Pinned Tweet
We Hired AI to Do Marketing ↓
Sort ad inspiration
Write scripts + hooks
Edit creator footage
Design static images
Build custom landers
Name + upload ads
Audit campaign data
Create reusable skills
Alysha Boehm joins @codyplof + @connorrolain to jam on how to make AI e.
“Once everybody has the tools, it is the marketing.”
Sort ad inspiration
Write scripts + hooks
Edit creator footage
Design static images
Build custom landers
Name + upload ads
Audit campaign data
Create reusable skills
Alysha Boehm joins @codyplof + @connorrolain to jam on how to make AI e.
“Once everybody has the tools, it is the marketing.”
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MarketingOperators retweeted
cracked marketing 101 w/ @alyshadotmd
i bet this is going to be the most viewed marketing operators episode of the year.
i bet this is going to be the most viewed marketing operators episode of the year.
We Hired AI to Do Marketing ↓
Sort ad inspiration
Write scripts + hooks
Edit creator footage
Design static images
Build custom landers
Name + upload ads
Audit campaign data
Create reusable skills
Alysha Boehm joins @codyplof + @connorrolain to jam on how to make AI e.
“Once everybody has the tools, it is the marketing.”
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PSA for DTC operators: Help your “poor sorry marketer out by giving them a better product to sell.” @MacCoyMerkley
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“Product expansion should happen much earlier in a business than it traditionally has.” @MacCoyMerkley
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MarketingOperators retweeted
People have been sending texts all day of @RossMackay111’s new YouTube video. Unreal.
Huge thanks to him + the Cadence team for hosting @9operators x @mbertulli this week.
Full video below.
Full podcast soon.
PS: Am I a clipper now? 🤓
Huge thanks to him + the Cadence team for hosting @9operators x @mbertulli this week.
Full video below.
Full podcast soon.
PS: Am I a clipper now? 🤓
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To find your hero products, don’t ask, “Which one do you like the best?” Ask, “Which one will send the best?” @MacCoyMerkley
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MarketingOperators retweeted
How does a $60M brand bounce back from near bankruptcy?
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
@stevenborrelli has the answer ↓
Built Cuts around a single fabric
Added more products + people
Tied up cash in unsold inventory
Tariff bills hit $600K in a week
Shrank team from 65 down to six
Slashed overhead supplier credits
Barely avoided bankruptcy
Prioritized retention products
Rebuilt leaner; back to growth
With hosts @mbertulli + @mikebeckhamsm on @cutsclothing
“It’s no longer the year of the cockroach. Who’s gonna stop me?”
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Is this DTC’s most ridiculous April Fool’s Day product launch? @MacCoyMerkley
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MarketingOperators retweeted
Ever wonder why / how PLG launches 5000 new SKU's per year??
Check out the full episode …
YouTube: 9ops.co/lqydht
Apple: 9ops.co/3en3p2
Spotify: 9ops.co/vfm30b
youtube.com/watch?v=yGm-dW…
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100 new products, 5,000 new SKUs … this year alone!
@MacCoyMerkley reveals the secrets behind Portland Leather Good’s product launch machine.
New products every Tue/Thu
Zero ad spend; 95% returning
(Limited runs reduce risk)
5,000 SKUs retired each year
Just 1-2 major at sells, not favorites)
Seed products with creators
Collect reviews before launch
Run ads + scale the winners
With @couuor + @codyplof
“Returning customer revenue is where all the profit is made.”
@MacCoyMerkley reveals the secrets behind Portland Leather Good’s product launch machine.
New products every Tue/Thu
Zero ad spend; 95% returning
(Limited runs reduce risk)
5,000 SKUs retired each year
Just 1-2 major at sells, not favorites)
Seed products with creators
Collect reviews before launch
Run ads + scale the winners
With @couuor + @codyplof
“Returning customer revenue is where all the profit is made.”
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Check out the full episode …
YouTube: 9ops.co/lqydht
Apple: 9ops.co/3en3p2
Spotify: 9ops.co/vfm30b
youtube.com/watch?v=yGm-dW…
YouTube: 9ops.co/lqydht
Apple: 9ops.co/3en3p2
Spotify: 9ops.co/vfm30b
youtube.com/watch?v=yGm-dW…
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MarketingOperators retweeted
Local LA man records Loom
Shows he is good at data + AI
His podcast leaks it
Reveals billion in secrets
Shows he is good at data + AI
His podcast leaks it
Reveals billion in secrets
Build a brand scorecard in <1 hour with ChatGPT + @saras_analytics
1️⃣ Revenue, profit + EBITDA
2️⃣ Growth by sales channel
3️⃣ Winning + declining SKUs
4️⃣ Product winners by channel
5️⃣ Marketing efficiency trends
6️⃣ New vs returning buyers
7️⃣ Inventory runway by product
8️⃣ Ope9️⃣ Ad spend vs attributed sales
200 numbers. One prompt.
Get the playbook with setup instructions + the exact prompt to build your own, à la @Seanfrank
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MarketingOperators retweeted
Don’t Copy Competitor Ads.
Study These 6 DTC Brands ↓
Inside the episode:
1️⃣ Give every product image a job
Nutrition Geeks
2️⃣ Build an emotional sandwich
Norse Organics
3️⃣ Put results before ingredients
Elavate Collagen
4️⃣ Crack a concept, then go deep
Mars Men quiz to diagnose buyers
Spoiled Child
6️⃣ Go organic first, then run ads
Boostcous
@mbertulli + @codyplof follow each brand from ad to lander to offer, plus what Winks can take from them.
“You should be studying all marketing. It doesn’t matter what they’re selling.”
Study These 6 DTC Brands ↓
Inside the episode:
1️⃣ Give every product image a job
Nutrition Geeks
2️⃣ Build an emotional sandwich
Norse Organics
3️⃣ Put results before ingredients
Elavate Collagen
4️⃣ Crack a concept, then go deep
Mars Men quiz to diagnose buyers
Spoiled Child
6️⃣ Go organic first, then run ads
Boostcous
@mbertulli + @codyplof follow each brand from ad to lander to offer, plus what Winks can take from them.
“You should be studying all marketing. It doesn’t matter what they’re selling.”
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Before raising Black Friday ad spend, know what’s driving sales. @codyplof
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Your October sale is a Black Friday practice run @codyplof
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MarketingOperators retweeted
For the best operators, Black Friday started months ago.
If you're trying to catch up to them, here's this excellent pod by @M__Operators featuring @codyplof @couuor @MAustinHarrison
Full episode in the thread
If you're trying to catch up to them, here's this excellent pod by @M__Operators featuring @codyplof @couuor @MAustinHarrison
Full episode in the thread
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Black Friday sales are up. Are you ahead of pace, or is it just a busy hour? @couuor
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For Black Friday, rethink ad spend before rethinking your offer. @codyplof
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