Tired of ad hoc requests from marketing for audience lists?
Next Thursday, November 12th, at 1:00 PM ET, join @humansofmartech and @PrizePicks RevOps and Lifecycle leader Meghan Hilton to learn how they’re putting analytics and audience building directly in marketers’ hands a control.
bit.ly/4z5Wsjj
Next Thursday, November 12th, at 1:00 PM ET, join @humansofmartech and @PrizePicks RevOps and Lifecycle leader Meghan Hilton to learn how they’re putting analytics and audience building directly in marketers’ hands a control.
bit.ly/4z5Wsjj
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The data team has the customer data. Marketing has the ideas. In between: a ticket queue.
On Thu, Nov 12 (1 PM ET), Phil Gamache and Darrell Alfonso of Humans of Martech sit down with Meghan Hilton (PrizePicks) and Dominic Benton (RudderStack) to talk about how teams are hether you build the audiences or wait on them, this one’s for you.
Save your seat 👉 bit.ly/4z5Wsjj
On Thu, Nov 12 (1 PM ET), Phil Gamache and Darrell Alfonso of Humans of Martech sit down with Meghan Hilton (PrizePicks) and Dominic Benton (RudderStack) to talk about how teams are hether you build the audiences or wait on them, this one’s for you.
Save your seat 👉 bit.ly/4z5Wsjj
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We are open-sourcing DevBox, the autonomous engineering harness our engineers have run every day since April.
Delegate the issue, review the pull request.
Runs in your cloud. MIT licensed.
github.com/rudderlabs/dev…
Delegate the issue, review the pull request.
Runs in your cloud. MIT licensed.
github.com/rudderlabs/dev…
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Next week we're open sourcing DevBox, our autonomous engineering harness that we have been using for the past 6 months.
Sign up to get notified when we make the repository public - rudderstack.com/devbox/?utm_so…
Sign up to get notified when we make the repository public - rudderstack.com/devbox/?utm_so…
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DevRel @pradeep_io built a RudderStack Transformation via @typesafeai Jev: classifies events by kind (human, AI agent, crawler) and abuse probability before your warehouse. Rules ask "known bot?" Jev asks "what kind, and what intent?"
github.com/gitcommitshow/…
#jev #TypeSafeAI
github.com/gitcommitshow/…
#jev #TypeSafeAI
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MANSCAPED replaced a tangle of client-side ad tags with a single RudderStack SDK.
Results:
📈 37% revenue increase
📉 10% improvement in Meta CPA
📉 29% improvement in TikTok CPA
📈 162% more revenue from Snap Ads
Read the full case study for details: bit.ly/3Ry3pWq
Results:
📈 37% revenue increase
📉 10% improvement in Meta CPA
📉 29% improvement in TikTok CPA
📈 162% more revenue from Snap Ads
Read the full case study for details: bit.ly/3Ry3pWq
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RudderStack was named an Analytics & Measurement Leader in @Snowflake's Modern Marketing Data Stack 2026, 5th edition.
The agentic CDP with Snowflake-native DNA for bringing agentic workflows to the entire customer data lifecycle.
Full report: bit.ly/3VERIQx
The agentic CDP with Snowflake-native DNA for bringing agentic workflows to the entire customer data lifecycle.
Full report: bit.ly/3VERIQx
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11 companies. 6 industries. The same wall.
One fintech tested the same AI query 500+ times. Passed every time. Then came the VP demo. Same prompt. Wrong answer.
The agent wasn't broken. It was reading storage, not meaning.
Read the blog: bit.ly/4eMRaSJ
#AgenticCDP
One fintech tested the same AI query 500+ times. Passed every time. Then came the VP demo. Same prompt. Wrong answer.
The agent wasn't broken. It was reading storage, not meaning.
Read the blog: bit.ly/4eMRaSJ
#AgenticCDP
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Now, every RudderStack signup gets a 30-day free trial of our Growth plan.
Sign up with your business email to collect data, govern it in pipeline, and send it to 200+ destinations (including real-time warehouse connectors) for activation.
Learn more: bit.ly/43GyyxB
Sign up with your business email to collect data, govern it in pipeline, and send it to 200+ destinations (including real-time warehouse connectors) for activation.
Learn more: bit.ly/43GyyxB
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What a session! 🙌
Our COO @VenkatNagaswamy joined @Glassdoor at #SnowflakeSummit to talk bridging the dev/data divide with AI agents, and the room had a lot to say.
Still at booth #3007 if you want to keep the conversation going.
Our COO @VenkatNagaswamy joined @Glassdoor at #SnowflakeSummit to talk bridging the dev/data divide with AI agents, and the room had a lot to say.
Still at booth #3007 if you want to keep the conversation going.
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The data team shouldn't be the bottleneck between data, answers, and activation.
Today we're launching RudderAI: agentic power across the entire customer data lifecycle.
Get all the details → bit.ly/4alNNQ5
Today we're launching RudderAI: agentic power across the entire customer data lifecycle.
Get all the details → bit.ly/4alNNQ5
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At Snowflake Summit this week? We're sponsoring a table at Club @hex — coffee, breakfast, evening events, and good conversations about all things data 📊
Stop by between sessions. Sign up here → 🔗 bit.ly/4nVOJAd
#snowflakesummit
Stop by between sessions. Sign up here → 🔗 bit.ly/4nVOJAd
#snowflakesummit
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Snowflake Summit starts today! 🎉 Find us at Booth #3007.
Tomorrow at 3:30, our COO @VenkatNagaswamy takes the stage with @Glassdoor: "Bridging the Dev/Data Divide with AI Agents."
Come say hello or catch the talk 🔗 bit.ly/4tT9ezd
#snowflakesummit
Tomorrow at 3:30, our COO @VenkatNagaswamy takes the stage with @Glassdoor: "Bridging the Dev/Data Divide with AI Agents."
Come say hello or catch the talk 🔗 bit.ly/4tT9ezd
#snowflakesummit
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AI will kill the analytics UI. But the infrastructure underneath (semantic models, ID resolution, data quality, governance) is more important than ever.
The casualty isn't analytics. It's the UI vendor that built a moat out of dropdowns.
Read the blog: bit.ly/4v1Yi35
The casualty isn't analytics. It's the UI vendor that built a moat out of dropdowns.
Read the blog: bit.ly/4v1Yi35
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Agents may finally close the analytics-to-activation gap.
Describe the outcome in plain language → agent queries, segments, and activates.
Near-term: operators prompt, agents act.
Next: agents that don't wait to be asked.
Read more → bit.ly/3Rclg9b
Describe the outcome in plain language → agent queries, segments, and activates.
Near-term: operators prompt, agents act.
Next: agents that don't wait to be asked.
Read more → bit.ly/3Rclg9b
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The “one context layer” idea breaks in the agentic era.
Event meaning lives upstream in pipelines and code. Centralized catalogs create copies that drift.
Agents need fresh context from the source, not one place.
Distribute meaning. Centralize policy → bit.ly/4npIUuR
Event meaning lives upstream in pipelines and code. Centralized catalogs create copies that drift.
Agents need fresh context from the source, not one place.
Distribute meaning. Centralize policy → bit.ly/4npIUuR
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SaaS isn't dying overnight. But the moat is eroding, from both sides:
As agents replace UIs, feature-heavy products become friction. What matters now is the infrastructure underneath: clean data, identity, and reliable pipelines.
See why → bit.ly/4niVWu6
As agents replace UIs, feature-heavy products become friction. What matters now is the infrastructure underneath: clean data, identity, and reliable pipelines.
See why → bit.ly/4niVWu6
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AI agents aren't just assisting with data infrastructure. They're becoming the control plane.
The pattern is clear:
Write → Config + CLI
Read → MCP
Separate them, and agents operate safely and reliably.
See how → bit.ly/49l1b6B
The pattern is clear:
Write → Config + CLI
Read → MCP
Separate them, and agents operate safely and reliably.
See how → bit.ly/49l1b6B
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Analytics and activation were split across tools, data, and teams. That gap slowed everything down.
Agents change that. One instruction can query the warehouse and trigger activation.
But only if your data is consistent.
See how → bit.ly/4ut761B
Agents change that. One instruction can query the warehouse and trigger activation.
But only if your data is consistent.
See how → bit.ly/4ut761B
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AI's biggest impact isn't automation. It's speed of decision.
Cart checkouts drop 20%. A week later, you've found the cause. The window already closed.
Unified customer data lets agents detect, reason, and act before that happens.
See how → bit.ly/4t9O2Vg
Cart checkouts drop 20%. A week later, you've found the cause. The window already closed.
Unified customer data lets agents detect, reason, and act before that happens.
See how → bit.ly/4t9O2Vg
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