Selecting stories where you have topical authority is a key to the success of this tactic
DiscoverPulse tracks Discover in 54 countries, with data updated every minute, across 100,000+ articles a day.
Original reporting still wins. But a good idea can come from anywhere.
DiscoverPulse tracks Discover in 54 countries, with data updated every minute, across 100,000+ articles a day.
Original reporting still wins. But a good idea can come from anywhere.
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Open the top trending Discover articles in another country/language
→ 2. Filter by category, language or content freshness
→ 3. Look for topics/stories that are relevant to our brand
→ 4. Report or rewrite it for your own audience. Don't just translate it.
→ 2. Filter by category, language or content freshness
→ 3. Look for topics/stories that are relevant to our brand
→ 4. Report or rewrite it for your own audience. Don't just translate it.
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If you have authority on the topic, that story will most likely work for you too.
A story taking off in Discover in the U.K., Germany or Brazil today can have an angle your audience hasn't seen yet.
This is how I do it in NewzDash with DiscoverPulse:
→ 1.
A story taking off in Discover in the U.K., Germany or Brazil today can have an angle your audience hasn't seen yet.
This is how I do it in NewzDash with DiscoverPulse:
→ 1.
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𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗶𝘁 𝗺𝗶𝗴𝗵𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝘂𝗻𝘁𝗿𝘆.
One of the best Discover tactics: find stories already trending in other countries and languages.
One of the best Discover tactics: find stories already trending in other countries and languages.
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Is it honest? Google counts misleading or exaggerated images as clickbait too.
Users see your image first, then click your headline.
Users see your image first, then click your headline.
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Open the og:image. Is it your best photo, or the default?
→ 2. Is it a proper horizontal crop with the key detail still in frame? Google warns about vertical images cropped to 16x9.
→ 3. Is max-image-preview:large on the page?
→ 4.
→ 2. Is it a proper horizontal crop with the key detail still in frame? Google warns about vertical images cropped to 16x9.
→ 3. Is max-image-preview:large on the page?
→ 4.
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→ Enabled by max-image-preview:large, or by using AMP
→ Set it with bit.ly/4iLKXIJ markup or the og:image tag
And two things Google says to avoid there:
→ Generic images, like your site logo
→ Text-heavy images
What I'd check before any story you want in Discover:
→ 1.
→ Set it with bit.ly/4iLKXIJ markup or the og:image tag
And two things Google says to avoid there:
→ Generic images, like your site logo
→ Text-heavy images
What I'd check before any story you want in Discover:
→ 1.
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𝗬𝗼𝘂𝗿 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗶𝗺𝗮𝗴𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲.
In Discover, people see the picture before they read a word.
Google's own Discover doc is specific about it:
→ At least 1200 px wide
→ More than 300,000 total pixels
→ 16x9 aspect ratio
In Discover, people see the picture before they read a word.
Google's own Discover doc is specific about it:
→ At least 1200 px wide
→ More than 300,000 total pixels
→ 16x9 aspect ratio
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Speak their language, not SEO jargon.
→ 5. Celebrate their wins and share the credit. A win belongs to the whole desk.
→ 6. Sit in the newsroom. Join the meetings, be there on big news nights, be part of the team.
The fixes are usually easy. Getting them shipped is the job.
→ 5. Celebrate their wins and share the credit. A win belongs to the whole desk.
→ 6. Sit in the newsroom. Join the meetings, be there on big news nights, be part of the team.
The fixes are usually easy. Getting them shipped is the job.
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Learn the editorial workflow. Know who touches a story, and when, before you suggest a change.
→ 2. Build real relationships. Be people-first and respect the editorial craft.
→ 3. Offer advice, not rules. The editor owns the story. You bring the data.
→ 4.
→ 2. Build real relationships. Be people-first and respect the editorial craft.
→ 3. Offer advice, not rules. The editor owns the story. You bring the data.
→ 4.
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𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗻𝗲𝘄𝘀 𝗦𝗘𝗢 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗿𝗲𝗻'𝘁 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹.
They're the soft skills that get an editor to say yes at 11 p.m., on deadline, when you ask to change their headline or update a story.
6 I'd put above any tool:
→ 1.
They're the soft skills that get an editor to say yes at 11 p.m., on deadline, when you ask to change their headline or update a story.
6 I'd put above any tool:
→ 1.
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𝐖𝐡𝐨'𝐬 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐢𝐝𝐭𝐞𝐫𝐦𝐬 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞? 𝐏𝐥𝐚𝐲 𝐚𝐥𝐨𝐧𝐠.
See who's winning, live (free): newzdash.com/midterms
We tracked 1,000+ trending midterm news queries.
100,000 news stories.
Past 30 days, mobile US.
Then we turned it into a 13-question right now:
→ Who leads Top Stories: CNN, NYT or The Guardian?
→ Wikipedia leads organic. Who's second?
→ Who gets cited most in AI Overviews? (It's not a publisher.)
→ How often do AI Overviews show up on midterm searches?
The biggest takeaway for me:
→ Each Google surface has a different winner.
→ Top Stories, organic, AI Overviews, LIVE labels and short videos each crown someone else.
→ If you track only one, you're missing most of the picture.
How many did you get right? Drop your score below 👇
#Midterms2026 #NewsSEO #SEO #AIOverviews
See who's winning, live (free): newzdash.com/midterms
We tracked 1,000+ trending midterm news queries.
100,000 news stories.
Past 30 days, mobile US.
Then we turned it into a 13-question right now:
→ Who leads Top Stories: CNN, NYT or The Guardian?
→ Wikipedia leads organic. Who's second?
→ Who gets cited most in AI Overviews? (It's not a publisher.)
→ How often do AI Overviews show up on midterm searches?
The biggest takeaway for me:
→ Each Google surface has a different winner.
→ Top Stories, organic, AI Overviews, LIVE labels and short videos each crown someone else.
→ If you track only one, you're missing most of the picture.
How many did you get right? Drop your score below 👇
#Midterms2026 #NewsSEO #SEO #AIOverviews
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John Shehata retweeted
OpenAI just updated its dataset on how people use ChatGPT.
I went through every file and found a few surprises:
1. Classic Google query types are now about half of all messages
- 48% of all messages were Google-style questions in September 2026, up from 43% in July 2024.
- o 20% simple searches (facts, products, recipes) and 28% Practical Guidance (how-to, tutoring, health, creative ideas).
- OpenAI sorts every message into work or personal. Google-style questions make up 53% of personal messages and 38% of work messages (September 2026).
- Personal messages grew from 48% to 68% of all messages since July 2024.
- Most of the rise comes from personal messages taking a bigger share, because they're search-heavy.
2. Commercial research at work grew 75%
Among US work messages (Q1 2025 vs Q3 2026):
- "Obtain information about goods or services": 1.7% → 2.9%
- "Determine values or prices of goods or services": 0.3% → 0.7%
- "Gather information from physical or electronic sources": 1.2% → 1.8%
Surprised me: researching a subject for work fell by up to two thirds (technology -66%, history and social issues -65%, health -42%). Product and price research grew.
3. Countries that use ChatGPT more use it more for search
- The quarter of countries with the highest ChatGPT use per capita put 24% of messages into simple searches in Q3 2026, vs 16% for the lowest quarter.
- Across ~150 countries, the correlation grew from 0.30 to 0.74 (Q1 2025 vs. Q3 2026).
4. Personal use grows faster than work
- OpenAI's classifier tags every sampled message as work-related or not (consumer plans only).
- Work went from 52% of messages in July 2024 to 32% in September 2026. The data only shows shares, so work messages could still be growing in absolute numbers.
In September 2026, the share of messages that were work-related was:
- Free: 25%
- Go: 42%
- Plus: 51%
- Pro: 68%
Source: OpenAI Signals v3.0, announced in "ChatGPT's expanding world of work"
159 countries, 27 million sampled messages, July 2024 to September 2026
I went through every file and found a few surprises:
1. Classic Google query types are now about half of all messages
- 48% of all messages were Google-style questions in September 2026, up from 43% in July 2024.
- o 20% simple searches (facts, products, recipes) and 28% Practical Guidance (how-to, tutoring, health, creative ideas).
- OpenAI sorts every message into work or personal. Google-style questions make up 53% of personal messages and 38% of work messages (September 2026).
- Personal messages grew from 48% to 68% of all messages since July 2024.
- Most of the rise comes from personal messages taking a bigger share, because they're search-heavy.
2. Commercial research at work grew 75%
Among US work messages (Q1 2025 vs Q3 2026):
- "Obtain information about goods or services": 1.7% → 2.9%
- "Determine values or prices of goods or services": 0.3% → 0.7%
- "Gather information from physical or electronic sources": 1.2% → 1.8%
Surprised me: researching a subject for work fell by up to two thirds (technology -66%, history and social issues -65%, health -42%). Product and price research grew.
3. Countries that use ChatGPT more use it more for search
- The quarter of countries with the highest ChatGPT use per capita put 24% of messages into simple searches in Q3 2026, vs 16% for the lowest quarter.
- Across ~150 countries, the correlation grew from 0.30 to 0.74 (Q1 2025 vs. Q3 2026).
4. Personal use grows faster than work
- OpenAI's classifier tags every sampled message as work-related or not (consumer plans only).
- Work went from 52% of messages in July 2024 to 32% in September 2026. The data only shows shares, so work messages could still be growing in absolute numbers.
In September 2026, the share of messages that were work-related was:
- Free: 25%
- Go: 42%
- Plus: 51%
- Pro: 68%
Source: OpenAI Signals v3.0, announced in "ChatGPT's expanding world of work"
159 countries, 27 million sampled messages, July 2024 to September 2026
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@DanHaslam I always advise: Don’t sacrifice today for an unproven future, but don’t abandon tomorrow for what works today. Put ~70% into what reliably drives revenue now, and ~30% into what could work tomorrow.
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@iamwadeed true. For publishers the signal that matters is which specific pages get cited, not just whether the brand name appears. That shows the content formats, topics, and structures AI actually treats as source material—and where you need to show up.
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🚨 𝗡𝗘𝗪 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗟𝗘𝗥𝗧: 𝗼𝗻𝗹𝘆 𝗶𝗻𝗱𝗲𝘅 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗲𝗮𝗻𝘁 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵.
Google added a new section to its user-generated spam docs on Oct 26: "Only index content meant for Search."
→ The intro now names "tools that let users publish shared pages, eb apps."
→ If users can create shareable pages, generated outputs or interactive tools, you have to decide: is it meant for Search, or only for people with the link?
→ If it's for sharing, collaboration or utility, apply noindex or block crawling in robots.txt "by default."
→ Elsewhere on the same page, Google says to watch Page Indexing and Search performance for spikes in indexed pages, impressions or queries that don't match your purpose.
➔ If you want more tips like this, subscribe to our weekly News SEO Digest: lnkd.in/evT-pmYW
Plenty of newsrooms have these pages, and often nobody owns them. Quiz results. Calculator outputs. "Share your score" pages. Widgets from a partner deal that ended years ago.
This week:
→ run a site: search on your result, share and embed paths. Noindex anything that was never meant to rank.
Sources:
➤ Search Engine Roundtable, Barry Schwartz, "Google Downplays The Importance Of Fresh Index Reporting" (Oct 27, 2026): seroundtable.com/google-downpla…
➤ Google Search Central, "News sitemaps": developers.google.com/search/docs/cr…
Google added a new section to its user-generated spam docs on Oct 26: "Only index content meant for Search."
→ The intro now names "tools that let users publish shared pages, eb apps."
→ If users can create shareable pages, generated outputs or interactive tools, you have to decide: is it meant for Search, or only for people with the link?
→ If it's for sharing, collaboration or utility, apply noindex or block crawling in robots.txt "by default."
→ Elsewhere on the same page, Google says to watch Page Indexing and Search performance for spikes in indexed pages, impressions or queries that don't match your purpose.
➔ If you want more tips like this, subscribe to our weekly News SEO Digest: lnkd.in/evT-pmYW
Plenty of newsrooms have these pages, and often nobody owns them. Quiz results. Calculator outputs. "Share your score" pages. Widgets from a partner deal that ended years ago.
This week:
→ run a site: search on your result, share and embed paths. Noindex anything that was never meant to rank.
Sources:
➤ Search Engine Roundtable, Barry Schwartz, "Google Downplays The Importance Of Fresh Index Reporting" (Oct 27, 2026): seroundtable.com/google-downpla…
➤ Google Search Central, "News sitemaps": developers.google.com/search/docs/cr…
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𝗧𝗵𝗲 𝘁𝗶𝘁𝗹𝗲 𝘁𝗮𝗴 𝘀𝘁𝗶𝗹𝗹 𝗴𝗲𝘁𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗹𝗮𝘂𝗴𝗵.
A case study on Search Engine Land made me smile this week.
Dan Lauer's team audited a big B2B site after a migration. Tens of thousands of redirect chains and loops, 4,400+ 404s, canonical issues.
→ cts and canonicals first. Crawling and indexing improved. Rankings and traffic didn't.
→ Then they rewrote titles and meta descriptions on priority pages only, picked with GA4 data. In their words, "the lowest-effort part of the work."
→ September vs August: organic traffic +121%, Search Console impressions +229%, AI assistant referrals +275%.
They're clear that no single fix did it. The foundation made the pages reachable. The titles made them worth showing.
Every few years we get a new channel and a new acronym. And somewhere in the middle of every one, a title tag quietly does its job :)
For newsrooms with one developer and a long audit list:
→ Crawl and index first. Nothing else matters if Google can't get to the page.
→ Then titles on the pages that matter, not all 200,000.
searchengineland.com/technical-seo-…
A case study on Search Engine Land made me smile this week.
Dan Lauer's team audited a big B2B site after a migration. Tens of thousands of redirect chains and loops, 4,400+ 404s, canonical issues.
→ cts and canonicals first. Crawling and indexing improved. Rankings and traffic didn't.
→ Then they rewrote titles and meta descriptions on priority pages only, picked with GA4 data. In their words, "the lowest-effort part of the work."
→ September vs August: organic traffic +121%, Search Console impressions +229%, AI assistant referrals +275%.
They're clear that no single fix did it. The foundation made the pages reachable. The titles made them worth showing.
Every few years we get a new channel and a new acronym. And somewhere in the middle of every one, a title tag quietly does its job :)
For newsrooms with one developer and a long audit list:
→ Crawl and index first. Nothing else matters if Google can't get to the page.
→ Then titles on the pages that matter, not all 200,000.
searchengineland.com/technical-seo-…
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