The crash in the game business nowadays is the first for the new generation of gamers, but only one of several in the history of games. Here are my thoughts from 2000 when a maker of beloved but long-unprofitable games went under.

Sometimes the creative magic that makes a game loved by some isn't accompanied by the economics of a viable business.

Game businesses are businesses, and though one can invest in anticipation of future profit or growth, ultimately a company must earn enough to pay the bills.

This is a challenge all game makers face, and it's magnified during downturns.

The solution? Make a great game, make it efficiently, and set the budget based on to the size of the audience that will pay for it.

Technology that helps achieve that is, in my opinion, good.