When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/R3ux6

As organizations increase their investments in AI, demonstrating measurable business value is becoming more important than ever.

The ANA’s new report, Closing Marketing’s AI Measurement Gap, examines how marketers can bridge the gap between AI adoption and business impact by data, marketing knowledge, and smarter decision-making.

Discover how organizations can turn AI investments into better decisions, stronger measurement, and sustainable growth.

Read the report: shorturl.at/gQXgw

Is minimalist design making brands harder to tell apart?

In this episode of the On Scope podcast, design expert Jean-Pierre LaCroix @sldnews joins host Mike Berberich to discuss what brands get wrong about good design, why differentiation matters, and how marketers can work more teams.

Plus, a closer look at marketing's growing data skills gap and how AI fits into the picture.

Tune in to the full episode. shorturl.at/LrrkA

.@ANAmarketers is launching the Ethics Champions Program to recognize members and organizations that advance responsible marketing and industry self-regulation. ana.net/miccontent/sho… @ANAGovRel

We're proud to introduce the Masters of Marketing Awards, bringing ANA's leading awards programs together under one elevated brand.

From strategy and innovation to creativity and growth, the Masters of Marketing Awards celebrate the people, teams, and organizations setting the excellence and business impact.

One portfolio. One destination. One definition of excellence. Welcome to the next chapter of the Masters of Marketing.

Submissions are currently open for the 2027 Masters of Marketing In-House, B2, and Brand Awards Programs.

Submit Your Marketing Mastery: anamastersawards.org

LGBTQ+ adults now represent 9 percent of U.S. adults, and @glaad Media Institute's Meghan Bartley says brands that silo inclusion campaigns are leaving scale, and trust, on the table. ana.net/miccontent/sho… @ANAmarketers

What's next for inclusive marketing? The conversation is just getting started!

Join us at the 2026 ANA Multicultural and Inclusive Marketing Conference for an interactive discussion featuring speakers from @Nissan, @Penguin Random House, @Pernod_Ricard, @KraftHeinzCo, DMI .

Together, they'll reflect on progress, explore emerging trends, and discuss how marketers can strengthen cultural relevance while helping shape the priorities and initiatives for 2027.

Be part of the conversation! Explore the agenda and register today: shorturl.at/kL21A

@galalaw Global President Emeritus @jeffgreenbaum kicks off the 2026 @anamarketers Masters of Advertising Law Conference alongside his @frankfurtkurnit partner Jason Howell. The two are leading a general session, “Navigating the New Normal: 10 Trends That Redefined Advertising tisingLaw #anamarketers #AdvertisingTrends

ASK Answers: How can my brand reach rural populations, or those with agricultural focuses? ana.net/miccontent/sho… @ANAmarketers

N.J.'s proposed 10 percent tax on AI computing could raise costs for marketers relying on generative AI tools for creative, targeting, and campaign automation. ana.net/magazines/show… @ANAmarketers @ANAGovRel

In this session, Worldwide Assurance for Employees of Public Agencies (WAEPA), shared how its team navigated a period of significant uncertainty affecting its core audience while continuing to achieve its marketing objectives. ana.net/miccontent/sho… @ANAmarketers

Marketing mastery deserves recognition.

The Masters of Marketing: In-House Awards celebrate the internal teams redefining how creativity, strategy, data, and technology drive measurable business results.

With a new name and an even bigger mission, this awards program recognizes standard for marketing excellence and enterprise growth.

The early-bird entry deadline is tomorrow, October 30.
Show us what marketing mastery looks like.

Submit your entries today for the opportunity to be recognized at the awards gala on April 13, 2027, in Miami.

Learn more and submit your entry today. shorturl.at/ERvBn

.@intel, Haleon, and First Hawaiian Bank are among brands showing what effective targeting looks like. New tools, case studies, and training resources may help marketers close the gap between data investment and personalized engagement. ana.net/miccontent/sho… @ANAmarketers

Distinctive work still needs cultural context and a human call.

AI can deliver information in seconds. But turning that information into credible, actionable insights takes human expertise.

Discover Ask ANA, a complimentary research service for ANA members that combines expert human judgment with trusted research to help marketers make more November 11 at 1 p.m. ET, learn how Ask ANA can save your team time, simplify complex research challenges, and deliver insights you can confidently put to work.

ANA members can learn more and register. shorturl.at/RNCf4

New AI safety proposals could shape the future of advertising regulation.

The ANA's latest Marketing Policy Brief examines Sen. Cantwell's framework, FTC enforcement activity, and California's evolving AI and privacy laws.

Read more: shorturl.at/Iq9k1

An @ANAmarketers report co-authored with Dr. Marcus Collins finds that cultural engagement may be the most powerful lever brands have for influencing consumer behavior. @LEGO_Group, @eos, and @AvosFromMexico are putting community-first strategies to work. ana.net/miccontent/sho…

What turns marketing insights into business growth? Smarter decisions. At #ANAMastersOfMarketing, we explored the shift beyond ROAS toward measuring impact, simulating scenarios, and optimizing investments with Optivos.

🔗 optivos.ai/?utm_source=So…

#HelioszAI #Optivos

AI has made average scalable. But standing out still takes human creativity.

As AI accelerates content production, brands risk losing what makes them distinctive. In a new article, Christine Sheller explores why thoughtful design, brand context, and human judgment are essential esonates rather than blends in.

Read more about how marketers can use AI without sacrificing originality: shorturl.at/Dp3Wa

AI-ready teams need confident leaders.

Join Nancie McDonnell Dougherty and Samantha Martin of Noetic Consulting at the ANA's Dec. 1–2 NYC workshop to explore AI readiness, change management, and adoption.

Early-bird pricing ends Nov. 2. Register today. shorturl.at/iwLtk