We made some operational changes to this change from Google yesterday and, so far, things are fine. We're not having any issue resolving /goto links.

Google is making it more difficult to resolve Goto links.

We already have additional countermeasures in place but we're monitoring things closely. More updates to follow.

In the ongoing saga of Google's battle against the automated indexing of SERP data, we have rolled out our first version of detection specifically aimed at detecting and flagging poisoned SERPs.

As of our latest run (today), we're seeing a rate of 6.7% of the SERPs being r than the 11% rate we saw about a week ago.

The accuracy of our detection is greater now as well, as we detail in this article.

This is not the final release we will be making on this topic, as we have more work to do in order to add in more reporting inside our Observability feature, as well as additional filters and labels in the main UI.

We're in a whole new world of dealing with Google data. The only way through all of this is with quick iterations, observability on the data being collected, and transparency on the process as a whole.

More to come.

In the meantime, read the blog post for more details:

demandsphere.com/blog/detecting…

Bad Bunny made an album about a summer without you. I made a talk about a summer without rankings. His did better, but mine explains why ChatGPT describes your nursing program using a three-year-old review someone left on their phone. FOUND Tokyo, Feb 18-19.
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I'm excited to join the amazing list of speakers next month at @techseoconnect in Durham.

My talk title is "Why Google is taking aggressive action on SERP data collection and what to do about it."

I also have a discount code for 50% off, if you're thinking of going: o see you there!

Looks like the news is finally breaking about problems in SERP / rank tracking across the industry.

We were talking about it 3 weeks ago.

Here is a recap of our coverage:

Google's Summer of Love:
demandsphere.com/blog/googles-s…

Our response by adding even more transparency to our data:
demandsphere.com/blog/observabi…

Spurious data in Google SERPs:
demandsphere.com/blog/spurious-…

And also our response to Google's goto redirects way back in August:
demandsphere.com/blog/google-go…

And, not to leave anything out, the massive uptick in AIOs for branded queries:
demandsphere.com/blog/branded-a…

In a follow-on to our previous post about Observability, we confirm that we are also seeing the spurious data on Google SERPs that has been reported over the last few days.

We're currently seeing it for ~11% of the SERPs we're tracking, although that number can vary depending on the site and industry.

Read more:
demandsphere.com/blog/spurious-…

A new blog post talking about the concept of Observability, along with a new feature announcement, appropriately called DemandSphere Observability.

Observability is usually talked about in an IT context, not so much in marketing. Of course, in the world of search, the two overlap more frequently than not.

Observability refers to the second-order data about data, typically captured in flexible, traceable formats that provide for ad hoc, retroactive analysis in order to permit different types of forensic insight into the internal state of your systems.

The SEO / AI search world, despite the mountains of data we all deal with daily, has surprisingly never had a good Observability practice in the industry as a whole.

Given the onslaught of changes from Google, we think it's a good time to change that.

As a result, we are announcing our Observability feature and the corresponding blog post (below) talks about all of this in greater detail.

Read more:

demandsphere.com/blog/observabi…

Bravo to @demandsphere for saying anything about the current rank tracking challenge

See you in Tokyo, @demandsphere !

AI Overviews on branded queries tripled in September

demandsphere.com/blog/branded-a…

h/t to @chris_nectiv and @rustybrick

#WTSFest Philadelphia is officially kicking off tomorrow!

This marks our fourth sponsorship with WTSFest, supporting their conferences across both the UK and US.

If you’re at the venue, we’re also exhibiting so come find our DemandSphere booth, grab some swag, and say hi to @raygrieselhuber and Aaron Denny.

See you in Philly! 👋🏼

@techseowomen

September Spam Update is live, follow our tracker for details:

demandsphere.com/research/deman…

Google's Summer of Love

September has been a month of the most aggressive Google blocking that we've seen and people have been quiet about it, for good reason.

I cover what Google has been up to this Summer, why it's happening, and how we should be looking at data operations t out:

demandsphere.com/blog/googles-s…

Vibe coding is for prototypes. Deployment, tests and operations make a product. My notes from @raygrieselhuber/@demandsphere's session at @brightonseo San Diego!
a-digitalworks.com/agentic-workfl…

@brightonseo San Diego kicks off this week and the @demandsphere team is here.

I'll be speaking on Wednesday about "Data strategy & engineering for agentic workflows."

Hope to see you there and be sure to stop by our booth!

You've heard of SERP Features, but have you heard of Chat Features?

Chat Features are the rich results we're all seeing in AI search / chat responses. Maps, images, videos, product cards, and more.

Check it out!

demandsphere.com/blog/introduci…

Check out our response to Google's goto redirect changes, which were deployed yesterday.

Long story short, we have already deployed countermeasures and the data is fine.

demandsphere.com/blog/google-go…

【#FOUNDConf2026 にて新サービス発表しました】

JADEはDemandSphereと共同で、AI検索の"見え方"と自社への"影響"を診断・継続監視する「AI SEO診断 Plus」の提供を開始しました。JADE篠原のセッションにて発表いたしました。

診断は4つの視点から。詳細はこちらから👇
blog.ja.dev/entry/news/202…