Closing: End with a strong call to action
Read more and see the full ad: applovin.com/en/resources/q…
Read more and see the full ad: applovin.com/en/resources/q…
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We’re pleased to share our Q3 2026 earnings results.
Get all the details here: investors.applovin.com
Get all the details here: investors.applovin.com
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AppLovin retweeted
Q4 is here! 🚀 Ready to CRUSH Black Friday & Cyber Monday with AppLovin?
Join our FREE Nov 5 webinar for strategies to scale profitably this holiday season.
New to AppLovin? Get white-glove referrals + $5K in ad credits: learn.tierraagency.com
#AppLovin #BlackFriday
Join our FREE Nov 5 webinar for strategies to scale profitably this holiday season.
New to AppLovin? Get white-glove referrals + $5K in ad credits: learn.tierraagency.com
#AppLovin #BlackFriday
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AppLovin retweeted
Rafael Vivas (@rfvivas) dropped out of high school, got kicked out of his house, and was a billionaire by 32.
When he joined AppLovin, he had one condition: he had to live inside the office. Adam Foroughi built him a bed from IKEA. He said:
“The only way that we’re going to win to out-hustle everybody else.”
When a partner called Cheetah squeezed AppLovin too hard, he started a game studio to compete with them and named it Lion Studios, “because lion is the only animal that can kill a cheetah.” It went from zero to over $250 million in revenue in two years.
Raf has a lot of ideas on dealmaking, persistence, attention to detail, why he’s against delegation, and why retiring at 28 made him miserable.
This is a fascinating conversation about purpose, performance culture, and staying in the game.
0:00 Kicked out of his house at 16
6:42 Starting his own ad platform at 17
9:58 “Don't be mad, but I'm going to compete with you”
11:06 His one condition: living in the office
15:40 Turned down by VCs while already profitable
21:00 Why he's against delegation
24:15 Two years of persistence to land one customer
30:42 Lion Studios: built to kill a Cheetah
38:41 Walking away from AppLovin at 28
44:13 The IPO that brought him back
45:44 The stock buyback that made $50 billion
1:01:01 The mentor who redlined the NDA
1:03:54 “Do you want to be Michael Jordan or Tiger Woods?”
1:05:46 The best advice he ever received: stay in the game
Includes paid partnerships.
When he joined AppLovin, he had one condition: he had to live inside the office. Adam Foroughi built him a bed from IKEA. He said:
“The only way that we’re going to win to out-hustle everybody else.”
When a partner called Cheetah squeezed AppLovin too hard, he started a game studio to compete with them and named it Lion Studios, “because lion is the only animal that can kill a cheetah.” It went from zero to over $250 million in revenue in two years.
Raf has a lot of ideas on dealmaking, persistence, attention to detail, why he’s against delegation, and why retiring at 28 made him miserable.
This is a fascinating conversation about purpose, performance culture, and staying in the game.
0:00 Kicked out of his house at 16
6:42 Starting his own ad platform at 17
9:58 “Don't be mad, but I'm going to compete with you”
11:06 His one condition: living in the office
15:40 Turned down by VCs while already profitable
21:00 Why he's against delegation
24:15 Two years of persistence to land one customer
30:42 Lion Studios: built to kill a Cheetah
38:41 Walking away from AppLovin at 28
44:13 The IPO that brought him back
45:44 The stock buyback that made $50 billion
1:01:01 The mentor who redlined the NDA
1:03:54 “Do you want to be Michael Jordan or Tiger Woods?”
1:05:46 The best advice he ever received: stay in the game
Includes paid partnerships.
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AppLovin retweeted
Some of my favorite photos from my conversation with Rafael Vivas (@rfvivas). AppLovin. Episode is out tomorrow.
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Mellow co-founder @ChadwKeller has spent his career identifying opportunities and challenging the way things have traditionally been done.
Mellow started with a simple observation: shopping for better sleep meant buying a pillow from one brand, a comforter from another, and a else.
There was an opportunity to build something different.
So Chad and co-founder Jay partnered to create Mellow, combining their strengths with a shared vision of building a brand that could redefine the sleep and comfort category.
What started with product samples arriving at Chad’s home turned into $140 million in year one, with $500 million the target for year two.
And they’re just getting started.
Helping ambitious businesses grow is what we do at AppLovin, and we’re proud to play a role in Mellow’s journey.
Mellow started with a simple observation: shopping for better sleep meant buying a pillow from one brand, a comforter from another, and a else.
There was an opportunity to build something different.
So Chad and co-founder Jay partnered to create Mellow, combining their strengths with a shared vision of building a brand that could redefine the sleep and comfort category.
What started with product samples arriving at Chad’s home turned into $140 million in year one, with $500 million the target for year two.
And they’re just getting started.
Helping ambitious businesses grow is what we do at AppLovin, and we’re proud to play a role in Mellow’s journey.
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AppLovin retweeted
A seasonal gifting brand we run on AppLovin grew orders 17% week over week.
Spend up 22%. ROAS held above 2.6x.
It's October and the gifting angle is smashing already. Most DTC founders still think AppLovin is for mobile games...wake up.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
Spend up 22%. ROAS held above 2.6x.
It's October and the gifting angle is smashing already. Most DTC founders still think AppLovin is for mobile games...wake up.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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AppLovin retweeted
I wanted to share a little about Gist, and why we’re building it.
When I first started thinking about the project, one direction I considered was an AI companion or assistant. There are real needs those products can serve. The question I kept coming back to was how to build something durable when so much of its capability depends on an underlying model you don’t own. I didn’t have a convincing answer for what we would build.
At the same time, I was becoming more interested in what AI might make possible for a small team building a social platform.
Social media is an established business, but starting something new has historically required substantial resources across engineering, product, content, and marketing. By late 2025, it seemed increasingly possible that AI could lower some of those barriers.
Many of the technical problems have known solutions. Putting them together well is still a lot of work. But I thought it was worth exploring whether a small team could now do that work with much more limited resources.
That would only get us part of the way. A product can work well and still give people little reason to use it. Building a community, earning trust, and creating something people want to return to are questions we have to answer through the experience itself.
There is a natural connection with AppLovin’s business and technology. That helped make the idea worth pursuing. But what has made it more meaningful to me is the people we’ve met along the way.
At a recent dinner with Gist creators, I heard people talk about why they share what they know. They wanted to be useful, help someone through a problem, or bring a perspective that might make another person’s life a little better. I left thinking about how much that sense of purpose matters.
That is the kind of place we hope Gist can become. Somewhere people find ideas worth their time, and where creators can build something meaningful and sustainable around what they have to offer.
We can build the technology, but the people who bring their ideas and communities will give Gist its character. We have to keep listening and let what we learn shape the product.
Gist is now available on iOS and Android, with a 4.7 rating on the US App Store. We’re still early in user acquisition and aren’t pushing aggressively to grow. We’re using this period to understand what people value and where we need to do better.
Some of the most encouraging feedback has come from people who say Gist has given them a renewed sense of purpose in creating, or helped them feel better about their lives. It’s early, and we shouldn’t read too much into it. But it is meaningful to hear, and it gives us a reason to keep working.
If you give Gist a try, I’d be interested to hear what you think.
iOS: apps.apple.com/us/app/gist-li…
Android: play.google.com/store/apps/det…
When I first started thinking about the project, one direction I considered was an AI companion or assistant. There are real needs those products can serve. The question I kept coming back to was how to build something durable when so much of its capability depends on an underlying model you don’t own. I didn’t have a convincing answer for what we would build.
At the same time, I was becoming more interested in what AI might make possible for a small team building a social platform.
Social media is an established business, but starting something new has historically required substantial resources across engineering, product, content, and marketing. By late 2025, it seemed increasingly possible that AI could lower some of those barriers.
Many of the technical problems have known solutions. Putting them together well is still a lot of work. But I thought it was worth exploring whether a small team could now do that work with much more limited resources.
That would only get us part of the way. A product can work well and still give people little reason to use it. Building a community, earning trust, and creating something people want to return to are questions we have to answer through the experience itself.
There is a natural connection with AppLovin’s business and technology. That helped make the idea worth pursuing. But what has made it more meaningful to me is the people we’ve met along the way.
At a recent dinner with Gist creators, I heard people talk about why they share what they know. They wanted to be useful, help someone through a problem, or bring a perspective that might make another person’s life a little better. I left thinking about how much that sense of purpose matters.
That is the kind of place we hope Gist can become. Somewhere people find ideas worth their time, and where creators can build something meaningful and sustainable around what they have to offer.
We can build the technology, but the people who bring their ideas and communities will give Gist its character. We have to keep listening and let what we learn shape the product.
Gist is now available on iOS and Android, with a 4.7 rating on the US App Store. We’re still early in user acquisition and aren’t pushing aggressively to grow. We’re using this period to understand what people value and where we need to do better.
Some of the most encouraging feedback has come from people who say Gist has given them a renewed sense of purpose in creating, or helped them feel better about their lives. It’s early, and we shouldn’t read too much into it. But it is meaningful to hear, and it gives us a reason to keep working.
If you give Gist a try, I’d be interested to hear what you think.
iOS: apps.apple.com/us/app/gist-li…
Android: play.google.com/store/apps/det…
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BFCM is just over a month away. Is your ad strategy ready?
Now is the time to launch offers, test creative, and get campaigns running before the holiday rush.
Don't wait until November. Get ready with our Q4 Playbook:
applovin.com/en/q4-playbook
Now is the time to launch offers, test creative, and get campaigns running before the holiday rush.
Don't wait until November. Get ready with our Q4 Playbook:
applovin.com/en/q4-playbook
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Ten years ago, Sam Turgeon was a college dropout living in his mom’s basement.
He was tired all the time and had a hunch breakfast was to blame, so he and his co-founder started mixing powders.
Everyone, his mom included, wanted to know what he was doing with his life.
He se basement powders became HOLOS, and today it’s an eight-figure business selling across North America.
Helping businesses grow is the core of what we do, and stories like this never get old.
He was tired all the time and had a hunch breakfast was to blame, so he and his co-founder started mixing powders.
Everyone, his mom included, wanted to know what he was doing with his life.
He se basement powders became HOLOS, and today it’s an eight-figure business selling across North America.
Helping businesses grow is the core of what we do, and stories like this never get old.
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