Pinned Tweet
New blog post: GEO is a distraction.
I looked at 12 months of GA4 data across 100 sites - more than 145 million sessions.
ChatGPT sent 0.62% of the traffic Google organic did. With all the other LLMs included, it's 0.73%.
While ChatGPT visitors converted better at 13.8% vs 3.02% for Google organic, Google still drove 27x more conversions than all the other LLMs combined.
And remember how we thought ChatGPT visitors would increase exponentially? Overall visits from ChatGPT have actually been declining since GPT-5 came out in August 2025.
I think GEO is a distraction. Google is the surface that's likely sending the most visitors to your business. Yes, AI is changing how people use the web, but the real opportunities are just emerging. I'd encourage you to spend time preparing for the agentic web - UCP, Universal Cart, WebMCP, intelligent eyewear and more!
The full post is here, plus a prompt you can use to brainstorm on what agentic search means for your business.
mariehaynes.com/geo-is-a-distr…
I looked at 12 months of GA4 data across 100 sites - more than 145 million sessions.
ChatGPT sent 0.62% of the traffic Google organic did. With all the other LLMs included, it's 0.73%.
While ChatGPT visitors converted better at 13.8% vs 3.02% for Google organic, Google still drove 27x more conversions than all the other LLMs combined.
And remember how we thought ChatGPT visitors would increase exponentially? Overall visits from ChatGPT have actually been declining since GPT-5 came out in August 2025.
I think GEO is a distraction. Google is the surface that's likely sending the most visitors to your business. Yes, AI is changing how people use the web, but the real opportunities are just emerging. I'd encourage you to spend time preparing for the agentic web - UCP, Universal Cart, WebMCP, intelligent eyewear and more!
The full post is here, plus a prompt you can use to brainstorm on what agentic search means for your business.
mariehaynes.com/geo-is-a-distr…
50
39
223
19,185
OpenAl built an offline version of the internet to train their agents so they can learn to interact without touching the real web.
How do we know we're not in someone's simulated training world?🤔
openai.com/index/securing…
How do we know we're not in someone's simulated training world?🤔
openai.com/index/securing…
7
0
17
1,601
My OKF Brain made its first $$$ this week. 🦾
I put together a video to answer the most common questions I've had about OKF and show the cool things I've been building with it.
I really encourage you to give building with the Open Knowledge Format a try. I've made really cool apps including a health research companion (I'm down 22 lbs🎉), a Self-OKF where I can brainstorm with myself using a cloned voice, and a chores app that is super motivating.
But most exciting is the OKF Brain. This, connected to my algo update MCP and Gemini 4 Argon is a better consultant than I am alone. Exciting for now, but also, I can see the day where most knowledge work is done by AI. I wonder what that means for humans?!?
youtube.com/watch?v=VPIZ0L…
I put together a video to answer the most common questions I've had about OKF and show the cool things I've been building with it.
I really encourage you to give building with the Open Knowledge Format a try. I've made really cool apps including a health research companion (I'm down 22 lbs🎉), a Self-OKF where I can brainstorm with myself using a cloned voice, and a chores app that is super motivating.
But most exciting is the OKF Brain. This, connected to my algo update MCP and Gemini 4 Argon is a better consultant than I am alone. Exciting for now, but also, I can see the day where most knowledge work is done by AI. I wonder what that means for humans?!?
youtube.com/watch?v=VPIZ0L…
4
1
23
2,408
This looks important! Google announced the Agent Compute Engine. They call it as big an invention as when they made TPUs. It's the thing that will take Al from a technology that answers questions to one that does things for us allowing for running autonomous agents.
This system gives every Gemini user their own personal agent with a harness that runs on a virtual sandboxed machine and even does things for you when you're away.
And it will be available on Google Cloud so that any team building agents can use it.
cloud.google.com/blog/topics/ai…
cloud.google.com/blog/topics/ai…
This system gives every Gemini user their own personal agent with a harness that runs on a virtual sandboxed machine and even does things for you when you're away.
And it will be available on Google Cloud so that any team building agents can use it.
cloud.google.com/blog/topics/ai…
cloud.google.com/blog/topics/ai…
7
4
37
3,517
Sundar Pichai talks about the "agentic layer" which will unify Google's products, including Search.
Personal Intelligence will carry your context across all of Google's surfaces so you can start in some place and pick it up again in another.
youtu.be/fJBSNEFdm8c?si…
Personal Intelligence will carry your context across all of Google's surfaces so you can start in some place and pick it up again in another.
youtu.be/fJBSNEFdm8c?si…
12
7
29
4,341
While Amazon is turning away Al agents, Walmart is welcoming them with open arms.
They're introducing Agent Profiles, the Walmart Agent Gateway and terms for Al agents, so customers can shop Walmart and Sam's Club through whatever apps and agents they choose.
Walmart says to think of it like adding an extra cardholder to your credit card. Each agent gets its own profile, with permissions and spending limits you set, and you can turn it off any time.
Not everyone will shop with agents. People still kept going to malls even when Amazon became an option. But I think the retailers who make it easy for agents are going to win a lot of sales.
corporate.walmart.com/news/2026/10/M…
They're introducing Agent Profiles, the Walmart Agent Gateway and terms for Al agents, so customers can shop Walmart and Sam's Club through whatever apps and agents they choose.
Walmart says to think of it like adding an extra cardholder to your credit card. Each agent gets its own profile, with permissions and spending limits you set, and you can turn it off any time.
Not everyone will shop with agents. People still kept going to malls even when Amazon became an option. But I think the retailers who make it easy for agents are going to win a lot of sales.
corporate.walmart.com/news/2026/10/M…
6
0
12
1,740
AGI will be here soon according to @demishassabis.
"Earlier this year, he felt AGI was still three to five years away. Now he expects AGI within two to three years."
wsj.com/tech/ai/demis-…
"Earlier this year, he felt AGI was still three to five years away. Now he expects AGI within two to three years."
wsj.com/tech/ai/demis-…
1
0
6
1,636
I just asked Gemini 4 Argon in Antigravity to help me figure out how to break out of familiar patterns when I play piano.
It amazed me with two things!
First, it helped me figure out how to connect my keyboard to my Mac. I had the right cord but it told me I had to change a oard for it to work.
Then it made an app for me that listened to what I was playing and when requested plays my keyboard for me.
It made challenges for me like, play this chord sequence without moving your fingers more than two keys (to help me find different chord variations.)
So very cool.
It amazed me with two things!
First, it helped me figure out how to connect my keyboard to my Mac. I had the right cord but it told me I had to change a oard for it to work.
Then it made an app for me that listened to what I was playing and when requested plays my keyboard for me.
It made challenges for me like, play this chord sequence without moving your fingers more than two keys (to help me find different chord variations.)
So very cool.
0
0
6
1,446
Please @X, can you keep working on solving the bot reply problem?
It's so gross. And makes it so I'm less likely to engage.
It's so gross. And makes it so I'm less likely to engage.
3
0
10
2,654
Woh. Google just released a dedicated hub for business owners within Gemini.
The "business landing page" connects your Google Business Profile, Google Ads, and Workspace as well as apps like Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.
My guess is that there will lace where we can bring our own third-party apps. If I'm right then this could be a way to offer our expertise and knowledge for other businesses to integrate. That would be big!
blog.google/innovation-and…
The "business landing page" connects your Google Business Profile, Google Ads, and Workspace as well as apps like Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.
My guess is that there will lace where we can bring our own third-party apps. If I'm right then this could be a way to offer our expertise and knowledge for other businesses to integrate. That would be big!
blog.google/innovation-and…
16
6
45
3,666
Google's Universal Cart is launching in the US today!
I really think this is going to radically change how we shop online. It lets you order from multiple stores in a single cart.
You can save products from multiple vendors as you search.
It also tracks price drops.
And the rk for you in the background, sending notifications on price drops or if an item comes back in stock.
It will also help you choose which card or payment method to use based on each one's specific perks.
blog.google/products-and-p…
I really think this is going to radically change how we shop online. It lets you order from multiple stores in a single cart.
You can save products from multiple vendors as you search.
It also tracks price drops.
And the rk for you in the background, sending notifications on price drops or if an item comes back in stock.
It will also help you choose which card or payment method to use based on each one's specific perks.
blog.google/products-and-p…
12
4
31
3,032
Google announced that AI Overviews and AI Mode are going to do more when it comes to linking out to websites.
1. More inline links in AI answers. Plus they will be shown higher up in responses more frequently.
2. Displaying official websites up high in AI answers if they are usually go to complete a specific tasks.
3. New prominent carousels for timely news articles that will appear within the AI answers. These will highlight your Preferred Sources.
4. More links to websites at the end of AI answers, along with image thumbnails and a more clickable design.
5. Clickable creator and publisher names on video results that take you to their Search Profile.
blog.google/products-and-p…
1. More inline links in AI answers. Plus they will be shown higher up in responses more frequently.
2. Displaying official websites up high in AI answers if they are usually go to complete a specific tasks.
3. New prominent carousels for timely news articles that will appear within the AI answers. These will highlight your Preferred Sources.
4. More links to websites at the end of AI answers, along with image thumbnails and a more clickable design.
5. Clickable creator and publisher names on video results that take you to their Search Profile.
blog.google/products-and-p…
28
25
123
7,959
Sergey Brin says Gemini 4 is a generational leap, with "a bunch of new technology" that wasn't in Gemini 3.
And he wants the next versions to come "at an increasing cadence."
Looks like Gemini is going to improve quickly.
And he wants the next versions to come "at an increasing cadence."
Looks like Gemini is going to improve quickly.
8
10
119
12,868
I've spent a day and a half with Gemini 4 Argon.
Paired with my OKF brain, it did a traffic drop assessment better than I could alone. That's exciting and also scary for those of us who consult for a living.
Tomorrow's newsletter covers what I saw, why I think a core update is close and a bunch of other interesting stories.
If you're not already signed up: mariehaynes.com/marie-haynes-n…
Paired with my OKF brain, it did a traffic drop assessment better than I could alone. That's exciting and also scary for those of us who consult for a living.
Tomorrow's newsletter covers what I saw, why I think a core update is close and a bunch of other interesting stories.
If you're not already signed up: mariehaynes.com/marie-haynes-n…
13
0
18
2,186
Sergey Brin talking about Recursive Self Improvement:
"If you look at even before we had Gemini 4, when we had Flash 3.6, 3.7, 3.8, we're starting to get onto that RSI treadmill. And now our researchers and the model work hand in hand to make the next version of the model."
rnally at Google they are already a couple of models ahead and expects the progress will continue to accelerate.
youtu.be/Jh6mgf9M06M?si…
"If you look at even before we had Gemini 4, when we had Flash 3.6, 3.7, 3.8, we're starting to get onto that RSI treadmill. And now our researchers and the model work hand in hand to make the next version of the model."
rnally at Google they are already a couple of models ahead and expects the progress will continue to accelerate.
youtu.be/Jh6mgf9M06M?si…
1
4
16
3,466
Anyone else seeing this? If I go directly to AI mode, I see my Gemini app conversations in the sidebar.
12
1
18
10,167
Wait...I may have misspoken here. These are not my Gemini app conversations, but conversations that I had with Gemini on my Android phone with the Gemini overlay.
Still interesting, but perhaps not as interesting as the Gemini app merging with AI Mode.
cc @rustybrick
Still interesting, but perhaps not as interesting as the Gemini app merging with AI Mode.
cc @rustybrick
1
0
2
473
Google's @joshwoodward on how Google's goal is a single prompt box:
"Forget the modes and toggles. Just like one prompt box. Tell it what you want and it just does stuff for you.
So that's definitely where, not only where we're headed - where others are headed. I think that's mplification happening across the industry."
He was not talking specifically about Search here, but seeing today how AI Mode searches have my Gemini app sidebar, I think we're headed that way.
Source: @lennysan's Podcast - youtu.be/3I6QYkccd3o?si…
"Forget the modes and toggles. Just like one prompt box. Tell it what you want and it just does stuff for you.
So that's definitely where, not only where we're headed - where others are headed. I think that's mplification happening across the industry."
He was not talking specifically about Search here, but seeing today how AI Mode searches have my Gemini app sidebar, I think we're headed that way.
Source: @lennysan's Podcast - youtu.be/3I6QYkccd3o?si…
Anyone else seeing this? If I go directly to AI mode, I see my Gemini app conversations in the sidebar.
12
1
23
2,933