Good morning. I have started a School of Booze Substack & will be answering real alcoholic drinks questions that people search for on Google. I'm really enjoying it! Hope you will too. Have a nosy at my site which will grow over the weeks. Pls subscribe!

schoolofbooze.substack.com

Beer Sommelier Jane Peyton tells us about @BeerDayBritain🍻

Jane is the founder of @SchoolofBooze and an expert in alcoholic drinks and their non-alcoholic alternatives. A writer, broadcaster and public speaker, Jane is one of the UK's most respected drinks educators.

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Hello drinks brands with an non-alc product

The World Alcohol Free Awards 2026 now open for entries. Categories are beer, wine. cider, mead, spiritless spirits, liqueurs, kombucha, sparkling tea & more. Judges come from several countries, & city states such as Brighton (me).

I’ve developed a hangover prevention method which means you can still have alcohol. I've written up the method as an online course so you'll learn how to prevent a hangover in the first place.

Click the Linktree in my bio. It is called Hangover Prevention Method Course.

A few months ago I wrote a piece on my Substack about how important the trigeminal nerve is in the sensory experience of eating and drinking. Just remembered I forgot to post it on social media.

Yes, it sounds nerdy and technical but I've written it in a non-technical way. 1/3

I've focused on beer. Thanks to the trigeminal nerves we register the creamy texture of nitro stout; the super-refreshment & bite of a carbonated pale lager on a scorching day; the mouthcoating full-bodied viscosity of a barley wine; 2/3

the mouth-puckering, sharp acidity of a lambic; the clean and dry palate of a highly attenuated traditional IPA. Thank you Trigeminal nerves! The link to the piece is in the Linktree in my bio above. It is called Taste Sensation. 3/3

Did you know?

The Beer Exchange in Qingdao works like a stock market: the more people buy a certain beer, the higher its price goes. On the other hand, beers that aren't being purchased will gradually drop in price.

I've had a lovely surprise to learn that I have been shortlisted in three categories in the inaugural @womeninbeeruk awards.

Entrepreneur of the Year
Industry Champion of the Year
Industry Icon

Anyway, must dash, I'm off to bribe the judges.

Featuring the incredible cider of Asturias

Clue - it's cider!

A Michelin starred pub-restaurant since 2018!

Fab marketing from @cornishorchards - 'Uncover The Truth About Cider'. A lie detector test compares Cornish Orchards (made from freshly pressed apple juice) to mainstream brands from apple juice concentrate with added aroma, flavour and other additives.
vimeo.com/1088782062?sha…

Profuse thanks to @CAMRA_Official and all the branches for the solid support for Beer Day Britain.

See you for Beer Day Britain 2026!

#cheerstobeer

Happy Beer Day Britain!

May your beer always be fresh and forthcoming.

Please join the National Cheers To Beer at 7pm and let's get #cheerstobeer trending.

Happy Beer Day Britain 2025! Remember to #CheersToBeer at 7pm!🍻

It's @BeerDayBritain, the UK’s annual national beer day. Today is the campaign's 10th anniversary 🎉

Let's get the hashtag #CheersToBeer trending on social media! Cheers!

#BeerDayBritain2025

I have just discovered an amazing website from @dermotk54 It contains so many gorgeous pub photos that I want to spend all my time looking at them.

The website link is in Dermot's bio link.

#cheerstobeer

🖋️ If you love #caskbeer, celebrate @BeerDayBritain and NI by joining us and @BeerChannel to get #cask listed with UNESCO as intangible cultural heritage.

➡️ Sign the petition here: petition.parliament.uk/petitions/7166…

Happy World Gin Day! And a big up to my fave gin brand @BrightonGin

A very big phwoor for these new snacks in beer cans from @Curry_Smugglers, an indie business based in Kent. My fave is the Pakora but all three are fab. They are vegan too.

Every hospitality venue & shop in the land needs the deliciousness in their offering!