everything is ads and shopping
The new shopping tool is available in the U.S. across Google Search and the Gemini app.
spr.ly/6015BHJOND
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the dead internet is here
we've all forgotten, but social media didn't start off as social media
they started off as social networks
the internet used to be a place where we could connect with our friends, to keep in contact with them, to feel closer to them
at some point social networks changed and it all became social media
it became more about media and content than connection
you used to be able to open instagram and see friends, but then you started seeing strangers
what's happening right now is far worse
you can't even be sure you're seeing another person
57%+ of all internet traffic is now bots, it's clear the internet isn't for humans anymore
physical spaces, offline communities, and the real world are where people are gravitating towards
where people go value always follows
we've all forgotten, but social media didn't start off as social media
they started off as social networks
the internet used to be a place where we could connect with our friends, to keep in contact with them, to feel closer to them
at some point social networks changed and it all became social media
it became more about media and content than connection
you used to be able to open instagram and see friends, but then you started seeing strangers
what's happening right now is far worse
you can't even be sure you're seeing another person
57%+ of all internet traffic is now bots, it's clear the internet isn't for humans anymore
physical spaces, offline communities, and the real world are where people are gravitating towards
where people go value always follows
New: The biggest trend I'm hearing at Advertising Week is not creators or AI — it's the return of real-world ads.
The shift reflects a new truth: As the internet becomes less trustworthy, less trafficked, and more mediated by AI, physical space is becoming more valuable.
🔽🔽
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everything on the internet eventually becomes commerce and ads
where instinct seems to be getting it wrong is assuming people want to use instinct to shop
agents are going to great at a lot of things: canceling forgotten subscriptions, disputing traffic tickets, getting out of jury duty, filing a complaint to fix a pot hole, etc.
anything you would consider to be a chore, just have your agent do it
shopping (and discovery) though are leisure activities, they're things that people do for fun
you wouldn't have your agent daydream for you, so why would you have your agent shop for you?
where instinct seems to be getting it wrong is assuming people want to use instinct to shop
agents are going to great at a lot of things: canceling forgotten subscriptions, disputing traffic tickets, getting out of jury duty, filing a complaint to fix a pot hole, etc.
anything you would consider to be a chore, just have your agent do it
shopping (and discovery) though are leisure activities, they're things that people do for fun
you wouldn't have your agent daydream for you, so why would you have your agent shop for you?
I don’t mind the unprompted ‘feature alert’, but recommending a purchase out of nowhere felt intrusive, like an ad.
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i open instagram and don't see friends anymore
we also have a 9 month old and leisure time is non existent nowadays
work
family time
sleep
and if there's enough left over i'm able to squeeze in a handful of workouts a week
i don't know if i have enough time (or care?) for reinvented social media
but i do miss my friends and pretty much only see them if we go on a run or do a workout together IRL
we also have a 9 month old and leisure time is non existent nowadays
work
family time
sleep
and if there's enough left over i'm able to squeeze in a handful of workouts a week
i don't know if i have enough time (or care?) for reinvented social media
but i do miss my friends and pretty much only see them if we go on a run or do a workout together IRL
Being contrarian is how startups win.
When everyone is building an ai lab, go and reinvent social media.
I am convinced that something in this category will explode soon. Why?
There is currently no place to be social with your friends online!!
Instagram is feed of strangers, TikTok is feed of strangers; so is Twitter, etc…
The current solution for engaging with friends and family is *a bunch of group chats*, which is horrible UX for sharing photos / capturing moments.
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