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77% of brands are increasing their TV budgets in 2026.
What are you planning to do?
- Streaming is exploding, opening more ad-supported inventory than ever…
- AI is maturing, helping with efficiency, planning, and insights…
- And measurement is now making it possible to see across both linear and streaming.
With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter?
We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments.
If TV is part of your plan next year, this is a must-read!
tatari.tv/insights/how-t…
#TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning
What are you planning to do?
- Streaming is exploding, opening more ad-supported inventory than ever…
- AI is maturing, helping with efficiency, planning, and insights…
- And measurement is now making it possible to see across both linear and streaming.
With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter?
We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments.
If TV is part of your plan next year, this is a must-read!
tatari.tv/insights/how-t…
#TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning
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What if your entire marketing team was responsible for performance?
@Life360 CMO Mike Zeman believes every part of marketing contributes to business growth. The only difference is how and when the results show up.
In our latest CMO Q&A, Mike shares why he’d hire storytellers firsia teams can work better together, and why building a strong marketing team requires both specialization and collaboration.
Read the full Q&A: tatari.tv/insights/how-t…
@Life360 CMO Mike Zeman believes every part of marketing contributes to business growth. The only difference is how and when the results show up.
In our latest CMO Q&A, Mike shares why he’d hire storytellers firsia teams can work better together, and why building a strong marketing team requires both specialization and collaboration.
Read the full Q&A: tatari.tv/insights/how-t…
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AI is changing how buyers discover brands. But being recommended isn’t the same as being chosen.
At @HubSpot UNBOUND, Tori Murray of @gowithquo and Zaw Lin Hteik of @otter_ai joined Tatari’s Andy Schonfeld to unpack what happens when AI answers the question before a buyer ever on addressed a shift marketers should pay attention to: building familiarity earlier, using TV to stay top of mind, and measuring its impact with the same rigor as other channels.
If you're a B2B marketer, this is a must-watch.
Check out the full recap: tatari.tv/insights/how-q…
At @HubSpot UNBOUND, Tori Murray of @gowithquo and Zaw Lin Hteik of @otter_ai joined Tatari’s Andy Schonfeld to unpack what happens when AI answers the question before a buyer ever on addressed a shift marketers should pay attention to: building familiarity earlier, using TV to stay top of mind, and measuring its impact with the same rigor as other channels.
If you're a B2B marketer, this is a must-watch.
Check out the full recap: tatari.tv/insights/how-q…
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The Performance Max moment is coming to TV.
Advertisers have had this for search and social. Now it's available for TV.
One goal.
One budget.
AI decides where every impression performs best.
Built on nearly a decade of measured TV outcomes.
That’s Tatari Max, and it’s going to w you buy TV advertising.
Here's how it's already helping brands:
→ Rhoback: 32% more purchases
→ Rylo: 36% more conversions
Want to maximize your CTV performance?
Read the full announcement: tatari.tv/insights/intro…
Advertisers have had this for search and social. Now it's available for TV.
One goal.
One budget.
AI decides where every impression performs best.
Built on nearly a decade of measured TV outcomes.
That’s Tatari Max, and it’s going to w you buy TV advertising.
Here's how it's already helping brands:
→ Rhoback: 32% more purchases
→ Rylo: 36% more conversions
Want to maximize your CTV performance?
Read the full announcement: tatari.tv/insights/intro…
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We can't believe that Forward is less than 24 hours away!
Here’s a look at what’s ahead at The Glasshouse in NYC:
→ @profgalloway joins @RichLightShed on the forces reshaping brands, business, and consumer behavior
→ @Reddit CEO & Co-Founder Steve Huffman on Reddit as the otheans
→ @orenmeetsworld on building brand worlds in the algorithm era
→ @codyplof on the lessons behind building and scaling standout brands
→ @AvocadoMattress and @manscaped on turning TV into a full-funnel growth engine
→ @liquidiv @thornehealth on owning TV’s biggest moments
Big ideas, honest conversations, and plenty of time to connect with the people moving the industry forward.
NYC, see you tomorrow.
Here’s a look at what’s ahead at The Glasshouse in NYC:
→ @profgalloway joins @RichLightShed on the forces reshaping brands, business, and consumer behavior
→ @Reddit CEO & Co-Founder Steve Huffman on Reddit as the otheans
→ @orenmeetsworld on building brand worlds in the algorithm era
→ @codyplof on the lessons behind building and scaling standout brands
→ @AvocadoMattress and @manscaped on turning TV into a full-funnel growth engine
→ @liquidiv @thornehealth on owning TV’s biggest moments
Big ideas, honest conversations, and plenty of time to connect with the people moving the industry forward.
NYC, see you tomorrow.
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Football. Baseball. Hockey. Basketball (NBA & WNBA).
All on the same night.
Tonight is only the 33rd time that’s happened. It’s called a Sports Equinox.
Live sports is one of the best places to reach a huge, fully engaged audience at the same moment.
But it’s not the only one.rimetime shows on streaming and linear, TV is full of untapped opportunity.
That’s exactly what we’re digging into at Forward this Thursday in NYC.
You’ll hear from a who’s who of industry thought leaders and brands on everything from live sports to making TV work across the funnel, and so much more.
It’s not too late to reserve your spot: forwardbytatari.com
All on the same night.
Tonight is only the 33rd time that’s happened. It’s called a Sports Equinox.
Live sports is one of the best places to reach a huge, fully engaged audience at the same moment.
But it’s not the only one.rimetime shows on streaming and linear, TV is full of untapped opportunity.
That’s exactly what we’re digging into at Forward this Thursday in NYC.
You’ll hear from a who’s who of industry thought leaders and brands on everything from live sports to making TV work across the funnel, and so much more.
It’s not too late to reserve your spot: forwardbytatari.com
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One week and counting! 🗓️
Scott Galloway will take the stage at The Glasshouse in NYC, and he’s not alone.
@Reddit CEO Steve Huffman, Oren John, and Cody Plofker join him, along with marketing leaders from @liquidiv, @manscaped, @AvocadoMattress, and @thornehealth.
All on one t where advertising goes next.
And the conversation doesn’t stop there. Join us at our rooftop happy hour for drinks and exclusive experiences with top networks and publishers.
Hundreds of marketers will be in the room. Will you?
Forward is invitation-only and space is limited. Request your invitation now 👇
forwardbytatari.com
Scott Galloway will take the stage at The Glasshouse in NYC, and he’s not alone.
@Reddit CEO Steve Huffman, Oren John, and Cody Plofker join him, along with marketing leaders from @liquidiv, @manscaped, @AvocadoMattress, and @thornehealth.
All on one t where advertising goes next.
And the conversation doesn’t stop there. Join us at our rooftop happy hour for drinks and exclusive experiences with top networks and publishers.
Hundreds of marketers will be in the room. Will you?
Forward is invitation-only and space is limited. Request your invitation now 👇
forwardbytatari.com
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The forces shaping business and media are shifting fast. What should leaders be paying attention to next?
At Forward 2026, Rich Greenfield (@RichLightShed), Co-Founder and TMT Analyst at LightShed Partners, sits down with Scott Galloway (@profgalloway) for a conversation on nds, business, and consumer behavior.
From AI and the future of media to what today’s leaders are getting right and wrong, Scott will challenge conventional thinking and share where he sees things heading. The session closes with audience Q&A, so bring your questions.
Join us October 29 at The Glasshouse in NYC.
Request your invitation: forwardbytatari.com
At Forward 2026, Rich Greenfield (@RichLightShed), Co-Founder and TMT Analyst at LightShed Partners, sits down with Scott Galloway (@profgalloway) for a conversation on nds, business, and consumer behavior.
From AI and the future of media to what today’s leaders are getting right and wrong, Scott will challenge conventional thinking and share where he sees things heading. The session closes with audience Q&A, so bring your questions.
Join us October 29 at The Glasshouse in NYC.
Request your invitation: forwardbytatari.com
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Forward is just 2 weeks away! Here's what's on tap:
@profgalloway discussing AI, media, and what leaders are getting right and wrong. And answering your questions.
@Reddit's CEO on the second screen, and how to measure what happens there.
@orenmeetsworld on building brand ion.
@AvocadoMattress, @manscaped, @liquidiv, and @thornehealth on how they use TV to build the brand and drive performance.
Drinks on the Hudson with the people shaping the future of advertising.
Need more convincing? Check out 5 reasons you won’t want to miss Forward.
tatari.tv/insights/5-rea…
@profgalloway discussing AI, media, and what leaders are getting right and wrong. And answering your questions.
@Reddit's CEO on the second screen, and how to measure what happens there.
@orenmeetsworld on building brand ion.
@AvocadoMattress, @manscaped, @liquidiv, and @thornehealth on how they use TV to build the brand and drive performance.
Drinks on the Hudson with the people shaping the future of advertising.
Need more convincing? Check out 5 reasons you won’t want to miss Forward.
tatari.tv/insights/5-rea…
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Your peers have RSVP’d to Forward. Have you? 👀
The guest list for Forward 2026 now includes marketers from some of the biggest names in beauty, health, finance, retail, and tech. Here’s a sneak peek at who’s RSVP’d so far.
They’re coming to hear from @profgalloway, Reddit CEO tsworld, @codyplof, and brand leaders from @liquidiv, @manscaped, @AvocadoMattress, and @thornehealth.
Request your invitation: forwardbytatari.com
The guest list for Forward 2026 now includes marketers from some of the biggest names in beauty, health, finance, retail, and tech. Here’s a sneak peek at who’s RSVP’d so far.
They’re coming to hear from @profgalloway, Reddit CEO tsworld, @codyplof, and brand leaders from @liquidiv, @manscaped, @AvocadoMattress, and @thornehealth.
Request your invitation: forwardbytatari.com
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Your TV ads might be driving retail sales you can’t see.
@lundbergfarms went against the grain to connect TV to retail sales.
Instead of relying on blended ROAS, they partnered with Tatari to measure TV’s lift retailer by retailer.
The findings revealed meaningful differences That more granular view now informs smarter media planning.
Read the full story to see how Lundberg made TV's retail impact measurable.
tatari.tv/insights/how-l…
@lundbergfarms went against the grain to connect TV to retail sales.
Instead of relying on blended ROAS, they partnered with Tatari to measure TV’s lift retailer by retailer.
The findings revealed meaningful differences That more granular view now informs smarter media planning.
Read the full story to see how Lundberg made TV's retail impact measurable.
tatari.tv/insights/how-l…
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Today’s breakout brands are building worlds people want to follow, and few understand how that works better than @orenmeetsworld.
In just a few weeks, Oren is bringing that perspective to the Forward stage, sharing how brands can build worlds through creators, products, visual emes, and turn them into something people want to be part of.
He joins Scott Galloway, Steve Huffman, Cody Plofker, and marketing leaders from some of today’s most ambitious brands.
📍 The Glasshouse, NYC
🗓️ October 29, 2026
Forward is invitation-only, and seats are limited. Request yours: forwardbytatari.com
In just a few weeks, Oren is bringing that perspective to the Forward stage, sharing how brands can build worlds through creators, products, visual emes, and turn them into something people want to be part of.
He joins Scott Galloway, Steve Huffman, Cody Plofker, and marketing leaders from some of today’s most ambitious brands.
📍 The Glasshouse, NYC
🗓️ October 29, 2026
Forward is invitation-only, and seats are limited. Request yours: forwardbytatari.com
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Prime Big Deal Days start in 4 days. Here’s why TV advertisers should be paying attention.
Tatari analyzed 5 Prime Day and Big Deal Days events and found TV-attributed @amazon CPAs were 21%–54% lower during the events than immediately after.
When shoppers are already in-market, hat they buy on Amazon.
Read the full blog: tatari.tv/insights/why-a…
Tatari analyzed 5 Prime Day and Big Deal Days events and found TV-attributed @amazon CPAs were 21%–54% lower during the events than immediately after.
When shoppers are already in-market, hat they buy on Amazon.
Read the full blog: tatari.tv/insights/why-a…
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Free TV ad credits sound great. But what happens when they run out? 🤔
On Limited Supply, @codyplof, former CEO of Jones Road Beauty, tells @mrsharma what happened when the brand tested a self-serve TV platform offering free credits.
Watch the clip, then read the full breakdown d TV to 25% of its media mix.
tatari.tv/insights/how-j…
On Limited Supply, @codyplof, former CEO of Jones Road Beauty, tells @mrsharma what happened when the brand tested a self-serve TV platform offering free credits.
Watch the clip, then read the full breakdown d TV to 25% of its media mix.
tatari.tv/insights/how-j…
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Agentic AI is everywhere in ad tech right now.
But almost nobody can tell you what it was trained on.
That's the gap between automating a decision and making an intelligent one, and it's what our Senior Director of Programmatic, Tom Discepola, will be discussing during his 's Programmatic I/O next week.
You'll learn how to tell real AI from automation, what AI models actually need to get smarter over time, and why programmatic alone isn't enough to train AI that understands TV.
Register now and save: adexchanger.com/go/programmati…
But almost nobody can tell you what it was trained on.
That's the gap between automating a decision and making an intelligent one, and it's what our Senior Director of Programmatic, Tom Discepola, will be discussing during his 's Programmatic I/O next week.
You'll learn how to tell real AI from automation, what AI models actually need to get smarter over time, and why programmatic alone isn't enough to train AI that understands TV.
Register now and save: adexchanger.com/go/programmati…
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Forward is coming up, and the agenda is already looking stacked.
On October 29th, join Tatari in NYC for an afternoon of conversations on the future of TV, featuring:
🎤 Steve Huffman, CEO & Co-Founder of @Reddit
🎤 Cody Plofker, Operator, Advisor & Growth Marketer
🎤 Isabella Rusher, , @manscaped
🎤 Sidrah Althaus, @AvocadoMattress
🎤 Rajiv Ragu, @thornehealth
Plus, special activations from top TV publishers and networks, with more announcements still to come.
If you haven’t RSVP’d yet, now’s the time.
RSVP today: forwardbytatari.com
On October 29th, join Tatari in NYC for an afternoon of conversations on the future of TV, featuring:
🎤 Steve Huffman, CEO & Co-Founder of @Reddit
🎤 Cody Plofker, Operator, Advisor & Growth Marketer
🎤 Isabella Rusher, , @manscaped
🎤 Sidrah Althaus, @AvocadoMattress
🎤 Rajiv Ragu, @thornehealth
Plus, special activations from top TV publishers and networks, with more announcements still to come.
If you haven’t RSVP’d yet, now’s the time.
RSVP today: forwardbytatari.com
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Recent headlines claim CTV buyers are finally getting show-level optimization. Publishers tell us a different story.
Tatari's Senior Director of Programmatic, Tom Discepola, asked some of the largest publishers what they can actually deliver.
Show-level reporting is increasingly available, usually as a ranked list of top programs. But you still can't target individual shows in a private marketplace deal, and none of the major exchanges we spoke with offer show-level optimization as a standard product.
Knowing where your ad ran is not the same as being able to buy against it.
Check out the full breakdown on @adexchanger, including the five questions to ask any partner pitching this:
adexchanger.com/on-tv-and-vide…
Tatari's Senior Director of Programmatic, Tom Discepola, asked some of the largest publishers what they can actually deliver.
Show-level reporting is increasingly available, usually as a ranked list of top programs. But you still can't target individual shows in a private marketplace deal, and none of the major exchanges we spoke with offer show-level optimization as a standard product.
Knowing where your ad ran is not the same as being able to buy against it.
Check out the full breakdown on @adexchanger, including the five questions to ask any partner pitching this:
adexchanger.com/on-tv-and-vide…
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Meta gets pricier, growth flattens, and TV looks like a bet only big budgets can afford. But @meetfatty15 proved otherwise.
We're unpacking how at @CommerceRound this Monday.
They capped TV spend until the channel earned more, and it did: concentrated dollars on the networks sponse, a sharper KPI than blended CPA, and Amazon-level measurement tying TV to real sales. The halo on Meta did the rest.
Eric Venn-Watson (Co-Founder, COO, Fatty15) and Mauricio Lizarazu (Senior Team Lead, Client Development, Tatari) take the stage to break it down.
We're unpacking how at @CommerceRound this Monday.
They capped TV spend until the channel earned more, and it did: concentrated dollars on the networks sponse, a sharper KPI than blended CPA, and Amazon-level measurement tying TV to real sales. The halo on Meta did the rest.
Eric Venn-Watson (Co-Founder, COO, Fatty15) and Mauricio Lizarazu (Senior Team Lead, Client Development, Tatari) take the stage to break it down.
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