Not only does @usebubbles have a dumb name, it has a very sketchy product led growth model.
It forced me to sign up (and use a valid email) and then injects meeting notes in my calendar when I’m not even using it.
This is why you aren’t Loom, Bubbles.
Dark patterns for the loss of (FTL).
It forced me to sign up (and use a valid email) and then injects meeting notes in my calendar when I’m not even using it.
This is why you aren’t Loom, Bubbles.
Dark patterns for the loss of (FTL).
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Why would you trust Meta to know who your customers are (integrations with most any platform are shaky at best) and actual network tagging needs to be setup in order to do this right (make Meta go find new customers).
Sharing a diagram of how the logic should be done.
Article here: occamize.com/conversion-tra…
Sharing a diagram of how the logic should be done.
Article here: occamize.com/conversion-tra…
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"I made 500 ads with Al in an hour."
You didn't make 500 ads. You made one.
SEOs tried this a decade ago. Spin up 10,000 location pages, swap "Denver" for
"Dallas," call it a strategy. Google filtered them out as duplicate content.
Meta works on the same principle through tice. Change
too little and the system collapses your ads into one Entity ID.
Where most people get it wrong on video:
Only swapping the hook isn't enough. The other 25 seconds being identical
means it's a duplicate ad.
Different voiceover. Different offer framing. Different format. Different talent.
That's a new ad in Meta's eyes.
Distinct messages in distinct formats is what creates new delivery opportunity.
500 near-identical Al videos is one ad Meta runs into the ground.
(Entity ID post linked in the comments.)
You didn't make 500 ads. You made one.
SEOs tried this a decade ago. Spin up 10,000 location pages, swap "Denver" for
"Dallas," call it a strategy. Google filtered them out as duplicate content.
Meta works on the same principle through tice. Change
too little and the system collapses your ads into one Entity ID.
Where most people get it wrong on video:
Only swapping the hook isn't enough. The other 25 seconds being identical
means it's a duplicate ad.
Different voiceover. Different offer framing. Different format. Different talent.
That's a new ad in Meta's eyes.
Distinct messages in distinct formats is what creates new delivery opportunity.
500 near-identical Al videos is one ad Meta runs into the ground.
(Entity ID post linked in the comments.)
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Sometime the best visuals are the most simple ones.
This works for ANYONE...
...take your ad spend, figure out how much you are spending on pushing certain products/categories/bundles (if you need help with this, message me)...
...then take your sales from ads and add it to is a real client's data...and clearly we need to further assess why we are spending so much on the green product!
This works for ANYONE...
...take your ad spend, figure out how much you are spending on pushing certain products/categories/bundles (if you need help with this, message me)...
...then take your sales from ads and add it to is a real client's data...and clearly we need to further assess why we are spending so much on the green product!
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@SuperhumanMail is 27 years ahead of Gmail.
It amazes me how may people accept the shitty UX that is Gmail.
Yet some will try and “vibe code” SH 🙄🤦♂️
It amazes me how may people accept the shitty UX that is Gmail.
Yet some will try and “vibe code” SH 🙄🤦♂️
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ROAS is the worst metric you can track in Media Buying.
This article details why, what it hides, and a solution for better measurement moving forward: occamize.com/roas
This article details why, what it hides, and a solution for better measurement moving forward: occamize.com/roas
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Do you categorize your ads based on levels of awareness the creative is targeting?
If not, you should...
...one of the most useful things you can do to make sure your messaging is diversified (clearly this account is not) and you are allocating appropriately at the ad set " Andromeda will still go too warm even if using first click CAPI imports via network tagging.
If not, you should...
...one of the most useful things you can do to make sure your messaging is diversified (clearly this account is not) and you are allocating appropriately at the ad set " Andromeda will still go too warm even if using first click CAPI imports via network tagging.
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This new update is a really bad idea in Meta if you want to leverage Andromeda and retain control of your product sales.
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youtu.be/FBSam25u8O4?si…
@claudeai is savage here but hilarious. Going for the “finish him” move to Chat GPT 😆
@claudeai is savage here but hilarious. Going for the “finish him” move to Chat GPT 😆
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Amplification > automation.
Most Marketing workflows aren’t deterministic (dispute the BS posts you’ll see) so automation is actually more inefficient than executives think.
Most Marketing workflows aren’t deterministic (dispute the BS posts you’ll see) so automation is actually more inefficient than executives think.
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If you aren't Edge Tagging with your conversion tracking setup, you are wasting 40-60% of your ad spend, period.
1% of companies are doing this right now.
It's wild that there is this big of a gap.
Link in comments to book a call with me to show you how we use it to our et more useful in-platform metrics, but also feed the algorithms the RIGHT data.
1% of companies are doing this right now.
It's wild that there is this big of a gap.
Link in comments to book a call with me to show you how we use it to our et more useful in-platform metrics, but also feed the algorithms the RIGHT data.
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Dropbox needs to work on their "urgent" definitions.
...I'll categorize this on in the "important but not urgent" 😆
...I'll categorize this on in the "important but not urgent" 😆
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Annotations are needed to scale.
Most businesses don’t have a process for these.
Therefore, those that do are completing against luck.
Most businesses don’t have a process for these.
Therefore, those that do are completing against luck.
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Seems to be "the new normal" and a really smart way to create content.
What is important is the subject matter expert...SMEs are getting a lot closer to content as a result and it should be getting better.
I can still spot if something was written with AI in about 20 e POV, proof, and really it comes down to it having no taste.
What is important is the subject matter expert...SMEs are getting a lot closer to content as a result and it should be getting better.
I can still spot if something was written with AI in about 20 e POV, proof, and really it comes down to it having no taste.
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An absolutely pathetic December weather-wise here.
I’ve been in shorts and flip flops all month.
If I wanted this I would have moved to California.
I’ve been in shorts and flip flops all month.
If I wanted this I would have moved to California.
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Keeping my new "Scene" format simple.
I dislike the "ADD" style where it pops up the text that is being spoken (and highlights it) and also only displays a few words at a time.
And, don't even get me going on B Roll that is complete AI slop now-a-days...
...do I really need or generative footage of "generally" what I'm talking about?
No.
If your content, delivery, and tonality as better...you wouldn't have to blend in that way.
I dislike the "ADD" style where it pops up the text that is being spoken (and highlights it) and also only displays a few words at a time.
And, don't even get me going on B Roll that is complete AI slop now-a-days...
...do I really need or generative footage of "generally" what I'm talking about?
No.
If your content, delivery, and tonality as better...you wouldn't have to blend in that way.
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So many fails with AI and customer service. @MiroHQ is not exception here.
And then they direct me to their knowledge base and I can't even find a form.
Absolutely terrible experience for trying to tell them "I paid already" yet I keep seeing a billing error in app.
And then they direct me to their knowledge base and I can't even find a form.
Absolutely terrible experience for trying to tell them "I paid already" yet I keep seeing a billing error in app.
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Seriously @AltitudeTV??
You crop the image to a shittt ratio in the corner of the screen?
And on the broadcast the announcers were talking about the “new updated app” …🙄
You crop the image to a shittt ratio in the corner of the screen?
And on the broadcast the announcers were talking about the “new updated app” …🙄
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@TypingMindApp when are you guys getting an actual app?
This is just the "save the app to the homepage" and clearly not like a real app experience.
The UX is not good and this is why you haven't convinced me to go "all in" with you guys because I'm still using Chat GPT on iOS...
This is just the "save the app to the homepage" and clearly not like a real app experience.
The UX is not good and this is why you haven't convinced me to go "all in" with you guys because I'm still using Chat GPT on iOS...
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@FellowAInotes The fact that altering the notetaker is only an Enterprise feature is pretty annoying 😬
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All I want is this.
So ready for Summer to be over. Miserable unless you are in the high country or by a pool here.
So ready for Summer to be over. Miserable unless you are in the high country or by a pool here.
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Most don’t realize I work as a fractional CMO incognito — helping companies aggressively scale growth.
Here’s what that typically looks like:
•Quarterly in-person meetings to align on key projects, revenue pacing, and goal setting
•Hands-on support from my team of designers, ientists
•Direct access to my network of growth partners
•Custom-built analytics (we don’t use “off-the-shelf” dashboards — we define what matters and build reporting around that)
•Paid media strategy built on cross-channel performance modeling — once we know what each channel needs to produce and how they work together, it creates an edge most companies don’t have
•Ongoing offer refinement and testing — because models are more important than methods, and a well-optimized entry-point offer becomes a scalable growth lever
We always start with the top-line revenue target and work backwards — building a daily, weekly, and monthly model to hit it.
That’s the system. And it works.
I’m working on a few case studies now to show the impact and will be sharing them later this year. If you’re curious what this could look like for your business, happy to chat — even if we’re not the right fit, I likely know someone who is.
Here’s what that typically looks like:
•Quarterly in-person meetings to align on key projects, revenue pacing, and goal setting
•Hands-on support from my team of designers, ientists
•Direct access to my network of growth partners
•Custom-built analytics (we don’t use “off-the-shelf” dashboards — we define what matters and build reporting around that)
•Paid media strategy built on cross-channel performance modeling — once we know what each channel needs to produce and how they work together, it creates an edge most companies don’t have
•Ongoing offer refinement and testing — because models are more important than methods, and a well-optimized entry-point offer becomes a scalable growth lever
We always start with the top-line revenue target and work backwards — building a daily, weekly, and monthly model to hit it.
That’s the system. And it works.
I’m working on a few case studies now to show the impact and will be sharing them later this year. If you’re curious what this could look like for your business, happy to chat — even if we’re not the right fit, I likely know someone who is.
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This isn't even uncommon...
...so many sites either have terrible button copy CTAs "Learn More" for everything or
"Let's Talk" for a sea of sameness and only works for those people who would fill out your form even if your website was on Wix...
...or completely get the intent re.
I was expecting a "fast pass" to book a call or pay for what I was after...but it went to their homepage? LOL
...so many sites either have terrible button copy CTAs "Learn More" for everything or
"Let's Talk" for a sea of sameness and only works for those people who would fill out your form even if your website was on Wix...
...or completely get the intent re.
I was expecting a "fast pass" to book a call or pay for what I was after...but it went to their homepage? LOL
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Some might not know, but I travel to businesses (yes, like in-person) to lead our Blueprint Analytics Projects.
Blueprint Analytics Projects are in-depth projects that result in the ENTIRE business (Marketing, Sales, Product, Customer Support) getting aligned on goals.
It's for the company, it's my job to help them have a balanced scorecard of leading and lagging indicators of events we can measure.
Once we have our goals, I figure out how far we are away from them (by getting into the data - everywhere...at this point, their isn't a system I haven't used)...
...and then I also tell them a reasonable timeline to reach your goal based on where we are (and they told me they wanted to get to).
This is the "Define" phase. It is paid. Most agencies or consultants give proposals out instead of doing this...that's not my style.
---------------------------------
I'm heading out to another business this week...if you want a one-page on my process for how I go about approaching these projects, please drop a "Blueprint Analytics" comment below and I'll send one your way 🤓
Blueprint Analytics Projects are in-depth projects that result in the ENTIRE business (Marketing, Sales, Product, Customer Support) getting aligned on goals.
It's for the company, it's my job to help them have a balanced scorecard of leading and lagging indicators of events we can measure.
Once we have our goals, I figure out how far we are away from them (by getting into the data - everywhere...at this point, their isn't a system I haven't used)...
...and then I also tell them a reasonable timeline to reach your goal based on where we are (and they told me they wanted to get to).
This is the "Define" phase. It is paid. Most agencies or consultants give proposals out instead of doing this...that's not my style.
---------------------------------
I'm heading out to another business this week...if you want a one-page on my process for how I go about approaching these projects, please drop a "Blueprint Analytics" comment below and I'll send one your way 🤓
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Content shooting day!
I have a feeling Biscotti is going to want to “help” here…😏
What topics do you want me to cover??
I have a feeling Biscotti is going to want to “help” here…😏
What topics do you want me to cover??
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Throwback to Vegas at the Conversion Conference in 2022...staying at Caesars, looking over the Bellagio fountains 👌🏼
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Just an average camping weekend in Colorado 🚞
Just above 10k feet here near Rollinsville.
Top notch S'mores this weekend.
Just above 10k feet here near Rollinsville.
Top notch S'mores this weekend.
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Conversion Rate is important to you?
Cool...
...which one?
Most businesses should have hundreds.
Cool...
...which one?
Most businesses should have hundreds.
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What is worse, the Rockies or some AI overviews? 🤔
"No they are not playing tomorrow on the 28th. Their next game is on the 28th..."
"No they are not playing tomorrow on the 28th. Their next game is on the 28th..."
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Boost Conversions: Optimize Your Funnel with Hypothesis Testing
#ConversionOptimization #HypothesisTesting #FunnelAnalysis #UserExperience #MarketingStrategy #CRO #DigitalMarketing #WebsiteOptimization #DataDrivenMarketing #ABTesting
#ConversionOptimization #HypothesisTesting #FunnelAnalysis #UserExperience #MarketingStrategy #CRO #DigitalMarketing #WebsiteOptimization #DataDrivenMarketing #ABTesting
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