๐ง๐ต๐ฒ ๐๐ถ๐๐น๐ฒ ๐๐ฎ๐ด ๐๐๐ถ๐น๐น ๐ด๐ฒ๐๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ ๐น๐ฎ๐๐ด๐ต.
A case study on Search Engine Land made me smile this week.
Dan Lauer's team audited a big B2B site after a migration. Tens of thousands of redirect chains and loops, 4,400+ 404s, canonical issues.
โ cts and canonicals first. Crawling and indexing improved. Rankings and traffic didn't.
โ Then they rewrote titles and meta descriptions on priority pages only, picked with GA4 data. In their words, "the lowest-effort part of the work."
โ September vs August: organic traffic +121%, Search Console impressions +229%, AI assistant referrals +275%.
They're clear that no single fix did it. The foundation made the pages reachable. The titles made them worth showing.
Every few years we get a new channel and a new acronym. And somewhere in the middle of every one, a title tag quietly does its job :)
For newsrooms with one developer and a long audit list:
โ Crawl and index first. Nothing else matters if Google can't get to the page.
โ Then titles on the pages that matter, not all 200,000.
searchengineland.com/technical-seo-โฆ
A case study on Search Engine Land made me smile this week.
Dan Lauer's team audited a big B2B site after a migration. Tens of thousands of redirect chains and loops, 4,400+ 404s, canonical issues.
โ cts and canonicals first. Crawling and indexing improved. Rankings and traffic didn't.
โ Then they rewrote titles and meta descriptions on priority pages only, picked with GA4 data. In their words, "the lowest-effort part of the work."
โ September vs August: organic traffic +121%, Search Console impressions +229%, AI assistant referrals +275%.
They're clear that no single fix did it. The foundation made the pages reachable. The titles made them worth showing.
Every few years we get a new channel and a new acronym. And somewhere in the middle of every one, a title tag quietly does its job :)
For newsrooms with one developer and a long audit list:
โ Crawl and index first. Nothing else matters if Google can't get to the page.
โ Then titles on the pages that matter, not all 200,000.
searchengineland.com/technical-seo-โฆ
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๐ง๐ต๐ฒ ๐๐ฎ๐ถ๐น๐ ๐ ๐ฎ๐ถ๐น ๐ถ๐ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป ๐๐ ๐๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐.
If you want to see where your own brand shows up in AI answers, you can build the same thing yourself, or use ours.
Carly Steven, the Daily Mail's director of SEO and editorial they have 12 to 15 GEO tests running for brands in the US, UK and Australia. An official product is planned for early next year.
Want to build it yourself? Steal our approach gddash.com/free-ai-trackiโฆ. This is how we build the prompt list in GDdash, 3 ways:
โ 1. Brand + target audience โ topics โ prompts.
โ 2. Your crawled content โ entities โ prompts.
โ 3. Your Google Search Console data โ prompts. Your GSC queries includes the best prompt list out there.
Then run those prompts across the AI platforms and record who gets cited, every day.
Don't have time? Get our FREE AI Visibility tracking for publishers, 1 month free. It covers ChatGPT, Gemini, Perplexity, Grok and Google AI Overviews, with daily or weekly citation reports.
Digiday: digiday.com/media/the-dailโฆ
Free AI Visibility tracking: gddash.com/free-ai-trackiโฆ
If you want to see where your own brand shows up in AI answers, you can build the same thing yourself, or use ours.
Carly Steven, the Daily Mail's director of SEO and editorial they have 12 to 15 GEO tests running for brands in the US, UK and Australia. An official product is planned for early next year.
Want to build it yourself? Steal our approach gddash.com/free-ai-trackiโฆ. This is how we build the prompt list in GDdash, 3 ways:
โ 1. Brand + target audience โ topics โ prompts.
โ 2. Your crawled content โ entities โ prompts.
โ 3. Your Google Search Console data โ prompts. Your GSC queries includes the best prompt list out there.
Then run those prompts across the AI platforms and record who gets cited, every day.
Don't have time? Get our FREE AI Visibility tracking for publishers, 1 month free. It covers ChatGPT, Gemini, Perplexity, Grok and Google AI Overviews, with daily or weekly citation reports.
Digiday: digiday.com/media/the-dailโฆ
Free AI Visibility tracking: gddash.com/free-ai-trackiโฆ
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๐ฅ๐ฒ๐ป๐๐ถ๐ป๐ด ๐ผ๐๐ ๐ฎ ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป/๐ฌ๐ฎ๐๐๐จ๐ฆ๐๐ข๐ง? ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ฐ๐ต๐ฒ๐ฐ๐ธ๐ ๐ฐ ๐๐ต๐ถ๐ป๐ด๐.
Press Gazette reported today that journalists lost their jobs after Google manual actions hit sites owned by Clickout Media.
โ Sites including Gambling Insider and Esports have been hit by manual penalties. Gambling Insider was penalised in September.
โ The model: buy a trusted outlet, then use its reputation in Google to push casino content.
โ Writers were cut. AI-written articles appeared under a shared "Editorial Team" byline, and under the byline of a reporter who had already been made redundant.
This is Google's site reputation policy at work. Most newsrooms will never go near this. But plenty have a coupons, betting or "best of" partner section, so it's worth knowing what a human reviewer looks at.
Google's 4 factors, from its own spam policy doc:
โ 1. Presentation. Does it look and feel like the rest of your site?
โ 2. Quality. Is it below the standard of your main site?
โ 3. Editorial oversight. Is there real editorial oversight and a named owner?
โ 4. Duplication. Does the same content appear on other sites?
Google says no single factor decides it.
One more line from the same doc: if a site keeps trying to get around the spam policies, Google may restrict features like Top Stories and Discover.
What I'd check this month:
โ Search Console, Security & Manual Actions, for every property you own.
โ Who edits each partner section, and does the page say so?
โ Is that section linked from your own sections and navigation, or just sitting there?
Your reputation in Google took years to earn. Don't lease it out.
Sources:
pressgazette.co.uk/news/clickout-โฆ
developers.google.com/search/docs/esโฆ
support.google.com/webmasters/ansโฆ
Press Gazette reported today that journalists lost their jobs after Google manual actions hit sites owned by Clickout Media.
โ Sites including Gambling Insider and Esports have been hit by manual penalties. Gambling Insider was penalised in September.
โ The model: buy a trusted outlet, then use its reputation in Google to push casino content.
โ Writers were cut. AI-written articles appeared under a shared "Editorial Team" byline, and under the byline of a reporter who had already been made redundant.
This is Google's site reputation policy at work. Most newsrooms will never go near this. But plenty have a coupons, betting or "best of" partner section, so it's worth knowing what a human reviewer looks at.
Google's 4 factors, from its own spam policy doc:
โ 1. Presentation. Does it look and feel like the rest of your site?
โ 2. Quality. Is it below the standard of your main site?
โ 3. Editorial oversight. Is there real editorial oversight and a named owner?
โ 4. Duplication. Does the same content appear on other sites?
Google says no single factor decides it.
One more line from the same doc: if a site keeps trying to get around the spam policies, Google may restrict features like Top Stories and Discover.
What I'd check this month:
โ Search Console, Security & Manual Actions, for every property you own.
โ Who edits each partner section, and does the page say so?
โ Is that section linked from your own sections and navigation, or just sitting there?
Your reputation in Google took years to earn. Don't lease it out.
Sources:
pressgazette.co.uk/news/clickout-โฆ
developers.google.com/search/docs/esโฆ
support.google.com/webmasters/ansโฆ
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๐ด๐ฎ.๐ฑ% ๐ผ๐ณ ๐จ๐ฆ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐ ๐ป๐ผ๐ ๐๐ต๐ผ๐ ๐ฎ๐ป ๐๐ ๐ข๐๐ฒ๐ฟ๐๐ถ๐ฒ๐.
And the page Google cites for your brand often isn't the one that ranks.
SE Ranking (study by Yulia Deda) checked 1,000 US brand keywords three times on desktop this month:
โ 82.5% showed ge.
โ 62.2% of cited brand-site pages weren't in the organic top 10.
โ Homepages: 71.1% of brand URLs in the top 10, but only 36.8% of AIO citations.
โ About pages: 3.8% in the top 10, 11.7% of AIO citations.
โ Domain overlap with the top 10 was still 98.3%.
We've seen this journey in commerce for years. A shopper finds a product on Instagram or TikTok, then searches for it on Google before buying.
AI is becoming one more step in that loop, not a replacement for it:
โ 95.3% of ChatGPT users also visited Google in August 2025 (Similarweb data, shared by Brodie Clark).
โ Some people ask an LLM first, then Google the brand. Others Google first, then ask an LLM.
โ The path isn't always LLM to Google, for example in "Travel", users may start with LLMs to put together vacation plans finding best hotels, then going to Google to search a specific hotel, then going to Instagram to see pictures on the hotel.
So the brand SERP matters more now, not less.
For news publishers, "brand" also means your masthead, your best-known writers and your exclusives:
โ Google your masthead, your top bylines and this week's scoop.
โ Read the AI Overview. Which pages does it cite? Is anything wrong or out of date?
โ Fix the pages it pulls from: About, author pages, standards and contact pages.
โ Repeat monthly. 11.4% of keywords flipped between showing an AIO and not.
Caveat: a desktop snapshot of brands, not news sites, and it doesn't measure clicks.
And the page Google cites for your brand often isn't the one that ranks.
SE Ranking (study by Yulia Deda) checked 1,000 US brand keywords three times on desktop this month:
โ 82.5% showed ge.
โ 62.2% of cited brand-site pages weren't in the organic top 10.
โ Homepages: 71.1% of brand URLs in the top 10, but only 36.8% of AIO citations.
โ About pages: 3.8% in the top 10, 11.7% of AIO citations.
โ Domain overlap with the top 10 was still 98.3%.
We've seen this journey in commerce for years. A shopper finds a product on Instagram or TikTok, then searches for it on Google before buying.
AI is becoming one more step in that loop, not a replacement for it:
โ 95.3% of ChatGPT users also visited Google in August 2025 (Similarweb data, shared by Brodie Clark).
โ Some people ask an LLM first, then Google the brand. Others Google first, then ask an LLM.
โ The path isn't always LLM to Google, for example in "Travel", users may start with LLMs to put together vacation plans finding best hotels, then going to Google to search a specific hotel, then going to Instagram to see pictures on the hotel.
So the brand SERP matters more now, not less.
For news publishers, "brand" also means your masthead, your best-known writers and your exclusives:
โ Google your masthead, your top bylines and this week's scoop.
โ Read the AI Overview. Which pages does it cite? Is anything wrong or out of date?
โ Fix the pages it pulls from: About, author pages, standards and contact pages.
โ Repeat monthly. 11.4% of keywords flipped between showing an AIO and not.
Caveat: a desktop snapshot of brands, not news sites, and it doesn't measure clicks.
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SE Ranking / SE Visible, "AI Overviews Appear on 82.5% of US Brand Searches" (Yulia Deda, Oct 22, 2026): visible.seranking.com/blog/ai-overviโฆ
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๐จ๐ป๐๐ผ๐น๐ถ๐ฐ๐ถ๐๐ฒ๐ฑ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ ๐๐ถ๐ฝ: ๐ฑ๐ผ๐ป'๐ ๐ฝ๐๐ ๐๐ฃ๐๐ ๐ซ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ผ๐ด:๐ถ๐บ๐ฎ๐ด๐ฒ.
Chrome 155 and Firefox 158 now display JPEG XL. Your dev team will want to use it.
Google Images and Discover previews don't support it yet.
@JohnMu, on Bluesky: "if ages shown in Google Images & as previews in Discover, etc โ JPEG-XL is currently not supported"
Google's supported formats for img src: BMP, GIF, JPEG, PNG, WebP, SVG and AVIF.
The safe setup if you want .jxl for readers:
โ Serve it as a <source> inside <picture>.
โ Keep a JPEG, WebP or AVIF in the <img src>. Mueller says that works for any search engine.
โ Keep og:image and schema images in a supported format too. Discover uses those for the preview.
Copy this pattern:
<picture>
<source srcset="storm.jxl" type="image/jxl">
<img src="storm.jpg" alt="Flooded street in downtown Boston">
</picture>
And before anyone flips a CDN setting to auto-convert images, check what your og:image URLs actually return.
For context, AVIF landed in Chrome in 2020 and in Google Search in 2024. Don't plan around a date nobody has given.
Discover is visual. Don't lose the image over a file format.
searchenginejournal.com/google-images-โฆ
developers.google.com/search/docs/apโฆ
developers.google.com/search/docs/apโฆ
Chrome 155 and Firefox 158 now display JPEG XL. Your dev team will want to use it.
Google Images and Discover previews don't support it yet.
@JohnMu, on Bluesky: "if ages shown in Google Images & as previews in Discover, etc โ JPEG-XL is currently not supported"
Google's supported formats for img src: BMP, GIF, JPEG, PNG, WebP, SVG and AVIF.
The safe setup if you want .jxl for readers:
โ Serve it as a <source> inside <picture>.
โ Keep a JPEG, WebP or AVIF in the <img src>. Mueller says that works for any search engine.
โ Keep og:image and schema images in a supported format too. Discover uses those for the preview.
Copy this pattern:
<picture>
<source srcset="storm.jxl" type="image/jxl">
<img src="storm.jpg" alt="Flooded street in downtown Boston">
</picture>
And before anyone flips a CDN setting to auto-convert images, check what your og:image URLs actually return.
For context, AVIF landed in Chrome in 2020 and in Google Search in 2024. Don't plan around a date nobody has given.
Discover is visual. Don't lose the image over a file format.
searchenginejournal.com/google-images-โฆ
developers.google.com/search/docs/apโฆ
developers.google.com/search/docs/apโฆ
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The most-cited page in AI Overviews was the About page.
Lily Ray found it in one enterprise site's Search Console Gen AI report: 5x the homepage's AI impressions.
Written for humans, not LLMs.
Publishers: check your About, masthead and author pages first.
Lily Ray found it in one enterprise site's Search Console Gen AI report: 5x the homepage's AI impressions.
Written for humans, not LLMs.
Publishers: check your About, masthead and author pages first.
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๐ณ ๐๐ฎ๐๐ ๐๐ผ ๐ฏ๐น๐ผ๐ฐ๐ธ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ถ๐ป ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต
Google updated its "Control what you share with Google Search" doc on Oct 21.
For publishers, think in scope, not method:
โ Paragraph: data-nosnippet hides a passage. nosnippet also keeps text AI Mode inputs.
โ Page: noindex removes it from Search. nosnippet and max-snippet shape how it shows.
โ Site: the Search generative AI control. All or nothing for AI Overviews, AI Mode and Discover's AI features.
Site control caution, in Google's words:
โ "You won't receive any traffic or impressions from these features."
โ "Content from other sites will still be available in those features, and it may appear similar to yours."
You leave. Your competitors stay.
3 things news publishers should know:
โ 1. The AI control isn't a ranking signal for the rest of Search and doesn't affect AI training. Gemini training is Google-Extended.
โ 2. Top Stories now shows inside AI Overviews (NewzDash data: nearly 1 in 6 U.S. trending news results). My read: the site-wide opt-out likely removes you from that carousel too. Google hasn't said.
โ 3. Page-level AI controls aren't due until March 2027 under the UK CMA's timeline.
My take: use the smallest tool that fixes the problem. Every step up costs visibility, and Google is still where your readers come from.
Google updated its "Control what you share with Google Search" doc on Oct 21.
For publishers, think in scope, not method:
โ Paragraph: data-nosnippet hides a passage. nosnippet also keeps text AI Mode inputs.
โ Page: noindex removes it from Search. nosnippet and max-snippet shape how it shows.
โ Site: the Search generative AI control. All or nothing for AI Overviews, AI Mode and Discover's AI features.
Site control caution, in Google's words:
โ "You won't receive any traffic or impressions from these features."
โ "Content from other sites will still be available in those features, and it may appear similar to yours."
You leave. Your competitors stay.
3 things news publishers should know:
โ 1. The AI control isn't a ranking signal for the rest of Search and doesn't affect AI training. Gemini training is Google-Extended.
โ 2. Top Stories now shows inside AI Overviews (NewzDash data: nearly 1 in 6 U.S. trending news results). My read: the site-wide opt-out likely removes you from that carousel too. Google hasn't said.
โ 3. Page-level AI controls aren't due until March 2027 under the UK CMA's timeline.
My take: use the smallest tool that fixes the problem. Every step up costs visibility, and Google is still where your readers come from.
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๐๐จ๐ง๐ญ ๐ฅ๐๐ญ ๐ ๐๐๐ ๐ฉ๐ข๐ญ๐๐ก ๐๐๐๐ค ๐ซ๐๐จ๐ซ๐ ๐๐ง๐ข๐ณ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ ๐ญ๐๐๐ฆ.
ChatGPT sent 0.62% of the traffic that Google organic did.
Not 6%. Not 20%. Less than 1%.
That's from @Marie_Haynes, who pulled 12 months of GA4 data across 100 sites and 145M+ er LLM and it only moves to 0.73%.
The conversion numbers are the interesting part:
โ ChatGPT visitors converted at 13.8%
โ Google organic visitors converted at 3.02%
โ Google still drove 27x more conversions than all LLMs combined
Higher conversion rate, tiny volume. Both are true.
And in her data, ChatGPT visits have been going down since GPT-5 launched in August 2025.
For news publishers the gap is even bigger. Google traffic is still 400X what any AI platform sends.
Check your own GA4 before you borrow anyone's ratio.
How I'd split the effort:
1. Google first. Search, Discover, Google News, Top Stories. That's where the readers are.
2. Track AI visibility, but measure it properly. Repeat prompts, count citations, and match ChatGPT clicks on utm_source=chatgpt.com.
3. Don't let a GEO pitch deck reorganize your SEO team.
Track AI. Just budget like the numbers say.
Marie Haynes, GEO is a distraction: mariehaynes.com/geo-is-a-distrโฆ
ChatGPT sent 0.62% of the traffic that Google organic did.
Not 6%. Not 20%. Less than 1%.
That's from @Marie_Haynes, who pulled 12 months of GA4 data across 100 sites and 145M+ er LLM and it only moves to 0.73%.
The conversion numbers are the interesting part:
โ ChatGPT visitors converted at 13.8%
โ Google organic visitors converted at 3.02%
โ Google still drove 27x more conversions than all LLMs combined
Higher conversion rate, tiny volume. Both are true.
And in her data, ChatGPT visits have been going down since GPT-5 launched in August 2025.
For news publishers the gap is even bigger. Google traffic is still 400X what any AI platform sends.
Check your own GA4 before you borrow anyone's ratio.
How I'd split the effort:
1. Google first. Search, Discover, Google News, Top Stories. That's where the readers are.
2. Track AI visibility, but measure it properly. Repeat prompts, count citations, and match ChatGPT clicks on utm_source=chatgpt.com.
3. Don't let a GEO pitch deck reorganize your SEO team.
Track AI. Just budget like the numbers say.
Marie Haynes, GEO is a distraction: mariehaynes.com/geo-is-a-distrโฆ
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278
Google Discover doesn't demote stale stories. It removes them.
And it happens before ranking even starts.
That's from a Google paper on the system behind it, called SDF. Two filters:
1. Supersession
A newer article on the same topic makes yours outdated. Google's example: ers" goes stale the moment he signs.
2. Decay
A model predicts what share of a story's 30-day traffic it has already earned. Past 90%, it's out.
Google's reported result: user-filed staleness reports down 54.9% (supersession down 64.0%, decay down 34.4%).
What this means for publishers:
being first gets you in. Publishing the next development keeps you there. Your earlier version is what gets superseded, so ship the follow-up fast.
Table below. Paper and coverage in the first comment.
[You could add GDdash data on how fast stories drop out of Discover here]
First comment:
Google paper on arXiv (CIKM '26): arxiv.org/abs/2608.15780
Search Engine Journal, Oct 21: searchenginejournal.com/details-emergeโฆ
And it happens before ranking even starts.
That's from a Google paper on the system behind it, called SDF. Two filters:
1. Supersession
A newer article on the same topic makes yours outdated. Google's example: ers" goes stale the moment he signs.
2. Decay
A model predicts what share of a story's 30-day traffic it has already earned. Past 90%, it's out.
Google's reported result: user-filed staleness reports down 54.9% (supersession down 64.0%, decay down 34.4%).
What this means for publishers:
being first gets you in. Publishing the next development keeps you there. Your earlier version is what gets superseded, so ship the follow-up fast.
Table below. Paper and coverage in the first comment.
[You could add GDdash data on how fast stories drop out of Discover here]
First comment:
Google paper on arXiv (CIKM '26): arxiv.org/abs/2608.15780
Search Engine Journal, Oct 21: searchenginejournal.com/details-emergeโฆ
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Dear publishers, when everything is generated by AI, the human factor will become a premium add-on. Just wait.
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fully agree - Human Factor will become a premium add-on!
The more the internet looks like it was made by AI, the more valuable I think it will become to show evidence of human involvement.
The more the internet looks like it was made by AI, the more valuable I think it will become to show evidence of human involvement.
Probably a hot take:
While itโs impressive how quickly LLMs can spin up websites, I think AI is accelerating a trend thatโs been happening for years: the internet is starting to look increasingly self-similar.
AI tools often generate websites using the same design patterns, layouts, fonts, and aesthetics. So many new vibe-coded apps, company websites, and landing pages are starting to look identical (not to mention the content).
Iโm not saying AI-generated websites look bad - they often look great. But when everything looks the same, differentiation becomes more valuable.
I have a feeling that as AI-generated websites become the norm, websites and online experiences with a unique aesthetic, an authentic voice, and evidence of real people behind the company will become a competitive advantage.
Not just because they look different, but because they may offer better user experiences and inspire more trust.
As the internet becomes flooded with AI-generated content and design, I suspect people will increasingly seek out experiences that feel genuinely human.
(For as long as humans continue browsing websites themselves, at least ๐ )
Weโre already seeing signs of this on social platforms and forums, where people are becoming increasingly skeptical of content that feels AI-generated and platforms are cracking down on AI content.
Iโve also seen many recent examples of Google deindexing entirely AI-generated sites. While that doesnโt necessarily mean the AI-generated design itself is the problem, it does make me wonder how search engines will evolve their ability to distinguish between generic, mass-produced experiences and genuinely original, useful ones that happen to use AI.
And I wouldnโt be surprised if search engines and LLMs increasingly favor the signals that their users are looking for - particularly originality, usefulness, and trust. (Google recently updated its documentation to emphasize human effort, originality, and skill as important considerations in evaluating content quality.)
The more the internet looks like it was made by AI, the more valuable I think it will become to show evidence of human involvement. ๐ค๐ค๐ค
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2027: Google never calls, but sends a Christmas card
2024: Google sends you a lot of traffic
2025: Google sends you less traffic
2026: Google only cites you in AI answers
2027: Google never calls, but sends a Christmas card
2028: You bump into Google at a party and it pretends not to know you
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#NESS2026 is about to start! can't wait
Day 1 of #NESS2026 starts at 9 a.m. ET. News SEO. newsseo.io
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Less than 24 hours until NESS 2026: 20+ speakers, 3 days, virtual!๐
newsseo.io
How do news publishers grow when search, AI, and audience habits keep changing?
Thatโs what weโre tackling over three days with 20+ speakers:
โ October 13: News SEO
โ October 14: SEO rnative Growth Channels
From Google Discover and AI Overviews to YouTube, Reddit, newsletters, and podcasts, weโll explore practical ways to strengthen visibility and reach new audiences.
If you work in news SEO, audience development, or publishing, join us.
๐ October 13โ15, 2026
๐ป Fully virtual, with session recordings and presentations included.
See the agenda and get your ticket:
Hope to see you there!
#NESS2026
newsseo.io
How do news publishers grow when search, AI, and audience habits keep changing?
Thatโs what weโre tackling over three days with 20+ speakers:
โ October 13: News SEO
โ October 14: SEO rnative Growth Channels
From Google Discover and AI Overviews to YouTube, Reddit, newsletters, and podcasts, weโll explore practical ways to strengthen visibility and reach new audiences.
If you work in news SEO, audience development, or publishing, join us.
๐ October 13โ15, 2026
๐ป Fully virtual, with session recordings and presentations included.
See the agenda and get your ticket:
Hope to see you there!
#NESS2026
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Laid off. Not left out.
One of the core values Barry Adams and I built NESS around is giving back to the News SEO community we care so much about.
And this isnโt something new.
For the past 5 years, weโve run the NESS Giveback Program, providing free tickets to SEO been laid off and discounted tickets to students who want to learn and grow in this space.
This year, weโre continuing that commitment: newsseo.io/giveback/
โ 20 FREE NESS tickets for SEO professionals who were recently laid off and are still looking for their next full-time role
โ 20 tickets at 50% OFF for journalism students interested in News SEO and audience growth
A conference ticket wonโt solve everything.
But sometimes one new skill, one conversation, one introduction, or one connection can help open the next door.
Thatโs what this program is about.
If you know an SEO who was recently laid off, or a journalism student who would benefit from NESS, please send this to them.
And please repost/share this so we can get these tickets in front of the people who need them most.
Apply here: newsseo.io/giveback/
#NewsSEO #SEO #NESS2026 #Journalism #AudienceGrowth
One of the core values Barry Adams and I built NESS around is giving back to the News SEO community we care so much about.
And this isnโt something new.
For the past 5 years, weโve run the NESS Giveback Program, providing free tickets to SEO been laid off and discounted tickets to students who want to learn and grow in this space.
This year, weโre continuing that commitment: newsseo.io/giveback/
โ 20 FREE NESS tickets for SEO professionals who were recently laid off and are still looking for their next full-time role
โ 20 tickets at 50% OFF for journalism students interested in News SEO and audience growth
A conference ticket wonโt solve everything.
But sometimes one new skill, one conversation, one introduction, or one connection can help open the next door.
Thatโs what this program is about.
If you know an SEO who was recently laid off, or a journalism student who would benefit from NESS, please send this to them.
And please repost/share this so we can get these tickets in front of the people who need them most.
Apply here: newsseo.io/giveback/
#NewsSEO #SEO #NESS2026 #Journalism #AudienceGrowth
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Most of the best News SEOs don't have "News SEO" in their title.
newzdash.com/guide/top-newsโฆ
They lead audience development at major publishers.
They sit inside newsrooms helping editors understand what audiences are searching for.
But they have never really been brought together in one.
Today we're publishing the 2026 News SEO & Audience Growth Experts directory, featuring 69 people helping shape how publishers grow audiences through search, Discover, AI and emerging platforms.
And one thing is important: This is not a ranking. There is no #1.
The directory is also broader than people who explicitly call themselves โNews SEOs.โ
That is intentional.
For now, here are the people included in the 2026 directory:
Barry Adams, Nicola Agius, Damien Andell, Vahe Arabian, Loren Baker, Justin Bank, Alli Berry, Shelby Blackley, Matthew Brown, Claudio E. Cabrera, Marlon Cรขmara, Marc Choquette, Harry Clarkson-Bennett, Virginie Clรจve, Mike Cook, Jens Fauldrath, Will Flannigan, Louisa Frahm, Glenn Gabe, Alessandro Giagnoli, Valรฉrie Glutz, Calle Godani, Vivienne Goizet, Megan Harney, Jon Henshaw, Rachel Heseltine, Edward Hyatt, Gabriella Iannetta, Greg Jarboe, Ryan Kellett, Gerard Kijlstra, Topher Kohan, Oleg Korneitchouk, Sabine Langmann, Christine Liang, Sarah Marshall, Mateusz Mikoล, Richard Nazarewicz, Brendan O'Connell, Laura Oelker, Binti Pawa, Valentin Pletzer, Brian Provost, Lily Ray, Ryan Restivo, Aimie Rigas, Leonie Roderick, Gabriel Sands, Anna Sbuttoni, Jes Scholz, Barry Schwartz, Olaf Seydel, John Shehata, Carolyn Shelby, Maddie Shepherd, Adam Sherk, Marshall Simmonds, Rafael Simรตes, Dan Smullen, Clara Soteras, Kjeld Stein, Carly Steven, Kyle Sutton, Kenichi Suzuki, Simme Volkers, Tobias Willmann, Jessie Willms, Steven Wilson-Beales, Philippe Yonnet.
newzdash.com/guide/top-newsโฆ
They lead audience development at major publishers.
They sit inside newsrooms helping editors understand what audiences are searching for.
But they have never really been brought together in one.
Today we're publishing the 2026 News SEO & Audience Growth Experts directory, featuring 69 people helping shape how publishers grow audiences through search, Discover, AI and emerging platforms.
And one thing is important: This is not a ranking. There is no #1.
The directory is also broader than people who explicitly call themselves โNews SEOs.โ
That is intentional.
For now, here are the people included in the 2026 directory:
Barry Adams, Nicola Agius, Damien Andell, Vahe Arabian, Loren Baker, Justin Bank, Alli Berry, Shelby Blackley, Matthew Brown, Claudio E. Cabrera, Marlon Cรขmara, Marc Choquette, Harry Clarkson-Bennett, Virginie Clรจve, Mike Cook, Jens Fauldrath, Will Flannigan, Louisa Frahm, Glenn Gabe, Alessandro Giagnoli, Valรฉrie Glutz, Calle Godani, Vivienne Goizet, Megan Harney, Jon Henshaw, Rachel Heseltine, Edward Hyatt, Gabriella Iannetta, Greg Jarboe, Ryan Kellett, Gerard Kijlstra, Topher Kohan, Oleg Korneitchouk, Sabine Langmann, Christine Liang, Sarah Marshall, Mateusz Mikoล, Richard Nazarewicz, Brendan O'Connell, Laura Oelker, Binti Pawa, Valentin Pletzer, Brian Provost, Lily Ray, Ryan Restivo, Aimie Rigas, Leonie Roderick, Gabriel Sands, Anna Sbuttoni, Jes Scholz, Barry Schwartz, Olaf Seydel, John Shehata, Carolyn Shelby, Maddie Shepherd, Adam Sherk, Marshall Simmonds, Rafael Simรตes, Dan Smullen, Clara Soteras, Kjeld Stein, Carly Steven, Kyle Sutton, Kenichi Suzuki, Simme Volkers, Tobias Willmann, Jessie Willms, Steven Wilson-Beales, Philippe Yonnet.
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