Let's go big boy.

👀

Your “I never win anything” streak ends today

Everyone who signs up at ShoppsCards.com in the next 24 HOURS gets a #SHOPPS pack

Couldn’t have made this happen without @fulfilio and @omnisend 🤝

Your feed could use fewer hot takes and more trading cards

We’re celebrating our first live break with 2 more #SHOPPS packs

Reply to enter or tag someone who’d like one. We’ll randomly pick 2 people, 1 pack each

(But we might get carried away and send out a few more 👀)

Put “card collecting” on your work calendar

@TaylorHoliday and @GrantZanini go live in 15 minutes at 10 AM PST on X, LinkedIn, and YouTube

We've got #SHOPPS packs and surprise players giving away their 1/1 signed cards with prizes attached

See you in the chat!

We'll be at the party, with this in our hand, escorting you out.

POTENTIAL PLOT TWIST: @herrmanndigital might not get into his own insider party... #SHOPPS

We'll take that @deancbrennan .. take your pick from one of these.

For a chance to win this pack, head to the YouTube comments and tell us about your most valuable card or whether you own Taylor’s Bowman Chrome baseball card:

youtube.com/watch?v=csvD_N…

Until then, the pack @TaylorHoliday and @GrantZanini ripped in yesterday's podcast is up for grabs on YouTube.

They pulled:

@JasonPanzer, @andrewjfaris, @ecomchasedimond, Kayti O’Connell Carr, @JohnMRoman, Michelle Miller, @Seanfrank, @moizali, Rytis Lauris, and @SophiaEdelstein

#SHOPPS Andrew doens't find this funny.

forget george. this has to be on 2027's collection.

Some familiar faces are hiding in #SHOPPS packs.

@Seanfrank, @ezrafirestone, or @MehtabKarta could be in yours...

On today's episode of The Ecommerce Playbook, @TaylorHoliday and @GrantZanini share how SHOPPS came to life with help from our partners @fulfilio and @omnisend.
pack, head to the YouTube comments. Tell us about your most valuable card or let us know if you own Taylor’s Bowman Chrome card.

youtube.com/watch?v=csvD_N…

Packs for everyone!

Trading cards for DTC is here!

Introducing #SHOPPS

Celebrating the leaders and innovators changing the game of ecommerce.

From base cards and chrome parallels to ultra-rare numbered cards…

Every pack is a chance to pull greatness.

But only 1,000 packs exist.

And you can’t n one.

Built to lead. Made to collect.

Tune into the full episode here: youtu.be/WSg7lDBT5zM?si…

Montana Knife Company used to sell out over Black Friday and have nothing left for Christmas shoppers.

On today’s The Ecommerce Playbook, @BrandonLHoroho explains how MKC now plans December drops to keep selling through the shipping cutoff.

Tune in here: youtu.be/5XWe_Y4nQRg?si…

Missing purchase data can affect who Meta targets next, even when sales still show up in Shopify.

On today’s episode of The Ecommerce Playbook, Tony Chopp and Steve Rekuc discuss iOS 27 and the tracking gaps to check before Black Friday.

Tune in here: youtu.be/5XWe_Y4nQRg?si…

Across roughly 1.3 million ads we analyzed, the top 5% generated 73% of the measured value.

Because the return is so concentrated, judging winners in isolation can overstate profitability. Their returns also need to cover the cost of producing the ads that didn’t pay back.

Before you tell your team to make more ads, ask what each attempt costs.

At Commerce Roundtable, @TaylorHoliday explains how changing the way a brand paid for creative helped it double spend while holding incremental ROAS.

Tune in here: youtu.be/bqJElruBvjE

A 10-page creator brief can narrow the range of content you get back.

On The Ecommerce Playbook, Luke Austin and Richard Gaffin discuss which boundaries to keep and where to give creators room to experiment.

Watch the full episode here:
youtube.com/watch?v=niwccU…

Higher ad spend during Black Friday can be the right call if the volume justifies it.

The decision gets harder when you’re looking at 47 lines on a P&L.

@TaylorHoliday breaks it into four buckets so you can see where the money goes and what to do next.

The TBAR crew has been keeping busy since joining CTC, and we're loving the extra firepower for TikTok Shop.

We're not the only ones celebrating, either.

A few familiar faces from HexClad, Grüns, Ridge, and Realsy sent some love to @TylerBrechbiel, @alexrudolphh, and the team. 👇

Tune in here → youtube.com/watch?v=HH75fD…

Before adding a free gift to your holiday offer, work out how much a customer needs to spend for the order to stay profitable.

@itslukeaustin breaks it down on today’s The Ecommerce Playbook.

Shoppers shouldn’t need a calculator to understand your Black Friday offer.

On today’s The Ecommerce Playbook, @JoySharma_11 explains why he favors simpler discounts and where offers rank among five holiday prep priorities.

Watch the episode here → youtube.com/watch?v=WPAvZR…

Creative gets easier to scale when the way you produce it is tied to the way you pay for it.

Creator networks can generate more assets without forcing the brand to absorb the same upfront production cost on every attempt. Then, once something proves it can sell, more dollars can
Taylor compares that model to consignment: the brand gets more shots on goal without carrying the full cost of every miss.

Skullcandy wants shoppers choosing their headphones before Black Friday deals arrive, so it’s putting TikTok creators to work early.

On today’s Ecommerce Playbook, Evin Catlett joins Taylor Holiday to share how Skullcandy is using TikTok creators ahead of Black Friday to build est Buy, and its own site.

Full conversation → youtu.be/lbAhVeeAuPI?si…

Once creative production speeds up, the next bottleneck can be getting a new offer live.

A pricing idea can still require a duplicated product page, discount setup, code, landing page, and new ads before it reaches the market.

Shortening that workflow gives the team more nd refine the offer itself, rather than spending all of that extra speed on producing more ads around the same offer.

Home Life Brands doesn’t wait until Black Friday to introduce its holiday offer.

In today’s episode, @taylorholiday and @palmerweb break down how members get early access and discounted pricing first. Then, as inventory on the strongest products tightens, pricing can move up and n.

Full conversation: commonthreadco.com/blogs/ecommerc…

Discounting aged inventory can be a useful way to turn product back into cash.

If that becomes a recurring pattern, it's worth tracing the issue upstream to forecasting, product iteration, and inventory planning.

The sale clears the excess, while the bigger opportunity is excess gets created in the first place.

More on the latest episode of The Ecommerce Playbook:
youtube.com/watch?v=LEYWu0…

If every TikTok Shop sample gets you one video, your sampling budget could be working harder.

In our latest episode, @alexrudolphh and @TylerBrechbiel join @iamshackelford to share how they coach creators to produce 3+ videos per sample.

Tune in here: youtube.com/watch?v=Ghynj9…

Garrett Hord has spent 8 years at CTC through the Facebook boom, COVID surge, post-iOS correction, and every BFCM cycle since.

In today's episode, he shares four Q4 patterns he uses to back-check plans before BFCM.

Watch the episode → commonthreadco.com/blogs/ecommerc…

Proof that @TaylorHoliday, @alexrudolphh, and @TylerBrechbiel made it out of the group chat

And onto the stage at Commerce Roundtable 🎤

Where we got to share more about what CTC can now do in TikTok Shop

P.S., Any Commerce Roundtable photos hiding in your camera roll? Asking ..

The top 10 affiliates can drive 90% of TikTok Shop revenue.

The work is finding them early, keeping them engaged, and getting their strongest content into GMV Max.

@itslukeaustin, @TylerBrechbiel, and @alexrudolphh unpack it in the latest episode of The Ecommerce Playbook.
ttps://t.co/kMGYpzAjE7

An acquisition announcement from the @CommerceRound stage is a pretty good way to spend a Monday.

@TaylorHoliday shared the TBAR news with @alexrudolphh and @TylerBrechbiel in the room.

TikTok Shop has to connect to creative, media, and financial planning.

That’s why we did it. 😎

West Coast, here’s your pre-lunch scoop.

East Coast, grab your afternoon tea.

We’ve got acquisition news.

TBAR Partners is officially part of CTC, expanding our TikTok Shop services. 🎉

Founders @alexrudolphh and @TylerBrechbiel have built a team that’s scaled 40+ brands and thly GMV.

They’ve worked with Grüns, Vita Coco, Ridge, and HexClad, recruiting creators and building affiliate relationships that help products sell.

We’re backing that experience with CTC’s data, software, and financial planning so decisions about creators, content, and ad spend stay connected to each client’s overall profit.

Please join us in welcoming Alex, Tyler, and their team to CTC!

Growth is a lot less impressive when you can’t predict it.

Knowing where the business is headed gives you time to make better decisions about where it goes next.

That’s the kind of growth we’re building for.

Watch Now: youtu.be/KI-ax_q38rc

Today is the last day to register for the 7-Figure Growth Workshop on September 2.

Sales close tonight, and the final seats are going. After today, registration is closed.

If you want in, reserve now.

Reserve your seat → commonthreadco.com/pages/sept-26-…

Every profit plan we build at CTC runs on three proprietary data science models that predict spend, revenue, and retention.

From there, every dollar, every day, and every campaign gets mapped to a single financial goal and tracked daily.

That is what makes it possible to catch to fix it, instead of finding out at the end of the month.

CTC's @TaylorHoliday and @itslukeaustin are taking the stage at Commerce Roundtable San Diego, September 21-22 at Port Pavilion.

They'll be two of 18 speakers talking to a room of 750 operators, marketers, agencies, and SaaS companies right on the water.

What's on deck:
-Over long
-Food, drinks, and evening events both nights
-Real playbooks you can execute immediately

Get your ticket at commerceroundtable.com

Use Code "CTC VIP" for $150 off a ticket today.

.@TaylorHoliday says the job of a playbook is to move the odds across a portfolio of businesses.

Do that well and a 60% success rate becomes 67%, then 72%.

That is what he means by transforming a business.

We're down to the last few seats for the 7-Figure Growth Workshop on September 2, and sales close this Wednesday, August 26.

If you've been planning to come, now is the time to grab your seat.

$1,250 per person. Once we hit capacity or Wednesday arrives, registration closes.
ttps://t.co/gleMJDnT9e

Our President brought back 90lbs of fish from Alaska and a framework for judging whether an ecommerce brand is actually winning.

Watch the newest episode of The Ecommerce Playbook to see how it connects: youtu.be/dNMW8jpaQic?si…

A seat is $1,250.

One bad inventory forecast costs more than that. So does a month of a sloppy ad account. So does missing the AI workflow that saves your team 10 hours a week.

It's not priced against a conference. It's priced against the decisions it fixes.

👉 commonthreadco.com/pages/sept-26-…

A good forecast catches when you are off by more than 10% and gives you enough time to fix it before it costs you.

Once you know that, the real question becomes what is actually worth reacting to.

You can't always tell if a paid channel is working by staring at its own dashboard.

MicroPerfumes ran into this with @Applovin.

They'd been investing in it steadily for over a year, and the platform numbers looked fine on their own.

Then they tested something specific.

They n purpose, just to see what happened to the rest of the business.

The shift showed up almost instantly in their broader DTC performance, something AppLovin's reporting alone never would have caught.

That blended signal is what gave them the confidence to scale the channel back up.

See how MicroPerfumes did it: commonthreadco.com/pages/case-stu…

The brands that win in volatile markets aren't the ones reacting the fastest.

They're the ones who already know where they're headed.

@TaylorHoliday and @RichardGaffin break down how the Prophit Engine makes that possible.

→ youtu.be/yuqZ5ClvE1M

Every unsold-inventory sale writes its own story, whether you mean it to or not.

Discount hard enough and the story tells itself:

You overbought, now you're panicking to clear it.

Cashmas in July hands you a different one to tell. Dedicated to your list, entirely on your terms.

Commerce Roundtable San Diego is back, and this one's bigger.

📍Sept 21-22 at Port Pavilion on Broadway Pier

Here's why you need to be in the room:
- 750 DTC leaders
- Networking right on the water
- The best food at any conference
- Tactical sessions you can use immediately
- ways

Plus a keynote by @TaylorHoliday

Get your ticket at commerceroundtable.com

Use Code "CTC VIP" for $150 off a ticket today.

The 7-Figure Growth Workshop

On Wednesday, September 2nd, Common Thread Collective is opening our Costa Mesa office for a one-day, in-person 7-Figure Growth Workshop.

It's an intensive workshop built specifically for 7-figure ecommerce owners and operators chasing eight figures ff with a keynote from CTC CEO @TaylorHoliday, followed by hands-on breakouts led by the senior CTC operators who run these disciplines daily across hundreds of brands and millions in ad spend.

Reserve your seat: commonthreadco.com/pages/sept-26-…

We're Opening Our Doors to 7-Figure Founders This September

Watch now: youtu.be/5iNXLB7rwR8

We asked publicly last week: what's your Q3 inventory strategy?

83% of you said you don't have one.

Cash tied up in unsold inventory can't go toward acquisition, even in the months your numbers say you should be spending harder.

That's a cost that never shows up as a line echnically went wrong.

Ask us how to free up the cash before the pressure hits.

Most 7-figure brands have product-market fit.

They have real demand. Real reviews. Real repeat customers.

What they don't have is the scaffolding to get to 8 figures.

That's what September 2nd is about.

We're bringing a small group of 7-figure founders into our Costa Mesa f hands-on workshops built around exactly that problem.

Tickets → 7-figure-26-early-bird.netlify.app