Pinned Tweet
A new chapter begins! After a transformative time at Xiaomi India, I'm excited to join @Qualcomm as Head of Marketing in India. Ready to contribute to the mission of innovation and eager to make a tech impact! #NewBeginnings
82
20
486
29,117
Sumit Sonal retweeted
“Advertising builds trust.” Revolut CEO Nik Storonsky on why he had the idea to “buy whole airports.”
Revolut now has ads in half of Europe’s airports. Everywhere you walk, you feel like you’re in a cocoon of Revolut ads.
“If you’re a digital bank, you don’t have branches. ysically. They trust you less by definition compared to HSBC, Lloyds, or JPMorgan Chase.”
“There are a lot of spaces in the physical world which also produce impressions, but at a much cheaper price compared to the digital world.”
“How many times a year do people travel? How many impressions do we produce? How much will it cost us? There is arbitrage to performance marketing.”
“Paying for impressions is much cheaper in the physical world compared to the digital world.”
“And you’re building trust as well.”
Revolut now has ads in half of Europe’s airports. Everywhere you walk, you feel like you’re in a cocoon of Revolut ads.
“If you’re a digital bank, you don’t have branches. ysically. They trust you less by definition compared to HSBC, Lloyds, or JPMorgan Chase.”
“There are a lot of spaces in the physical world which also produce impressions, but at a much cheaper price compared to the digital world.”
“How many times a year do people travel? How many impressions do we produce? How much will it cost us? There is arbitrage to performance marketing.”
“Paying for impressions is much cheaper in the physical world compared to the digital world.”
“And you’re building trust as well.”
22
36
551
73,847
Happy Diwali from all of us at @Qualcomm! 🪔
A special thank you to our partners, media friends, @Snapdragon Insiders, and everybody who has been part of this journey.
A special thank you to our partners, media friends, @Snapdragon Insiders, and everybody who has been part of this journey.
3
1
23
491
Sumit Sonal retweeted
SpaceX has selected Qualcomm #Dragonwing Cellular Infrastructure solutions to support @Starlink Mobile’s nationwide terrestrial 5G network in the U.S. x.com/i/article/2117…
82
305
2,045
660,750
Sumit Sonal retweeted
Lumio Aura 5: The Complete Architectural Deep Dive
1) The Input Array
Six distinct pathways for ultimate connectivity: AUX (RCA), USB 2.0, HDMI 2.0 (with ARC/CEC), Optical, Coaxial, and Bluetooth v5.4. Whatever your source, the Lumio Aura 5 just works with it.
2) The HDMI Stage
ctor isolates sound from the HDMI stream, and CEC support means your TV remote controls power and volume seamlessly. To save energy, the Aura 5 powers down completely when not in use and wakes up with your TV or projector.
3) The Main Brain
A unified audio processor handles every audio signal: the 24-bit/48 kHz DAC, real-time DSP, and amplifier control, all on a single chip. This removes the noisy signal handoffs between separate components that budget designs rely on. As acoustician Floyd Toole notes, today’s electronics can be essentially transparent, leaving the loudspeaker and the room as the real limits on what you hear.¹ Our job was to make sure the electronics stay out of the way so the speakers can do theirs.
4) Real-Time DSP & EQ
The built-in digital signal processor handles dynamic range compression with imperceptible latency. Switch between carefully tuned DGS EQ, Studio, Cinema, and Groove modes from the Minion OLED remote, or shape the sound yourself with the physical, chrome-plated Bass and Treble knobs. Real tone controls are there for a reason: recordings differ in spectral balance, and every room behaves differently, especially in the bass. Toole identifies this kind of adjustment as a legitimate part of getting good sound at home.¹
5) Power Architecture
A four-rail power system. The analog audio stage runs on a dedicated low-noise regulator, fully isolated from the switching electronics that power the digital brain. Less noise means the electronics stay transparent, so what you hear is the music, not the circuitry.
6) Smart Sequencing
The system holds the amplifier in shutdown during boot and releases it only once the audio path is fully initialized. That eliminates startup “thumps” and protects your speakers every time you turn them on. It’s a small detail that makes a real difference to your experience.
7) The Amplifier
Operating in stereo, the highly efficient amplifier turns power into sound rather than heat. In stereo, the soundstage is created mostly by the recording itself, through microphone placement, panning, and mixing.¹ So the Aura 5 doesn’t invent width or add artificial effects. It delivers the stereo image the artist and engineer created.
8) Acoustic Design
Housed in high-density, acoustic-grade wood cabinets with curved front baffles that reduce edge diffraction. Research shows that a flat, smooth frequency response is one of the strongest predictors of neutral, natural sound.¹ Broad cabinet and driver resonances can be audible at less than a decibel, so a dense, well-braced enclosure matters.¹ Each cabinet uses a true two-way passive crossover, splitting frequencies between a 1-inch silk dome tweeter and a 4.5-inch aluminum diaphragm woofer, tuned for a smooth handoff on and off axis. In decades of double-blind tests in ordinary rooms, listeners have preferred speakers with wide, well-behaved dispersion.¹ The Aura 5 is designed to sound right across your room, not just in one sweet spot.
9) The End Result
105 dB of continuous output, with peaks up to 112 dB. No shared headroom, no simulated width, and in-room bass extension down to 35 Hz at 80 dB. The bass is tight and accurate rather than bloated and muddy, and that matters: bass quality and quantity account for roughly 30% of how listeners rate overall sound quality.¹ As Toole puts it, the “best” sound is often the “least bad” sound,¹ and every stage of the Aura 5 is built to strip away coloration so only the recording remains.
Lumio
Tech that sparks Joy.
¹ Floyd E. Toole, “Choosing a loudspeaker – what are the considerations?”
1) The Input Array
Six distinct pathways for ultimate connectivity: AUX (RCA), USB 2.0, HDMI 2.0 (with ARC/CEC), Optical, Coaxial, and Bluetooth v5.4. Whatever your source, the Lumio Aura 5 just works with it.
2) The HDMI Stage
ctor isolates sound from the HDMI stream, and CEC support means your TV remote controls power and volume seamlessly. To save energy, the Aura 5 powers down completely when not in use and wakes up with your TV or projector.
3) The Main Brain
A unified audio processor handles every audio signal: the 24-bit/48 kHz DAC, real-time DSP, and amplifier control, all on a single chip. This removes the noisy signal handoffs between separate components that budget designs rely on. As acoustician Floyd Toole notes, today’s electronics can be essentially transparent, leaving the loudspeaker and the room as the real limits on what you hear.¹ Our job was to make sure the electronics stay out of the way so the speakers can do theirs.
4) Real-Time DSP & EQ
The built-in digital signal processor handles dynamic range compression with imperceptible latency. Switch between carefully tuned DGS EQ, Studio, Cinema, and Groove modes from the Minion OLED remote, or shape the sound yourself with the physical, chrome-plated Bass and Treble knobs. Real tone controls are there for a reason: recordings differ in spectral balance, and every room behaves differently, especially in the bass. Toole identifies this kind of adjustment as a legitimate part of getting good sound at home.¹
5) Power Architecture
A four-rail power system. The analog audio stage runs on a dedicated low-noise regulator, fully isolated from the switching electronics that power the digital brain. Less noise means the electronics stay transparent, so what you hear is the music, not the circuitry.
6) Smart Sequencing
The system holds the amplifier in shutdown during boot and releases it only once the audio path is fully initialized. That eliminates startup “thumps” and protects your speakers every time you turn them on. It’s a small detail that makes a real difference to your experience.
7) The Amplifier
Operating in stereo, the highly efficient amplifier turns power into sound rather than heat. In stereo, the soundstage is created mostly by the recording itself, through microphone placement, panning, and mixing.¹ So the Aura 5 doesn’t invent width or add artificial effects. It delivers the stereo image the artist and engineer created.
8) Acoustic Design
Housed in high-density, acoustic-grade wood cabinets with curved front baffles that reduce edge diffraction. Research shows that a flat, smooth frequency response is one of the strongest predictors of neutral, natural sound.¹ Broad cabinet and driver resonances can be audible at less than a decibel, so a dense, well-braced enclosure matters.¹ Each cabinet uses a true two-way passive crossover, splitting frequencies between a 1-inch silk dome tweeter and a 4.5-inch aluminum diaphragm woofer, tuned for a smooth handoff on and off axis. In decades of double-blind tests in ordinary rooms, listeners have preferred speakers with wide, well-behaved dispersion.¹ The Aura 5 is designed to sound right across your room, not just in one sweet spot.
9) The End Result
105 dB of continuous output, with peaks up to 112 dB. No shared headroom, no simulated width, and in-room bass extension down to 35 Hz at 80 dB. The bass is tight and accurate rather than bloated and muddy, and that matters: bass quality and quantity account for roughly 30% of how listeners rate overall sound quality.¹ As Toole puts it, the “best” sound is often the “least bad” sound,¹ and every stage of the Aura 5 is built to strip away coloration so only the recording remains.
Lumio
Tech that sparks Joy.
¹ Floyd E. Toole, “Choosing a loudspeaker – what are the considerations?”
2
9
39
2,191
Super stoked about this one. Good luck @RaghuReddy505 @sarthak9394
Today, we’re launching Lumio Aura 5.
The response to our TVs and projectors has shown us that Indian consumers want products that combine serious performance with a simple, thoughtful experience.
We’re taking that philosophy into a new category with Lumio Aura 5, a pair of ound simplicity, fidelity, and versatility.
With Aura 5, we’re bringing proper Hi-Fi audio, with wooden cabinets, dedicated drivers, and an expansive stereo soundstage, in a setup that’s as simple as plug and play.
The pair delivers 100W sustained and 200W peak, reaching 105dB SPL at one metre. Bass extends down to 35Hz at 80dB, giving music and movies a fuller low end and real weight, no subwoofer needed.
It supports lossless playback up to 24-bit/48kHz, and connects to your TV, computer, or phone through seven input modes.
We wanted this to be a pair of speakers you could use throughout the day, across the devices you already own.
We also want to take this moment to thank our community for helping shape how Aura 5 sounds. We worked with enthusiasts on our DGS tuning, with Studio, Cinema, and Groove modes offering different profiles for whatever you’re listening to.
Aura 5 goes on sale soon on Lumio Store and Amazon, with an early bird price of ₹19,999.
1
4
34
1,056
Sumit Sonal retweeted
Meet Mivi One 5G.
Snapdragon-powered.
5G-ready.
Designed to stand out.
Priced from ₹11,999.*
tinyurl.com/2m2htp38
Snapdragon-powered.
5G-ready.
Designed to stand out.
Priced from ₹11,999.*
tinyurl.com/2m2htp38
74
47
359
13,540
Sumit Sonal retweeted
In Bengaluru, met a startup taking life-saving vaccines the last mile.
@blackfroghealth’s Made-in-India Emvólio is strengthening the last-mile cold chain, keeping vaccines within the required 2–8°C range as they reach some of the Northeast’s most remote communities.
Very mpactful innovations taking place in our country, realising PM @narendramodi ji’s vision of Innovate in India.
@blackfroghealth’s Made-in-India Emvólio is strengthening the last-mile cold chain, keeping vaccines within the required 2–8°C range as they reach some of the Northeast’s most remote communities.
Very mpactful innovations taking place in our country, realising PM @narendramodi ji’s vision of Innovate in India.
64
176
1,362
193,387
5 cities. 7 creators. 300+ Snapdragon Insiders.
Our AI PC City Meetups brought the @Snapdragon Insiders community together for creator interactions, live unboxings, hands-on Snapdragon-powered PC experiences, and great conversations.
Until next time.
Our AI PC City Meetups brought the @Snapdragon Insiders community together for creator interactions, live unboxings, hands-on Snapdragon-powered PC experiences, and great conversations.
Until next time.
3
5
18
463
A legend evolves.
The Scorpio Lifestyler's first reveal is a statement of intent for 2027. Rugged, bold, and unmistakably Scorpio, yet unlike anything we've seen before with @Snapdragon Cockpit powering the in-car experience when it arrives.
The Scorpio Lifestyler's first reveal is a statement of intent for 2027. Rugged, bold, and unmistakably Scorpio, yet unlike anything we've seen before with @Snapdragon Cockpit powering the in-car experience when it arrives.
0
2
12
421
Powered by racing DNA. Enabled by Snapdragon.
The new @mahindraesuvs BE 6 Formula E Freedom Edition brings the Formula E spirit to the road, with Snapdragon Cockpit delivering a connected and immersive in-car experience.
Congratulations to the entire team!
@Qualcomm @Snapdragon
The new @mahindraesuvs BE 6 Formula E Freedom Edition brings the Formula E spirit to the road, with Snapdragon Cockpit delivering a connected and immersive in-car experience.
Congratulations to the entire team!
@Qualcomm @Snapdragon
0
0
9
278
Sumit Sonal retweeted
Powered by creativity, connected by the community, captured in Snapdragon Red. ❤️
Wishing you all a Happy Independence Day! 🇮🇳
#ShotOnSnapdragon
@mechannz
@krishkliks
@BachuM22
@wanderershah
@iam_07akash
@NikhilPai113938
@NotiTomention
@rohaanmeher
@Parthac121
vaJana318
#IndependenceDay #15August
Wishing you all a Happy Independence Day! 🇮🇳
#ShotOnSnapdragon
@mechannz
@krishkliks
@BachuM22
@wanderershah
@iam_07akash
@NikhilPai113938
@NotiTomention
@rohaanmeher
@Parthac121
vaJana318
#IndependenceDay #15August
11
29
94
10,469
Looks like the Snapdragon Insiders are in for a fun weekend.
From Delhi to Mumbai to Hyderabad, we're taking the community experience on the road, bringing your favorite tech creators and the world of @Snapdragon right to your doorstep. Mark your calendars!
From Delhi to Mumbai to Hyderabad, we're taking the community experience on the road, bringing your favorite tech creators and the world of @Snapdragon right to your doorstep. Mark your calendars!
Something exciting is headed your way, Snapdragon Insiders. 👀
Delhi ➝ Mumbai ➝ Hyderabad.
We're taking the Snapdragon Insiders Meetup across the country, bringing together creators, the community, exciting games, and Snapdragon goodies. Are you in?🔥
5
2
28
51,944
Some welcomes write themselves. Welcome to the @Snapdragon family, Geni. ⚡🔴
Geni’s been building on Snapdragon for years. The tablet. The edits. The grind nobody clapped for. Today it came full circle, the Manchester United shirt, Snapdragon on the front.
@Qualcomm
Geni’s been building on Snapdragon for years. The tablet. The edits. The grind nobody clapped for. Today it came full circle, the Manchester United shirt, Snapdragon on the front.
@Qualcomm
.@Snapdragon_IN has united us! 🤩
Geni Kamki is just as fun in person as she is on screen and clearly a huge Manchester United fan.
Was really cool surprising her with a special box with the new jersey (and something 🤫 from @nothingindia).
3
0
18
966
The legend is back. This time it’s electric.
@Snapdragon powers the cockpit again. Triple-screen dash. iRA.ev with 70+ connected features. 5G on board. Route planning, OTA updates, in-cabin intelligence, all in real time.
Congratulations to Team @Tataev on the new launch.
@Snapdragon powers the cockpit again. Triple-screen dash. iRA.ev with 70+ connected features. 5G on board. Route planning, OTA updates, in-cabin intelligence, all in real time.
Congratulations to Team @Tataev on the new launch.
6
12
236
27,921
