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Can Your Brand Survive a First-Order ROAS <1?
If buyers become fans
And reorders repay CAC
Before cash runs out
With profit to spare
Across lots of buyers
To cover all overhead
Then it may make sense
To scale at 0.7 ROAS
@mikebeckhamsm peels back the curtain on how he’means for Winks w/ @mbertulli, @codyplof + @FitCoachCurtis.
“Your brand’s not different. All of this stuff is just a numbers game.”
If buyers become fans
And reorders repay CAC
Before cash runs out
With profit to spare
Across lots of buyers
To cover all overhead
Then it may make sense
To scale at 0.7 ROAS
@mikebeckhamsm peels back the curtain on how he’means for Winks w/ @mbertulli, @codyplof + @FitCoachCurtis.
“Your brand’s not different. All of this stuff is just a numbers game.”
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Most PDP carousels just show the product. Every Nutrition Geeks image does a job. @mbertulli
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What does your team value most in your leadership? 80% of Mike’s team gave the same answer. @mikebeckhamsm
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Most visitors won’t reach the bottom of a long lander. The ones who do are more likely to buy. @mbertulli @codyplof
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The acne brand we’re calling “a DR masterclass in offer creation.” @codyplof
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Crack one concept, then go deep with new faces, formats and shoot styles. @mbertulli on Mars Men
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Should your company feel like a family or a pro sports team? @mbertulli + @mikebeckhamsm don’t fully agree.
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At its peak, Cuts lost a $20M investment to another brand. That brand was gone 18 months later. @stevenborrelli
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Operators retweeted
People have been sending texts all day of @RossMackay111’s new YouTube video. Unreal.
Huge thanks to him + the Cadence team for hosting @9operators x @mbertulli this week.
Full video below.
Full podcast soon.
PS: Am I a clipper now? 🤓
Huge thanks to him + the Cadence team for hosting @9operators x @mbertulli this week.
Full video below.
Full podcast soon.
PS: Am I a clipper now? 🤓
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Operators retweeted
This is a fantastic episode
@stevenborrelli's resilliance and humility really stood out to me.
It is an honest conversation about how to respond to adversity, adjust, and rebuild.
@stevenborrelli's resilliance and humility really stood out to me.
It is an honest conversation about how to respond to adversity, adjust, and rebuild.
How does a $60M brand bounce back from near bankruptcy?
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
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.@Seanfrank built a brand scorecard with 200 numbers using ChatGPT + @saras_analytics in <1 hour.
It answers:
1️⃣ Are we keeping more profit?
2️⃣ Which channels drive growth?
3️⃣ Which products are slipping?
4️⃣ What sells best … + where?
5️⃣ How much does growth cost?
6️⃣ Are
7️⃣ What will go out of stock next?
8️⃣ Are costs outpacing sales?
9️⃣ Is our ad spend incremental?
Get the playbook with setup instructions + the exact prompt ↓
It answers:
1️⃣ Are we keeping more profit?
2️⃣ Which channels drive growth?
3️⃣ Which products are slipping?
4️⃣ What sells best … + where?
5️⃣ How much does growth cost?
6️⃣ Are
7️⃣ What will go out of stock next?
8️⃣ Are costs outpacing sales?
9️⃣ Is our ad spend incremental?
Get the playbook with setup instructions + the exact prompt ↓
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Most companies don’t starve. They choke on too many yes’s. @mbertulli @mikebeckhamsm
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Operators retweeted
The Operators podcast!!
Had a blast sharing some War Stories.
What doesn't kill you makes you stronger!
whogonstopme.com
Had a blast sharing some War Stories.
What doesn't kill you makes you stronger!
whogonstopme.com
How does a $60M brand bounce back from near bankruptcy?
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
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Operators retweeted
There’s a moment in this one where @stevenborrelli talks about a conversation with his dad:
“The mountain is high, but just right foot, left foot, right foot, left foot.”
I almost cried in the studio.
The only way I got through the darkest days of my life was by putting one foot in front of the next.
Please watch, listen, and devour.
Cannot say thank you enough
“The mountain is high, but just right foot, left foot, right foot, left foot.”
I almost cried in the studio.
The only way I got through the darkest days of my life was by putting one foot in front of the next.
Please watch, listen, and devour.
Cannot say thank you enough
How does a $60M brand bounce back from near bankruptcy?
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
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How does a $60M brand bounce back from near bankruptcy?
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
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