Actually, engineers at their best are startlingly imaginative.
The engineers have had the upper hand for the past couple of decades. Maybe it’s now time for the creatives to shine

@rorysutherland

Sep 24, 2026 · 12:52 PM UTC

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Replying to @rorysutherland
@rorysutherland Engineers create within constraints, which is a much more mature way of thinking about creativity.
That includes evolving existing designs and concepts.
The idea of taking a blank sheet of paper and "expressing your true self" is a non-creative's view of creativity
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Replying to @thechaosledger
@thechaosledger Friend @BioengineerGM makes the brilliant point that "engineers are peer-reviewed by reality."
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Replying to @rorysutherland
@rorysutherland And enginners are judged by whether the product works rather than a peer group awards ceremony.
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Replying to @rorysutherland
@rorysutherland This is why we love you, Rory…!

Signed,
An Engineer
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Replying to @rorysutherland
@rorysutherland Yes, it is a mistake to judge someone by their toolkit or the discipline they use.

There are many creative accountants and too many derivative artists.

Creativity comes from the willingness to explore, not what degree you studied.
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Replying to @rorysutherland
@rorysutherland Startling ✅️
Imaginative ✅️
Engineering 👌🏻
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Replying to @rorysutherland
@rorysutherland I have a persistent feeling that nowadays cars are designed by advertising and marketing creatives, and that their design would be much more elegant if they would leave the design to the engineers.
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Replying to @rorysutherland
@rorysutherland Engineers are differently imaginative. My arts teacher used to despair with me.
Drawing precise fantastical perspective imagery was easy as pie. Drawing something considered "artistic" was beyond my capabilities and imagination.
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Replying to @rorysutherland
@rorysutherland the only difference between an engineer and an artist is that the former focuses on what's useful

and tends to use more math
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Replying to @rorysutherland
@rorysutherland The most creative idea in the history of man.
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Replying to @rorysutherland
@rorysutherland True you can't create GPUs (Jensen), stunning hoovers (Dyson), or the Starship (Musk) without being imaginative. FWIW, Dyson was an arts major
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Replying to @rorysutherland
@rorysutherland The single biggest components of UK Gov "creative industry" stats is: IT services.
It amuses me every time a self-identified 'creative' wibbles on about their contribution to the economy, as if the data is about alternative theatre.
But I guess they don't really do numbers.
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Replying to @rorysutherland
@rorysutherland I see engineering as painting on the universe.
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Replying to @rorysutherland
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Replying to @rorysutherland
@rorysutherland second that. people now are reaching for is another decade of one function winning. the hire that actually works has one sharp edge and enough range to argue with the other side.
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Replying to @rorysutherland
@rorysutherland How often are they at their best?
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Replying to @rorysutherland
@rorysutherland Even amateur engineers building something at home are very creative.
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Replying to @rorysutherland
@rorysutherland Australia’s favourite playwright - David Williamson - is an engineering lecturer by profession.
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Replying to @rorysutherland
@rorysutherland Engineers are creatives. They do for a £ what any eejit can do for £100.
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Replying to @rorysutherland
@rorysutherland @paulg wrote book on this thesis Hackers and Painters !
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Replying to @rorysutherland
@rorysutherland Engine and Engineer come from "ingenium" in latin (wit, ingenuity...)
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Replying to @rorysutherland
@rorysutherland Except for the current ridiculous over engineering factors they impose for keeping their liability insurance premiums low.
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Replying to @rorysutherland
@rorysutherland I think he’s referring to the people on the Hitchhiker’s Guide B Ark.
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Replying to @rorysutherland
@rorysutherland I became an engineer to build interesting things, not because I was good at maths (but being good at maths was a prerequisite, of course).
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Replying to @rorysutherland
@rorysutherland The only “problem” with engineers is a tendency to A-Team a solution out of what they have, rather than blue sky stuff. So you get a forklift that fires CO2 powered cabbages not a tank. Unless you press them and give them permission to do otherwise.
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Replying to @rorysutherland
@rorysutherland Engineers and computer scientists
get the most patents.
John Hanson once told his engineers in a meeting,
"In one year, half of you will be gone".
One of them, Ron Holland, invented a hitch, Winnebago patented it and never paid him for it.
(John Hansen founded Winnebago).
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Replying to @rorysutherland
@rorysutherland But not always in ways which are helpful.
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Replying to @rorysutherland
@rorysutherland Only someone who isn’t an engineer thinks engineers aren’t creative/imaginative.

Architects often do this to the civil/structural guys.
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Replying to @rorysutherland
@rorysutherland My favourite example of this is John Frank Stevens, who built the Panama Canal (after multiple previous attempts by others and thousands of deaths). The others had made the mistake of copying the Suez design (despite v different topography). He redefined the problem 1/2
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Replying to @rorysutherland
@rorysutherland An engineering degree is historically the most common college degree found among educated violent extremists and terrorist groups.

For good or bad engineers tend towards being action oriented.
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Replying to @rorysutherland
@rorysutherland Never met an engineer who wasn’t creative. People think the math & physics are what you need to get in. That’s wrong. The math and physics keeps out the riff raff. It’s 100% creativity after you get your seat. The creativity of engineering isn’t visible so people misunderstand it
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Replying to @rorysutherland
@rorysutherland every great performance marketer i've known was either a creative who learned math, or one who partnered with top creatives to blend the stats with the story. ai just removed the disguise.
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Replying to @rorysutherland
@rorysutherland Engineering is creativity mapped to a finite requirements space. Or it was.

Now it's creativity, unbounded. Engineers have been unleashed, not displaced.
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Replying to @rorysutherland
@rorysutherland Creatives make your work look pretty. Engineers make sure your work gets done quickly. Make it work, make it right, make it fast, refine the UI so it doesn't waste your time, then make it pretty.
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