Last week we announced the @workmate Workforce. I want to share more about who we've been building it for.
Private equity firms and their portfolio companies, real estate developers, investors, ops and finance teams. A lot of repeatable work. Operators, not AI engineers.
No two way, even inside the same industry. Most AI tools are built for the average company, so they rarely fit, and the transformation everyone was promised hasn't shown up for these teams yet.
That's the gap we fill. Our forward deployed engineers build each Workmate around how the company already works, starting with the complex, long-running work their people do today. Every Workmate gets its own computer, email address, access to apps and a human manager in the org chart. You give us examples of past work and we build Workmates that get the job done.
Your people keep the judgment calls. The Workmates take the legwork.
Private equity firms and their portfolio companies, real estate developers, investors, ops and finance teams. A lot of repeatable work. Operators, not AI engineers.
No two way, even inside the same industry. Most AI tools are built for the average company, so they rarely fit, and the transformation everyone was promised hasn't shown up for these teams yet.
That's the gap we fill. Our forward deployed engineers build each Workmate around how the company already works, starting with the complex, long-running work their people do today. Every Workmate gets its own computer, email address, access to apps and a human manager in the org chart. You give us examples of past work and we build Workmates that get the job done.
Your people keep the judgment calls. The Workmates take the legwork.
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Our @workmate Workforce video now has over 200k views on X!
Wanted to say thank you to all my old colleagues, connections, friends, and family (and even former little league baseball teammates) who show up for me and my team in the comments on socials. We've been working hard ment.
If you're thinking about what an AI workforce could look like at your company, I'd love to chat.
Wanted to say thank you to all my old colleagues, connections, friends, and family (and even former little league baseball teammates) who show up for me and my team in the comments on socials. We've been working hard ment.
If you're thinking about what an AI workforce could look like at your company, I'd love to chat.
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Today, we’re introducing the Workmate Workforce.
A team of custom, collaborative AI agents built around how your company already works.
Workmates work just like remote colleagues. They're supported by our flexible, model-agnostic AI platform and the @workmate team of ers.
We turn your repeatable processes, past work, and institutional knowledge into long-running AI teammates that handle the legwork so your people can focus on what they do best.
The leaders that define the next era will be agent first. The question is… will that be you?
A team of custom, collaborative AI agents built around how your company already works.
Workmates work just like remote colleagues. They're supported by our flexible, model-agnostic AI platform and the @workmate team of ers.
We turn your repeatable processes, past work, and institutional knowledge into long-running AI teammates that handle the legwork so your people can focus on what they do best.
The leaders that define the next era will be agent first. The question is… will that be you?
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Please vote for WorkClaw on Product Hunt.
WorkClaw is live on @ProductHunt today! Join the conversation and ask our CEO @willruben anything. There's also a code for an extra $100 in free credits there! producthunt.com/products/workc…
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Meet your WorkClaws, the AI team for your team.
WorkClaws can pull data, write reports, manage campaigns, do competitive analysis, and much much more.
WorkClaws can pull data, write reports, manage campaigns, do competitive analysis, and much much more.
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workclaw.com - Sign up free and get $100 in free credits to start building your AI teammates!
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Today, we’re introducing @workclaw: the AI team for your team.
Most AI agents work in silos. One person, one assistant. But that’s not how teams collaborate in a real company, so we built something new.
Meet your WorkClaws, collaborative, proactive, customizable AI coworkers eams just like every other colleague.
Hire a new Claw in a few clicks and give them a job title, manager, computer, and apps. Easily access their ClawOS computer in the cloud, and pick from more than 3,000 integrations to install.
Then, train them to get work done your way by adding skills and routines.
It’s OpenClaw for actual work, with the additional layers of security and admin controls companies expect.
🚀 We’ve just opened up Early Access to a limited number of teams who get started on our website.
🎁 Want $500 in free credits? Just comment with what job title you’d give your first claw, and we’ll hook you up!
Most AI agents work in silos. One person, one assistant. But that’s not how teams collaborate in a real company, so we built something new.
Meet your WorkClaws, collaborative, proactive, customizable AI coworkers eams just like every other colleague.
Hire a new Claw in a few clicks and give them a job title, manager, computer, and apps. Easily access their ClawOS computer in the cloud, and pick from more than 3,000 integrations to install.
Then, train them to get work done your way by adding skills and routines.
It’s OpenClaw for actual work, with the additional layers of security and admin controls companies expect.
🚀 We’ve just opened up Early Access to a limited number of teams who get started on our website.
🎁 Want $500 in free credits? Just comment with what job title you’d give your first claw, and we’ll hook you up!
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@workclaw Get early access and free credits at workclaw.com/?utm_source=x&…
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Will Ruben retweeted
My top takeaways from @clairevo on all things 🦞
1. Install OpenClaw on a separate computer, not your main machine. Use an old laptop or buy a Mac Mini ($500-$600). Create a dedicated Gmail account and local admin account for your agent. Think of it like hiring an employee—you wouldn’t let them run wild on your personal computer 24/7.
2. The unlock is to stop treating OpenClaw like one general-purpose agent and instead creating multiple Claws with very specific roles. Claire says people get frustrated when they throw every task at a single agent and it sucks at it because it loses context. Her fix was to split her work. Sam handles sales, Finn manages family, Howie preps podcasts, Sage runs her course. Think of it like Slack: you wouldn’t put your whole company in one channel, so do not put every workflow into one agent.
3. The right setup mental model is “onboard an employee,” not “install an app.” Claire creates a separate local admin account, and separate email/calendar access instead of handing over her main passwords. She shares permissions the way she would for a human EA.
4. The magic of OpenClaw is soul + heartbeat + jobs. The “soul” is a Markdown file defining identity and personality. The “heartbeat” checks in every 30 minutes to see what needs doing. “Jobs” are scheduled tasks that run automatically. This combination makes agents feel alive.
4. Sam the sales agent saves Claire 10 hours per week and real money. Every morning, Sam sweeps their CRM for new signups, identifies decision-makers at companies, sends personalized emails, and flags international deals to handle autonomously. This replaced a contractor Claire was paying for the same work.
5. The “yappers API” is the highest-bandwidth way to communicate with AI. Don’t worry about perfect prompts or structured inputs. Just ramble in voice notes on Telegram about what you need. The agent will make sense of it and ask clarifying questions.
6. Browser use is the biggest limitation—look for APIs first. The web is hostile to bots, and browser automation is unreliable across all AI tools. Always check if there’s an API available. If not, try browser use, but be prepared for it to fail. Sometimes the solution is solving the problem behind the problem.
7. Management skills are the secret to AI agent success, not technical skills. Claire’s 20-plus years of management experience—role scoping, org design, onboarding, progressive trust—translates directly to making agents effective. If your agent isn’t working, it’s usually a structural issue, not the agent being “dumb.”
7. Screen sharing saves you from buying monitors and keyboards for every Mac Mini. Turn on screen sharing in Mac Mini settings, and you can control it from your laptop on the same Wi-Fi. Turn on remote login to SSH into the terminal. This was Claire’s life-changing discovery.
8. Security is a real factor but manageable with progressive trust. OpenClaw is hardened against prompt injection, but start cautiously. Only let agents listen to you on specific channels (like Telegram, not email). Add instructions to their soul about never following external instructions. Build trust progressively like you would with a human assistant.
1. Install OpenClaw on a separate computer, not your main machine. Use an old laptop or buy a Mac Mini ($500-$600). Create a dedicated Gmail account and local admin account for your agent. Think of it like hiring an employee—you wouldn’t let them run wild on your personal computer 24/7.
2. The unlock is to stop treating OpenClaw like one general-purpose agent and instead creating multiple Claws with very specific roles. Claire says people get frustrated when they throw every task at a single agent and it sucks at it because it loses context. Her fix was to split her work. Sam handles sales, Finn manages family, Howie preps podcasts, Sage runs her course. Think of it like Slack: you wouldn’t put your whole company in one channel, so do not put every workflow into one agent.
3. The right setup mental model is “onboard an employee,” not “install an app.” Claire creates a separate local admin account, and separate email/calendar access instead of handing over her main passwords. She shares permissions the way she would for a human EA.
4. The magic of OpenClaw is soul + heartbeat + jobs. The “soul” is a Markdown file defining identity and personality. The “heartbeat” checks in every 30 minutes to see what needs doing. “Jobs” are scheduled tasks that run automatically. This combination makes agents feel alive.
4. Sam the sales agent saves Claire 10 hours per week and real money. Every morning, Sam sweeps their CRM for new signups, identifies decision-makers at companies, sends personalized emails, and flags international deals to handle autonomously. This replaced a contractor Claire was paying for the same work.
5. The “yappers API” is the highest-bandwidth way to communicate with AI. Don’t worry about perfect prompts or structured inputs. Just ramble in voice notes on Telegram about what you need. The agent will make sense of it and ask clarifying questions.
6. Browser use is the biggest limitation—look for APIs first. The web is hostile to bots, and browser automation is unreliable across all AI tools. Always check if there’s an API available. If not, try browser use, but be prepared for it to fail. Sometimes the solution is solving the problem behind the problem.
7. Management skills are the secret to AI agent success, not technical skills. Claire’s 20-plus years of management experience—role scoping, org design, onboarding, progressive trust—translates directly to making agents effective. If your agent isn’t working, it’s usually a structural issue, not the agent being “dumb.”
7. Screen sharing saves you from buying monitors and keyboards for every Mac Mini. Turn on screen sharing in Mac Mini settings, and you can control it from your laptop on the same Wi-Fi. Turn on remote login to SSH into the terminal. This was Claire’s life-changing discovery.
8. Security is a real factor but manageable with progressive trust. OpenClaw is hardened against prompt injection, but start cautiously. Only let agents listen to you on specific channels (like Telegram, not email). Add instructions to their soul about never following external instructions. Build trust progressively like you would with a human assistant.
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People want to schedule in different ways.
We built @workmate for CC’ing your assistant into emails.
But sometimes you just want to send a calendar link.
Even if you have an AI assistant.
So we're launching booking links in Workmate. Think of it like Calendly. But better. 016. And on top of everything your Workmate can already do.
You can send a link when that's easier.
You can CC your AI when you want it to coordinate.
Same product, different entry points.
We built @workmate for CC’ing your assistant into emails.
But sometimes you just want to send a calendar link.
Even if you have an AI assistant.
So we're launching booking links in Workmate. Think of it like Calendly. But better. 016. And on top of everything your Workmate can already do.
You can send a link when that's easier.
You can CC your AI when you want it to coordinate.
Same product, different entry points.
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We're launching Workmate for Business.
One AI scheduling assistant for your entire team.
Unlimited meetings, unlimited seats, unlimited access for one flat rate.
Your Workmate can see every calendar, find time across 10, 20, even 40 people, and handle all the follow-ups and meetings get scheduled instantly. External ones happen over email, text, Slack, or Teams.
Reply "TEAM" and we'll get you started with a free trial.
Stop scheduling. Get a Workmate!
One AI scheduling assistant for your entire team.
Unlimited meetings, unlimited seats, unlimited access for one flat rate.
Your Workmate can see every calendar, find time across 10, 20, even 40 people, and handle all the follow-ups and meetings get scheduled instantly. External ones happen over email, text, Slack, or Teams.
Reply "TEAM" and we'll get you started with a free trial.
Stop scheduling. Get a Workmate!
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You can customize your Workmate with an email at your domain.
Already have an EA? They can manage it for the whole team.
Already have an EA? They can manage it for the whole team.
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"Bold words from a man named..."
We used OpenClaw to build an internal AI teammate.
Most of the time, he's helpful. Takes requests, answers questions, keeps things moving.
And then there are moments like this:
We used OpenClaw to build an internal AI teammate.
Most of the time, he's helpful. Takes requests, answers questions, keeps things moving.
And then there are moments like this:
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Last month our team caught it and laughed. Then we tightened the guardrails.
Boundaries aren't a nice-to-have. They're core to the product.
Boundaries aren't a nice-to-have. They're core to the product.
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We think about this every day building Workmate.
What your AI teammate says, how they say it, and what they should never say.
The more autonomous AI gets, the more this matters.
What your AI teammate says, how they say it, and what they should never say.
The more autonomous AI gets, the more this matters.
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