Je viens de capter un truc sur le marché de la formation IA en France, après avoir échangé avec plusieurs personnes du secteur.
J'ai l'impression qu'une grosse partie des organismes de formation tournent quasi exclusivement grâce aux financements publics/mutualisés (CPF, OPCO, FIF PL...).
Du coup, 3 questions:
- Si demain on coupe ces financements, combien de boîtes survivent vraiment?
- Quelqu'un a des chiffres sur la part de CA qui dépend de ces dispositifs?
- Est-ce qu'il existe un vrai marché pour vendre de la formation IA aux entreprises sans dépendre de ces financements?
Curieux d'avoir les retours de ceux qui connaissent le secteur.
J'ai l'impression qu'une grosse partie des organismes de formation tournent quasi exclusivement grâce aux financements publics/mutualisés (CPF, OPCO, FIF PL...).
Du coup, 3 questions:
- Si demain on coupe ces financements, combien de boîtes survivent vraiment?
- Quelqu'un a des chiffres sur la part de CA qui dépend de ces dispositifs?
- Est-ce qu'il existe un vrai marché pour vendre de la formation IA aux entreprises sans dépendre de ces financements?
Curieux d'avoir les retours de ceux qui connaissent le secteur.
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Just got off a call with a guy who's managed millions in Meta ad spend and built webinar-led acquisition engines at scale.
Super insightful. Here's what goes into building a webinar funnel that actually converts:
📂 Webinar-Led Acquisition Engine
│
├📂 STRATEGY → Build the engine
│ ├📂 Offer & Audience
│ ├📂 Webinar Funnel Strategy
│ ├📂 Customer Journey
│ └📂 Acquisition KPIs
│
├📂 META ADS → Drive registrations
│ ├📂 Campaign Structure
│ ├📂 Creative Strategy & Testing
│ ├📂 Audience Targeting
│ ├📂 Budget Allocation
│ └📂 Campaign Scaling
│
├📂 FUNNEL → Convert traffic
│ ├📂 Landing Pages
│ ├📂 Webinar Registration
│ ├📂 Email & SMS Reminders
│ └📂 Attendance Optimization
│
├📂 CONVERSION → Turn viewers into clients
│ ├📂 Webinar Offer & CTA
│ ├📂 Post-Webinar Follow-Ups
│ ├📂 Retargeting Campaigns
│ └📂 Lead Nurturing
│
└📂 OPTIMIZATION → Scale profitably
├📂 CPL & CAC Tracking
├📂 Show-Up & Conversion Rates
├📂 Funnel A/B Testing
└📂 Reporting & Scaling
Turns out running Meta Ads is only one piece of the puzzle. The entire funnel needs to work together.
Is there something he's missing?
Super insightful. Here's what goes into building a webinar funnel that actually converts:
📂 Webinar-Led Acquisition Engine
│
├📂 STRATEGY → Build the engine
│ ├📂 Offer & Audience
│ ├📂 Webinar Funnel Strategy
│ ├📂 Customer Journey
│ └📂 Acquisition KPIs
│
├📂 META ADS → Drive registrations
│ ├📂 Campaign Structure
│ ├📂 Creative Strategy & Testing
│ ├📂 Audience Targeting
│ ├📂 Budget Allocation
│ └📂 Campaign Scaling
│
├📂 FUNNEL → Convert traffic
│ ├📂 Landing Pages
│ ├📂 Webinar Registration
│ ├📂 Email & SMS Reminders
│ └📂 Attendance Optimization
│
├📂 CONVERSION → Turn viewers into clients
│ ├📂 Webinar Offer & CTA
│ ├📂 Post-Webinar Follow-Ups
│ ├📂 Retargeting Campaigns
│ └📂 Lead Nurturing
│
└📂 OPTIMIZATION → Scale profitably
├📂 CPL & CAC Tracking
├📂 Show-Up & Conversion Rates
├📂 Funnel A/B Testing
└📂 Reporting & Scaling
Turns out running Meta Ads is only one piece of the puzzle. The entire funnel needs to work together.
Is there something he's missing?
Looking for someone who's successfully built and scaled a webinar-led acquisition engine through Meta Ads. If you've done this before, DM me.
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I guess it works
One of the companies I'm working with rn is having its first lead magnet blow up after 3 weeks of testing.
Main lessons if you want to blow up your SaaS and get thousand of leads every weeks:
- Study viral posts across LinkedIn, X, Instagram, and even outside your niche
- Build ibrary where your team shares winning posts every day
- Reverse-engineer what makes these posts work: hook, format, visual, offer, CTA
- Don't reinvent the wheel. Replicate winning structures and adapt them to your ICP
- Split your content into 3 categories: Reach, Authority, Convert
- Find a reason to publish every week: product launch, new feature, AI model release, industry trend, or use case
- Focus on 2 hero posts per week instead of publishing random content every day
- Turn every hero post into multiple derivatives across different verticals
- Make your lead magnet solve one painful, specific problem for your ICP
- Give away something people can immediately use: templates, prompts, workflows, playbooks, or automation setups
- Show the final output before explaining how to get it
- Spend as much time on the visual as the copy. The visual is what makes people stop scrolling
- Make your CTA impossible to miss. Put it directly inside the visual
- Use "Comment KEYWORD and I'll send it" instead of asking people to visit your website
- Keep your LinkedIn post free of external links. Deliver the resource through DMs
- Automate every comment-to-DM interaction using LeadShark.io on LinkedIn
- Make sure every lead magnet is connected to a relevant product use case
- Don't just give away free resources. Build a natural bridge between the resource and your product
- Track every click, signup, and paid conversion using Dub
- Use unique tracking links to understand which post, employee, or creator generated each lead
- Monitor engagement with Leadshark MCP to identify people interacting with your posts
- Build a daily list of high-intent prospects who match your ideal customer profile
- Segment leads by ICP fit, company size, role, and potential contract value
- Enrich signups with Clay to find company information, LinkedIn profiles, and contact details
- Automatically push qualified leads into your CRM (Attio, HubSpot, etc.)
- Set up Slack alerts whenever a high-value prospect signs up or downloads a resource
- Contact your hottest leads within 3 minutes of signup when appropriate
- Remember: you're not cold calling. They already engaged with your content and know who you are
- Don't try to sell on the first call. Your only goal is to book a 15-minute demo
- Personalize outreach around the resource they downloaded or the problem they showed interest in
- Build multichannel follow-up sequences using Lemlist (LinkedIn, email, WhatsApp)
- Retarget engaged prospects who haven't converted instead of relying only on cold outbound
- When a post performs exceptionally well, don't move on to the next idea
- Have your founder or employees recreate the same winning post the next day
- Keep the same structure and message, but adapt the visual, examples, and perspective
- Use employee advocacy to multiply distribution beyond your company page
- Build a pool of 10–20 highly engaged creators and industry partners
- Give these partners ready-to-use assets, templates, and workflows to make distribution easier
- Let creators adapt winning content to their own audiences rather than forcing identical reposts
- Track creator performance through clicks, signups, and customers, not just impressions
- Turn your best-performing creator's approach into a playbook for the entire partner network
- Repurpose successful LinkedIn content into X threads, Instagram Reels, and YouTube tutorials
- Use Instagram and X primarily to create demand and build awareness
- Use LinkedIn to capture high-intent B2B demand and generate pipeline
- Use YouTube to build long-term search visibility, authority, and product education
- Use Reddit to contribute genuine value and build visibility in relevant search and AI discovery results
- Don't measure every channel using the same KPI. (Instagram reach isn't LinkedIn pipeline).
- Put paid distribution behind posts that have already proven themselves organically
- Use LinkedIn Ads to amplify validated messages to your ICP
- Test employee and founder content as paid creatives, not just company-branded ads
- Compare the cost per qualified lead and booked demo against your usual acquisition channels
- Use the engagement generated by organic content to build warmer retargeting audiences where supported
- Feed your best lead magnet topics into webinars, outbound campaigns, and sales conversations
- Create a weekly content meeting to review performance and decide what to replicate
- Track comments, DMs, signups, demos booked, and conversions for every major post
- Identify which topics generate customers, not simply which ones generate attention
- Keep a shared content board so your team can see what's being tested, what's working, and what to duplicate
- Make your growth process repeatable enough that someone else on your team can run it
- Double down on winning formats and stop investing in content that generates views but no qualified demand
- Never confuse virality with business results. A post with 500 qualified prospects can be worth more than one with 100K impressions
- Don't build an organic strategy disconnected from sales. Every channel should feed the same acquisition engine
The biggest mistake SaaS founders make is thinking content is only about growing an audience.
Your content should be a distribution engine.
Your lead magnets should capture demand.
Your automations should identify qualified prospects.
Your sales team should convert that intent into revenue.
And your paid ads should amplify what's already working.
Create demand → Capture demand → Qualify → Convert → Amplify → Repeat.
DM me if you're a cool AI company.
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I’m dead, that’s so true. Imo, what’s left is building a strong personal brand (build in public, deep expertise, sharing framework/blueprints…), retargeting engaged audiences with ads, and turning content engagement into warm cold call.
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434
Smaller market, yet we’re all competing for the same US customers, forcing French GTM startups to get more creative: build better products, move faster, and work twice as hard to win the same deals as US competitors. I guess we know the pain + I think a lot of French founders got inspired by Lemlist building in public early on too.
Why is every GTM tech company French?
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One of the companies I'm working with rn is having its first lead magnet blow up after 3 weeks of testing.
Main lessons if you want to blow up your SaaS and get thousand of leads every weeks:
- Study viral posts across LinkedIn, X, Instagram, and even outside your niche
- Build ibrary where your team shares winning posts every day
- Reverse-engineer what makes these posts work: hook, format, visual, offer, CTA
- Don't reinvent the wheel. Replicate winning structures and adapt them to your ICP
- Split your content into 3 categories: Reach, Authority, Convert
- Find a reason to publish every week: product launch, new feature, AI model release, industry trend, or use case
- Focus on 2 hero posts per week instead of publishing random content every day
- Turn every hero post into multiple derivatives across different verticals
- Make your lead magnet solve one painful, specific problem for your ICP
- Give away something people can immediately use: templates, prompts, workflows, playbooks, or automation setups
- Show the final output before explaining how to get it
- Spend as much time on the visual as the copy. The visual is what makes people stop scrolling
- Make your CTA impossible to miss. Put it directly inside the visual
- Use "Comment KEYWORD and I'll send it" instead of asking people to visit your website
- Keep your LinkedIn post free of external links. Deliver the resource through DMs
- Automate every comment-to-DM interaction using LeadShark.io on LinkedIn
- Make sure every lead magnet is connected to a relevant product use case
- Don't just give away free resources. Build a natural bridge between the resource and your product
- Track every click, signup, and paid conversion using Dub
- Use unique tracking links to understand which post, employee, or creator generated each lead
- Monitor engagement with Leadshark MCP to identify people interacting with your posts
- Build a daily list of high-intent prospects who match your ideal customer profile
- Segment leads by ICP fit, company size, role, and potential contract value
- Enrich signups with Clay to find company information, LinkedIn profiles, and contact details
- Automatically push qualified leads into your CRM (Attio, HubSpot, etc.)
- Set up Slack alerts whenever a high-value prospect signs up or downloads a resource
- Contact your hottest leads within 3 minutes of signup when appropriate
- Remember: you're not cold calling. They already engaged with your content and know who you are
- Don't try to sell on the first call. Your only goal is to book a 15-minute demo
- Personalize outreach around the resource they downloaded or the problem they showed interest in
- Build multichannel follow-up sequences using Lemlist (LinkedIn, email, WhatsApp)
- Retarget engaged prospects who haven't converted instead of relying only on cold outbound
- When a post performs exceptionally well, don't move on to the next idea
- Have your founder or employees recreate the same winning post the next day
- Keep the same structure and message, but adapt the visual, examples, and perspective
- Use employee advocacy to multiply distribution beyond your company page
- Build a pool of 10–20 highly engaged creators and industry partners
- Give these partners ready-to-use assets, templates, and workflows to make distribution easier
- Let creators adapt winning content to their own audiences rather than forcing identical reposts
- Track creator performance through clicks, signups, and customers, not just impressions
- Turn your best-performing creator's approach into a playbook for the entire partner network
- Repurpose successful LinkedIn content into X threads, Instagram Reels, and YouTube tutorials
- Use Instagram and X primarily to create demand and build awareness
- Use LinkedIn to capture high-intent B2B demand and generate pipeline
- Use YouTube to build long-term search visibility, authority, and product education
- Use Reddit to contribute genuine value and build visibility in relevant search and AI discovery results
- Don't measure every channel using the same KPI. (Instagram reach isn't LinkedIn pipeline).
- Put paid distribution behind posts that have already proven themselves organically
- Use LinkedIn Ads to amplify validated messages to your ICP
- Test employee and founder content as paid creatives, not just company-branded ads
- Compare the cost per qualified lead and booked demo against your usual acquisition channels
- Use the engagement generated by organic content to build warmer retargeting audiences where supported
- Feed your best lead magnet topics into webinars, outbound campaigns, and sales conversations
- Create a weekly content meeting to review performance and decide what to replicate
- Track comments, DMs, signups, demos booked, and conversions for every major post
- Identify which topics generate customers, not simply which ones generate attention
- Keep a shared content board so your team can see what's being tested, what's working, and what to duplicate
- Make your growth process repeatable enough that someone else on your team can run it
- Double down on winning formats and stop investing in content that generates views but no qualified demand
- Never confuse virality with business results. A post with 500 qualified prospects can be worth more than one with 100K impressions
- Don't build an organic strategy disconnected from sales. Every channel should feed the same acquisition engine
The biggest mistake SaaS founders make is thinking content is only about growing an audience.
Your content should be a distribution engine.
Your lead magnets should capture demand.
Your automations should identify qualified prospects.
Your sales team should convert that intent into revenue.
And your paid ads should amplify what's already working.
Create demand → Capture demand → Qualify → Convert → Amplify → Repeat.
DM me if you're a cool AI company.
Main lessons if you want to blow up your SaaS and get thousand of leads every weeks:
- Study viral posts across LinkedIn, X, Instagram, and even outside your niche
- Build ibrary where your team shares winning posts every day
- Reverse-engineer what makes these posts work: hook, format, visual, offer, CTA
- Don't reinvent the wheel. Replicate winning structures and adapt them to your ICP
- Split your content into 3 categories: Reach, Authority, Convert
- Find a reason to publish every week: product launch, new feature, AI model release, industry trend, or use case
- Focus on 2 hero posts per week instead of publishing random content every day
- Turn every hero post into multiple derivatives across different verticals
- Make your lead magnet solve one painful, specific problem for your ICP
- Give away something people can immediately use: templates, prompts, workflows, playbooks, or automation setups
- Show the final output before explaining how to get it
- Spend as much time on the visual as the copy. The visual is what makes people stop scrolling
- Make your CTA impossible to miss. Put it directly inside the visual
- Use "Comment KEYWORD and I'll send it" instead of asking people to visit your website
- Keep your LinkedIn post free of external links. Deliver the resource through DMs
- Automate every comment-to-DM interaction using LeadShark.io on LinkedIn
- Make sure every lead magnet is connected to a relevant product use case
- Don't just give away free resources. Build a natural bridge between the resource and your product
- Track every click, signup, and paid conversion using Dub
- Use unique tracking links to understand which post, employee, or creator generated each lead
- Monitor engagement with Leadshark MCP to identify people interacting with your posts
- Build a daily list of high-intent prospects who match your ideal customer profile
- Segment leads by ICP fit, company size, role, and potential contract value
- Enrich signups with Clay to find company information, LinkedIn profiles, and contact details
- Automatically push qualified leads into your CRM (Attio, HubSpot, etc.)
- Set up Slack alerts whenever a high-value prospect signs up or downloads a resource
- Contact your hottest leads within 3 minutes of signup when appropriate
- Remember: you're not cold calling. They already engaged with your content and know who you are
- Don't try to sell on the first call. Your only goal is to book a 15-minute demo
- Personalize outreach around the resource they downloaded or the problem they showed interest in
- Build multichannel follow-up sequences using Lemlist (LinkedIn, email, WhatsApp)
- Retarget engaged prospects who haven't converted instead of relying only on cold outbound
- When a post performs exceptionally well, don't move on to the next idea
- Have your founder or employees recreate the same winning post the next day
- Keep the same structure and message, but adapt the visual, examples, and perspective
- Use employee advocacy to multiply distribution beyond your company page
- Build a pool of 10–20 highly engaged creators and industry partners
- Give these partners ready-to-use assets, templates, and workflows to make distribution easier
- Let creators adapt winning content to their own audiences rather than forcing identical reposts
- Track creator performance through clicks, signups, and customers, not just impressions
- Turn your best-performing creator's approach into a playbook for the entire partner network
- Repurpose successful LinkedIn content into X threads, Instagram Reels, and YouTube tutorials
- Use Instagram and X primarily to create demand and build awareness
- Use LinkedIn to capture high-intent B2B demand and generate pipeline
- Use YouTube to build long-term search visibility, authority, and product education
- Use Reddit to contribute genuine value and build visibility in relevant search and AI discovery results
- Don't measure every channel using the same KPI. (Instagram reach isn't LinkedIn pipeline).
- Put paid distribution behind posts that have already proven themselves organically
- Use LinkedIn Ads to amplify validated messages to your ICP
- Test employee and founder content as paid creatives, not just company-branded ads
- Compare the cost per qualified lead and booked demo against your usual acquisition channels
- Use the engagement generated by organic content to build warmer retargeting audiences where supported
- Feed your best lead magnet topics into webinars, outbound campaigns, and sales conversations
- Create a weekly content meeting to review performance and decide what to replicate
- Track comments, DMs, signups, demos booked, and conversions for every major post
- Identify which topics generate customers, not simply which ones generate attention
- Keep a shared content board so your team can see what's being tested, what's working, and what to duplicate
- Make your growth process repeatable enough that someone else on your team can run it
- Double down on winning formats and stop investing in content that generates views but no qualified demand
- Never confuse virality with business results. A post with 500 qualified prospects can be worth more than one with 100K impressions
- Don't build an organic strategy disconnected from sales. Every channel should feed the same acquisition engine
The biggest mistake SaaS founders make is thinking content is only about growing an audience.
Your content should be a distribution engine.
Your lead magnets should capture demand.
Your automations should identify qualified prospects.
Your sales team should convert that intent into revenue.
And your paid ads should amplify what's already working.
Create demand → Capture demand → Qualify → Convert → Amplify → Repeat.
DM me if you're a cool AI company.
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Looking for someone who's successfully built and scaled a webinar-led acquisition engine through Meta Ads. If you've done this before, DM me.
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True True True
idk why so many people try building ai products now
it’s 100x smarter for the average person to get into distribution r
ather than make a career out of tech
let everyone else do the hard stuff: build products, find pmf, get funding, etc
while you make them viral & make them cash
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Raph Guilhem retweeted
$10M ARR, and we never lowered our price to fix churn.
We did 3 things instead.
1 - Call the users who leave.
A cancellation form is built to be quick, and price is the easiest box to tick. On the phone, I heard a different story. Nobody had left because of the price.
They reached the goal they signed up for.
2 - Read “too expensive” as “not worth it.”
When you find the house you love, you find a way to get the loan. Price only becomes a problem when the value isn’t there.
3 - Ask about their goal on day one.
If churn is about value, users need to find it fast. Our onboarding asks what they’re trying to achieve, so we can show them the right features right away.
Before you touch your pricing, make sure your users can get where they wanted to go.
We did 3 things instead.
1 - Call the users who leave.
A cancellation form is built to be quick, and price is the easiest box to tick. On the phone, I heard a different story. Nobody had left because of the price.
They reached the goal they signed up for.
2 - Read “too expensive” as “not worth it.”
When you find the house you love, you find a way to get the loan. Price only becomes a problem when the value isn’t there.
3 - Ask about their goal on day one.
If churn is about value, users need to find it fast. Our onboarding asks what they’re trying to achieve, so we can show them the right features right away.
Before you touch your pricing, make sure your users can get where they wanted to go.
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Meta just announced Andromeda 2.0 and leaked what you need to do to make more sales.
Andromeda is retrieval, the stage that decides which ads are even allowed to compete for a person. Most teams will never see it in Ads Manager and will just watch CPAs move and blame the changed:
1️⃣ Meta now scores every eligible ad instead of a sample
2️⃣ It builds several versions of you instead of one
3️⃣ It reads what your ad means, not how you named your ad sets
4️⃣ Twelve variants of the same idea now count as one ad
Here is what we do instead:
– We break each angle into a motivation, a situation and an objection. “Better sleep” is a category, while “mind racing after a stressful workday” is an ad.
– We put one concept in each ad, because a new hook on the same idea tests nothing.
– We run one ad set per persona and put several distinct angles inside it.
What you control is how many genuinely different reasons to buy sit in your next batch.
Andromeda is retrieval, the stage that decides which ads are even allowed to compete for a person. Most teams will never see it in Ads Manager and will just watch CPAs move and blame the changed:
1️⃣ Meta now scores every eligible ad instead of a sample
2️⃣ It builds several versions of you instead of one
3️⃣ It reads what your ad means, not how you named your ad sets
4️⃣ Twelve variants of the same idea now count as one ad
Here is what we do instead:
– We break each angle into a motivation, a situation and an objection. “Better sleep” is a category, while “mind racing after a stressful workday” is an ad.
– We put one concept in each ad, because a new hook on the same idea tests nothing.
– We run one ad set per persona and put several distinct angles inside it.
What you control is how many genuinely different reasons to buy sit in your next batch.
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For all my Friends, if you run a cool startup you should have a chat
Naano is recruiting 2,000 X creators to get paid for sponsored posts.
You don't need 100K followers.
lemlist, Attio and Synthesia already pay creators through Naano. Now we're opening it to X.
You pick the brands you like. You share your honest take. You get a fixed fee for every post.
Who we're looking for:
→ You post on X every week
→ You write about AI, SaaS, sales, marketing, startups or tech
Join for free: naano.com
Reply with your niche and I'll look at your profile personally.
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