Tired of ad hoc requests from marketing for audience lists?

Next Thursday, November 12th, at 1:00 PM ET, join @humansofmartech and @PrizePicks RevOps and Lifecycle leader Meghan Hilton to learn how they’re putting analytics and audience building directly in marketers’ hands a control.

bit.ly/4z5Wsjj

The data team has the customer data. Marketing has the ideas. In between: a ticket queue.

On Thu, Nov 12 (1 PM ET), Phil Gamache and Darrell Alfonso of Humans of Martech sit down with Meghan Hilton (PrizePicks) and Dominic Benton (RudderStack) to talk about how teams are hether you build the audiences or wait on them, this one’s for you.
Save your seat 👉 bit.ly/4z5Wsjj

We are open-sourcing DevBox, the autonomous engineering harness our engineers have run every day since April.

Delegate the issue, review the pull request.
Runs in your cloud. MIT licensed.

github.com/rudderlabs/dev…

Next week we're open sourcing DevBox, our autonomous engineering harness that we have been using for the past 6 months.

Sign up to get notified when we make the repository public - rudderstack.com/devbox/?utm_so…

MANSCAPED replaced a tangle of client-side ad tags with a single RudderStack SDK.

Results:

📈 37% revenue increase
📉 10% improvement in Meta CPA
📉 29% improvement in TikTok CPA
📈 162% more revenue from Snap Ads

Read the full case study for details: bit.ly/3Ry3pWq

RudderStack was named an Analytics & Measurement Leader in @Snowflake's Modern Marketing Data Stack 2026, 5th edition.

The agentic CDP with Snowflake-native DNA for bringing agentic workflows to the entire customer data lifecycle.

Full report: bit.ly/3VERIQx

11 companies. 6 industries. The same wall.

One fintech tested the same AI query 500+ times. Passed every time. Then came the VP demo. Same prompt. Wrong answer.

The agent wasn't broken. It was reading storage, not meaning.

Read the blog: bit.ly/4eMRaSJ

#AgenticCDP

Now, every RudderStack signup gets a 30-day free trial of our Growth plan.

Sign up with your business email to collect data, govern it in pipeline, and send it to 200+ destinations (including real-time warehouse connectors) for activation.

Learn more: bit.ly/43GyyxB

What a session! 🙌

Our COO @VenkatNagaswamy joined @Glassdoor at #SnowflakeSummit to talk bridging the dev/data divide with AI agents, and the room had a lot to say.

Still at booth #3007 if you want to keep the conversation going.

The data team shouldn't be the bottleneck between data, answers, and activation.

Today we're launching RudderAI: agentic power across the entire customer data lifecycle.

Get all the details → bit.ly/4alNNQ5

AI will kill the analytics UI. But the infrastructure underneath (semantic models, ID resolution, data quality, governance) is more important than ever.

The casualty isn't analytics. It's the UI vendor that built a moat out of dropdowns.

Read the blog: bit.ly/4v1Yi35

Agents may finally close the analytics-to-activation gap.
Describe the outcome in plain language → agent queries, segments, and activates.
Near-term: operators prompt, agents act.
Next: agents that don't wait to be asked.
Read more → bit.ly/3Rclg9b

The “one context layer” idea breaks in the agentic era.

Event meaning lives upstream in pipelines and code. Centralized catalogs create copies that drift.

Agents need fresh context from the source, not one place.

Distribute meaning. Centralize policy → bit.ly/4npIUuR

SaaS isn't dying overnight. But the moat is eroding, from both sides:

As agents replace UIs, feature-heavy products become friction. What matters now is the infrastructure underneath: clean data, identity, and reliable pipelines.

See why → bit.ly/4niVWu6

AI agents aren't just assisting with data infrastructure. They're becoming the control plane.

The pattern is clear:
Write → Config + CLI
Read → MCP

Separate them, and agents operate safely and reliably.

See how → bit.ly/49l1b6B

Analytics and activation were split across tools, data, and teams. That gap slowed everything down.

Agents change that. One instruction can query the warehouse and trigger activation.

But only if your data is consistent.

See how → bit.ly/4ut761B

AI's biggest impact isn't automation. It's speed of decision.

Cart checkouts drop 20%. A week later, you've found the cause. The window already closed.

Unified customer data lets agents detect, reason, and act before that happens.

See how → bit.ly/4t9O2Vg

Agents are removing martech bottlenecks.

Infrastructure, tracking, and analytics loops that took weeks now happen in hours, with PRs generated directly from intent.

Only works if the data is consistent.

See how → bit.ly/48b9Rfw

AI agents don’t remove the need for a warehouse. They expose bad data faster.
Claude can query across tools, but it can’t fix mismatched IDs or schemas.
Consistency, not centralization, is what makes agent workflows work.
Why this matters for your stack → bit.ly/4sZuXVG

AI can query across tools. It can’t fix inconsistent data.

If user IDs, schemas, and events don’t match, cross-tool workflows break fast.

Consistency, not centralization, is what makes AI usable

Read the blog → bit.ly/4vS4BYk

🔌 This week’s featured integration is @HubSpot

Add HubSpot as a destination in RudderStack to optimize your inbound marketing activities by tracking customer event data.

Check out the docs to learn more 👉 bit.ly/44MqmKc

✅ With Transformations, you can fix bad data in real time after collection and before downstream delivery

Learn more bit.ly/48WdZy0

👮 With Tracking Plans, part of our Data Quality Toolkit, it's easy to enforce data quality standards on your incoming events

Spend less time wrangling & more time driving revenue

See it in action 👇
bit.ly/3ShnWiI

🏆 When you build your #CDP on AWS Redshift with RudderStack, you can deliver the cohesive, personalized experiences required to win customers in today's marketplace.

Learn how to deliver more value when you make Redshift your single source of truth 👇
go.aws/4b43RVw

🌟 This Feature Friday we’re highlighting Warehouse & Data Lake sync

Sync events to your warehouse or data lake with standard-setting speed

Get more information on our site 👉 bit.ly/3WRmkOL
#RudderStack #CDP

🌎 Now you can enrich your RudderStack payloads with geolocation data using a simple toggle.

Enable enrichment at the source to send geolocation data to all compatible destinations.

🚀 Read the launch blog for more: bit.ly/3xcGOYZ

💬 See what @Khatabook's Sakshi Barnwal has to say about how RudderStack gave them a scalable CDP solution and reduced cost by 90% compared to Segment.

Read to find out how Khatabook used RudderStack to support its growth while managing costs. 👉 bit.ly/3nZ5HD0

🔌 This week’s featured integration is @heap

You can now add Heap as a destination in RudderStack to capture and measure user actions.

Check out the docs to learn more 👉 bit.ly/3PFcNHx

📣 The data warehouse should be the foundation of your CDP

Build your CDP on your warehouse so you can:

🌐 Break free from data silos

🔀 Integrate data throughout your entire data stack

🚀 Drive use cases with complete customer profiles

Read more 👇🏽
bit.ly/4btCVPa

💬 See what @loveholidays Head of Engineering, @davidannez has to say about Rudderstack's real-time data insights.

Read the case study to find out how loveholidays delivers granular analytics and a powerful personalization platform using RudderStack. 👉 bit.ly/3UtZDAx

🔌This week’s featured integration is @Amplitude_HQ

Add Amplitude as a destination in RudderStack to understand your customers more deeply, and use the insights to drive your product strategy.

Check out the docs to learn more 👉 bit.ly/3UMP7Rr

⏳ Miss our webinar on overcoming the limits of GA4?

Catch it on demand to learn how to supercharge GA4 with server-side & client-side tracking!

Plus, explore how RudderStack paves the way for more sophisticated analytics on your warehouse.

👉 bit.ly/3uP1XI2

⏳ Miss our webinar on how Allbirds solves identity resolution in the warehouse with dbt Labs, Snowflake, and RudderStack?

Catch it on demand now to learn how to build predictive identity resolution from a real-world example.

Watch now 👉 bit.ly/3wUXvIA

🔌 This week’s featured integration is Criteo

Add Criteo as a destination in RudderStack to deliver personalized retargeting and predictive product recommendations.

Get more information on our site 👉 bit.ly/413q0R5

Join us tomorrow at noon ET for an exclusive webinar with RudderStack, Snowflake, and Shippit! Discover how to turn Customer 360 insights into real-world results.

👉 Reserve Your Spot: bit.ly/3Ancddp
🗓️ Wednesday, Nov 13th, Noon ET

🌟 This week’s Feature Friday is High performance SDKs

Collect event data from every platform with 15+ SDKs

Get more information on our site
👉 bit.ly/3UD7xHj

🔓 Collecting and unlocking your customer data doesn't have to require a herculean effort.

🔑 This post breaks down 5 keys to quickly driving impact with engagement data

Get all the details 👉 bit.ly/3GsGvvR

💬 See what Wynn Slot's Product Manager, Jeremy Zhu has to say about eliminating data silos and unlocking machine learning use-cases with RudderStack

👉 bit.ly/3Pu1274

🚀 Unlock the power of your data with RudderStack & @SnowflakeDB! 🚀

Join us for an exclusive webinar on Nov 13 at Noon ET where RudderStack, Snowflake, and Shippit dive deep into turning Customer 360 insights into real-world results

👉 Save Your Spot bit.ly/3Ancddp

🔥 When it comes to selecting quality, valuable data, the devil is in the details. Proper instrumentation requires a perfect nexus of data strategy, available resources, cross-team collaboration, and downstream value.

Check it out 👉 bit.ly/4f64Fe5

🔌This week’s featured integration is Courier

Add Courier as a destination in RudderStack to manage all of your product-triggered communications in one place.

Check out the docs to learn more 👉 bit.ly/3NJ1wop

💬 See what @PrimaryBid's Staff Product Manager, Ryan Brennan, has to say about building a scalable data foundation with RudderStack.

👉 bit.ly/40hkWs1

We’re excited to be recognized as One to Watch in the CDP category of @SnowflakeDB's 2025 Modern Data Stack!

Check out the report to uncover how marketers can capitalize on the trending convergence of adtech and martech with first-party data in Snowflake
bit.ly/3BQdLNi

🌟 This Feature Friday we’re highlighting pre-built feature tables

Quickly ship customer 360 projects with pre-built templates

Get more information on our site 👉 bit.ly/3ueNXHu

The CDP is still rapidly evolving

👓 But one thing is clear: the #datawarehouse will play a central role in its future

Here, we look at prevailing #CDP approaches and introduce the next generation: The Warehouse Native CDP 🚀

Go deeper 👉 bit.ly/43fs6vv

🍎 In the Big Apple and interested to learn what's new in customer engagement?

Join us at Grow with @Braze next week for an afternoon of networking and insights from data-driven innovators! 🔥

Secure your spot 👉 bit.ly/40c15uj

🍎 In the Big Apple and interested to learn what's new in customer engagement?

Join us at Grow with @Braze next week for an afternoon of networking and insights from data-driven innovators! 🔥

Secure your spot 👉 brazeevents.braze.com/grow-with-braz…

⏳ Miss our webinar on how Allbirds solves identity resolution in the warehouse with dbt Labs, Snowflake, and RudderStack?

Catch it on demand now to learn how to build predictive identity resolution from a real-world example.

Watch now 👉 bit.ly/3wUXvIA

🌟 This Feature Friday we’re highlighting Real-time transformations

Transform and enrich events in real-time with custom JavaScript or Python code

Get more information on our site 👉 bit.ly/3ZK8Qr1

⏳ Miss our webinar on unlocking AI-driven personalization with Snowflake & RudderStack?

Catch it on demand now to learn how to to collect comprehensive data and quickly model it into an identity graph and customer 360 table.

Watch now 👉 bit.ly/47RTEbQ

🔌 This week’s featured integration is @databricks Delta Lake

Add Databricks Delta Lake as a destination in RudderStack to eliminate the need to clean or format your event data before using it for analytics.

Get more information on our site 👉 bit.ly/3XOMzG2

📈 Introducing the Propensity Scores Data App

🔮 Generate predictive metrics based on all of the relevant data from your customer 360
⚡ Get actionable insights into business tools for activation
🚀 Help drive smarter growth, faster

Get the details 👉 bit.ly/3MT4yGt

🌟 Introducing the Attribution Data App

🔹 Calculate accurate attribution on your customer 360 with our configurable model
🔹 Get key metrics like ROAS and CAC out of the box
🔹 Help marketing transform campaign performance

Get the details 👉 bit.ly/3XAfZaQ

🚀 We’re thrilled to welcome Dave Katz as our new VP of Marketing!

With 15+ years in B2B tech marketing, Dave will be invaluable as we help more customers turn their data into a competitive advantage.

Join us in welcoming Dave!
rudderstack.com

🔌 This week’s featured integration is @SnowflakeDB

Add Snowflake as a destination in RudderStack to share and manage your data workloads at any scale.

Get more information on our site 👉 bit.ly/4dZx3gW

⚡ Introducing the Real-time Personalization Data App

⚙️ Make C360 data available in real-time via API
🏎️ Instantly retrieve comprehensive data for both anonymous and known users
🚀 Deliver more powerful experiences

Get the details 👉 bit.ly/3B4UAin

📈 Introducing the Propensity Scores Data App

🔮 Generate predictive metrics based on all of the relevant data from your customer 360
⚡ Get actionable insights into business tools for activation
🚀 Help drive smarter growth, faster

Get the details 👉 bit.ly/4dkLjQY

Congratulations to Chris Tomlinson of @marksandspencer for winning the McLaren Lego at @BigData_LDN! Khoshal and Niamh from the RudderStack team will hand deliver the McLaren soon!

Thank you to everyone who participated this year!
🚘 See you at the next big event

🌟 Introducing the Attribution Data App

🔹 Calculate accurate attribution on your customer 360 with our configurable model
🔹 Get key metrics like ROAS and CAC out of the box
🔹 Help marketing transform campaign performance

Get the details 👉
bit.ly/3MRxOgA

Day 1 at @BigData_LDN is in the books! 🚀

If you haven’t already, be sure to swing by our booth tomorrow to meet the RudderStack team & explore our newest product, RudderStack Data Apps.

Discover more 👉 bit.ly/3Zy19nR

🛡️ RudderStack event stream is battle-tested by 5,000+ organizations.

🔹 Extreme scalability: Supports peak loads of 1M+ events/second
🔹 Proven reliability: Processes 100B events monthly
🔹 Real-time performance: Optimized for low latency

Learn more:
bit.ly/3MLOupL

🎉 We’re thrilled to announce that RudderStack has been named to Will Reed’s Top 100 Class of 2024, recognized out of 3,500+ B2B tech companies for building a strong workplace culture! 🚀

Read more 👉
prn.to/3MAcsEx

Our CEO, Soumyadeb Mitra, explains how AI-generated functions are giving software engineers a head start.

Dive into how we're harnessing LLMs in our latest blog 👉 bit.ly/3X43F3r

The most powerful form of personalization is also the most difficult to build: real-time web and app experiences.

💡 Our CEO, Soumyadeb Mitra, explains how we're making it happen with RudderStack.

Learn more in our latest blog 👉 bit.ly/46uy9yJ

👋 What's up @SnowflakeDB Summit!

It takes two to lift all 7,541 pieces of the Ultimate Collector Series Millennium Falcon Lego set.

Come by booth #1209 to meet team RudderStack and enter our raffle for the ship that made the Kessel Run in less than twelve parsecs ⚡

RudderStack in 60 seconds from @ericdodds at @DUNYevent

💡 Your #customerexperience is limited not by the tools that deliver it but by the data foundation it's built on

🚀 With RudderStack, build the solid data foundation you need to deliver powerful customer experiences

🌟 This Feature Friday we’re highlighting Warehouse & Data Lake sync

Sync events to your warehouse or data lake with standard-setting speed

Get more information on our site 👉 rudderstack.com/docs/destinati…{keyword}&raid=0858aaae0e13b7111ccd3f69da580a88
#RudderStack #CDP

🌎 Now you can enrich your RudderStack payloads with geolocation data using a simple toggle.

Enable enrichment at the source to send geolocation data to all compatible destinations.

🚀 Read the launch blog for more: bit.ly/3xcGOYZ

🌟 This Feature Friday we’re highlighting Standardized schemas

Collect clean data with standardized schemas and API specs

Get more information on our site 👉 bit.ly/3TAcXTi
#RudderStack #CDP

⏳ Miss our webinar on how Allbirds solves identity resolution in the warehouse with dbt Labs, Snowflake, and RudderStack?

Catch it on demand now to learn how to build predictive identity resolution from a real-world example.

Watch now 👉 bit.ly/3wUXvIA

🎰Shoptalk is coming up on March 17 and we want to meet you!

Swing by booth #1249 to…

🧑‍🏫 Learn about RudderStack from our team

🧦 Grab some RudderStack swag

🎟️ Enter our raffle for a Millennium Falcon Lego set

See you in Las Vegas 👉 bit.ly/3Szz4H8

🔌 This week’s featured integration is @getiron

Add ironio as a destination in RudderStack to build a robust, container-based infrastructure that can handle workloads of all complexity.

Check out the docs to learn more 👉 bit.ly/49NN5sA
#RudderStack #CDP #integration

🌟 This week’s Feature Friday is User identification

Track anonymous and known users automatically with our SDKs

Get more information on our site 👉 bit.ly/3VaDTKG
#RudderStack #CDP

🎰 Attending Shoptalk?

Join RudderStack, @MessageGears, @Persado, and leading retail marketers at the Skyfall Panoramic Bar & Lounge in Vegas for Clink & Connect on March 17th.

🗣️ networking

🍴 🍸 refreshments

🧠 Insights on retail marketing

RSVP 👉 bit.ly/4bZmA54

💬 See what @Khatabook's Sakshi Barnwal has to say about how RudderStack gave them a scalable CDP solution and reduced cost by 90% compared to Segment.

Read to find out how Khatabook used RudderStack to support its growth while managing costs. 👉 bit.ly/3nZ5HD0

🔌This week’s featured integration is @Appcues

Add Appcues as a destination in RudderStack to deliver scalable user experiences and accelerate your business growth.

Check out the docs to learn more 👉 bit.ly/49Cst6I
#CDP #integration

🌟 This Feature Friday we're highlighting our high performance SDK's

Collect event data from every website and application with 15+ SDK's

Get more information on our site 👉 bit.ly/45nDgz1
#RudderStack #CDP

⏳ Miss our webinar on overcoming the limits of GA4?

Catch it on demand to learn how to supercharge GA4 with server-side & client-side tracking!

Plus, explore how RudderStack paves the way for more sophisticated analytics on your warehouse.

👉 bit.ly/3uP1XI2

💬 See what Joybird's Brett Trani has to say about freeing up time to focus on value-added activities with RudderStack.

Read the case study to find out how Joybird uses RudderStack to reduce time spent managing data pipelines by 93%. 👉 bit.ly/49Twun3

🔌 New integration alert!

We're excited to announce a new integration with @CommandBar, an AI-powered user assistance platform. Add CommandBar as a destination in RudderStack to start using client-side events data to help you target the right users!

bit.ly/3TenmE4

🔌 This week’s featured integration is @heap

You can now add Heap as a destination in RudderStack to capture and measure user actions.

Check out the docs to learn more 👉 bit.ly/3Tg3PDi
#RudderStack #CDP #integration

🌟 This Feature Friday we’re highlighting our custom SQL models

Write custom SQL or use existing models to define user features and enrich your unified profiles for advanced use cases
Get more information on our site 👉 bit.ly/3ULTnV6
#RudderStack #CDP

⏳ Miss our webinar on how @HealthMatchio used @CustomerIO and RudderStack to launch their new business model in 24 hours?

Learn how they used RudderStack to drive revenue and reduce reliance on developers for data and messaging use cases

Watch now 👉 bit.ly/3DTGcc0

🏃 What if you could create, maintain, and scale features in your data warehouse with speed and agility?

Now you can with feature builder, part of RudderStack Profiles.

Learn how 👉 bit.ly/3OPvJDn

💬 See what @InfluxDB's Director of Data Analytics, Mona Sami has to say about creating a single source of truth with RudderStack.

Read the case study to find out how InfluxData uses RudderStack to save time by eliminating data silos 👉 bit.ly/3SKh2mi

🌟 This Feature Friday we’re highlighting Table Sync

Update downstream tools by turning warehouse tables in to identify and track calls

Get more information on our site 👉 bit.ly/3I35d5y
#RudderStack #CDP

🚀 Unlock the Power of CDP's!

With all the noise out there surrounding the customer data platform, it’s helpful to look at the fundamentals:

1️⃣ Bring in data

2️⃣ Build profiles

3️⃣ Make them useful

Read on to learn more 👉 bit.ly/3SH35FJ

🏅 We're proud to announce that RudderStack received a Proddy Award for top 5 Customer Data Platform from @productschool

Learn why RudderStack was named a leader in the CDP category: bit.ly/49yBkpu
#proddys

⏳ Miss our webinar on how @Khatabook Migrated to RudderStack from Segment?

Catch it on demand now to get the details on how they made the switch and learn about the new uses RudderStack’s technical features enabled.

Watch now 👉 bit.ly/49faGSG

🔌This week’s featured integration is @Amplitude_HQ

Add Amplitude as a destination in RudderStack to understand your customers more deeply, and use the insights to drive your product strategy.

Check out the docs to learn more 👉 bit.ly/3UMP7Rr
#CDP #integration

🌟 This Feature Friday we’re highlighting pre-built feature tables

Quickly ship customer 360 projects with pre-built templates

Get more information on our site 👉 bit.ly/3ueNXHu
#RudderStack #CDP

📣 The data warehouse should be the foundation of your CDP

Build your CDP on your warehouse so you can:

🌐 Break free from data silos

🔀 Integrate data throughout your entire data stack

🚀 Drive use cases with complete customer profiles

Read more 👇🏽
bit.ly/4btCVPa

⏳ Miss our webinar on using your lakehouse as a customer data platform?

Catch it on demand now to learn about the future of customer data technology and how to build competitive advantage as a data leader.

Watch now 👉 bit.ly/3OByHLH

💬 See what @loveholidays Head of Engineering, @davidannez has to say about Rudderstack's real-time data insights.

Read the case study to find out how loveholidays delivers granular analytics and a powerful personalization platform using RudderStack. 👉 bit.ly/3UtZDAx

🔌This week’s featured integration is @Amplitude_HQ

Add Amplitude as a destination in RudderStack to understand your customers more deeply, and use the insights to drive your product strategy.

Check out the docs to learn more 👉 bit.ly/3UMP7Rr
#CDP #integration

🌟 Spend less time data wrangling and more time driving revenue.

Tomorrow we’re teaming up with Chad Sanderson to give you some expert guidance on data quality.

It’s not too late to register👇
bit.ly/48JCP4g