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We're coming to a city near you 📍
After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges.
Not just founders. The individual contributors doing the work every lt the Commerce Roundtable Roadshow.
Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x.
So in 2027 we're going bigger. A full week in three cities over three months:
🌴 LA: Jan 19, 20, 22
🤠 Austin: Feb 22, 24, 26
🗽 NYC: Mar 15, 17, 19
Each city covers Acquisition, Retention, then AI & Ops, with one topic per day.
Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕
Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇
commerceroundtable.com/roadshow
After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges.
Not just founders. The individual contributors doing the work every lt the Commerce Roundtable Roadshow.
Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x.
So in 2027 we're going bigger. A full week in three cities over three months:
🌴 LA: Jan 19, 20, 22
🤠 Austin: Feb 22, 24, 26
🗽 NYC: Mar 15, 17, 19
Each city covers Acquisition, Retention, then AI & Ops, with one topic per day.
Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕
Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇
commerceroundtable.com/roadshow
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In a funnel, your channels fight for credit. In a system, they work together.
Evin Catlett walks through how content, engagement, and data feed each other to create a compounding effect for your brand.
Planning your 2027? Get 50% off roadshows, CR Austin, and CR San Diego with he new year: commerceroundtable.com
Evin Catlett walks through how content, engagement, and data feed each other to create a compounding effect for your brand.
Planning your 2027? Get 50% off roadshows, CR Austin, and CR San Diego with he new year: commerceroundtable.com
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Most retention teams use AI to pull reports. The ones saving real time are letting it build.
In San Diego, Rytis Lauris, Co-Founder and CEO of Omnisend, broke down the 3 levels of AI in retention marketing with real examples from brands that connected their email platform to u’ll walk away with AI workflows your retention team can start using tomorrow.
Watch the full replay: youtu.be/anptKpQdZ-Y
In San Diego, Rytis Lauris, Co-Founder and CEO of Omnisend, broke down the 3 levels of AI in retention marketing with real examples from brands that connected their email platform to u’ll walk away with AI workflows your retention team can start using tomorrow.
Watch the full replay: youtu.be/anptKpQdZ-Y
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I get stuff like this more often than you would think. Shoutout to @CommerceRound for putting this talk on Youtube.
Also shoutout to savages like this. This guy came to me a month ago for mentorship. I'm too fucking busy to do stuff like that but he said f your mentorship and hat take action like this will be very very successful in life..
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Commerce Roundtable retweeted
Just got a surprise in the mail from @CommerceRound
@iamshackelford and @jimmykim threw an awesome event
Thanks for sending the gift and once again super grateful that I had the chance to speak on stage
@iamshackelford and @jimmykim threw an awesome event
Thanks for sending the gift and once again super grateful that I had the chance to speak on stage
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3 levels of AI every retention marketer should know 👇
Rytis Lauris shared his framework at Commerce Roundtable San Diego: analyze, recommend, and act with approval.
Want more playbooks like this? Save 50% on 2027 tickets with code EARLYBIRD for a limited time: commerceroundtable.com
Rytis Lauris shared his framework at Commerce Roundtable San Diego: analyze, recommend, and act with approval.
Want more playbooks like this? Save 50% on 2027 tickets with code EARLYBIRD for a limited time: commerceroundtable.com
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You can't outspend a page that doesn't convert.
Primal Queen has spent over $100M in ads sending traffic to a single landing page, and in San Diego, Co-Founder @abdushodmonov broke down the 7 principles that turned it into a page with 100M+ sessions and 6M orders.
The real A/B test results and lessons you can use tomorrow.
Watch the full replay 👇
lnkd.in/gd8uTTby
Primal Queen has spent over $100M in ads sending traffic to a single landing page, and in San Diego, Co-Founder @abdushodmonov broke down the 7 principles that turned it into a page with 100M+ sessions and 6M orders.
The real A/B test results and lessons you can use tomorrow.
Watch the full replay 👇
lnkd.in/gd8uTTby
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Steal this copywriting hack for your next ad. ✍️
@spencepawliw breaks down how inverting your “three best ways” hook brings urgency to the front and gets viewers to watch the whole ad.
Want more playbooks like this? Tickets for 2027 are now live! Use code EARLYBIRD for 50% off ps://t.co/BuWtg59Z5F
@spencepawliw breaks down how inverting your “three best ways” hook brings urgency to the front and gets viewers to watch the whole ad.
Want more playbooks like this? Tickets for 2027 are now live! Use code EARLYBIRD for 50% off ps://t.co/BuWtg59Z5F
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Everything on TikTok Shop is affiliate driven. So how are you managing creators at scale?
@alexrudolphh shares how TBAR Partners hires top affiliates as content coaches and puts them inside a Discord community for each brand.
Early bird pricing for 2027 is live, so grab 50% off ore it’s gone: commerceroundtable.com
@alexrudolphh shares how TBAR Partners hires top affiliates as content coaches and puts them inside a Discord community for each brand.
Early bird pricing for 2027 is live, so grab 50% off ore it’s gone: commerceroundtable.com
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Commerce Roundtable retweeted
We're headed to Los Angeles, Austin and New York in 2027!
@iamshackelford and the team are working on planning for 3 events in 1 week in your city next year.
Small intimate rooms of 100-125 people. A strong mix of Founder, Operators, and the Individual Contributors doing the cies.
This isn't a show with booths and panels, but a mix of tactical education along with curated roundtables for a single focus.
In roughly ~6.5 hours, we'll feed you breakfast and lunch, educate you, help you solve your own challenges, and network you with 125 local brands and agencies doing the work.
Los Angeles (Venice Beach)
Tue, Jan 19: Acquisition
Wed, Jan 20: Retention
Fri, Jan 22: AI & Ops
Austin, Texas
Mon, Feb 22: Acquisition
Wed, Feb 24: Retention
Fri, Feb 26: AI & Ops
New York City
Mon, Mar 15: Acquisition
Wed, Mar 17: Retention
Fri, Mar 19: AI & Ops
The tickets are now available for all shows on the site.
Use code EARLYBIRD and grab em at half off.
Learn more here: commerceroundtable.com/roadshow
@iamshackelford and the team are working on planning for 3 events in 1 week in your city next year.
Small intimate rooms of 100-125 people. A strong mix of Founder, Operators, and the Individual Contributors doing the cies.
This isn't a show with booths and panels, but a mix of tactical education along with curated roundtables for a single focus.
In roughly ~6.5 hours, we'll feed you breakfast and lunch, educate you, help you solve your own challenges, and network you with 125 local brands and agencies doing the work.
Los Angeles (Venice Beach)
Tue, Jan 19: Acquisition
Wed, Jan 20: Retention
Fri, Jan 22: AI & Ops
Austin, Texas
Mon, Feb 22: Acquisition
Wed, Feb 24: Retention
Fri, Feb 26: AI & Ops
New York City
Mon, Mar 15: Acquisition
Wed, Mar 17: Retention
Fri, Mar 19: AI & Ops
The tickets are now available for all shows on the site.
Use code EARLYBIRD and grab em at half off.
Learn more here: commerceroundtable.com/roadshow
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The TikTok Shop playbook behind Grüns, Ridge, and HexClad 🛍️
Most TikTok Shop programs fail for the same reasons. Brands send too few samples, get too few videos back, and skip building a creator community.
In San Diego, @alexrudolphh and @TylerBrechbiel, co-founders of TBAR mon Thread Collective, shared the affiliate playbook they run for some of the biggest brands on TikTok Shop.
Whether you're just launching or trying to scale what's already working, this playbook gives you a clear place to start.
Watch the full replay 👇
youtu.be/x8Fo_7NkjZ8
Most TikTok Shop programs fail for the same reasons. Brands send too few samples, get too few videos back, and skip building a creator community.
In San Diego, @alexrudolphh and @TylerBrechbiel, co-founders of TBAR mon Thread Collective, shared the affiliate playbook they run for some of the biggest brands on TikTok Shop.
Whether you're just launching or trying to scale what's already working, this playbook gives you a clear place to start.
Watch the full replay 👇
youtu.be/x8Fo_7NkjZ8
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Commerce Roundtable retweeted
We're coming to a city near you 📍
After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges.
Not just founders. The individual contributors doing the work every lt the Commerce Roundtable Roadshow.
Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x.
So in 2027 we're going bigger. A full week in three cities over three months:
🌴 LA: Jan 19, 20, 22
🤠 Austin: Feb 22, 24, 26
🗽 NYC: Mar 15, 17, 19
Each city covers Acquisition, Retention, then AI & Ops, with one topic per day.
Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕
Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇
commerceroundtable.com/roadshow
After hosting thousands of people over the years, we keep hearing the same thing. People want focused education they can actually use, with peers facing the same challenges.
Not just founders. The individual contributors doing the work every lt the Commerce Roundtable Roadshow.
Last year's pilot Retention Roadshow proved it. One attendee told us it paid for their ticket 100x.
So in 2027 we're going bigger. A full week in three cities over three months:
🌴 LA: Jan 19, 20, 22
🤠 Austin: Feb 22, 24, 26
🗽 NYC: Mar 15, 17, 19
Each city covers Acquisition, Retention, then AI & Ops, with one topic per day.
Shows run 8 AM to 2:30 PM with 100 to 125 people in the room. Expert talks, small-group roundtables, and breakfast and lunch on us ☕
Early bird is live! Use code EARLYBIRD for 50% off one show or all three in your city 👇
commerceroundtable.com/roadshow
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HYROX didn't build a lifestyle. It gave one a roof. 🏋️
Jochen Möller shared how they built a global brand around a culture that already existed, from landing Puma in year one to creating products for the community, not just race day.
Use code EARLYBIRD for 50% off tickets for g5awVd
Jochen Möller shared how they built a global brand around a culture that already existed, from landing Puma in year one to creating products for the community, not just race day.
Use code EARLYBIRD for 50% off tickets for g5awVd
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A 23-Year-Old Brand Rebuilt in 3 Years 🎧
In San Diego, Evin Catlett, Global VP of E-commerce and Growth Marketing at Skullcandy, shared how her team unlearned 20 years of assumptions.
The result was a creator commerce engine that drove sales on TikTok, Walmart, Best Buy, er you're running a legacy brand or building one from scratch, Evin's playbook is a reminder that the way people buy has changed, and your strategy should too.
Watch the full replay: youtu.be/q0rzVNOzs-8
In San Diego, Evin Catlett, Global VP of E-commerce and Growth Marketing at Skullcandy, shared how her team unlearned 20 years of assumptions.
The result was a creator commerce engine that drove sales on TikTok, Walmart, Best Buy, er you're running a legacy brand or building one from scratch, Evin's playbook is a reminder that the way people buy has changed, and your strategy should too.
Watch the full replay: youtu.be/q0rzVNOzs-8
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$300 per ad. $26,400 to find one winner.
@TaylorHoliday shares why that math fails most brands, and what changes when you only pay for the ads that work.
Want more sessions like this? Join us in 2027 for 3 roadshows and 2 major events.
Use code EARLYBIRD for 50% off: commerceroundtable.com
@TaylorHoliday shares why that math fails most brands, and what changes when you only pay for the ads that work.
Want more sessions like this? Join us in 2027 for 3 roadshows and 2 major events.
Use code EARLYBIRD for 50% off: commerceroundtable.com
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Commerce Roundtable retweeted
Kicking off this beautiful fall weekend in Texas with a long walk with the pups!
The weekend plan: Hanging with the kids and planning for our upcoming @CommerceRound Roadshows for 2027.
@iamshackelford and I are hitting 3 cities with 3 events in a week over 3 months to provide l things ecommerce acquisition, retention, and AI & Ops to kick off 2027.
Los Angeles, Austin, and New York dates are now set!
These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.
Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!
Dates and details here: commerceroundtable.com/roadshow
Off to burn some tokens and get some R&R!
Have a great weekend!
The weekend plan: Hanging with the kids and planning for our upcoming @CommerceRound Roadshows for 2027.
@iamshackelford and I are hitting 3 cities with 3 events in a week over 3 months to provide l things ecommerce acquisition, retention, and AI & Ops to kick off 2027.
Los Angeles, Austin, and New York dates are now set!
These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.
Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!
Dates and details here: commerceroundtable.com/roadshow
Off to burn some tokens and get some R&R!
Have a great weekend!
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Commerce Roundtable retweeted
The 2027 plans are set 🗓️
Here’s where you’ll find us next year:
🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.
🤠 Aor year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.
🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.
Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: commerceroundtable.com
Here’s where you’ll find us next year:
🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.
🤠 Aor year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.
🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.
Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: commerceroundtable.com
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Does your brand really need to be on every channel?
Evin Catlett walks through the three questions that matter more: where your consumer discovers brands, how they evaluate them, and how they buy.
Plan your 2027 now 🗓️
Join us for 3 roadshows in LA, Austin, and NYC, plus 2 and San Diego.
Use code EARLYBIRD for 50% off any event: commerceroundtable.com
Evin Catlett walks through the three questions that matter more: where your consumer discovers brands, how they evaluate them, and how they buy.
Plan your 2027 now 🗓️
Join us for 3 roadshows in LA, Austin, and NYC, plus 2 and San Diego.
Use code EARLYBIRD for 50% off any event: commerceroundtable.com
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Stop guessing why your ads win.
In San Diego, @spencepawliw, founder of Evolve, broke down the science of iterations: how to define a winning ad, understand why it works, and turn one winner into many.
Here's what you'll learn:
🏷️ The 4 labels that replace "winner vs. loser"
📝 ould answer first
🧩 The 9 components of a winning ad
🔄 Format swaps: more mileage from your best ad
Your best ad isn’t done working yet. Learn how to find the next winner hiding inside it.
Watch the full replay: youtu.be/pRYfbO_loF4
In San Diego, @spencepawliw, founder of Evolve, broke down the science of iterations: how to define a winning ad, understand why it works, and turn one winner into many.
Here's what you'll learn:
🏷️ The 4 labels that replace "winner vs. loser"
📝 ould answer first
🧩 The 9 components of a winning ad
🔄 Format swaps: more mileage from your best ad
Your best ad isn’t done working yet. Learn how to find the next winner hiding inside it.
Watch the full replay: youtu.be/pRYfbO_loF4
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