Thanks to YSecurity for sponsoring this episode.

They have 40+ security engineers who have done security at Apple, Uber, Robinhood, and Brex.

You rent them by the hour with no massive salary or consultant fees.

👉 ysecurity.io/startups/ to get your first 8 hours free.
Same product. Two prices:
$10/month → hobbyists, 9% monthly churn
$50/month → real companies, 1.5% monthly churn

Raising the price didn't shrink the market. It moved you into a better one. @asmartbear explains why on Ep 857 with @robwalling
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Same product. Two prices:
$10/month → hobbyists, 9% monthly churn
$50/month → real companies, 1.5% monthly churn

Raising the price didn't shrink the market. It moved you into a better one. @asmartbear explains why on Ep 857 with @robwalling
👇startupsfortherestofus.com/episodes/episo…
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Our biggest @MicroConf Europe ever: 174 founders, 30+ countries, 30% doing $1M+ ARR.

@robwalling and @derrickreimer break down AI SEO, the moats that survive AI, and why disruption breeds opportunity for bootstrappers.

Ep 856 👇
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Don’t sell the tool. Sell the outcome.

@einarvollset joins @robwalling for what Rob calls the most important episode of the year: 10 ways AI is attacking SaaS, 8 moats that still work, and how to go on offense.

Ep 855 👇
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Where do great SaaS ideas come from?

@robwalling Gives you a sneak peek of a chapter from his new book Idea to Traction:Stop Building SaaS Nobody Wants in the Age of AI.

Pre-orders are open today - IdeaToTractionBook.com

Ep 854 👇 startupsfortherestofus.com/episodes/episo…
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Stop calling your SaaS "best overall."

@RossHudgens on why claiming a niche, like "best CRM for small businesses," gets other sites to add you to their lists, and how that snowballs into AI visibility.

Ep 853👇
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If you're worried that asking a more experienced founder for advice will get your idea stolen, relax.

@robwalling and @earthlingworks explain why almost nobody actually has the energy to steal and execute on someone else's idea.

Ep 852 👇
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Most founders wait years to tell their pivot story, once it's a clean success narrative.

@robwalling caught Nathan Tyler mid-pivot instead, from a scorecard idea that flopped to a new product that found instant market pull.

Ep 851 👇
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Hiring your first developer as a bootstrapped founder is high stakes.

@derrickreimer and @robwalling break down the traits that actually matter: experience, being a generalist, thriving without a team, and knowing when to ship over perfection.

Ep. 850 👇startupsfortherestofus.com/episodes/episo…
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Do you know how to find your next 1,000 customers?

@DesignliCo does growth engineering: every campaign is a hypothesis with a number on it. Beat your CAC and it gets more budget, miss it and they cut it that week. designli.co/growth

Thanks Designli for sponsoring this ep!
Would you stay at a startup if the founder still hasn't gone full time?

@robwalling doesn’t think an employee can bring founder level activation energy if the founder themself won't go all in.

Ep 849 👇
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Would you stay at a startup if the founder still hasn't gone full time?

@robwalling doesn’t think an employee can bring founder level activation energy if the founder themself won't go all in.

Ep 849 👇
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Can you validate a product before it even exists?

@robwalling breaks down how Liquid Death's founder validated a fake product before ever manufacturing a single can. The same mental models work for bootstrapped software.

Ep 848 👇 startupsfortherestofus.com/episodes/episo…
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Most founders on their third or fourth startup don't build ten things and see what sticks.

In this week’s episode, @robwalling answers listener questions on filtering ideas, pricing AI agents, and slow enterprise sales cycles.

Ep 847 👇
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Letting your nervous system make your decisions keeps your life small. You won't take the risk or do the scary thing you know you need to do.

@robwalling on separating feelings from reality, snail mail for SaaS, and cold calling from scratch.

Ep 846 👇
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"Is it possible? Yes. Is it probable, or should you do it? Probably not."

@robwalling revisits lifetime deals with fresh context from @mynameis_davis of Youform, and explains when a one-time offer actually makes sense.

Ep 845 👇 startupsfortherestofus.com/episodes/episo…
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Thanks to @DesignliCo for sponsoring this episode.

What if you could go from idea to your first real user in 30 days? Their TractionLab guarantees v1 of your app is in users' hands by Day 30, or your next month is free.

designli.co/gettraction
Is no-code viable for a real SaaS?

Brian Henderson rebuilt his laundromat POS on Bubble during COVID and hit a clear revenue inflection point.

Possibly the largest true no-code SaaS @robwalling knows of.
Ep 844 👇startupsfortherestofus.com/episodes/episo…
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Is no-code viable for a real SaaS?

Brian Henderson rebuilt his laundromat POS on Bubble during COVID and hit a clear revenue inflection point.

Possibly the largest true no-code SaaS @robwalling knows of.
Ep 844 👇startupsfortherestofus.com/episodes/episo…
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What got you to $1M won't get you to $10M.

@robwalling talks with coach Julien Marzouk about the identity shift every founder must make: from operator to leader.

Ep. 843 👇 startupsfortherestofus.com/episodes/episo…
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The real SaaS apocalypse isn't coming for bootstrappers.

It's coming for the big, slow, overpriced incumbents. And AI just lowered the cost of building their replacement.

@robwalling on why this is a huge opportunity. Ep 842 👇 startupsfortherestofus.com/episodes/episo…
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Thanks to @DesignliCo for sponsoring this episode.

What if you could go from idea to your first real user in 30 days? Their TractionLab guarantees v1 of your app is in users' hands by Day 30, or your next month is free.

designli.co/gettraction
Should you use one-time payments to validate a SaaS idea faster?

@robwalling answers this and other listener questions this week in Episode 841👇
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