Postscript retweeted
Identity Resolution for Postscript customers just got a whole lot better, just in time for BFCM.
The numbers are insane, and all of this is a free upgrade if you use us for SMS or Email...
The numbers are insane, and all of this is a free upgrade if you use us for SMS or Email...
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Postscript retweeted
Getting lots of interest and questions in the Postscript MCP!
We're seeing usage grow very quickly--you can get it set up very quickly, here's instructions:
postscript.io/mcp
We're seeing usage grow very quickly--you can get it set up very quickly, here's instructions:
postscript.io/mcp
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19 days until SMS Sunday
Black Friday has everyone's attention. Cyber Monday? Inboxes are flooded.
Sunday? Subscribers are just waiting for a text. Don't forget to send one.
Black Friday has everyone's attention. Cyber Monday? Inboxes are flooded.
Sunday? Subscribers are just waiting for a text. Don't forget to send one.
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Season 2 of SKEPTICS is now streaming. postscript.io/skeptics
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Postscript retweeted
SMS Sunday is real. Quietest inbox day + highest "I'm shopping" intent. We schedule a short last-chance SMS Sunday night AU time and a Cyber Monday tease Monday morning — CTRs routinely beat Friday.
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Join the movement. Send a text on November 29. postscript.io/sms-sunday
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SMS Sunday is the biggest sleeper event of BFCM. If you aren't sending either a 'last chance' campaign for Black Friday or an early 'Cyber Monday' campaign that day...you're missing out on high CTRs, EPMs and way less traffic.
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Should you pause your automations during BFCM? NO. They earn 37% more in November than in October. Take it away, Shan.
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One of the biggest innovations for Postscript 2.0 was attribution. Now you can see who your customers are but truly what's driving your sales—way beyond last touch. Now you can switch between different views and lookback windows. Here's a look inside the app.
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BFCM is not the time to worry about sending too many texts. Here's what the data tells us from last year.
In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.
In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.
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Segmentations used to be a guessing game. Not anymore. postscript.io/email
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