“Designli's ability to immerse themselves in the business they're building for is impressive.”
Really appreciate this review from Brandi Heffner, Founder of BuckHub.
She came to us to design and develop her product from scratch. Together, we reached the MVP in 30 days, and e first iteration after launch.
Learning the market a founder is building for, down to the details, is how we make sure what we build actually fits. 🙌
Really appreciate this review from Brandi Heffner, Founder of BuckHub.
She came to us to design and develop her product from scratch. Together, we reached the MVP in 30 days, and e first iteration after launch.
Learning the market a founder is building for, down to the details, is how we make sure what we build actually fits. 🙌
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Getting to product-market fit rarely comes down to one big decision. It's a series of smaller ones about who to serve, what to measure, and what to build next.
On November 11, our Partnerships Manager Carlos Sanabria is joining Founder Institute, alongside Co-Founder Jonathan Greechan, for a session on The Product-Market Fit Journey: Market Signals, Analytics & Tech Decisions. We'll get into:
☑️ The market signals that point to your best customers, and when it's time to pivot
☑️ How to use product analytics to see how customers actually use your product
☑️ Which metrics matter at your stage, and which ones can wait
☑️ Infrastructure decisions that support growth without adding complexity too early
☑️ A simple diagnostic to find out whether your biggest problem is the market, the product, or the tech
If you're not sure what to fix first, this session is about finding out.
📅 November 11, 2026 | 9:00 AM
Register here: fi.co/event/the-prod… "
On November 11, our Partnerships Manager Carlos Sanabria is joining Founder Institute, alongside Co-Founder Jonathan Greechan, for a session on The Product-Market Fit Journey: Market Signals, Analytics & Tech Decisions. We'll get into:
☑️ The market signals that point to your best customers, and when it's time to pivot
☑️ How to use product analytics to see how customers actually use your product
☑️ Which metrics matter at your stage, and which ones can wait
☑️ Infrastructure decisions that support growth without adding complexity too early
☑️ A simple diagnostic to find out whether your biggest problem is the market, the product, or the tech
If you're not sure what to fix first, this session is about finding out.
📅 November 11, 2026 | 9:00 AM
Register here: fi.co/event/the-prod… "
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What are founders actually doing when the signals they trusted stop working?
We’re wrapping up The Signal Report, our survey on how founders are navigating three decisions that can shape what happens next:
☑️ Is there real demand for what I’m building?
☑️ Is my GTM motion actually working?
☑️ Does my pricing reflect the value I’m creating?
We’re looking for a few more founder perspectives before we close the survey and turn the responses into our final report.
It takes about 3 minutes, and we’ll share the aggregated findings and patterns with participants once the report is ready.
Final call to take The Signal Report: designli.co/signal-report
We’re wrapping up The Signal Report, our survey on how founders are navigating three decisions that can shape what happens next:
☑️ Is there real demand for what I’m building?
☑️ Is my GTM motion actually working?
☑️ Does my pricing reflect the value I’m creating?
We’re looking for a few more founder perspectives before we close the survey and turn the responses into our final report.
It takes about 3 minutes, and we’ll share the aggregated findings and patterns with participants once the report is ready.
Final call to take The Signal Report: designli.co/signal-report
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Most growth strategies start with a channel.
“We should run paid ads.”
“We need to do outbound.”
“We should be posting more.”
Hypothesis-Driven Growth starts with a question instead.
Before we launch a campaign, we define who we’re trying to reach, what we expect them to ld tell us the idea is worth pursuing. Then we run a focused test, follow what happens beyond the initial click or signup, and use what we learn to decide what comes next.
It’s the same thinking behind Hypothesis-Driven Development, applied to growth: make a focused change, measure what happens, and let the evidence guide the next move.
That’s the approach behind our Go-to-Market Engineering service.
Learn more: designli.co/services/go-to…
“We should run paid ads.”
“We need to do outbound.”
“We should be posting more.”
Hypothesis-Driven Growth starts with a question instead.
Before we launch a campaign, we define who we’re trying to reach, what we expect them to ld tell us the idea is worth pursuing. Then we run a focused test, follow what happens beyond the initial click or signup, and use what we learn to decide what comes next.
It’s the same thinking behind Hypothesis-Driven Development, applied to growth: make a focused change, measure what happens, and let the evidence guide the next move.
That’s the approach behind our Go-to-Market Engineering service.
Learn more: designli.co/services/go-to…
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The founders of The Grief App saw a gap in grief support: people needed something accessible, private, and available when they were ready to use it.
We helped turn their personal and professional expertise into a product built around that experience.
Through SolutionLab, we rioritized the MVP, and created a clickable prototype before moving into full development. The final app uses simple flows, audio options, guided Grief Waves, journaling, and interactive workbooks to support people at their own pace.
The Grief App is now live on the App Store and Google Play, and within its first week, it became the top organic search result in its App Store category.
Take a look at how it all came together: designli.co/stories/the-gr…
We helped turn their personal and professional expertise into a product built around that experience.
Through SolutionLab, we rioritized the MVP, and created a clickable prototype before moving into full development. The final app uses simple flows, audio options, guided Grief Waves, journaling, and interactive workbooks to support people at their own pace.
The Grief App is now live on the App Store and Google Play, and within its first week, it became the top organic search result in its App Store category.
Take a look at how it all came together: designli.co/stories/the-gr…
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An AI feature can be worth building and still be incredibly easy to copy.
That’s the gap our CEO Keith Shields explores in a recent Clutch article, bringing together findings from two Designli founder surveys: one on how founders decide which AI features to build, and another on aaS product defensible.
The takeaway? Before an AI feature makes the roadmap, it needs to pass two tests:
✅ Does it solve a real customer problem?
✅ Does it create an advantage that gets harder to copy over time?
Demand can tell you whether something deserves to exist. Defensibility tells you whether the advantage will still be yours once competitors see it.
Read the full article on Clutch: clutch.co/resources/saas…
That’s the gap our CEO Keith Shields explores in a recent Clutch article, bringing together findings from two Designli founder surveys: one on how founders decide which AI features to build, and another on aaS product defensible.
The takeaway? Before an AI feature makes the roadmap, it needs to pass two tests:
✅ Does it solve a real customer problem?
✅ Does it create an advantage that gets harder to copy over time?
Demand can tell you whether something deserves to exist. Defensibility tells you whether the advantage will still be yours once competitors see it.
Read the full article on Clutch: clutch.co/resources/saas…
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Our CEO Keith Shields published a new piece on Founder’s Edge: what happens when nobody’s watching your vibe-coded product.
The core idea: AI can build remarkably fast, but working code and trustworthy software aren’t the same thing.
Keith breaks down what we’ve seen inside hy security problems can stay invisible even when everything appears to work, and where human judgment still needs to stay in the loop.
Swipe through for the breakdown, and read the full piece here: linkedin.com/pulse/ai-human…
The core idea: AI can build remarkably fast, but working code and trustworthy software aren’t the same thing.
Keith breaks down what we’ve seen inside hy security problems can stay invisible even when everything appears to work, and where human judgment still needs to stay in the loop.
Swipe through for the breakdown, and read the full piece here: linkedin.com/pulse/ai-human…
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Moving faster doesn’t help much if you’re building on the wrong foundation.
Freight Mate already had a working logistics platform, paying customers, and steady revenue. What they needed was more development velocity, but before adding more features, our team found something more tability and performance.
That decision led to measurable improvements:
→ Dashboard map load time dropped by roughly 70%
→ Data-retrieval I/O dropped by roughly 95%
→ Near-weekly production releases became possible
→ The platform went on to onboard a record number of new trucking-company accounts in a single month
This case study breaks down why scaling an existing SaaS product sometimes means fixing what’s underneath before building what’s next.
Read the full story: designli.co/blog/how-desig…
Freight Mate already had a working logistics platform, paying customers, and steady revenue. What they needed was more development velocity, but before adding more features, our team found something more tability and performance.
That decision led to measurable improvements:
→ Dashboard map load time dropped by roughly 70%
→ Data-retrieval I/O dropped by roughly 95%
→ Near-weekly production releases became possible
→ The platform went on to onboard a record number of new trucking-company accounts in a single month
This case study breaks down why scaling an existing SaaS product sometimes means fixing what’s underneath before building what’s next.
Read the full story: designli.co/blog/how-desig…
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Proud to share that Designli has been recognized by Business of Apps as one of the Top App Development Companies of 2026.
Recognition like this means a lot because it reflects the work our team puts into helping founders turn their ideas into products that are built around real als, and a clear path forward.
A big thank you to our clients, partners, and team for continuing to trust us with the products you’re building. 🚀
Recognition like this means a lot because it reflects the work our team puts into helping founders turn their ideas into products that are built around real als, and a clear path forward.
A big thank you to our clients, partners, and team for continuing to trust us with the products you’re building. 🚀
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"AI has made it possible to build and test products faster than ever. But moving faster only helps if you’re learning the right things along the way.
The modern builder isn’t just using AI to ship more quickly. They’re using that speed to test assumptions, get closer to users, and make better decisions about what deserves to be built next.
On October 14, our Partnerships Manager, Carlos Sanabria, is joining Founders Bay for a virtual workshop on The Modern Builder: Vibe-Coding, AI-Accelerated Development, and Creating Market-Validated Products.
We’ll get into:
→ Where vibe coding fits into the product journey
→ How to turn faster building into faster validation
→ What changes when a prototype starts becoming a real product
→ How to keep market feedback connected to what you build next
Building is getting easier. Knowing what’s worth building is still the hard part.
📅 October 14, 2026 | 11 AM PT
Register here: luma.com/qkfecxio"
The modern builder isn’t just using AI to ship more quickly. They’re using that speed to test assumptions, get closer to users, and make better decisions about what deserves to be built next.
On October 14, our Partnerships Manager, Carlos Sanabria, is joining Founders Bay for a virtual workshop on The Modern Builder: Vibe-Coding, AI-Accelerated Development, and Creating Market-Validated Products.
We’ll get into:
→ Where vibe coding fits into the product journey
→ How to turn faster building into faster validation
→ What changes when a prototype starts becoming a real product
→ How to keep market feedback connected to what you build next
Building is getting easier. Knowing what’s worth building is still the hard part.
📅 October 14, 2026 | 11 AM PT
Register here: luma.com/qkfecxio"
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“Designli has listened deeply.”
Really appreciate this review from Pilar Arthur-Snead, Founder of The Run Hub.
She came to us through Impact Week looking for clarity on where her prototype stood and what it would take to move her vision forward.
Taking the time to understand ing, where they want to go, and what needs to happen next is exactly what Impact Week is built for. 🙌
Really appreciate this review from Pilar Arthur-Snead, Founder of The Run Hub.
She came to us through Impact Week looking for clarity on where her prototype stood and what it would take to move her vision forward.
Taking the time to understand ing, where they want to go, and what needs to happen next is exactly what Impact Week is built for. 🙌
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Small businesses are getting more sophisticated with AI, and their strategy isn’t always keeping up.
Clutch surveyed 600 small businesses already using AI and found that 59% qualify as AI adoption leaders. But even among advanced teams, gaps remain around strategy, data, and s new AI Maturity Report, our Partnerships Manager Carlos Sanabria shares why successful implementation starts before choosing the technology:
→ Map the workflows you already have
→ Identify where automation can create real value
→ Evaluate each use case individually
→ Build the right strategy around the problem
AI maturity isn’t about adding more tools. It’s about knowing where AI actually belongs in the business.
Read the full report on Clutch: clutch.co/resources/SMB-…
Clutch surveyed 600 small businesses already using AI and found that 59% qualify as AI adoption leaders. But even among advanced teams, gaps remain around strategy, data, and s new AI Maturity Report, our Partnerships Manager Carlos Sanabria shares why successful implementation starts before choosing the technology:
→ Map the workflows you already have
→ Identify where automation can create real value
→ Evaluate each use case individually
→ Build the right strategy around the problem
AI maturity isn’t about adding more tools. It’s about knowing where AI actually belongs in the business.
Read the full report on Clutch: clutch.co/resources/SMB-…
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Princess Dental Staffing needed a better way for dental professionals to find and apply for jobs while on the go.
We helped extend their staffing platform into a mobile experience built around how candidates actually search for work.
Dental professionals can browse temporary ter opportunities by position and location, and apply directly from their phones. Push notifications help candidates stay on top of new openings, while profiles, documents, messages, and job activity stay organized in one place.
By making job opportunities easier to find and act on, Princess Dental Staffing can keep candidates connected wherever they are.
Take a look at how it all came together: designli.co/stories/prince…
We helped extend their staffing platform into a mobile experience built around how candidates actually search for work.
Dental professionals can browse temporary ter opportunities by position and location, and apply directly from their phones. Push notifications help candidates stay on top of new openings, while profiles, documents, messages, and job activity stay organized in one place.
By making job opportunities easier to find and act on, Princess Dental Staffing can keep candidates connected wherever they are.
Take a look at how it all came together: designli.co/stories/prince…
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AI can take work off your team’s plate, but it can’t take responsibility with it.
That distinction matters even more in regulated industries, where an AI-generated clinical note, fraud alert, or legal summary can influence decisions with real consequences. The goal isn’t to process, but to be intentional about where their judgment is required.
On this blog, we look at how teams in healthcare, finance, and legal can build AI into their products while keeping accountability in the right places:
→ Where AI can safely support professional workflows
→ How to define clear boundaries for AI systems
→ Where human review and approval should happen
→ Why audit trails and secure data handling matter
AI can automate a lot of the work around a decision. The decision itself still needs an owner.
Read the full article: designli.co/blog/how-regul…
That distinction matters even more in regulated industries, where an AI-generated clinical note, fraud alert, or legal summary can influence decisions with real consequences. The goal isn’t to process, but to be intentional about where their judgment is required.
On this blog, we look at how teams in healthcare, finance, and legal can build AI into their products while keeping accountability in the right places:
→ Where AI can safely support professional workflows
→ How to define clear boundaries for AI systems
→ Where human review and approval should happen
→ Why audit trails and secure data handling matter
AI can automate a lot of the work around a decision. The decision itself still needs an owner.
Read the full article: designli.co/blog/how-regul…
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Our CEO Keith Shields published a new piece on Founder’s Edge: distribution in 2026 is the moat you need to build before it’s too late.
The core idea: building an MVP is becoming a weekend project. Getting the right people to find you, trust you, and buy from you isn’t.
Keith s becoming harder to copy than features, why founder-led sales still matters early on, and how founders can build distribution that compounds instead of starting from zero with every customer.
Swipe through for the breakdown, and read the full piece here: linkedin.com/pulse/distribu…
The core idea: building an MVP is becoming a weekend project. Getting the right people to find you, trust you, and buy from you isn’t.
Keith s becoming harder to copy than features, why founder-led sales still matters early on, and how founders can build distribution that compounds instead of starting from zero with every customer.
Swipe through for the breakdown, and read the full piece here: linkedin.com/pulse/distribu…
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AI can get you from idea to working product faster than ever. But “it works” and “it’s ready for real users” are two very different things.
Once customers, payments, and scale enter the picture, the questions change. Can the architecture hold up? Is the product secure? Are you testing the right things? And how do you know what to build next?
On September 23, our Partnerships Manager Carlos Sanabria is joining Founder Institute for a session on How to Go From Vibe-Coded to Production-Ready Products.
We’ll break down:
→ Where vibe-coded products tend to fail across architecture, security, and testing
→ How to run a basic readiness check before putting your product in front of customers
→ Why context and guardrails matter when building with AI
→ How to move from shipping features to testing hypotheses
→ How to choose a North Star Metric that tells you if the product is actually working
If you’ve used AI to get your product off the ground, this session is about making sure what you’ve built can handle what comes next.
📅 September 23, 2026
Register here: fi.co/event/how-to-g…
Once customers, payments, and scale enter the picture, the questions change. Can the architecture hold up? Is the product secure? Are you testing the right things? And how do you know what to build next?
On September 23, our Partnerships Manager Carlos Sanabria is joining Founder Institute for a session on How to Go From Vibe-Coded to Production-Ready Products.
We’ll break down:
→ Where vibe-coded products tend to fail across architecture, security, and testing
→ How to run a basic readiness check before putting your product in front of customers
→ Why context and guardrails matter when building with AI
→ How to move from shipping features to testing hypotheses
→ How to choose a North Star Metric that tells you if the product is actually working
If you’ve used AI to get your product off the ground, this session is about making sure what you’ve built can handle what comes next.
📅 September 23, 2026
Register here: fi.co/event/how-to-g…
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Join us for our next live workshop: Building a Fundable Product & How to Raise Capital
Partnered with Fundex, we'll explore what founders should be thinking about on both sides of building a fundable company: creating a product that's ready for customers and growth, and undech raising capital.
During the session we'll cover:
☑️How to assess whether your product is ready for the market you're entering
☑️ The product and technical foundations that support a viable business
☑️ How to think about scalability before growth puts pressure on your product
☑️Where to prioritize investment across Product, UX/UI, Technical Foundations, and GTM
☑️ And with Fundex, what founders should know as they prepare to raise capital
Whether you're building your first product, starting to gain traction, or thinking about your next stage of growth, you'll leave with practical questions and frameworks you can apply to your own business.
📆 Sep 22nd | 12:00 PM ET
👉 Register here: luma.com/iwps90pr
Partnered with Fundex, we'll explore what founders should be thinking about on both sides of building a fundable company: creating a product that's ready for customers and growth, and undech raising capital.
During the session we'll cover:
☑️How to assess whether your product is ready for the market you're entering
☑️ The product and technical foundations that support a viable business
☑️ How to think about scalability before growth puts pressure on your product
☑️Where to prioritize investment across Product, UX/UI, Technical Foundations, and GTM
☑️ And with Fundex, what founders should know as they prepare to raise capital
Whether you're building your first product, starting to gain traction, or thinking about your next stage of growth, you'll leave with practical questions and frameworks you can apply to your own business.
📆 Sep 22nd | 12:00 PM ET
👉 Register here: luma.com/iwps90pr
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Founders make decisions based on signals every day.
A user says they love the idea, growth starts picking up, or a customer pushes back on price. But how do you know which signals are actually telling you something?
We put together The Signal Report to understand how founders ing to those signals across three areas:
✅ How they validate real demand before building
✅ What makes them rethink their GTM approach
✅ Which metrics they use to measure growth
✅ How they decide what their product is worth
✅ Where AI is changing the value equation
It’s meant to uncover how founders are actually making these decisions in 2026, including the moments when the signals they trusted turned out to be wrong.
The survey takes about 3 minutes, and we’ll turn the responses into a report with aggregated insights and patterns from founders across different stages.
Take The Signal Report survey: designli.co/signal-report
A user says they love the idea, growth starts picking up, or a customer pushes back on price. But how do you know which signals are actually telling you something?
We put together The Signal Report to understand how founders ing to those signals across three areas:
✅ How they validate real demand before building
✅ What makes them rethink their GTM approach
✅ Which metrics they use to measure growth
✅ How they decide what their product is worth
✅ Where AI is changing the value equation
It’s meant to uncover how founders are actually making these decisions in 2026, including the moments when the signals they trusted turned out to be wrong.
The survey takes about 3 minutes, and we’ll turn the responses into a report with aggregated insights and patterns from founders across different stages.
Take The Signal Report survey: designli.co/signal-report
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Most SaaS founders are building some form of competitive advantage. The harder question is whether those advantages are actually working together.
Technical architecture, proprietary data, customer retention, and distribution can all make a company harder to compete with. But ndependently doesn't automatically create a moat.
The strongest defensibility comes when those advantages start reinforcing each other.
In this recent DesignRush feature on our 2026 Moat Report, we explore:
☑️ Why no single moat is enough on its own
☑️ Where SaaS founders are investing to become harder to copy
☑️ Why shipping faster doesn't necessarily make a product more defensible
☑️ How technical, data, distribution, and retention advantages can compound over time
The goal isn't to protect everything. It's to identify the advantage your business can make stronger as it grows.
Read the full article: news.designrush.com/designli-moat-…
Technical architecture, proprietary data, customer retention, and distribution can all make a company harder to compete with. But ndependently doesn't automatically create a moat.
The strongest defensibility comes when those advantages start reinforcing each other.
In this recent DesignRush feature on our 2026 Moat Report, we explore:
☑️ Why no single moat is enough on its own
☑️ Where SaaS founders are investing to become harder to copy
☑️ Why shipping faster doesn't necessarily make a product more defensible
☑️ How technical, data, distribution, and retention advantages can compound over time
The goal isn't to protect everything. It's to identify the advantage your business can make stronger as it grows.
Read the full article: news.designrush.com/designli-moat-…
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“Designli was extremely proactive, responsive, and open to feedback.”
Really appreciate this review from Anshuman Yadav, Founder & CEO of StratiqAI.
He came to us looking for a clickable prototype and technical roadmap he could confidently use to validate his product with custr confidence.
Giving founders that kind of clarity and something tangible they can actually move forward with is exactly what SolutionLab is built for. 🙌
Really appreciate this review from Anshuman Yadav, Founder & CEO of StratiqAI.
He came to us looking for a clickable prototype and technical roadmap he could confidently use to validate his product with custr confidence.
Giving founders that kind of clarity and something tangible they can actually move forward with is exactly what SolutionLab is built for. 🙌
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