@Highlights' first brand campaign, developed by creative agency @Giant_Spoon, is designed to reintroduce the children's media company and its range of products to millennial parents: ow.ly/XOU850B9Q1Z

New research report! We surveyed media leaders to learn how their organizations have adapted during COVID-19, including how they're engaging audiences with new content products.

Examine our findings 🔎 ow.ly/yRZQ50AQBOl

There’s no simple path to innovative ideas. However, by focusing on these four elements, companies of every size can foster innovation to almost alchemistic results: ow.ly/PfkB50Aauqo

Our sister site @brandunitedexp is expanding its offerings to help marketers optimize their campaigns across online and offline channels! Tap into this resource at brandunited.com

There's still time to register for our live webcast with @recurly TODAY! Our speakers will share critical strategies to reduce subscriber churn and maximize revenue, plus ways to leverage technology.

Sign up here: ow.ly/Yav350A2fNM

Special Tech Talks edition of the podcast! Hear three technology strategists discuss how lead-to-cash platforms can create efficiencies and unlock revenue for media companies. @FarmJournal @IndigoTrigger @tcinto

Listen here: ow.ly/p7Bk50zYT6v

Bloomberg Media's Spencer Sloe shares insight into the publisher’s suite of #digitaladvertising solutions, including a new self-serve mobile ad tool that aligns with the suite's core philosophy of “create once, repurpose everywhere.” ow.ly/aPlC50zVyUj

"The weight of it all — parenting, homeschooling & a full-time career in an industry that demands immediate attention — is ... going to crush many women in publishing," says Melissa Chowning of Twenty-First Digital.

How to support women on your teams now: ow.ly/fFBj50zRs3J

Publishing Executive needs your input! We’re trying to better understand how publishers are responding to COVID-19, and what expectations are for business over the next 12 months.

Help us out by taking this quick survey: ow.ly/5PkH50zRjor

Save the date for our upcoming webinar with @recurly! Register to learn key factors that influence churn, best practices for subscription management experiences, tips for personalizing pricing and promotions & more: ow.ly/gIcr50zNVwW

Fresh episode out today! @6amcity co-founder & COO @ryanheafy discusses how the company is rethinking digital media at a local level and shares insight into their technology strategy and plans for expansion into new markets: ow.ly/a9Od50zJ8rh

Publishers will never unlearn the new skills and tactics they’ve had to develop during the pandemic. Nor will readers.

@DeadTreeEdition outlines 5 ways the pandemic has changed publishing forever — and how publishers can benefit: ow.ly/Rr0i50zH7Zo

Now might be the ideal chance for digital publishers to do a spring clean and refresh, such as pausing ad formats yielding low CPMs and trialing new ad types.

Here, 4 ways publishers can adapt and survive the pandemic: ow.ly/56mO50zFh74

We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so?

Here's a recalibrated outlook for 2020: ow.ly/9EWp50zEsaQ

The world outside of display advertising is ripe with opportunities. Here, David Walsh of @WebPublisherPro outlines 5 top strategies to generate revenue without ads: ow.ly/gkJI50zEcit

Don’t miss @brandunitedexp’s new webinar series, kicking off next Monday, 5/18! Jacqueline Strako of @USPS, @LilyHarder of @comperemedia & @timcurtisDCMP of @CohereOne will discuss successful campaigns in the optichannel marketing world.

Register here: ow.ly/LfCD50zD2Yq

Cenveo's closure of the former Cadmus printing plant in Richmond marks a proverbial end to what was once Cadmus Communications, easily one of the most high-flying printing industry players during the 1980s and '90s: ow.ly/zHKV50zCLIk

This guide by @eshanfelt demystifies how inbound and content marketing work, and how you as a publisher can use them to grow your business: ow.ly/opVo50zxkqX

Hear our conversation with @HousingWire CEO @ClaytonACollins about virtual event experiences, the growth of membership program HW+, and more: ow.ly/Iomm50zpqed

Here's how one niche publisher is educating & entertaining readers in a coronavirus environment: ow.ly/diNc50zkpDo

"Our primary objective is bringing a little light into the lives of our readers at a time when things may be uncertain," says AP Now Founder Mary Schaeffer.

As email volume spikes amid the COVID-19 pandemic, companies must be more diligent than ever to ensure their messages are reaching inboxes rather than spam folders.

Create an email management strategy now: ow.ly/aOpF50zeVNJ

In this podcast episode, we talk to @CNE President Oren Katzeff about how the global studio is operating remotely and experimenting with new video formats for @bonappetit, @WIRED and more brands: ow.ly/iEm250zcJ72

New episode alert! 🚨 Trusted Media Brands' CEO discusses how the company is launching into new verticals and diversifying revenues. Plus, hear how @thehealthy, @tasteofhome & @Family_Handyman are serving readers during COVID-19.

Listen here: ow.ly/NFtb50z6pIJ

The grand reopening of the U.S. economy will happen. Look to your data to prepare for what's next. Here are four opportunities: ow.ly/QAuG50z13Dc

Publishers can do good by doing well. Collect emails as you drop paywalls for coronavirus, advises @LiveIntent's Brian Silver: ow.ly/u3Lz50yZWlW

Ep. 2 of our new podcast is out! @MinuteMediaLTD's Rich Routman discusses brand acquisition, video advertising, proprietary technology licensing & more.

Listen here: ow.ly/3x7o50ySYe8

Publishers in North America face many of the same challenges that European media companies deal with and, in some cases, have already overcome.

Here, 5 best practices from European publishers: ow.ly/ac9e50yOfht

Step 5: Succinct yet comprehensive reporting - “To ensure reoccurring revenue, just as much effort should go into your post-campaign communication as your pre-campaign communication.”

Start turning your data into 💲💲💲: ow.ly/mreN50yvqMn

Introducing the FUSE Media Podcast! Each episode, we chat with media leaders about their business strategies & the technologies that are transforming their organizations.

Listen to our 1st conversation with @DelishDotCom Chief Revenue Officer Dan Fuchs: ow.ly/KJjG50yGCxG

Former @Snap exec Kristen O'Hara joined @Hearst Magazines as chief business officer this year. We asked O'Hara to share her top priorities in the new role, as well as advertising and marketing trends she's keeping an eye on.

Q&A: ow.ly/d87m50yCCtl

Publishers are struggling to survive in today’s complex media ecosystem, and given the dramatic and consistent changes, it's understandable.

Here are 4 ways to thrive and drive revenue in the face of this adversity: ow.ly/7oGP50yAtH5

"You can invest in all the cool digital platforms and products available but unless they are executed properly to the correct audience segments, and with well-defined goals, they will fail."

Learn how to leverage your audience database for success: ow.ly/XZIi50yvnZM

Is identity resolution the new, must-have martech solution? Let's discuss the hype and clear up some confusion: ow.ly/MXHZ50ywWcm

Publishers are putting their focus on reader revenue generation. It is entirely possible to make money with paid content, but to do so, be prepared to follow certain rules.

Here, 8 things to remember when monetizing content: ow.ly/rNWC50yuiP8

From driving brand awareness to promoting premium content, here are five objectives to consider before launching your next programmatic campaign: ow.ly/ypb850yqvY5

Once you're able to cull through all audience data in one place, it’s easier to spot new opportunities and devise plans to re-engage contacts in your system.

Download this free resource for new tactics to try:
ow.ly/eOvc50ypPFZ

Guess who's going to buy you? That's right... your advertiser. Here's why you can expect more enterprise brands to acquire media companies in the years to come.
ow.ly/hI6V50ymUUx

As of Jan. 22, Google stopped duplicating featured snippets on search result pages. How will this impact publishers? @WebPublisherPro CEO David Walsh weighs in: ow.ly/cm3w50ykWTb

You've unified all audience data in one system — now what? To see a return on your database investment, B2B media specialist Ronda Hughes says there are 5 critical steps to take across your organization.

Discover these steps in our new report: ow.ly/s80g50ykqNu

Are you a #publishingindustry leader with best practices to share? Impart your wisdom to peers by contributing to Publishing Executive: ow.ly/fOBO50ydz65

Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. @WebPublisherPro CEO David Walsh shares the 4 biggest website speed offenders – and how to fix them.
ow.ly/UunD50ybVQF

Last week, SourceMedia announced its relaunch as Arizent. In this Q&A, @arizent_co CEO Gemma Postlethwaite addresses motivations behind the relaunch and how it will impact overarching business objectives: ow.ly/Vru450y808S

Is #digitalmedia consolidation here for the long haul — or another passing fad? Rich Routman, president & CRO of @MinuteMediaLTD shares his perspective: ow.ly/6wiI50y62FY

@MeredithCorp's acquisition of SwearBy, a product recommendation platform, signals further investment in ecommerce and affiliate marketing. CDO Catherine Levene shares how the acquisition will benefit readers and marketers: ow.ly/2T3i50xXpp7

Citing a drop in publisher demand for print publication titles and structural changes impacting the industry, LSC Communications announced it will close three magazine and catalog printing plants.

Get the details: ow.ly/K7uz50xW7fI

Branded content business models are evolving and it’s important for publishers to stay on top of brand expectations in order to stay competitive.

Here, pitfalls and possibilities: ow.ly/wYdb50xV65w

Influencers are here to stay, and brands still need to be careful. #InfluencerMarketing is a big opportunity, but it is also full of low-quality opportunities.

A few recommendations: ow.ly/eTcb50xO1uD

The #CCPA rules aren't final yet, but the penalties are still going to happen. “This is an extremely broad statute, and there are ticking time bombs for businesses that are not diligent with compliance,” says California-licensed lawyer Mary Ann Wymore. ow.ly/ULoi50xPlwk

Advertisers are spending more on digital video. Here's how @beachfrontmedia aims to help publishers manage and monetize cross-screen ad inventory:
ow.ly/25nF50xKNP0

Our year-end content isn't over yet! Read our most popular #mediatech coverage of 2019 👉 ow.ly/X0xG50xEjMc

Where do audiences find content? How has it changed? How can you uncover niche audiences? @KelseyLArendt of @parsely answers these questions and more during our webinar tomorrow, cohosted with @TargetMktg.

Sign up to learn top content trends in 2019: ow.ly/raGr50xC6QA

Think the #CCPA is just GDPR 2.0? Think again. When it comes to legal and regulatory compliance, the devil is in the details.

Get the details: ow.ly/B6RO50xzolR

Head into 2020 with new insights into your audience's digital behavior. @parsely's @KelseyLArendt is pulling data from the company's network of over 400 organizations and 3,000 sites & apps for our final webinar of 2019 with @TargetMktg.

Sign up now: ow.ly/xYZq50xtTCg

Publishers are building businesses around a number of revenue streams, including subscriptions, podcasts, video/audio, affiliate marketing, and email.

While adapting your business model, keep in mind these best practices: ow.ly/Mja950xvgfF

We asked digital publishing executives to vote for the top technology vendors they encountered at the #FUSEMediaSummit.

Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch.": ow.ly/nwsw50xsJMk

In the process of selecting a vendor, publishers need to achieve a balance across multiple criteria rather than looking at just a single factor.

Here is a list of criteria that are key for publishers in choosing a BI solution: ow.ly/ZVTC50xqC4K