Mark Zuckerberg: "I just logged into Snapchat for the first time in a while"

August 31, 2022

Apr 18, 2026 · 5:06 PM UTC

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[This document is from In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation (2026).]
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@TechEmails Well he should open instagram from time to time
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@TechEmails Just a couple of -bergs talking about porn. Classic.
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@TechEmails I highly recommend Mark Zuckerberg to watch Instagram Reels on my account, he will not be happy
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@TechEmails Oh, I'm feeling super validated here.

5 weeks before Zuck sent that email in 2022, I posted that Snapchat had shaded way into "sex" as their primary content vertical.

x.com/Matt_Levine_1/…
Just reviewed $SNAP. It's a zero. "Buzzfeed 2.0"

1) Both are content businesses masquerading as 'social'
2) Both lost editorial touch as they transitioned Millennial -> GenZ
3) Both became overly dependent on touchy vertical content ... Buzzfeed = wokeism, Snap = sex
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@TechEmails the 'bergs are on it!
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@TechEmails My Goat
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@TechEmails He’s not wrong but he should compare Instagram comments to TikTok comments
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@TechEmailsis from the Social Media Adolescent Addiction/Personal Injury Products Liability Litigation - same discovery process that's surfaced internal docs from snap, google, and tiktok.
Zuck logging into snap to gather competitive intel on content moderation exposure is... not a great look in that context.
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@TechEmails it is peak irony watching the king of data harvesting act like a concerned parent about inappropriate content. we all know he just wanted an excuse to weaponize safety against a competitor
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@TechEmails I have to do this every day on Facebook. Either he has no self awareness or he's copied them.
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@TechEmails hes def right here. snap's 3p content stories are insane
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@TechEmails Snapchat is disgusting. Constantly promoting OF girls to young boys. Nasty platform
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@TechEmails And Facebook only shows me AI slop instead of what my friends are doing?
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@TechEmails Zuck doing “research” on the competition, how noble
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@TechEmails Still the case over there
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@TechEmails so people still use snapchat?
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@TechEmails “i’ll have the team look at it”
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@TechEmails First, Instagram has become the new Pornhub.
Second, don’t expect Sam Altman not to use Claude by Anthropic, and so on. Studying the competition is necessary.
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@TechEmails It's still like this, absolute trash app. Idk how it's flown so under the radar either
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@TechEmails He's absolutely correct. Pedos love snapchat especially for the live location feature
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@TechEmails He’s not wrong now go check Instagram and see how terrible that’s gone
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@TechEmails I don't use it that often but it's all old porn stars continuously posting stories or young 20 something onlyfans stars cross posting content. Probably why it does pretty well but it's a bit much.
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@TechEmails That’s rich. I opened my dev instagram around 2023 after years of not touching it. The search page was full of the same raunchy crap Zuck is complaining about. Keep in mind, this is a dev account w/ no usage on it for the algo to tailor to. Just the garbage they push.
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@TechEmails just a ceo trying to bring competitor down 🤣
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@TechEmails He’s right. Snapchat is very predatory in its design, “porny” content every (and most of them time the people making that content are actually pornstars doing low effort ads for their OF) and the apps main appeal (disappearing messages and notifications on screenshots)
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@TechEmails By pointing at Snapchat, Zuck is basically admitting the entire short-video model is broken, which makes it way tougher to blame just one company.
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@TechEmails I knew there was a reason why I followed this account
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@TechEmails Brother I log into my normie FB account once a month and the reels are literally all sexual by default. My grandmother passed me her phone frantically begging me to remove all the pornbaiting FB stories from “Normal” FB pages. Look in the mirror nigga
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@TechEmails He's right, Snapchat stories are filth.
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@TechEmails He is not wrong. Snapchat suggested content is a complete cesspool
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@TechEmails And yet this MFs app are way pornier than Snapchats.
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@TechEmails It is interesting how the Bergs can be at the same time captains of the porn industry and arbiters of sexual morality. Seems like argument created from both sides to distract us from something … their pedocanibaalism maybe?
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@TechEmails When I opened IG, they bring this inappropriate porny images mid scrolling to promote Threads. And after I opened Threads they stopped. I can't be the only one.
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@TechEmails Has he looked at FB reels?
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