Right now Mic King @VeryWellVersed is burning down the "GEO is a distraction" house at @techseoconnect. Category misunderstanding. AI is a BRANDING channel (and for real, SEO has always had a strong branding component as well).
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The call is for us SEOs to realize we are first and foremost marketers, and we need to show clients we are and we can help them MARKET via AI search. #techseoconnect
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We are now more like marketing management consultants for our clients. - Mic King at @techseoconnect #techseoconnect
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How to keywords are almost totally driven by YouTube in AIOs - Cindy Krum at #techseoconnect
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Digital branding MUST include video - Cindy Krum at #techseoconnect
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AIO is about what's said about you across the web, not just on your site - Cindy Krum at #techseoconnect
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The algos that matter now are not the trad search ones but the ones that run social sites - Cindy Krum at #techseoconnect
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Social video creates search volume up-stream from SEO - Cindy Krum at #techseoconnect
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Google has found a way to monetize all the micro moments in the buyer journey - Cindy Krum at #techseoconnect
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Videos in an AI Overview are gold - Cindy Krum at #techseoconnect
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YouTube dominates search visibility when buyers are ready to act - Cindy Krum at #techseoconnecti
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Customer journeys are more complex now. You can't just sit on your website. Map out everywhere people might find you, including video platforms - Cindy Krum at #techseoconnect
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YouTube has overtaken Reddit as the go to source on AI search - Cindy Krum at #techseoconnect
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Growth of video platforms continues to be huge - Cindy Krum at #techseoconnect
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46% of web content used to train AI models is in English - Lauren Green from Microsoft #techseoconnect
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A disallow may not erase the past for AI bots - Lauren Green from Microsoft #techseoconnect
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You can submit a claim to Claude to have a URL blocked - Lauren Green from Microsoft #techseoconnect
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URLs that are more popular are crawled more often by Google - Lauren Green from Microsoft #techseoconnect
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Discoverability comes with responsibility. Lauren Green from Microsoft #techseoconnect
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