My wife is a vibe coder, and I’m honestly amazed watching her
Right now, she’s building a home inventory app. She’s sorted everything into boxes, added it all to the app, and now I can search for any item, see which box it’s in, and where that box is stored
Before that, she built a tool to manage her candle business: bringing orders from different channels into one place, tracking order statuses and inventory for her team.
And she’s building all of this from her phone using Claude.
I just sit here and watch in amazement. The future is crazy.
Right now, she’s building a home inventory app. She’s sorted everything into boxes, added it all to the app, and now I can search for any item, see which box it’s in, and where that box is stored
Before that, she built a tool to manage her candle business: bringing orders from different channels into one place, tracking order statuses and inventory for her team.
And she’s building all of this from her phone using Claude.
I just sit here and watch in amazement. The future is crazy.
My wife is a vibecoder 😎
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I’ve never understood founders who knowingly risk losing their Apple Developer Account just to use prohibited growth hacks.
You build a business, invest your time and money, grow your audience and revenue – and then put it all at risk for short-term growth.
Is it really worth it?
You build a business, invest your time and money, grow your audience and revenue – and then put it all at risk for short-term growth.
Is it really worth it?
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Wow! I had no idea Apple employees weren’t allowed to publish their own apps. That’s a pretty interesting policy. I wonder why
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An important advantage of the Retention Messaging API:
Retention Messaging in App Store Connect lets you show offers to customers cancelling their subscriptions, but there’s a limitation: customers must have been paying subscribers for at least ONE month to be eligible.
The Retention Messaging API (access granted by Apple upon request) offers more flexible targeting.
For example, you can show custom messages and Promotional Offers to users cancelling their free trials.
Retention Messaging in App Store Connect lets you show offers to customers cancelling their subscriptions, but there’s a limitation: customers must have been paying subscribers for at least ONE month to be eligible.
The Retention Messaging API (access granted by Apple upon request) offers more flexible targeting.
For example, you can show custom messages and Promotional Offers to users cancelling their free trials.
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You need to request access separately for each app (app name, Apple ID for the app, endpoint URL)
developer.apple.com/contact/reques…
developer.apple.com/contact/reques…
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You can’t configure Retention Messaging for users cancelling their free trial because they haven’t been paying subscribers yet
The minimum eligibility requirement is 1 month of paid subscription
So if you’re planning to offer a discount to users cancelling their trial, ’t work
The minimum eligibility requirement is 1 month of paid subscription
So if you’re planning to offer a discount to users cancelling their trial, ’t work
Wow, I definitely didn’t see this coming
Retention Messaging are now available directly in App Store Connect!
Apple still knows how to surprise us 🎉
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A study that genuinely surprised me
Showing a message when users try to cancel can sometimes work better than offering them a discount.
Simply reminding users what they’re about to lose can be enough to make them think twice and keep their subscription.
And yes, weekly dest to retain.
Showing a message when users try to cancel can sometimes work better than offering them a discount.
Simply reminding users what they’re about to lose can be enough to make them think twice and keep their subscription.
And yes, weekly dest to retain.
Happy Retention Messaging day to all 🎉
Go try it. Here are our benchmarks for what kinds of messages work: superwall.com/blog/apple-ret…
Oh, and we added experimentation in @Superwall to segment messages and see what performs best.
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In Retention Messaging, you can show a promotional offer to users who are cancelling their subscriptions.
But there’s an important detail: not every user will be eligible to see the offer.
In the Eligibility settings, you can define the minimum period a user must have been a xample, if you want to offer an annual subscription to someone cancelling their free trial, it won’t work. They haven’t been a paid subscriber yet.
The minimum requirement is 1 month of paid subscription.
Keep this in mind when setting up your retention offers.
But there’s an important detail: not every user will be eligible to see the offer.
In the Eligibility settings, you can define the minimum period a user must have been a xample, if you want to offer an annual subscription to someone cancelling their free trial, it won’t work. They haven’t been a paid subscriber yet.
The minimum requirement is 1 month of paid subscription.
Keep this in mind when setting up your retention offers.
Wow, I definitely didn’t see this coming
Retention Messaging are now available directly in App Store Connect!
Apple still knows how to surprise us 🎉
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Wow, I definitely didn’t see this coming
Retention Messaging are now available directly in App Store Connect!
Apple still knows how to surprise us 🎉
Retention Messaging are now available directly in App Store Connect!
Apple still knows how to surprise us 🎉
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The developer decided not to take any chances and removed the copycat app from sale just 10 minutes after receiving my complaint
How often do developers copy my apps? Regularly.
But sometimes they’re so lazy, it’s actually ridiculous.
They literally screenshot EVERYTHING – the UI, onboarding, App Store screenshots, even the text – feed it all into AI, and publish the clone on the App Store.
Zero t. Just copy, paste, publish.
Take a look at this blatant example.
My app on the left. The copy on the right.
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Please don’t follow this advice
This is a bad example that violates Apple’s App Review Guideline 4.5.3
One golden rule on X: Filter everything you read. Not every growth hack shared here is worth implementing
This is a bad example that violates Apple’s App Review Guideline 4.5.3
One golden rule on X: Filter everything you read. Not every growth hack shared here is worth implementing
ONBOARDING HACK:
Implement live activities into your onboarding flow
If users drop off during your onboarding you can show them a resume message on their dynamic island & lock screen
Seeing a lot of bigger apps like Olive do this
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Apple has been giving us a lot of new work lately 😁
Can’t wait to try this with CollageKit: create a collage from my latest 6 photos using a travel template
Can’t wait to try this with CollageKit: create a collage from my latest 6 photos using a travel template
Big news for our developers! We are shipping a developer preview that dramatically expands the capabilities of all apps to integrate into Siri. So excited to see what you folks do with this.
developer.apple.com/news/?id=gdk2u…
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I’m already seeing signs of AI-powered App Review in my own apps.
I receive an email saying the review is complete and only afterwards another email saying the app has moved to “In Review.”
Looks like AI might already be doing the first pass. No human involved
I receive an email saying the review is complete and only afterwards another email saying the app has moved to “In Review.”
Looks like AI might already be doing the first pass. No human involved
What an interesting prediction
Apple could make AI reviews the default and human reviews a premium privilege.
Would you pay to get your app reviewed faster?
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What an interesting prediction
Apple could make AI reviews the default and human reviews a premium privilege.
Would you pay to get your app reviewed faster?
Apple could make AI reviews the default and human reviews a premium privilege.
Would you pay to get your app reviewed faster?
When I ran App Review, we talked about charging developers for reviews.
We discussed a few versions: a cap on reviews per app, a VIP fast pass to the front of the queue, and paid expedite. None of it shipped. It would have looked like a money grab, and nobody wanted Apple’s name on that headline.
That was years ago. Since then, three things have changed.
New apps are up 84%. Commission rates are falling in the US, the EU, and China. And Apple has a new CEO who needs to make his mark.
This year Apple has already started terminating developers for submitting too often, and making new developers prove themselves before anyone looks at their app. I think the next step is a price list for review, and I think I know what’s on it.
Steve’s rule was that a human sees every app. I gave the first ground on that rule myself, and I wrote about how in the piece.
phillipshoemaker.substack.com/p/the-meter-is…
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You can’t apply for this. You have to be noticed.
Attend conferences, talk to people and be open about who you are and what you do. It might take years, but eventually, people will notice.
Don’t stay silent. You can’t expect opportunities to find you if nobody knows you exist.
Attend conferences, talk to people and be open about who you are and what you do. It might take years, but eventually, people will notice.
Don’t stay silent. You can’t expect opportunities to find you if nobody knows you exist.
@seraleev Congrats. Is this something you applied for yourself? If so, where did you do that?
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U lucky
Yeah, I also have rich parents, lots of followers and a great network 😂😂😂
Yeah, I also have rich parents, lots of followers and a great network 😂😂😂
@seraleev Really funny 😄. I hope I can have same email like u one day. U lucky
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