We Hired AI to Do Marketing ↓
Sort ad inspiration
Write scripts + hooks
Edit creator footage
Design static images
Build custom landers
Name + upload ads
Audit campaign data
Create reusable skills
Alysha Boehm joins @codyplof + @connorrolain to jam on how to make AI e.
“Once everybody has the tools, it is the marketing.”
Sort ad inspiration
Write scripts + hooks
Edit creator footage
Design static images
Build custom landers
Name + upload ads
Audit campaign data
Create reusable skills
Alysha Boehm joins @codyplof + @connorrolain to jam on how to make AI e.
“Once everybody has the tools, it is the marketing.”
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PSA for DTC operators: Help your “poor sorry marketer out by giving them a better product to sell.” @MacCoyMerkley
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“Product expansion should happen much earlier in a business than it traditionally has.” @MacCoyMerkley
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To find your hero products, don’t ask, “Which one do you like the best?” Ask, “Which one will send the best?” @MacCoyMerkley
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Is this DTC’s most ridiculous April Fool’s Day product launch? @MacCoyMerkley
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Check out the full episode …
YouTube: 9ops.co/lqydht
Apple: 9ops.co/3en3p2
Spotify: 9ops.co/vfm30b
youtube.com/watch?v=yGm-dW…
YouTube: 9ops.co/lqydht
Apple: 9ops.co/3en3p2
Spotify: 9ops.co/vfm30b
youtube.com/watch?v=yGm-dW…
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100 new products, 5,000 new SKUs … this year alone!
@MacCoyMerkley reveals the secrets behind Portland Leather Good’s product launch machine.
New products every Tue/Thu
Zero ad spend; 95% returning
(Limited runs reduce risk)
5,000 SKUs retired each year
Just 1-2 major at sells, not favorites)
Seed products with creators
Collect reviews before launch
Run ads + scale the winners
With @couuor + @codyplof
“Returning customer revenue is where all the profit is made.”
@MacCoyMerkley reveals the secrets behind Portland Leather Good’s product launch machine.
New products every Tue/Thu
Zero ad spend; 95% returning
(Limited runs reduce risk)
5,000 SKUs retired each year
Just 1-2 major at sells, not favorites)
Seed products with creators
Collect reviews before launch
Run ads + scale the winners
With @couuor + @codyplof
“Returning customer revenue is where all the profit is made.”
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Before raising Black Friday ad spend, know what’s driving sales. @codyplof
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Your October sale is a Black Friday practice run @codyplof
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Black Friday sales are up. Are you ahead of pace, or is it just a busy hour? @couuor
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For Black Friday, rethink ad spend before rethinking your offer. @codyplof
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Black Friday moves fast.
Daily targets aren’t enough.
Here’s what + how to track …
1️⃣ Hourly Revenue vs Last Year
2️⃣ Daily MER: Before & During
3️⃣ Accrual ROAS vs Cash ROAS
4️⃣ 1-Hour, 1-Day Click Accrual
5️⃣ Percentage of New Visitors
6️⃣ Clicks + Deterministic Views
@MKaszuba from @northbeam unpack Black Friday budget calls w/ @couuor + @codyplof
“Marginal incremental spend might have not been a great idea.”
Daily targets aren’t enough.
Here’s what + how to track …
1️⃣ Hourly Revenue vs Last Year
2️⃣ Daily MER: Before & During
3️⃣ Accrual ROAS vs Cash ROAS
4️⃣ 1-Hour, 1-Day Click Accrual
5️⃣ Percentage of New Visitors
6️⃣ Clicks + Deterministic Views
@MKaszuba from @northbeam unpack Black Friday budget calls w/ @couuor + @codyplof
“Marginal incremental spend might have not been a great idea.”
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Meta used to ignore 90% of the ads it could show. Not anymore @codyplof
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To Meta, new vs. repeat buyers is “irrelevant” @codyplof
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The future of agentic media buying looks bright @connorrolain
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Full episode:
YouTube: 9ops.co/tyxhbl
Apple: 9ops.co/ifygck
Spotify: 9ops.co/mci2dy
youtube.com/watch?v=xjK7xz…
YouTube: 9ops.co/tyxhbl
Apple: 9ops.co/ifygck
Spotify: 9ops.co/mci2dy
youtube.com/watch?v=xjK7xz…
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“Is Meta rigging my CPMs?!”
We visited their headquarters in New York to find out.
Why do new brands pay more?
How does Andromeda pick ads?
Why am I reaching the same ppl?
Can more creative expand reach?
Does organic help paid results?
What will bring down my CPMs?
Sukhesh s us under the hood of Meta’s ad delivery system with @couuor @codyplof @connorrolain
“The prices are just an outcome of this market mechanism, of how much supply we have and how much demand is in our system at any given time.”
We visited their headquarters in New York to find out.
Why do new brands pay more?
How does Andromeda pick ads?
Why am I reaching the same ppl?
Can more creative expand reach?
Does organic help paid results?
What will bring down my CPMs?
Sukhesh s us under the hood of Meta’s ad delivery system with @couuor @codyplof @connorrolain
“The prices are just an outcome of this market mechanism, of how much supply we have and how much demand is in our system at any given time.”
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Winks’ partner ads … drive to partner landers @codyplof
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Two products in the ad creative, one in the upsell, 27% take rate @connorrolain
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Agentic media buying is here 🤖
We INFILTRATED Meta HQ to get all the answers!
What is Ads Creative Studio?
When is it getting released?
What’s getting automated?
Will you still control budgets?
Can AI test creative at scale?
What’s left for media buyers?
How should brands h Nik Ketkar (PM at Meta), @codyplof, @connorrolain + @couuor.
“In the future, media buyers are spending 100% of their time on strategic tasks.”
We INFILTRATED Meta HQ to get all the answers!
What is Ads Creative Studio?
When is it getting released?
What’s getting automated?
Will you still control budgets?
Can AI test creative at scale?
What’s left for media buyers?
How should brands h Nik Ketkar (PM at Meta), @codyplof, @connorrolain + @couuor.
“In the future, media buyers are spending 100% of their time on strategic tasks.”
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“Don’t write it off if you haven’t taken a strong enough creative swing.” @connorrolain
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Full episode:
YouTube: 9ops.co/5y4iax
Apple: 9ops.co/9ikjra
Spotify: 9ops.co/we98g9
youtube.com/watch?v=a1hoT0…
YouTube: 9ops.co/5y4iax
Apple: 9ops.co/9ikjra
Spotify: 9ops.co/we98g9
youtube.com/watch?v=a1hoT0…
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$100 DTC Funnel vs $100M DTC Funnel ↓
Winks; 1mo old, 27 reviews
Same creator in ad + lander
“Five reasons to buy” listicle
Offer + proof go above fold
Highlight clinical ingredients
Link directly to the research
HexClad; $100M+ per year
Japanese creators + products
98% are ll two products in the ads
27% of people will buy both
$130 products → $217 AOV
@codyplof @connorrolain join @couuor to reveal their top funnels.
Winks; 1mo old, 27 reviews
Same creator in ad + lander
“Five reasons to buy” listicle
Offer + proof go above fold
Highlight clinical ingredients
Link directly to the research
HexClad; $100M+ per year
Japanese creators + products
98% are ll two products in the ads
27% of people will buy both
$130 products → $217 AOV
@codyplof @connorrolain join @couuor to reveal their top funnels.
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How HexClad builds its list before BFCM @connorrolain
Step 1: Run sweeps during Q3
Step 2: Active those leads BFCM
Step 1: Run sweeps during Q3
Step 2: Active those leads BFCM
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Why does Ridge run its annual sweepstakes in Q3? @couuor
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Full episode!
YouTube: 9ops.co/tbjood
Apple: 9ops.co/9zebbp
Spotify: 9ops.co/qerzdh
youtube.com/watch?v=gLq3vc…
YouTube: 9ops.co/tbjood
Apple: 9ops.co/9zebbp
Spotify: 9ops.co/qerzdh
youtube.com/watch?v=gLq3vc…
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Your Ultimate DTC Sweepstakes Playbook 🤩
Run During Slowest Months
Build Your List Before BFCM
Keep Your Products Full Price
Choose a Broad-Appeal Prize
For Ex: Ridge Gives Away Cars
Compare YoY Before + During
Nurture Leads After It’s Over
Track Post-Sweeps Purchases
YOU DON'T @connorrolain break down Ridge + HexClad’s playbooks for turning prize seekers into paying customers.
“The first one was very small. Sean Frank I drove this Jeep out to the desert. We did some off-roading content. Then we were giving that Jeep away five weeks later.”
Run During Slowest Months
Build Your List Before BFCM
Keep Your Products Full Price
Choose a Broad-Appeal Prize
For Ex: Ridge Gives Away Cars
Compare YoY Before + During
Nurture Leads After It’s Over
Track Post-Sweeps Purchases
YOU DON'T @connorrolain break down Ridge + HexClad’s playbooks for turning prize seekers into paying customers.
“The first one was very small. Sean Frank I drove this Jeep out to the desert. We did some off-roading content. Then we were giving that Jeep away five weeks later.”
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“When you are at 0-figures … statistical significance kind of goes out the window.” @couuor
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“Let’s acquire people less profitably early on … that will allow us to give a bigger more profitable business sooner.” @couuor
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Check out the full episode …
YouTube: 9ops.co/i305in
Apple: 9ops.co/yocg23
Spotify: 9ops.co/ykxvpq
youtube.com/watch?v=TWalzH…
YouTube: 9ops.co/i305in
Apple: 9ops.co/yocg23
Spotify: 9ops.co/ykxvpq
youtube.com/watch?v=TWalzH…
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Two 9-fig Operators Start Over 🫠
1-Month Old + Tiny Teams
No Organic Social Presence
Sixteen Customer Reviews
Paying $200 Meta CPMs
Hoping to Nail Retention
Was Built to Target Women
But 73% of Buyers Are Dudes
Traffic Too Low to A/B Test
Still Need Product Market Fit
JUST GOT plof @couuor share BTS on their new brands … and why launching from zero is still brutal.
“Nothing matters until you have product market fit.”
1-Month Old + Tiny Teams
No Organic Social Presence
Sixteen Customer Reviews
Paying $200 Meta CPMs
Hoping to Nail Retention
Was Built to Target Women
But 73% of Buyers Are Dudes
Traffic Too Low to A/B Test
Still Need Product Market Fit
JUST GOT plof @couuor share BTS on their new brands … and why launching from zero is still brutal.
“Nothing matters until you have product market fit.”
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Should your subscription brand offer bulk upsells? 👀 @couuor + @varunkundra
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For supplements + consumables, “the best upsell is actually more of the same.” @varunkundra @codyplof
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