completely intact, while AI Overviews and PAA dropped significantly
• Desktop pagination was heavily truncated (stopping at page 4 or earlier on deep queries)
This is essentially Google's countermeasure against automated AI scrapers and RAG grounding pipelines, but rank trackers are inevitably being impacted.
If your client's ranking report shows a significant decline overnight, check GSC average position first. If GSC hasn't displayed a major deviation, it is likely that it is a data anomaly rather than a change in your ranking
Read the full write-up and data: nozzle.io/research/poiso…
An interesting new study from @nozzleio looked at 27.5M SERPs across 49 countries and found Google has started actively poisoning results stead of blocking requests with 429s or CAPTCHAs (which just tells scrapers to rotate IPs and retry), Google serves a fully rendered, completely normal-looking SERP.
What this is resulting in is that the organic results are quietly swapped out with irrelevant data.
Some key observations from the study:
• 8% of all SERPs were poisoned post-Sept 13 (peaking at ~27% between Sept 27–29)
• Organic results kept only ~21% of their usual sites (vs. 88% normal)
• Tracked client sites fell out of the top 10 on 58.6% of poisoned SERPs
• Social sites like Reddit (+8 pts), Facebook (+5.5 pts), and LinkedIn surged to fill the gaps
• Interestingly, paid modules (Ads and Shopping) remained almost completely intact, while AI Overviews and PAA dropped significantly
• Desktop pagination was heavily truncated (stopping at page 4 or earlier on deep queries)
This is essentially Google's countermeasure against automated AI scrapers and RAG grounding pipelines, but rank trackers are inevitably being impacted.
If your client's ranking report shows a significant decline overnight, check GSC average position first. If GSC hasn't displayed a major deviation, it is likely that it is a data anomaly rather than a change in your ranking
Read the full write-up and data: nozzle.io/research/poiso…
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What can I say about @nickwilsdon 😞He always made me laugh and made sure I'm comfortable in any situation, he made so many others laugh too with his contagious laughter and superior humour.
He always tried to find a way for me to make it work at @TorquePartners if I ever take nt consulting (and was actively simplifying what it would take, guiding me through the steps).
I'll miss his stories about edge SEO, his chickens and quiet life in Ireland. Such a kind young soul. Speaking about him in past tense is surreal.
You'll be terribly missed by anyone who ever crossed paths with you, Nick💔 My heart goes out to your family and loved ones. Rest in peace🥲
He always tried to find a way for me to make it work at @TorquePartners if I ever take nt consulting (and was actively simplifying what it would take, guiding me through the steps).
I'll miss his stories about edge SEO, his chickens and quiet life in Ireland. Such a kind young soul. Speaking about him in past tense is surreal.
You'll be terribly missed by anyone who ever crossed paths with you, Nick💔 My heart goes out to your family and loved ones. Rest in peace🥲
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