Zero Click London 26 is officially Unlocked 🔓️

Introducing the Profound Playbook for Black Friday and Cyber Monday.

Seven plays for retail and e-commerce marketers, based on our research into how Answer Engines respond to holiday shopping questions and how personal shopping agents like Muse and Instinct find and recommend cludes ways to apply it in Profound, prompts for your AI Marketer, and recommendations from Partners at Accenture Song, @OmnicomMediaGrp, @BainandCompany, and @pmgworldwide.

Announcing our final speakers for Zero Click Singapore.

We'll be joined by experts from @LOrealGroupe, @Singtel, @StanChart, @iQuanti, @Unilever and more to discuss the future of AI marketing.

Singapore
Thursday, 29 October

Applications are now open for the Community Ambassador Program.

Bring Marketing Engineering to your city by hosting meetups, workshops, or hackathons.

Tell us about your community and what you'd love to bring to life.

That's a wrap on Zero Click Eve Sydney in The Rocks.

Last night we warmed up the marketing community ahead of an afternoon of programming and networking at Zero Click Sydney today.

Thank you to our partner Prosperity Media for sponsoring the evening.

We brought Cohort Zero to London on 21 October.

Over 100 marketers came together to build agents side-by-side with members of the Profound London team. In a few hours, attendees left with working agents to use with their teams.

Marketing Engineering has officially landed in leanor Hooker, Ashton Dunn, Emma Mayo, Kaylin Wallen, and Sutejas Chari for hosting, and to everyone who joined us.

Introducing our final external speakers line-up for Zero Click Sydney on Tuesday 🇦🇺

Join experts from @Atlassian, @PrincessPolly, @VirginAustralia, @ahmhealth, TBWA\Australia, @Reddit, and @Rippling to discuss the future of AI marketing.

Tuesday, 27 October
Sydney, Australia

Over 1,000 marketing leaders joined us at Magazine London yesterday for Zero Click London 2026.

Speakers from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK shared how they're trategy, team design, and measurement in the AI era.

Thank you to @thejamescad (Co-Founder & CEO), @dbabbs (Co-Founder & CTO), @nicklafferty (Founding Marketing Engineer), Jennifer Zou (Economist), @JBlyskal (Researcher), Abigail Tucker (Director, EMEA), and Ali Vaghar (Head of Data), and to every speaker, partner, and attendee who made it happen.

We brought Cohort Zero came to London on 21 October, the day before kicking off the Zero Click by Profound World Tour.

Over 100 customers brought a specific opportunity to worked through in small roundtables side by side with our Profound team.

That's a wrap on Zero Click Eve in Shoreditch, the warm-up to Zero Click London.

Thank you to our partners Sip & Search, Spotlight, @webflow and Merj for making it happen.

New episode of The Marketing Engineer Podcast with @bcamhi, SVP of Marketing at @Cognition.

Cognition just passed $1 billion in revenue, but when Brandon joined its marketing team was still early.

So the team hired a Marketing Engineer. Within a week and a half, all of re managed by AI, and list uploads from the field team were too.

In this episode, Brandon breaks down how he's building the marketing team at Cognition with an AI first approach.

Introducing Dynamic Bot Rendering.

When an AI bot visits your site, we serve it a fully loaded version of the page. Your human visitors’ experience stays exactly the same.

Most AI bots only read the raw HTML. Anything behind scripts, tabs, or accordions, like pricing and reaches them.

See your site’s bot readability in Bot View, then choose what gets rendered (the whole site, a group of pages, or a single page) without touching your CMS.

Live today for customers on CloudFront, Cloudflare, or Vercel, with more CDNs on the way.

Angela Feng, VP of Performance & Growth Marketing at @Atlassian, is taking the stage at Zero Click Sydney next week.

She'll share how her team is leveraging insights from Answer Engines to create more targeted marketing, personalise the customer journey, and help buyers move throSydney, Australia
Tuesday, October 27

Jennifer Zou (Economist) and @JBlyskal (Researcher) are taking the stage at Zero Click London this Thursday to present "The Genesis of Agentic Attention."

They'll share Profound's latest research on ChatGPT, Claude, and the new wave of Personal Agents like Muse, Instinct, ng marketers understand what it means for how brands get discovered when an agent is doing the looking.

Thursday, October 22
London, United Kingdom

Announcing our final speakers for Zero Click London this week 🇬🇧

Join experts from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK to discuss the future of AI marketing.

Thursday, ed Kingdom

Three days at World Aviation Festival in Lisbon as a Gold Sponsor.

Bethan Lynch (VP, Customer Experience and Loyalty at Virgin Atlantic) took the stage with Ravi Patel (Director, Enterprise EMEA) for "Winning travel demand in the age of AI," hosted by Matias Undurraga Breitling (AWS).

They covered how travelers are using Answer Engines to research and book flights, and how airlines can act on their visibility, sentiment and accuracy data using their AI Marketer.

Two days at @brightonseo in the UK last week.

@JBlyskal spoke on the main stage about "The New Citation Economy," breaking down how ChatGPT, Google AI Mode, and Claude each choose which sources to cite.

The night before, Josh sat down for a fireside chat at the Sip and Search joining us.

New episode of The Marketing Engineer Podcast with Matt Ratchford, Growth Marketing Lead at @mutinycorp

After eight years being for website personalization, Mutiny pivoted to become a sales assistant for customer-facing work. But the internet, and the Answer Engines reading it, as a conversion rate optimization tool.

So Matt built an AEO system that models new content on the most-cited pages in his category and pitches content trades to a list of 6,000 target domains.

In six weeks, Mutiny went from 0% to 20% AI visibility.

In this episode, Matt breaks down why he does every workflow himself before automating it, and the test that lifted conversion 71% overnight.

Great to be the Presenting Sponsor at Marketing Brew Summit in New York last week.

@nicklafferty (Founding Marketing Engineer) took the stage for a session on "The Marketing Engineer: Part Builder, Part Artist."

Introducing skills.marketing, a free library of the best marketing skills from top Marketing Engineer repos and podcast experts.

Searchable by platform and use case. Add any skill to Profound, or anywhere you work.

Announcing our speakers for Zero Click Singapore.

Join experts from Singtel, Standard Chartered, iQuanti, Unilever and more to discuss the future of AI marketing.

Singapore
Thursday, October 29

We're hiring Forward Deployed Marketing Engineers: marketers who build in Profound and embed within marketing teams at the world’s biggest brands, agencies, and consulting partners to bring AI into their everyday work.

Learn more and apply → tryprofound.com/careers/0621c0…

How do Muse and Instinct choose products, and how does AI find Black Friday deals?

Join Vivan Marwaha (Marketing), @allisoncyhuang (Research), and @JBlyskal (Research) for new research and practical steps to prepare your product content, feeds, and website.

Tune in Tuesday, tryprofound.com/webinars/profo…

Announcing the speaker lineup for Zero Click Sydney.

Join experts from Atlassian, Princess Polly, Virgin Atlantic, ahm Health Insurance, TBWA\Australia and more to discuss the future of AI marketing.

Sydney, Australia
Tuesday, October 27

Zero Click London: Profound Platform Deep Dive.

A 45 minute session to get to know the Profound AI marketing platform the day before Zero Click London.

We'll cover:
• The primitives: analytics
• The harness: how context turns information into intelligence
• The future: Marketer
• Measurement: north star metrics for the agentic internet

InterContinental London, The O2
Wednesday, October 21
5:00 – 6:00 PM BST

Free coach to Zero Click Eve in Shoreditch afterward. Spots are limited.

Request your spot → luma.com/31kdbtga

Great to bring our agency and solutions partners together in New York for the first time at our inaugural Profound Partner Kickoff last week.

Thank you to every partner who joined us.

New research on personal agents:

Personal agents are built using many of the same components as Answer Engines like ChatGPT, but they are fundamentally different products.

Four differences marketers should know: context, workflows, web access, and citations 🧵

Announcing Zero Click London Cohort Zero.

Cohort Zero is a hands-on working session for Profound users, the day before Zero Click London.

Small roundtables and access to Profound experts in the room: Agent Engineers, Engagement Managers, Researchers, and AI Strategists.

Bring ing on and solve it with us.

InterContinental London, The O2
Wednesday, October 21
3:00 – 6:00 PM BST

Food and drink provided, with a free coach to Zero Click Eve afterward. Spots are limited.

Ravi Patel (Director, Enterprise EMEA) takes the stage with Bethan Lynch (VP, Customer Experience and Loyalty at Virgin Atlantic) at World Aviation Festival in Lisbon next week for a session on Winning Travel Demand in the Age of AI.

Hosted by Matias Undurraga Breitling of S), the session covers how some of the biggest travel brands in the world are approaching AI marketing.

Tuesday, October 13
12:05 – 12:20 PM GMT

If you're at WAF, catch the session and come find us at our stand in Hall 1.

New research on personal agents:

How does @Muse find and recommend products? Analysis based on running 50 prompts from a single consumer retail category.

Findings from Researcher, @allisoncyhuang 🧵

We hosted our second Marketing Engineering Hackathon in San Francisco this weekend.

40 builders. 8 hours. $40,000 in prizes. Judges from Google, Plaid, TOAST, and Samsara.

The brief: Ship a system or an Agent that runs a marketing process inhuman in scope or scale.

Our ivered.

Congratulations to our winners Céline Günther (Clio) and Abhi Jothilingam (Sendbird).

We're heading to @airlinesblog in Lisbon on October 13–15.

Ravi Patel takes the stage with Bethan Lynch at @VirginAtlantic for a session on "Winning travel demand in the age of AI" by Matias Undurraga Breitling at @AWS.

Tuesday, October 13
12:05 – 12:20 PM WEST

Find us at and meet the team

New episode of The Marketing Engineer Podcast with @lukeharries, Growth Lead at @elevenlabs.

When Luke and his team started seeing success with webinars, they wanted to create a system to scale it as a growth channel.

Six months later, the webinar process handled primarily by content, generated the cover art, and identified the right segments to invite. By the end of H1, webinars had driven over $8 million in pipeline.

They took the same approach to localizing ads. One Marketing Engineer replaced the work of an entire agency with a setup that covered tone, formality, and product names.

In this episode, Luke breaks down how his team turns early signals of channel success into growth systems that keep running without them.

6. Image Generation lets your AI Marketer create images right from Profound to explore a concept or make edits to an existing asset.

5. Google Search Console in Pages shows clicks, impressions, CTR, and average position next to your AI citation data, page by page.

4. The Microsoft 365 integration lets Agents work in Outlook, Excel, Word, and PowerPoint, right where enterprise teams already work.

3. Sheets Templates package the most common Sheets workflows into ready-to-go templates, pre-loaded with the right Agent, columns, and sample data.

2. AI Marketer now lives inside Answer Engine Insights, so you can deploy Aim in one click to dig into your AEO data and get a recommendation for your next move.

1. Dynamic Bot Rendering lets you serve AI bots a fully rendered version of your pages, without changing the experience for your human website visitors.

September 2026 Product Roundup

We just hit 1,000 certifications issued in Profound University.

Marketers are getting certified across four tracks:
• AEO Foundations
• AEO Analytics
• Marketing Engineering
• Agent Engineering

Get certified → university.tryprofound.com/certifications

That's a wrap on RetailClub AI Festival in Huntington Beach.

@pyleotrevors (Head of Marketing) took to the AWS Theater stage to share The Parrot Problem. It was great to partner with @awscloud in the AWS Tech Pavilion for our event booth.

Thank you to Maddie Johnston, Kaylin Joey Ma, and Hudson Le Bras-Brown for representing us all week.

Announcing our speakers for Zero Click in London 🇬🇧

Join experts from @EsteeLauder, @debeersgroup, @Nestle, @bankofireland, @AnthropicAI, @LinkedIn, @GPContentGlobal, @Accenture, @Fidelity_UK, and more to discuss the future of AI marketing.

Thursday, October 22
London, United Kingdom

That's a wrap on two days at DMEXCO in Cologne, Germany.

Marlon Hills (VP, Sales EMEA) joined Florian (Global Head, Digital Marketing, Data & Technology at Nestlé) on Center Stage for a fireside chat on what AI marketing adoption looks like at enterprise scale.

Jordan Maahs (Solhosted a roundtable in the CMO Lounge with 13 senior marketing leaders on building an AI marketing strategy that actually moves the needle.

Big thank you to Abigail Tucker, Ben Porter, Katherine Underwood, Kristian Schumacher, Pauline Sui, Richard Murphy, Scott Cullinane, Daniel Templin, Leo Bruch, and Sia Mabadi for representing us on the ground.

See you next year.

That's a wrap on two days at @brightonseo San Diego.

@nicklafferty (Founding Marketing Engineer) took to the stage with a straightforward argument: if you want to understand Marketing Engineering, start with SEOs. They’ve been doing the work for years.

See you next year, San Diego.

Citation Decay is available to all Profound customers.

Citations have a lifecycle. Citation Decay shows the full picture for every cited page.

Sort by half-life to see which pages are decaying fastest, then have your AI Marketer refresh them and stage the updates in your CMS. tion share climb once again.

Our Marketing Engineering Hackathon kicks off in San Francisco next Saturday, and the Demo Night is open to everyone.

Join us for:
• Top agent demos
• Awards for Best Agent Overall and Best Profound-Native Agent
• After party with drinks, food, and music

Saturday, October 3
6:30 - 10:00 PM PT

Meet the next judge for our San Francisco Marketing Engineering Hackathon on October 3: Cathleen Nurse, Head of Business, Mid-Market Sales at @Google.

$40,000 in prizes available.

We are the presenting sponsor for @MarketingBrew Summit 2026 in New York next week. @nicklafferty (Founding Marketing Engineer) is taking the stage to break down what the Marketing Engineer looks like in practice.

Wednesday, September 30
11:15 AM – 11:35 AM ET
The Times Center, the Summit, catch Nick's session and come find the team on the floor

Jordan Maahs (Solutions Consultant @ Profound) is hosting a closed-door roundtable in the DMEXCO CMO Lounge this Thursday with Marlon Hills (VP, Sales EMEA) on what separates the brands winning AI Search from the brands watching it happen.

It's a small, invite-only group of s working through AI discovery and where marketing goes next.

Thursday, September 24
11:30 AM – 12:15 PM
CMO Lounge, DMEXCO

Not on the invite list? Find us in the Marketing Hall at Stand A068 to access the room.

Great to partner with Sip & Search for their recent SEO Meetup in New York.

@nicklafferty presented The Parrot Problem, on why Answer Engines don't just answer questions about your brand, they form opinions about it too.

Alexia LaFata (SEO Strategy Manager at Meta) covered how to bmmends, and Will Guevara (Associate Director, SEO at Amsive) walked through AI workflows for enterprise SEO.

Thanks to Chima Mmeje for hosting, and to Women in Tech SEO for bringing the room together.

Thank you to the @NYSE for celebrating our announcement with us last week.

Marlon Hills (VP, Sales EMEA) is on Center Stage at DMEXCO - Digital Marketing Expo & Conference this Thursday with Florian Jacquier (Global Head, Digital Marketing, Data & Technology at Nestlé)

They'll cover how AEO gets operationalized across markets, and how it reshapes customercontent strategy in a global company.

Thursday, September 24
11:50 AM – 12:10 PM
Center Stage

Catch the session, then find us in the Marketing Hall at Stand A068.

Meet the next judge for our San Francisco Marketing Engineering Hackathon on October 3: Andy McCutcheon, Principal GTM AI Engineer at Toast.

$40,000 in prizes available.

Apply now for our San Francisco Marketing Engineering Hackathon with $40,000 in prizes available.

At our inaugural NYC Hackathon, builders flew in from France, Colombia, Dallas, and Chicago. See what they built below.

Saturday, October 3
9:00 AM – 9:00 PM PT
Profound SF Office

"Marketing is one of the most fundamental activities in business: you make something, then you have to make people care about it. AI is on the verge of transforming that second part entirely.

Profound has the opportunity to be the company that brings AI to marketing and, in of the world's largest and most interesting industries," said @thejamescad, Co-founder & CEO of Profound

We're heading to DMEXCO - Digital Marketing Expo & Conference in Cologne, Germany.

Oisin Lunny (Co-founder of Galaxy of OM) is moderating a panel with Florian Jacquier (Global Head, Digital Marketing Data & Technologies at Nestlé) and Marlon Hills (VP, Sales EMEA) to share what AI markee at enterprise scale.

Thursday, September 24
11:50 AM – 12:10 PM CEST
Centre Stage, DMEXCO

Later that day, Jordan Maahs (Solutions Consultant) joins Marlon in the CMO Lounge for an invite-only roundtable on building an AI marketing strategy that wins in AI Search.

If you're attending DMEXCO, stop by Booth K20 in the Marketing Hall to meet the team.

We've raised a $180M Series D, co-led by @sequoia and @kleinerperkins.

Winning in AI Search requires an inhuman amount of work. We're building the AI platform for marketers to do it, underpinned by two things:

• Your AI Marketer, a marketing expert that investigates your data, s, and does the work while you stay in the loop.
• Context Manager, a living synthesis of your meetings, email threads, and brand data. As your brand evolves, so does your AI Marketer.

We're also expanding our applied AI research team to advance AI for marketing: post-training models for marketing workflows, and the first AI benchmark for real-world tasks in the field.

Meet the first three judges for our San Francisco Marketing Engineering Hackathon on October 3.

• @hhsayshello, Chief Marketing Officer at @Plaid
• Chad Lancaster, Marketing Director, AI at @Google
• Suzanne Holloway, Operating Partner at @kleinerperkins

More judges to be s close September 20 to win $40,000 in prizes.

Announcing our partnership with @esteelauderco to deploy Profound to its full global brand portfolio, operationalizing AI marketing at scale.

"Our work with Profound is a natural extension of how we already think about culture, community, and commerce working together — and it an industry-wide transition," said Aude Gandon, Global Chief Digital & Marketing Officer, The Estée Lauder Companies.

We're partnering with @google and @lightspeedvp to host our next $40,000 Marketing Engineering Hackathon at our office in San Francisco.

Forty builders. Two winners. One day.

The brief: find a marketing process that's inhuman in scope or scale, and ship a system or an agent t hackathon in NYC was 5x oversubscribed, and there are 40 spots available.

Profound San Francisco
Saturday, October 3
9:00 AM-10:00 PM PT

New research with @poyark of Growth Unhinged: what AI agents really think about your pricing.

We tested 7,600 AI responses to pricing prompts to find that:

• Owned pricing pages appear in 46% of answers, but are cited first in only 12%
• Only 57 of 77 public pricing pages wlers
• Vendr, Reddit, and G2 shape what AI says about your pricing

Learn more → tryprofound.com/blog/what-ai-a…

Sarah Shaffer works on organic growth at @Plaid.

Using Profound, her team grew LLM referral traffic by over 300%, with conversions up 210%.

4. The Adobe Experience Manager (AEM) integration lets Agents list, search, create, and update Content Fragments directly in AEM.

3. YouTube Citation Breakdown shows the channels, videos, and categories AI cites, so you can find the creators influencing AI in your category.

2. Citation Decay tracks the full lifetime of a citation, so you know which pages to refresh next.

1. Context Manager is the operating memory for your AI Marketer. It's a live synthesis of your brand context drawn from your knowledge base, synced data, and how your team uses the platform.

August 2026 Feature Roundup

@allisoncyhuang 4. Profound Index Report: Summer 2026 by Brandon Punturo

1.9B+ real user conversations across 50+ industries. 80% of industries have a different AI Search leader in Europe than in the U.S.

3. Claude and Claude Code are distinct Answer Engines by @allisoncyhuang

Claude searched in 93% of responses, Claude Code in 13%. Only 1 in 5 brands showed up in both.

2. Where do inaccurate claims come from? by Lucas Kopinski

158,000+ FactCheck claims analyzed. Competitor and earned sources drive the most errors, and pricing is what AI gets wrong most often.

1. Commercial conversations in ChatGPT more than doubled in a year by Davis McCain

We classified 7.5M conversations over a full year. Commercial intent went from 13.9% to 19.2%, an estimated 28 billion buying conversations a year.

The latest research from the AI Strategy team 🧵

Zero Click by Profound is going global.

The 2026 World Tour heads back to London and expands to APAC for the first time.

📍 London: October 22
📍 Sydney: October 27
📍 Singapore: October 29

Great to host over 200 marketers at our SF HQ for the inaugural Codex for Marketers meetup featuring Marketing Engineer builds from:

• Pranav Deshpande at @openai
• @danbeksha at @tryramp
• @mada299 at @UpsideGTM
• @nicklafferty at Profound

Thanks to everyone who showed up.

It was great to host over 100 Marketing Engineers at our NYC meetup last night.

@nicklafferty took to stage and shared the best AI Marketer uses cases that brands could start rolling out today. Followed by an evening of music, food, and good company.

Thank you to everyone who joined us.

The Profound Community is open for Marketing Engineers.

Here's what you can do inside:
• Connect with other Marketing Engineers in the forum
• Attend meetups, workshops, and hackathons
• Showcase projects and get feedback

Today, we're excited to release Profound's AEO Guide.

Nick Lafferty (Founding Marketing Engineer) and Nigel Stevens (Founder at Organic Growth Marketing) collaborated with 16 industry leaders to create a 6-chapter walkthrough.

The Profound Index Summer Report.

We analyzed 1.9B+ real user conversations across 50 industries to see:
• If a brand’s position in the U.S. impacts Europe visibility
• How model updates have impacted Answer Engines
• Which companies have seen the biggest movements this quarter