You can now build, launch and optimize a fully functioning campaign for the open web with Realize in under 10 minutes, right from your favourite AI assistant!

Realize MCP & Skills lets you build it all, creatives included, with no bidding expertise needed. Within minutes, and withr ads can reach premium publishers like ESPN, Apple News and more.

Watch the Realize Plugin for Claude in action on ‘Adam’s Lab:’ realize.com/mcp

@AdamSingolda @taboola

Your website can become a working campaign, creatives included, in under 10 minutes. Realize MCP & Skills and an AI assistant like Claude handle the build: realize.com/mcp

@AdamSingolda @taboola

“For a business like ours, scaling spend could mean watching lead quality slip. Over our years working with the team, Realize has become a trusted partner in preventing that. With Realize’s Predictive Audiences, we increased our budget by 250% and our cost per lead came down e leads kept converting into qualified appointments. That gave us the confidence to keep scaling. Realize continues to be an integral part of our channel mix.” shares Paulina Justyna Kaim, Senior Display Manager, thermondo.

thermondo, one of Germany’s largest CleanTech companies, needed to scale heat pump lead generation without driving up cost per lead or letting lead quality slip.

To keep a steady flow of qualified leads turning into in-home appointments and completed installations, they ran Predictive Audiences on Realize.

Take a look at these results 🦊
→ 250% increase in campaign budget deployed through Predictive Audiences
→ 8% lower cost per lead while scaling spend
→ High-quality lead volume sustained as budget grew

Realize now sits alongside search, social, display and native in thermondo’s platform mix.

Full breakdown: realize.com/case-studies/t…

That’s a wrap on Intersections 2026!

A highlight of the event was our popular workshop with partners Edison Energia on how the open web helps them reach new audiences in one of the most competitive markets around.

New buyers don’t come with a data trail. Finding and winning them takes a data advantage.

With Realize, you get that advantage: first-party publisher signals that surface the high-intent audiences your existing data has never seen 🦊

Krishan Bhatia of @taboola breaks down what any’s iX3 launch, in conversation with Susanna Eiber, Head of Marketing Germany, @BMWGroup.

New buyers don’t come with a data trail. Finding and winning them takes a data advantage.

With Realize, you get that advantage: first-party publisher signals that surface the high-intent audiences your existing data has never seen 🦊

Krishan Bhatia of @taboola breaks down what any’s iX3 launch, in conversation with Susanna Eiber, Head of Marketing Germany, @BMWGroup.

Realize MCP & Skills, step by step, in under a minute 🦊

Check out how you can manage your Realize campaigns from an AI assistant like Claude, from optimizing performance to approving changes, and more.

It’s encouraging to see industry partners highlighting our progress in agentic AI for performance marketing.

“Taboola is super advanced in terms of MCP connectivity,” says Jarrod Martin, Chief Transformation Officer at Omnicom Media.

Put it to work and connect your AI P & Skills: realize.com/mcp

AI in marketing - it can be your co-pilot for exploration, or your autopilot for automation.

Taboola’s SVP of Strategy & Corporate Marketing, Tom Inbal, broke it down.

The bold marketers are already rethinking how they use both: realize.com/marketing-hub/…

Hello from Affiliate Grand Slam in Rome 👋

Speak with our team to explore how @RealizeAds is helping advertisers reach new audiences and drive incremental growth beyond search and social.

Come find us at Booth H2-2070 🇮🇹

Hello Rome 🇮🇹

Meet our team at Affiliate Grand Slam, Booth H2-2070, to explore how our partners are leveraging Realize to reach new audiences and driving growth beyond search and social.

thermondo grew its campaign budget 250% on Realize, and cost per lead went down 8%.

Predictive Audiences learned from the homeowners thermondo was already converting and found more like them, so the campaign got sharper as it scaled and lead quality held 🦊

Full case study: realize.com/case-studies/t…

When search and social maxed out, Femke Bohling looked elsewhere.

After adding Realize to the mix, THREE.E delivered for their e-commerce clients across the DACH region: 10% of the display budget and 50%+ new users to the shop.

Are you still relying on the same two channels? he open web is worth a listen.

Winning new buyers gets harder when there’s no data on them yet.

Krishan Bhatia of @taboola breaks down how Realize helped navigate that challenge during BMW Germany’s iX3 launch, in conversation with Susanna Eiber, Head of Marketing Germany, @BMWGroup.

"We usually see a bigger and better customer lifetime value from those customers that we acquire through Realize." That's Dr. Sebastian Decker, Co-Founder of EVOLVE Digital, on what happens when a D2C growth agency stops depending on search and social alone. His team also saw 90% n rates running through Realize.

🦊 What does that math look like for your own accounts?

What does managing your Realize campaigns from an AI assistant like Claude actually look like? Here it is, step by step: realize.com/mcp

@taboola

Meet the team behind Realize, @taboola's ad platform, at Affiliate Grand Slam Rome 2026 🇮🇹🦊

Hear from two of our experts on the AGS Stage:
📅 Nov 3, 11:00: Raoul Gutierrez Alamo, Advertising Sales Team Lead, joins the panel on ‘Beyond Native Advertising: How AI Is Reinventing Industry’ to discuss how AI is changing targeting, content and campaign management.

📅 Nov 5, 13:00: Andrew Bellach, Search Ads Director, takes the stage for ‘Search Arbitrage in 2026: Is the Model Still Built to Scale?’, covering what still works as margins tighten and how strategies are adapting around intent, AI and conversion economics.

“Budget Allocator is an offering we haven’t seen on any other platform.” shares Igor Naumoski, Head of Media Buying, Rejuvacare

For Rejuvacare’s diverse wellness product portfolio, Realize+ Budget Allocator used real-time performance data to automatically shift budget toward g the lowest-cost conversions: realize.com/case-studies/r…

@taboola

We just made launching campaigns on the open web a lot faster. With @RealizeAds MCP & Skills, advertisers can go live with a complete campaign from scratch in under 10 minutes using the AI assistant they already use.

That’s the bar we’re setting for agentic AI on the open web.

“You can be anyone!”

Bold words from @AdamSingolda, and Realize MCP & Skills backs them up.

Let your AI assistant recommend a bidding strategy for your campaign, using Realize’s live data and expertise, then make the call yourself: realize.com/mcp

@taboola

Homeowners scroll with a specific problem in mind, and home services advertisers need their creatives to meet them there. Tyler Sorensen, Sr. Creative Strategist at Taboola, shares tips for making that happen.

🦊 Get the Taboola Creative Shop playbook, featuring trends based on d and analyzed by Realize: taboola.com/wp-content/upl…