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Smart Swim 2 LT is here! Available now.
The simplest way to get started with FORM.
All the essentials. Nothing extra. Just $149.
Learn more → formswim.com/blogs/media/fo…
The simplest way to get started with FORM.
All the essentials. Nothing extra. Just $149.
Learn more → formswim.com/blogs/media/fo…
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FORM retweeted
FORM’s Smart Swim Goggles Named to TIME’s Best Inventions of 2026 #bctech @formswim
techcouver.com/2026/10/19/for…
techcouver.com/2026/10/19/for…
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FORM retweeted
@daneisenhardt is building a billion-dollar company selling smart swim goggles.
The brand: @formswim
Every sport had a wearable — except swimming. Dan saw the gap.
He'd done this before. His last company made smart ski goggles and got acquired.
So in 2019 he built FORM.
→ inside the lens.
→ See time, distance, pace, stroke, heart rate — while you swim.
→ Goggles are ~$250. But the real engine is a subscription.
→ AI coach, guided workouts, training plans — all behind Pro.
Hardware + recurring revenue.
Serial founder with a proven exit.
First-of-its-kind product in an open category.
This could hit $10-20 billion. Remember this video.
#formswim #brandbreakdown #smartgoggles #startupstory #swimtech
The brand: @formswim
Every sport had a wearable — except swimming. Dan saw the gap.
He'd done this before. His last company made smart ski goggles and got acquired.
So in 2019 he built FORM.
→ inside the lens.
→ See time, distance, pace, stroke, heart rate — while you swim.
→ Goggles are ~$250. But the real engine is a subscription.
→ AI coach, guided workouts, training plans — all behind Pro.
Hardware + recurring revenue.
Serial founder with a proven exit.
First-of-its-kind product in an open category.
This could hit $10-20 billion. Remember this video.
#formswim #brandbreakdown #smartgoggles #startupstory #swimtech
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FORM retweeted
FORM Wins Smarter Athletics & Aquatics Innovation Award for HeadCoach™ 2.0 at the 2026 Smarter Sports Awards
@formswim
endurancesportswire.com/form-wins-smar…
@formswim
endurancesportswire.com/form-wins-smar…
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FORM retweeted
Form launches a cheaper version of its smart swimming goggles engadget.com/2164698/form-s…
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FORM retweeted
Tech Tuesday Tidbits: A spicy update on the ever-expanding Suunto-Garmin lawsuit, FORM Swim introduces a new, less-expensive heads-up display goggle, and thoughts on the expanded Peloton-Spotify integration: dcrainmaker.com/2026/05/tidbit…
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FORM retweeted
FORM Expands Lineup with Smart Swim 2 LT: The Simplest Way to Get Started With FORM Swim System swimswam.com/form-expands-l…
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We’re proud to share that FORM has been recognized as one of @Deloitte's Technology hashtag #Fast500 companies in North America for 2025.
@daneisenhardt said, “It’s an exciting time for augmented reality, and we’re proud to be at the forefront of this new category of AR sports @DeloitteTMT
Read the full press release: formswim.com/blogs/media/fo…
@daneisenhardt said, “It’s an exciting time for augmented reality, and we’re proud to be at the forefront of this new category of AR sports @DeloitteTMT
Read the full press release: formswim.com/blogs/media/fo…
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HeadCoach™ 2.0 has landed! 🛬
Our biggest digital coaching update to date, HeadCoach™ 2.0, is built to educate, delivering expert-level personalized coaching, clarity, and actionable feedback every swim.
Press release 📰 formswim.com/blogs/media/fo…
Our biggest digital coaching update to date, HeadCoach™ 2.0, is built to educate, delivering expert-level personalized coaching, clarity, and actionable feedback every swim.
Press release 📰 formswim.com/blogs/media/fo…
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FORM retweeted
Olympian Brian Johns + @formswim = next-level training. 🏊♂️
We’re talking mindset, pacing, and tech that changes how you swim.
Full episode of the latest Fireside Chat is here —>
Apple, Spotify and YouTube links here: runtrimag.com/smarter-swimmi…
#FORMSwim #TriathlonLife #SwimTraining #EverydayAthlete #FiresideChat
We’re talking mindset, pacing, and tech that changes how you swim.
Full episode of the latest Fireside Chat is here —>
Apple, Spotify and YouTube links here: runtrimag.com/smarter-swimmi…
#FORMSwim #TriathlonLife #SwimTraining #EverydayAthlete #FiresideChat
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Awesome to have you at FORM HQ @ritwikpavan!
Thanks for checking out all the innovation that goes into creating our smart swim goggles, as well as chatting about what's to come.
Thanks for checking out all the innovation that goes into creating our smart swim goggles, as well as chatting about what's to come.
I flew to Vancouver to test the most advanced swim goggles ever made.
FORM’s new Swim Pro 2 uses augmented reality (AR) to show your stats as you swim. It acts as a coach and guides workouts in real time.
This feels like the next big shift in sports.
@formswim
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USE YOUR HSA/FSA & SAVE!
Don’t let your HSA/FSA funds go unused. With @truemedpayments , you can use your HSA/FSA dollars to purchase Smart Swim 2 and save an average of 30% with pre-tax dollars if qualified.
Hurry - your funds may expire at the end of the year.
Don’t let your HSA/FSA funds go unused. With @truemedpayments , you can use your HSA/FSA dollars to purchase Smart Swim 2 and save an average of 30% with pre-tax dollars if qualified.
Hurry - your funds may expire at the end of the year.
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Make 2025 the year to beat 🚀
Save $50 on Smart Swim 1 + 2 and get ready for the New Year.
Hit the link below to save now -
bit.ly/4dXowLi
Save $50 on Smart Swim 1 + 2 and get ready for the New Year.
Hit the link below to save now -
bit.ly/4dXowLi
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Happy Holidays FORM Community!
We’re so grateful to be on this journey with you.
Here’s to 2025 - a year full of more time in the water, PBs hit and endless personalized data 📊
We’re so grateful to be on this journey with you.
Here’s to 2025 - a year full of more time in the water, PBs hit and endless personalized data 📊
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FORM Score: a better way to measure swimming efficiency 📈
FORM Score allows you to accurately measure your swimming efficiency and track it over time to see how changes in your technique affect your efficiency in the water.
Read more: bit.ly/4iA0r0A
FORM Score allows you to accurately measure your swimming efficiency and track it over time to see how changes in your technique affect your efficiency in the water.
Read more: bit.ly/4iA0r0A
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It's almost that time... 🎁
Get up to 28% off Smart Swim Goggles in our Last Chance sale, PLUS receive a free swim cap with your purchase.
Hit the link below to save now -
bit.ly/4dXowLi
Get up to 28% off Smart Swim Goggles in our Last Chance sale, PLUS receive a free swim cap with your purchase.
Hit the link below to save now -
bit.ly/4dXowLi
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Neoprene gloves and boots are back to being an OWS staple 🥶
As we approach the end of the year, who is still braving the cold? ❄️
As we approach the end of the year, who is still braving the cold? ❄️
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It’s almost that time… 🎁
Skip the hours of online shopping and hit the link in our bio - we’ve got you covered with our extensive gift guide for that special triathlete in your life.
42 gift ideas for all budgets is now up on the blog.
🔗: bit.ly/3UUMCzx
Skip the hours of online shopping and hit the link in our bio - we’ve got you covered with our extensive gift guide for that special triathlete in your life.
42 gift ideas for all budgets is now up on the blog.
🔗: bit.ly/3UUMCzx
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Experience Smart Swim goggles firsthand 🥽
Smart Swim 2 is stocked in dealers across North America, South America, Europe, Southern Africa and South East Asia.
Find your nearest stockist & plan a visit ➡️
bit.ly/4fse9Rf
Smart Swim 2 is stocked in dealers across North America, South America, Europe, Southern Africa and South East Asia.
Find your nearest stockist & plan a visit ➡️
bit.ly/4fse9Rf
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FORM community, this one’s for you!
We’re offering a head start on your gift shopping 🎁
Take advantage of our Early Holiday Sale and get 20% off Smart Swim 2 - our lowest price, guaranteed.
Shop now -
bit.ly/4dXowLi
We’re offering a head start on your gift shopping 🎁
Take advantage of our Early Holiday Sale and get 20% off Smart Swim 2 - our lowest price, guaranteed.
Shop now -
bit.ly/4dXowLi
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