19 days until SMS Sunday
Black Friday has everyone's attention. Cyber Monday? Inboxes are flooded.
Sunday? Subscribers are just waiting for a text. Don't forget to send one.
Black Friday has everyone's attention. Cyber Monday? Inboxes are flooded.
Sunday? Subscribers are just waiting for a text. Don't forget to send one.
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SMS Sunday is the biggest sleeper event of BFCM. If you aren't sending either a 'last chance' campaign for Black Friday or an early 'Cyber Monday' campaign that day...you're missing out on high CTRs, EPMs and way less traffic.
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Should you pause your automations during BFCM? NO. They earn 37% more in November than in October. Take it away, Shan.
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One of the biggest innovations for Postscript 2.0 was attribution. Now you can see who your customers are but truly what's driving your sales—way beyond last touch. Now you can switch between different views and lookback windows. Here's a look inside the app.
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BFCM is not the time to worry about sending too many texts. Here's what the data tells us from last year.
In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.
In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.
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Segmentations used to be a guessing game. Not anymore. postscript.io/email
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Your most valuable BFCM subscriber is not your loyal customer from 2021.
It’s the person who hasn’t signed up yet.
It’s the person who hasn’t signed up yet.
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Collect up to 30% more subscribers during BFCM by adding an exit intent popup. Easy win, easy to set up.
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You don't have to listen to us but you have to listen to @Bbruhis
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Your list is your BFCM revenue. Our in-house expert shares how to optimize those opt-ins right now for a more impactful selling szn.
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@Bbruhis was our first marketer sending emails on Postscript and he knows what's up
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We know, we know. We've been "all in" on SMS. But we didn't roll out just another "all-in-one".
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"You can't build the future on top of 15 yo architecture." @asturnerr @ringmybeller
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THIS. But that's not all. Even bigger news to announce at our live event next Weds, 9/23. Sign up to see the unveiling. postscript.io/email
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We're OG listeners and this episode of Marketing Ops is a must-listen. @couuor and @connorrolain weigh in on what we're building. See it for yourself on Sept 23. youtube.com/watch?v=OL17E5…
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Big fan energy, delivered. Join us for the live launch on September 23. postscript.io/email
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Save yourself a seat for the event everyone's talking about. postscript.io/email
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This is one of our favorite events each year. So many takeaways, just in time for BFCM. Do. Not. Miss. Aug 28, 1-4 EST. Lineup is insane. And @mikemanheimer will be there! 9operators.com/black-friday?u…
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Everybody's talking about RCS. But the real unlock is when you layer it with Shopper and you get a superpowered, 1:1 shopping experience.
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Best case scenario: your automations delight your customers and create serious incremental revenue.
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Ask Shopper lets you ask questions about your business that pulls from thousands of valuable customer conversations. @ringmybeller explains it best from his guest room closet.
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Running Postscript + Shoptin? 👀
Onsite Opt-in now captures SMS subscribers right at checkout — flowing into Postscript and AI-eligible from day one. Grow your list from traffic you already have. postscript.io/blog/onsite-op…
Onsite Opt-in now captures SMS subscribers right at checkout — flowing into Postscript and AI-eligible from day one. Grow your list from traffic you already have. postscript.io/blog/onsite-op…
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Conversations on Shopper just got more interactive on RCS. Subscribers now automatically see tappable Suggested Replies and Product Link Action buttons inside their Shopper conversations. Nothing to turn on for current brands using it. It's live!
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Full ep w/ @mikemanheimer here: podcasts.apple.com/us/podcast/ret…
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Your customers are telling Shopper everything. Ask Shopper turns it into skimmable answers at scale.
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Shopper now escalates to @gorgiasio and @Zendesk. Full context handed off. Subscriber stays in the same SMS thread. Shopper resumes when the ticket closes. 92% of conversations never need this — but the 8% that do, now do it right. 🫡 postscript.io/launch
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Official invite from Bre and @triplewhale for a virtual hang you can't miss
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Gotta take those deliveries seriously. Watch the full series of SKEPTICS, out now: postscript.io/skeptics
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The live reaction from @codyplof and @couuor when they previewed Skeptics before anyone else. They loved the @seanfrank candle. Should we sell those?
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Sorry. Is that a @Seanfrank candle? Episode 3 of Skeptics is unhinged. WATCH NOW!
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ICYMI, our latest episode is out! And if you've ever wished you could text with Julian...you can. postscript.io/skeptics
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What if AI could start driving revenue in 24 hours? See how Logan from @WyzeCam did just that and join us on April 30th! Register here: bit.ly/4crN9Cn
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AI Julian has entered the building. Catch up with the Fizzzy team now. Episode 2 of Skeptics is out!
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Introducing Skeptics — a Postscript original series.
Meet the team at Fizzzy Soda, a spiritual soda brand.
Watch what happens when a growing ecom brand discovers the power of SMS…and AI.
Watch episode one now. 👇
Meet the team at Fizzzy Soda, a spiritual soda brand.
Watch what happens when a growing ecom brand discovers the power of SMS…and AI.
Watch episode one now. 👇
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AI can scale support. Human connection keeps it good. Join Gorgias, Consio, Postscript, Simplesat, SunnyRoad, and TalentPop on April 9 at 2 PM ET for a live session on how ecom brands are using AI to grow CX without sounding like a bot. RSVP: dtcx.events/humanvsai2026/…
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RCS vs SMS: +35% EPM. +50% CTR. +29% CVR.
We recently added video support and calendar actions to RCS at Postscript.
The gap between "a text message" and "an actual brand experience" keeps getting wider.
Apply now: bit.ly/48l5X3o
We recently added video support and calendar actions to RCS at Postscript.
The gap between "a text message" and "an actual brand experience" keeps getting wider.
Apply now: bit.ly/48l5X3o
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NEW NEW ⚡️Infinity Testing just got better. +78% average lift in unique CTR tests when AI wins. Here's the tl;dr.
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"That's your chance...but most brands are missing it." Just a little @mikemanheimer knowledge drop from @DTCNewsletter pod.
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Loyalty in 2026 isn’t just points and perks.
The brands winning right now are embedding loyalty across the customer journey — using data, personalization, and CX to drive repeat purchases.
Join us this Weds, 3/18, and steal some ideas. okendo.io/resources/webi…
The brands winning right now are embedding loyalty across the customer journey — using data, personalization, and CX to drive repeat purchases.
Join us this Weds, 3/18, and steal some ideas. okendo.io/resources/webi…
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"Less than 40% of brands thought not answering questions resulted in subscribers abandoning their cart. But 85% of consumers said otherwise." @mikemanheimer breaks it down on @DTCNewsletter
youtube.com/watch?v=9Di0xF…
youtube.com/watch?v=9Di0xF…
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Loyalty in 2026 isn’t just points — it’s a growth strategy.
The best brands are connecting data, personalization, and CX to drive repeat purchases + higher LTV.
Join our webinar to see how leading brands are building smarter loyalty programs. 👇
bit.ly/4lqbefB
The best brands are connecting data, personalization, and CX to drive repeat purchases + higher LTV.
Join our webinar to see how leading brands are building smarter loyalty programs. 👇
bit.ly/4lqbefB
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GET YOUR FREE REPORT! 💥 directtoconsumer.co/theconversatio… cc @ecommcowboy
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They don’t just hurt NPS.
They quietly kill high-intent revenue — and most brands don’t see it in their dashboards.
This report is our attempt to put real data behind a shift we’re seeing in the market:
SMS is not a broadcast channel. It’s a conversation channel.
They quietly kill high-intent revenue — and most brands don’t see it in their dashboards.
This report is our attempt to put real data behind a shift we’re seeing in the market:
SMS is not a broadcast channel. It’s a conversation channel.
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"SMS list growth is slowing down."
Actually, for the top 10% of brands, it's doubling.
Our 2026 Benchmarks found that 90th percentile brands grew their lists 2x faster this year thanks to Onsite Opt-in and better popup testing.
The data is in: bit.ly/4c1rDnT
Actually, for the top 10% of brands, it's doubling.
Our 2026 Benchmarks found that 90th percentile brands grew their lists 2x faster this year thanks to Onsite Opt-in and better popup testing.
The data is in: bit.ly/4c1rDnT
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“Just looking for a foundation rec…”
accidentally places a $427.96 order. Shopper strikes again.
accidentally places a $427.96 order. Shopper strikes again.
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The brands crushing it with SMS in 2026 all have one thing in common: they plan ahead.
Get the complete 2026 SMS Marketing Calendar with every campaign opportunity mapped out. bit.ly/49bRJTk
Get the complete 2026 SMS Marketing Calendar with every campaign opportunity mapped out. bit.ly/49bRJTk
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Shopper Sales Bell 🔔 Pulled from a real conversation between a customer and Shopper.
This visitor found on-site information confusing and was able to get clarity over text and place his order.
This visitor found on-site information confusing and was able to get clarity over text and place his order.
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From one of our @alialearn customers who turned on OOI late last week. We never get tired of these results.
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In a year defined by aggressive discounting, unpredictable consumer behavior, and unprecedented competition for attention, one technology emerged as the quiet force reshaping SMS Sunday. Read all about it: smssunday.com
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BREAKING NEWS: SMS SUNDAY has surpassed Black Friday in popularity according to this very serious news outlet. smssunday.com
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You'll never forget the very first Black Friday when you waited in line at 5 a.m. to buy DVDs. And you'll never forget your very first SMS Sunday.
Send those campaigns. Thanks for helping us celebrate the inaugural one!
Send those campaigns. Thanks for helping us celebrate the inaugural one!
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One founder, who insisted on remaining anonymous from her walking treadmill, told us: “We don’t even have an 80% off code. I…I don’t know how she did this.” Read this week's top stories here. smssunday.com
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One week until SMS Sunday. Be a part of history and send a campaign. In the meantime, read all the biggest headlines in the SMS Sunday Times. smssunday.com
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“It’s the three-in-one shampoo of marketing tools,” said one retention lead. “Sure, it cleans something. But at what cost to my follicles?”
Read the latest issue of The SMS Sunday Times here: smssunday.com
Read the latest issue of The SMS Sunday Times here: smssunday.com
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@erinfalter of the @NewEraCap team gave us a marketing lesson, sociology lesson, and anatomy lesson all in one sitting. That's a lot of hats. 🧢
Learn how New Era runs one of the most complex (and successful) SMS programs in ecom! 👇
bit.ly/4dTrH89
Learn how New Era runs one of the most complex (and successful) SMS programs in ecom! 👇
bit.ly/4dTrH89
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