AI is like hydrochloric acid, burning through all the containers of the past. The differentiator won't be technology traits, but human ones. Agents care about outcomes, not process, and today's silos make no sense to them. By the end of the decade, much of your talent will sit e what I, along with the rest of the Frontier CMO community, am predicting for 2027 on Think with Google.

business.google.com/us/think/futur…
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If you do one single thing today please read this post from Ethan Mollick the author of the new book on AI called Co-Existence and the writer of the One Useful Thing Substack

If you are wondering what the potential of AI is and whether it is over-hyped this will answer some of those questions

oneusefulthing.org/p/fable-52-and…
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How to recognize and cure SDD

Self-Defeat Disease

A case can be made that most successful individuals, institutions and nations are rarely defeated by others but find ways to defeat or weaken themselves to enable their own withering and dissolving.

rishad.substack.com/p/self-defeati…
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Fearful and anxious about your career in an AI age.

Self-Audit for Self-Agency

4 exercises to set you free

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The Future does not fit in the Containers of the Past.

Most organizations are designed for yesterday versus today.

Rethinking Organizational Design.

rishad.substack.com/p/rethinking-o…
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Strategic Implications of an AI Age
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A Book of Life.

This week "The Future Does Not Fit in the Containers of the Past" my weekly thought letter features a moving piece by my friend Thomas Stat

In this fast moving, look everywhere but see nothing, AI this and monetize that world we grapple with, take 5 minutes to
It will move you.

rishad.substack.com/p/a-book-of-li…
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6 Traits of Great Long Term Leaders

1) Sustained Effort
2) Growth Mindset
3) Trust/Integrity
4) Accessibility
5) Stewardship
6) Results

rishad.substack.com/p/what-makes-g…
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If /Then

Thoughts on how to think and do in a disoriented age

rishad.substack.com/p/ifthen
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Emotional Data

Between the data and the reality falls the shadow.

The shadow is the emotion, the stories, the messiness that humans have contained within us.

Today in the idolatry age of data and ai, those who rely on only on numbers and computation get it wrong and wrong and ompute.

We choose with our hearts and then use numbers to justify what we just did.

rishad.substack.com/p/emotional-da…
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We are in career bending times

Here is why and how to thrive

rishad.substack.com/p/navigating-c…
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On Machines. Art. Memory. Impermanence

A conversation with @kunalsen on Art Humans and AI

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Lessons from running the Burning Man Project

rishad.substack.com/p/burning-less…
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Rishad Tobaccowala retweeted
I have some work scoop and I'm sharing a A Re-Scoop of "Rethinking Work" with @rishad podcast.show/insiderintervi… @InsiderIntervws
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Rishad Tobaccowala retweeted
Ready to up your #marketing #career chops or enter the field? This is a can't-miss interview with @Rishad and @LouPas Here's just a snippet of the brilliance youtu.be/c-fNci4Xk88?si… via @YouTube
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Today's Substack post revisits book Rethinking Work, 18 months after publication.

A book that originally was rejected by HarperCollins three years ago ( they changed their mind and decided to publish it after McGraw-Hill bought it) because they believed it was a work of "science to be more prescient than anything written on the future of work. More importantly it is filled with actionable insights.

The post shares the five forces changing work ( AI is just one) including societal change, new mindsets, the rise of a new type of worker and a plethora of marketplaces.

Read why

1) Jobs are a silly phase work is going through

2) Covid was not about where we work but why we work

3) How the age of debossification is here and challenging leadership

4) Why most employees will not be full-time before the end of the decade

5) How we are moving to a company eco-system of whales and plankton

6) Why many of the financial metrics of a firm need to be changed

The handbook for your company's future but more importantly for yours

Work will change more this decade than it has in the past 50 years
Also a SXSW video of my interview with Fortune whose first five minutes will change your perspectives.

rishad.substack.com/p/rethinking-w…
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Rishad Tobaccowala retweeted
Change sucks. Irrelevance is worse. 👎
I sat down with @rishad to talk about marketing, AI, work, and how to thrive across it all.

Read our full newsletter and pod, it will be the smartest thing you do all week, promise!
#FrontierCMO @ThinkwithGoogle
linkedin.com/pulse/change-s…
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Rishad Tobaccowala retweeted
We're thrilled to welcome Rishad Tobaccowala to Ema's EX advisory council.

@rishad has spent four decades helping people, organizations, and teams reinvent themselves to remain relevant in changing times. His argument has stayed consistent: AI is the tool, never the strategy. iator.

He believes work will change more between 2020 and 2029 than it did in the previous fifty years.

That is the bet Ema is making. Our AI Employees for HR, IT, and finance take on the grind, so the people inside a company can do the work that actually needs them.

Rishad spent nearly four decades at @publicisgroupe as its Global Chief Strategist and Growth Officer, and remains a Senior Advisor to the firm. A pioneer of digital marketing, he was Chairman of Digitas and Razorfish.

He leads The Rethinking Work Platform, has written two books for HarperCollins, "Restoring the Soul of Business" and "Rethinking Work," and writes a weekly thought-letter read by more than 30,000 leaders. He is one of only 300 people selected to the Advertising Hall of Fame in 75 years.

Rishad's belief in the category, and in Ema's approach, means the world to us.

Welcome, Rishad, to Ema's advisory board!
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