Interesting example of why long form blogging just doesn't work anymore. My 4000 word blog with deep analysis of previously unknown UK nuclear targeting policy has had 200 views - the tweet thread has had tens of thousands.

Really not sure whether blogging is worth my time!
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Replying to @pinstripedline
Much prefer the blog (just don’t read it immediately) to X.
Plus on the verge of giving up on X as it is so difficult to find the diamonds (like your posts) among the rest of the rubbish.

Mar 1, 2026 · 11:22 AM UTC

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