17 countries. 28,000 shoppers. 2.66 million data points.

Since 2017, VML’s Future Shopper has followed the people behind the purchase. The 2026 edition draws on consumer perspectives in an evolving, AI-driven world.

Download the report & learn more: bit.ly/4dBNzG8

Some people will cut back on savings before cutting back on their snacks. 👀

Feels a little backwards, eh? Maybe to some, but that’s the thing about us humans—our priorities don’t always follow the same numbers.

Learn more in VML’s Future Shopper report: bit.ly/4dBNzG8

Ditch “peeling, dicing, & grating” from your to-do list—a simple squeeze is here to save your sanity in the kitchen. 🦸🧄

VML India & @catch_foods' "Squeezy Hai, Easy Hai," introduces India’s first-ever squeezy bottle for ginger garlic paste.

👉 bit.ly/4yMlbZU

It's one thing to talk about modern marketing. Another to prove it at global scale. @WPP has been reappointed by @CocaCola as their trusted growth partner. Read more: bit.ly/489Hiyn #WPPOpenX

Still thinking about BLACKWEEK LA!

There’s been a lot of talk about gold star behavior, and our Inclusion & Impact team was so blown away by this year’s speakers that they decided to put their own spin on the trend: Gold Star Takeaways ⭐️⭐️⭐️⭐️⭐️⭐️

A room full of women changing the game, including VML’s stellar Chief Strategy Officer, Ellie Bamford. 🌟

A look back at @AdAge’s 2026 Leading Women Luncheon in New York, celebrating the trailblazing leaders making moves and shaping the future of our industry.

Need the perfect potion for a witchy look?

@vml_brasil & @AvonBR’s #FazSuaMágica Halloween campaign invites beauty fans to turn classic inspiration into original makeup looks, celebrating creativity and wicked fun.

See the magic for yourself: bit.ly/3UEV60M

The energy was off the charts last week at the VML Detroit office. ⚡️🚗

@WPP CEO Cindy Rose and the @Ford team popped in for an energizing session covering our latest creative work, and the momentum we’re continuing to build through this incredible partnership.

AI search has a new rulebook.

Visibility is table stakes — conversational durability is the real game.

New guide from VML's Chief Analytics & Data Officer Eric Beane: bit.ly/4yAcNNC

Fito & Fifi might have your hearts, but would you give them your credit card info?

Well, 33% of people would. VML’s Future Shopper report explores how factors like AI, inflation, and shifting habits are changing how we shop—and who does the shopping.

👉 bit.ly/4dBNzG8

VML Greece & @Alpha_Bank are “Defining a New Together”.

The start of a bold new era, the bank’s first rebranding in 50 years works off the idea that no two lives are the same, so why should the ways you support them be?

Learn more about the refresh: bit.ly/4k8UBGz

Walked away from the 2026 @the_ARF David Ogilvy Awards with a 100% win rate and the title of most-awarded entrant by total category awards. Call it a run? 😏

6 for 6—3 Gold & 3 Silver were just the tip of the iceberg for VML's presence.

Learn more: bit.ly/4zGqquN

VML has been named one of five agencies on @Adweek’s 2026 Global Creative AYO shortlist!

A recognition received by not one, not two, but thousands of VMLers around the world—for creativity & innovation that sets the standard.

Tune in Dec. 8
Learn more: bit.ly/4hXjAez

Your first period shouldn’t mean leaving your childhood behind.

VML Chile & Ladysoft’s “You’re a Real Girl” campaign challenges the phrase "you're a woman now," urging society to let girls grow at their own pace.

Explore the campaign: bit.ly/4i8JnPA

Trust, you want Rafael Pitanguy on your Jury.

His unique lens & creative instinct to spot the spark that makes an idea stick makes him the right person for the room. Congrats to Rafael on being a Digital/Mobile & Experience/Activation Jury Chair for @The_Clios Awards 2027. 👏

A tale as old as time: keeping a beard fresh, clean, & fit for battle. 🧔

VML Italy & King C. @Gillette’s ‘History of Beards’ shares the modern remedy for hassles faced by cavemen & Vikings, so you can ditch the ancient struggles & style like a king.

⚔️: bit.ly/47uVbXL

There’s something different about seeing innovation up close.

VML Intelligence explores how China’s high-tech factories are becoming tourist attractions & immersive experiences that showcase innovation and give brands a new storytelling platform.

🔗: vml.com/insight/factor…

Curious about how AI is reshaping the agency RFP?

VML CIO Brian Yamada spoke to @adage about how AI is rewriting the pitch process, giving agencies the ability to turn abstract strategic ideas into polished prototypes in a fraction of the time.

🔗: bit.ly/4jrhnt4

A giant yellow dragon just landed. 🐲✈️

To celebrate Golden Week, VML China & Changi Airport Group brought beloved character, Nailoong, to life—transforming transit into an interactive playground of games, photo spots, & exclusive collectibles.

🔗: bit.ly/4ew3LsX

Four Grand Prix. 16 total awards. @VML_MENA didn’t just understand the assignment at @DubaiLynx. They aced it. 🫳🎤

Massive congrats to the teams & clients on an electric night celebrating the talent, collaboration, and heart behind the winning work.

🏆 bit.ly/3Wvbhhy

That’s right, VML New York is the top agency in the U.S. according to @Cannes_Lions.

Congrats to our team and clients for topping this year’s rankings for creative excellence.

See VML’s full performance: bit.ly/4dwTzQI

#CannesLions #VMLCannes #VML