Don’t treat me like I’m new to this

sophia stel album is making me feel things

I miss doing things with people.

I don’t want an AI powered creator marketing tool. I want a human marketer with relationships with people who love to post & have something to say.

tired marketing:
- nostalgia
- giving nothing bc you can
- mean spiritedness
- brat reheated nachos
- mess as an aesthetic

cool marketing:
- high effort
- high literacy
- high impact
- emphasis on meaning
- going hard while giving back
- leaning into current lore

I am a forward-deployed emotions engineer

jlaw joining instagram a week after a viral speech moment (good) and a month before launching a brand (bad) rubs me the wrong way

I never thought I’d be alive to see the day Ulta took over Sephora and yet here we are…

it is very #indian (derogatory) of me to always ask for a discount but closed mouths don’t get fed and that’s how I ended up with a free Le Labo handcream

The medieval poets did not believe that the heavens fatalistically determined our future, but they did believe they each had a character that influenced the spiritual climate.

Take my short quiz to find out which sphere you most naturally belong to!

mythicmindfellowship.com/spheres-quiz/

instagram is crazy because they really created the metaverse on one app if you really think about it

there are so, so, so many ways to use instagram

who’s going to be the first artist to upload a music video exclusively to meta

& what will meta do to compete with YouTube

I love being a snob

bhagvan would want me to clink wine glasses while saying JSK

instagram finally investing in long form means I’m taking my 9 minute long TikTok videos and bringing them to IG god bless

I miss the connection I had to my heart before it hardened

this 2pm cortado is why I’m still awake btw

sunday scaries except it’s 2am on monday and you just finished watercoloring & nothing is really scary about monday other than the fact that you have to be up in a few hours & you will be sleepy all day

Jade has the best motion she could possibly have with the best audience she could possibly mobilize (women who control 85% of consumer spending)

& we’re acting like the Kardashian-music-marketing playbook doesn’t exist?

if I had access to the discretionary budget & could make any call here’s what I’d do to amplify Angel Of My Dreams:

- $40K OOH spend in NYC, Miami, London, & LA. creative is 16 panel wheatpasting (8 on top, 8 on bottom) that fans can walk by giving the illusion of a runway backdrop. Jade launches the trend by strutting next to it to her song.
- $80K creator spend running with macro influencers & approval from finance to take it girls out to dinner to ask for a favor (a post)
- it girl dinner with Jade. immediately. well curated, all the fab girls in one room, each dinner has at least one VS angel there. get real intimate talking about the good, bad, & ugly of the modeling/entertainment industry.
- in stores, but make it a panel. leaning into the narrative of the song, invite fans into a private, no phones allowed conversation with women who have “won” but simultaneously have been burned by the industry. album signing after.
- Jacob&Co are doing a lot of social content. have Jade swing by the office to see the fantasy bra.

idk I thought of these in 5 minutes. I’ll gather more thoughts & write a Substack about it. who knows if there’s even a discretionary budget?

(also not saying all of these ideas have to be executed. I’m just brainstorming & attaching prices to what I know would work).