More than 90% of CMOs are excited about AI, but over 70% of teams feel anxious about its impact on their roles.

According to a new @McKinsey x Google study, the key is rewiring workflows to shift from anxiety to growth:

🛠️ Build psychological safety through anonymous surveys
by connecting AI directly to business growth

💡 Rethink workflows by moving from execution to orchestration

Read the full Q&A: goo.gle/3WuGnpM

The AI hall pass is expired. It's one thing to experiment with AI. It's another to make it count.

After 200+ conversations with top marketers, @JoshuaSpanier is sharing exactly what it takes to win in 2027. Hear from a massive roster of industry voices in The 2026 Year in the Frontier. 👇 goo.gle/4ixeB3b

Let's condense 1 year of insights into 45 minutes.

Over the past year, @JoshuaSpanier sat down with 200+ marketing leaders, published 40 newsletters & recorded 24 #FrontierCMO episodes.

Check out our tactical playbook to help with your 2027 planning 👉 goo.gle/4zpV249

Smarter measurement isn't about collecting more data. It's about knowing what to do with it.

The best insights help you see what's working, what needs to change, and where to go next.

#ThinkWithGoogle #MarketingMeasurement

What happens when AI and human expertise work together?

Pearl CEO Andy Kurtzig is using AI to take on the busy work while people focus on what they do best.

In one shopping experience, human experts helped drive a 30% conversion rate.

Read the full interview on Think with iLM80XsO9a

If you are still walking into the boardroom to defend your marketing budget, you are playing the wrong game.

CFOs don’t hate brand marketing. They hate fuzzy math.

@Chime CMO @VineetMTweets and @esteelauderco's Aude Gandon tell Google’s @JoshuaSpanier why the best leaders treat ent.

👇 See how the best CMOs are doing it. goo.gle/4zxZjm7

"The best marketers today by far are not the CMOs I've met with, it's creators on YouTube." 🎬

Google's @JoshuaSpanier tells @semafor's Ben Smith why @ColinandSamir say brands must become "a character in the creator's universe" instead of forcing a "do what I say" mindset.👇 goo.gle/4ispQd8

How much ad budget are you burning while waiting for offline sales to close? 🤔

See how @TheZebraCo built a predictive feedback loop to optimize Search campaigns in real time → goo.gle/47KVRZd

Lower-funnel performance looks great, but your growth has flatlined. Here's why.

You might be stuck in the traditional marketing funnel. @Etsy hit this exact wall until they threw out the old playbook and flipped the script. Search for discovery. YouTube for conversion.

Watch 👇

Reorganizing your team around someone else’s wrong prediction is expensive. 💰

In the latest edition of #FrontierCMO, @JoshuaSpanier shares why the “CMO apocalypse” never happened — and how top marketers are using Google AI tools like Veo to cut 12-month productions down to six s://t.co/9sVPFuOsaC

The hardest part of AI isn't what it can do on paper — it's upskilling your team to integrate it into daily workstreams.

Google Marketing solved this with 𝐀𝐈 𝐁𝐨𝐨𝐬𝐭 𝐁𝐢𝐭𝐞𝐬: 10-minute training videos that 1M+ people use to sharpen their AI skills.

Here’s how CMOs can ative, data, and strategy teams in minutes 👉 goo.gle/4yPtHr1

Brand strategy isn’t just a marketing asset anymore. In the AI era, it’s an entire operating system.

David Edelman, executive advisor and @HarvardHBS professor, breaks down the 4️⃣ forces making brand strategy marketing’s most urgent AI challenge 👇

Learn more: goo.gle/4zdmuSu

Are you cutting brand spend to chase short-term clicks? ❌

Research from @BCG shows for every $1 cut from brand marketing, companies must reinvest $1.92 just to regain lost market share. 💰

Discover how to quantify brand equity with BCG’s Leonardo Fascione → goo.gle/4zmNLlB

Traditional healthcare wasn’t built for the consumer. Here’s how @ro is flipping the script.

SVP of Growth @flahertyiv joins Google’s @JoshuaSpanier on a new Frontier CMO episode to share how demystifying AI adoption, bringing technical experts into the creative room, and ormance drive real trust.

👇 Watch the mini-episode: goo.gle/3UJW0Jl

#FrontierCMO #BrandTrust

"In healthcare, in medicine, in being vulnerable with someone, trust must be at the center of what you're doing."

How do you build that trust from scratch? @JoshuaSpanier catches up with @ro's @flahertyiv about going beyond simple clicks to make a real, enduring connection.

👇 CMO episode here: goo.gle/4ihk3av

AI is transforming marketing, but your measurement needs to keep up.

Derek Rodenhausen & Paul Limbrey share 4 ways to fix your strategy:
1️⃣ Elevate the toolkit (unify MMM, attribution, incrementality)
2️⃣ Expand scope (include retail media, creative marketing, trade spends)
3️⃣ Intecommon data set
4️⃣ Align CMOs, CFOs, sales

What are your measurement challenges? Let us know below. 👇

Search is shifting from "which keywords are we winning?" to "which conversations are we winning?" 💬

Damon Berger, SVP of marketing shared services at @Gap, shares how the brand uses a "commerce everywhere" mindset to turn Gemini-powered Search into real-time demand.

Read more: goo.gle/3Wos0Df

Obsess over the customer experience first.

@ATT’s CMO, Kellyn Smith Kenny, tells Frontier CMO host, @JoshuaSpanier, that if you aren't making things people want to rave about, you have to fix the real story first.

Hear her takeaways from working across her career 👇

90% of CMOs experiment with new digital tools, but under 10% realize real value.

The fix? Move beyond disconnected tests and start designing agentic workflows.

🚀 Read the full marketers action plan → goo.gle/4yqkZ2f

Learn from marketers who don't chase likes, but change lives. 💡

In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with @flahertyiv, SVP of Growth at @ro, to discuss streamlining workflows, empowering teams with data, and bringing experts into the creative process t.co/Gh72I2YZ7X