Isaac Reyna retweeted
If there’s one thing i learned in recon, when in doubt, do something. Doing nothing is almost never the best course of action.
Stop over thinking everything. You can spend months looking for the "perfect answer" - you will probably not find it. Just compress the timeframe and you will get an answer that is good enough.
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One of the high Caliber 🐐's at @AppLovin.
Ready to run through a brick wall. Ordering an IKEA bed for the office now.
Ready to run through a brick wall. Ordering an IKEA bed for the office now.
Rafael Vivas (@rfvivas) dropped out of high school, got kicked out of his house, and was a billionaire by 32.
When he joined AppLovin, he had one condition: he had to live inside the office. Adam Foroughi built him a bed from IKEA. He said:
“The only way that we’re going to win to out-hustle everybody else.”
When a partner called Cheetah squeezed AppLovin too hard, he started a game studio to compete with them and named it Lion Studios, “because lion is the only animal that can kill a cheetah.” It went from zero to over $250 million in revenue in two years.
Raf has a lot of ideas on dealmaking, persistence, attention to detail, why he’s against delegation, and why retiring at 28 made him miserable.
This is a fascinating conversation about purpose, performance culture, and staying in the game.
0:00 Kicked out of his house at 16
6:42 Starting his own ad platform at 17
9:58 “Don't be mad, but I'm going to compete with you”
11:06 His one condition: living in the office
15:40 Turned down by VCs while already profitable
21:00 Why he's against delegation
24:15 Two years of persistence to land one customer
30:42 Lion Studios: built to kill a Cheetah
38:41 Walking away from AppLovin at 28
44:13 The IPO that brought him back
45:44 The stock buyback that made $50 billion
1:01:01 The mentor who redlined the NDA
1:03:54 “Do you want to be Michael Jordan or Tiger Woods?”
1:05:46 The best advice he ever received: stay in the game
Includes paid partnerships.
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For AU brands it does well 👀 @tierra_agency stating facts.
AppLovin is global. Your ads can run almost anywhere, at very cheap CPMs. But there’s one catch... Alex and Brennan break it down below 👇
#ecommerce #performancemarketing #applovin #meta #advertising
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Isaac Reyna retweeted
@chadwkeller's story is pretty incredible.
He grew up with humble beginnings. His mom waited tables and his dad cut fish. Chad sold donuts and pretzels to gas stations. He started several businesses that didn’t work out, but he kept going.
Eventually, he founded Mellow, a company focused on the sleep category. In its first year, the business generated $140M in revenue. Now, it's on pace to hit $500M in his second year of operating!
This is a man who succeeded against all odds and is on a generational run!
He grew up with humble beginnings. His mom waited tables and his dad cut fish. Chad sold donuts and pretzels to gas stations. He started several businesses that didn’t work out, but he kept going.
Eventually, he founded Mellow, a company focused on the sleep category. In its first year, the business generated $140M in revenue. Now, it's on pace to hit $500M in his second year of operating!
This is a man who succeeded against all odds and is on a generational run!
Mellow co-founder @ChadwKeller has spent his career identifying opportunities and challenging the way things have traditionally been done.
Mellow started with a simple observation: shopping for better sleep meant buying a pillow from one brand, a comforter from another, and a else.
There was an opportunity to build something different.
So Chad and co-founder Jay partnered to create Mellow, combining their strengths with a shared vision of building a brand that could redefine the sleep and comfort category.
What started with product samples arriving at Chad’s home turned into $140 million in year one, with $500 million the target for year two.
And they’re just getting started.
Helping ambitious businesses grow is what we do at AppLovin, and we’re proud to play a role in Mellow’s journey.
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A seasonal gifting brand we run on AppLovin grew orders 17% week over week.
Spend up 22%. ROAS held above 2.6x.
It's October and the gifting angle is smashing already. Most DTC founders still think AppLovin is for mobile games...wake up.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
Spend up 22%. ROAS held above 2.6x.
It's October and the gifting angle is smashing already. Most DTC founders still think AppLovin is for mobile games...wake up.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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No one really prepares you for life after the military. One of the biggest challenges wasn't the deployments or the time in. Sometimes it's the time after, and some have it tougher than others. Laying another good friend to rest never gets easier. To the man, Harden, you will be missed.
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Running Shopify + AppLovin? Make sure your theme extension is enabled. It helps and improves tracking accuracy.
Quick check:
→ Open the AppLovin app in Shopify.
→ Click “Enable theme extension.”
→ Make sure the app embed is switched on.
→ Click “Save” in the top-right app and click “Check It.”
Just make sure your tracking setup is as complete as possible.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
Quick check:
→ Open the AppLovin app in Shopify.
→ Click “Enable theme extension.”
→ Make sure the app embed is switched on.
→ Click “Save” in the top-right app and click “Check It.”
Just make sure your tracking setup is as complete as possible.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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It's a silent beast. Brands that run it. Scale it.
all my 8 figure / month brands run applovin
you're ignoring a massive chunk of your TAM if you're not running it
once it scales, it'll take you somewhere meta alone never will
the two biggest bottlenecks i see:
- getting approved
- not being willing to spend on testing
i can solve both. my applovin rep gets ~95% of cases approved and can give you up to $20k in free credits to test
plus, sign up through my rep and you get 5% unlimited cashback
my rep's capacity is limited, so like this and DM me "applovin" and i'll connect you
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Planning Q4? AppLovin published its holiday playbook: campaign setup for BFCM, how much creative to ship, and what to do after Cyber Monday. Check it out below.
Q4 is going to be a ripper!
applovin.com/en/q4-playbook…
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
Q4 is going to be a ripper!
applovin.com/en/q4-playbook…
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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Isaac Reyna retweeted
"For games in my genre, there is no stronger rocket fuel."
That's Josh Chandley, President and COO of WildCard Games, on what AppLovin has done for their business.
Mobile gamers aren't a niche. They're everyday Americans: the 45-year-old software engineer playing cribbage, the commuter on Solitaire.
They buy shoes, cosmetics, apparel, and hardware. They just happen to also play games.
For WildCard, that's meant stronger performance, lower retention costs, and as Josh puts it, the ability to "serve their users better."
That's Josh Chandley, President and COO of WildCard Games, on what AppLovin has done for their business.
Mobile gamers aren't a niche. They're everyday Americans: the 45-year-old software engineer playing cribbage, the commuter on Solitaire.
They buy shoes, cosmetics, apparel, and hardware. They just happen to also play games.
For WildCard, that's meant stronger performance, lower retention costs, and as Josh puts it, the ability to "serve their users better."
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Isaac Reyna retweeted
48 out of 50 @AppLovin incrementality tests came back positive at @CommnThreadCo in 2026.
Tony Chopp’s (@tonychoPPC) BFCM predictions for the channel based on last year’s performance.
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Big thanks to @theallinpod for having Adam at the All-In Summit.
If you couldn’t make it, this is a great opportunity to hear directly from our CEO about AppLovin, our business, and where we’re headed.
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Why did this just happen to me 😭
Had to sign an NDA because they don’t want anyone knowing. All they said was: push spend
Had to sign an NDA because they don’t want anyone knowing. All they said was: push spend
I helped a beauty brand scale to over $200K/day, and they told me that not only would they refuse to do a case study, but they’d also tell their friends we sucked just to keep the competition away. 😂
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