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Ploy turns your website into your hardest-working growth channel.
It starts by slurping your existing site to learn your design system, components, and brand, so everything it makes looks like you from day one. From there, Ploy designs the pages, writes the copy, launches the campaigns, optimizes what's working, and syncs it all back to your CRM — continuously, in the background.
For marketers, your website is the one surface you fully own, and the hub that connects every growth channel. But too often, your best web ideas mean coordinating across design, copy, and dev, and waiting in line behind other priorities.
Ploy fixes that. It turns your website into a growth engine that runs itself.
Marketers get to focus on the part that actually matters: the story, the positioning, and the customers.
One you, infinite Ploy.
It starts by slurping your existing site to learn your design system, components, and brand, so everything it makes looks like you from day one. From there, Ploy designs the pages, writes the copy, launches the campaigns, optimizes what's working, and syncs it all back to your CRM — continuously, in the background.
For marketers, your website is the one surface you fully own, and the hub that connects every growth channel. But too often, your best web ideas mean coordinating across design, copy, and dev, and waiting in line behind other priorities.
Ploy fixes that. It turns your website into a growth engine that runs itself.
Marketers get to focus on the part that actually matters: the story, the positioning, and the customers.
One you, infinite Ploy.
AI is making marketers lazy.
So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.
And we're coming out of stealth today with a $27M seed led by @ycombinator and 2 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.
Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.
But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.
Until now.
Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.
Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.
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Ployee just joined #marketing 👋
Tag @Ployee in a Slack thread to run attribution on a new lead, check in on campaign performance, or turn a call you just had into a blog post. It answers right in the thread or sends over a preview to publish when you say so. Meet Ployee in the 🧵
Tag @Ployee in a Slack thread to run attribution on a new lead, check in on campaign performance, or turn a call you just had into a blog post. It answers right in the thread or sends over a preview to publish when you say so. Meet Ployee in the 🧵
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Ploy retweeted
any sm/med company who is AI-pilled is starting to rebuild their whole GTM-stack and old tools are not making the cut
larger companies are slower to react due to long contracts and tough change management, but as agent-native tools mature, the cost and effort of switching will drop dramatically for them as well
some changes that i'm seeing:
Websites: Webflow/Framer struggled to make their tools more AI-native. Companies transfer to a headless local setup + @sanity_io or use tools like @ployai (Agentic websites). We churned Webflow at the beginning of this year - now it's so easy to run PLG experiments, programmatic SEO pages, agent-powered experiments... The speed + lvl of control is insane.. and everyone on the team is shipping code
Enrichment: Clay has been on red alert since January (although to their credit, they've adapted to AI faster than anyone else on this list). The first hit came from claude code, now it's native agent tools like @firecrawl that will eat their lunch (same waterfall system, enough data source, and obviously a lot more cheaper). Clay created the GTM engineer, but that same person is now getting more AI-pilled and has the lowest switching cost. Also their agency channel is being disrupted as well, these people are always on the lookout to optimize their processes and cut on costs
Workflows: N8N/Gumloop are still being used, but some teams just rely on good skills.md files in their personal agents or coding agents for various tasks and it's pretty reliable. Most interestingly also, is the rise of agent harnesses where you can just say "get 30% more sales this month" and let the agent figure out how (@hone is building something amazing here)
SEO/GEO : Tools like @openseo gain popularity (and thank god because Ahrefs has been awful lately), but every bit of written content on your website now is meant for an agent more than a human. So, many companies are optimizing their written content for GEO, and creating a lot of assets like benchmarks or other social proof so that agents can build more confidence and recommend your tool. @gauge_sh is one tool I've really liked using (team is amazing too!), although I think GEO strategy matters far more than the tool right now (most of them do the same thing e.g. Airops/Profound).
CRM: Most companies are locked into their existing pre-AI era CRM, and they're trying to query data with coding agents. That works amazingly well (esp compared to pre-AI), but there are a lot of companies who'll try to build a more native AI-CRM and i'm excited to see how that will play out. There are lots of YC companies trying to disrupt this, one that I've seen is @lightfld
growth is becoming an engineering problem, and eng is being disrupted by AI so you do the math here - it's going to be an intense winter season for old SaaS
larger companies are slower to react due to long contracts and tough change management, but as agent-native tools mature, the cost and effort of switching will drop dramatically for them as well
some changes that i'm seeing:
Websites: Webflow/Framer struggled to make their tools more AI-native. Companies transfer to a headless local setup + @sanity_io or use tools like @ployai (Agentic websites). We churned Webflow at the beginning of this year - now it's so easy to run PLG experiments, programmatic SEO pages, agent-powered experiments... The speed + lvl of control is insane.. and everyone on the team is shipping code
Enrichment: Clay has been on red alert since January (although to their credit, they've adapted to AI faster than anyone else on this list). The first hit came from claude code, now it's native agent tools like @firecrawl that will eat their lunch (same waterfall system, enough data source, and obviously a lot more cheaper). Clay created the GTM engineer, but that same person is now getting more AI-pilled and has the lowest switching cost. Also their agency channel is being disrupted as well, these people are always on the lookout to optimize their processes and cut on costs
Workflows: N8N/Gumloop are still being used, but some teams just rely on good skills.md files in their personal agents or coding agents for various tasks and it's pretty reliable. Most interestingly also, is the rise of agent harnesses where you can just say "get 30% more sales this month" and let the agent figure out how (@hone is building something amazing here)
SEO/GEO : Tools like @openseo gain popularity (and thank god because Ahrefs has been awful lately), but every bit of written content on your website now is meant for an agent more than a human. So, many companies are optimizing their written content for GEO, and creating a lot of assets like benchmarks or other social proof so that agents can build more confidence and recommend your tool. @gauge_sh is one tool I've really liked using (team is amazing too!), although I think GEO strategy matters far more than the tool right now (most of them do the same thing e.g. Airops/Profound).
CRM: Most companies are locked into their existing pre-AI era CRM, and they're trying to query data with coding agents. That works amazingly well (esp compared to pre-AI), but there are a lot of companies who'll try to build a more native AI-CRM and i'm excited to see how that will play out. There are lots of YC companies trying to disrupt this, one that I've seen is @lightfld
growth is becoming an engineering problem, and eng is being disrupted by AI so you do the math here - it's going to be an intense winter season for old SaaS
Introducing headless Clay for agents.
→ Search 250M+ people & 26M+ companies
→ Get emails, job & company data
→ 1000 credits/month free
→ 88% cheaper than Clay at scale
Run all of your enrichment flows in ChatGPT, Claude, Grokbot, and beyond!
firecrawl.dev/alexandria/cat…
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The @clay growth team is shipping with Ploy: ABM pages in 2 hours instead of days, ABM pages for every account, and 40+ skill marketplace in ~1 month
Read the full story in the thread:
Read the full story in the thread:
"If I think about the tools that have been real game changers in the five years I've done this job, it's @clay , @claudeai , and @ployai."
The @clay team is full of my favorite kind of marketers - the ones who love to give new ideas a try. With Ploy, they’re shipping tests 6x ings previously stuck in their ideas doc.
Read the full story in the 🧵
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The same kind of tech that gave Toy Story its look is now one prompt away on your website. Huge thanks to @paper for building something designers love ✨
Today we're launching Ploy Effects.
Ask for a liquid-metal logo, a halftone photo, or an animated background, and Ploy builds it into your site, tuned to your brand.
A site that grows should also feel great to visit. Built on @paper's shaders.
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A wordpress migration in 1 hour.
Slurp away from your PHP vulnerabilities in a few prompts.
Slurp away from your PHP vulnerabilities in a few prompts.
Still on wordpress?
you can migrate your entire wordpress site to ploy with just a few prompts like sengo did
then, we'll turn it into a growth engine: auto-improving AEO/SEO, lead gen, run your ads, monitor your socials
No idea I was talking to a CMS expert yesterday that is didn't go down today with this PHP RCE
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Ploy retweeted
I asked for even lower CPM, and 🎈 rented a human for SF tech week
At least my CP-friend-impression is at an all time low!
At least my CP-friend-impression is at an all time low!
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Ploy retweeted
Very bullish on GTM Eng. for marketing.
A couple things I’m building on the marketing team:
1. Lead magnets with workflows
Our speed to lead tool sends @bot to fill out a company’s demo request form. It provides an @agentmail + @trysaperly number so we get the ping back. @clay orchestrates everything.
2. Encyclopedia of Clay use cases
@bot sources from internal (Slack, Notion, etc.) & external (@X, websites, Reddit, LinkedIn)
This will help customers find plays for their specific GTM
3. AEO & SEO
Basically programmatic pages at scale
4. Websites on @ployai
Clay built its Skill Marketplace on Ploy.
5. Voice of the customer sourcing from @meetgranola calls
6. Ads ROI
Waterfall data providers in @clay to increase match rates and reach more people for the same buck
7. Scaling content creation
List goes on… it’s just a matter of how creative you get
A couple things I’m building on the marketing team:
1. Lead magnets with workflows
Our speed to lead tool sends @bot to fill out a company’s demo request form. It provides an @agentmail + @trysaperly number so we get the ping back. @clay orchestrates everything.
2. Encyclopedia of Clay use cases
@bot sources from internal (Slack, Notion, etc.) & external (@X, websites, Reddit, LinkedIn)
This will help customers find plays for their specific GTM
3. AEO & SEO
Basically programmatic pages at scale
4. Websites on @ployai
Clay built its Skill Marketplace on Ploy.
5. Voice of the customer sourcing from @meetgranola calls
6. Ads ROI
Waterfall data providers in @clay to increase match rates and reach more people for the same buck
7. Scaling content creation
List goes on… it’s just a matter of how creative you get
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The Bible of GTM skills right here. Everything a founder needs to grow their GTM
built by Clay in 🎈
built by Clay in 🎈
Introducing the Clay Skill Marketplace. 🎉
GTM playbooks from the community, ready to run in your AI coding agent.
Every skill is free to copy and yours to adapt.
Find a skill for your next build at marketplace.clay.com.
Huge thanks to our community builders and @ployai to life!
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See you there 👀 10am PT/1pm ET
Today on This Week in Startups, we're joined by @bryantchou, Founder of @ployai. He spent 12 years as Co-founder and CTO of Webflow.
Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. stealth with a $27M seed round led by First Round Capital and Y Combinator.
Come tune in at 11PM CT.
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Ploy retweeted
Today on This Week in Startups, we're joined by @bryantchou, Founder of @ployai. He spent 12 years as Co-founder and CTO of Webflow.
Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. stealth with a $27M seed round led by First Round Capital and Y Combinator.
Come tune in at 11PM CT.
Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. stealth with a $27M seed round led by First Round Capital and Y Combinator.
Come tune in at 11PM CT.
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Clay created a whole report to show how quickly companies responded to leads.
68% resulted in silence... only 5% responded in less than 5 minutes.
Your speed to lead is how you ploy to win
68% resulted in silence... only 5% responded in less than 5 minutes.
Your speed to lead is how you ploy to win
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Ploy retweeted
experimenting with the first Jev powered websites
1. Ploy looks through your site data, conversion rates, enriched visitors, etc.
2. Finds what's working and where specific types of users are dropping off
3. Comes up with hypotheses for how to align messaging to those user s loaded, JEV selects the right copy AND design for each individual part of the page to align to that audience segment
5. tracks the results in realtime and improves the hypotheses
... in 25ms with no real impact to LCP 🤯
1. Ploy looks through your site data, conversion rates, enriched visitors, etc.
2. Finds what's working and where specific types of users are dropping off
3. Comes up with hypotheses for how to align messaging to those user s loaded, JEV selects the right copy AND design for each individual part of the page to align to that audience segment
5. tracks the results in realtime and improves the hypotheses
... in 25ms with no real impact to LCP 🤯
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🪓 Design Slop 🪓
Using @ployai to 100x Codex/Claude designs is a game changer for fixing design slop
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Ploy retweeted
Downloadable PDFs are completely useless now.
Here's Clay’s 4-step process to build epic lead magnets.
Their secret weapon is a platform called @ployai, which they used to completely rethink their lead magnet strategy based on that insight.
They got AI agents to find demo pany websites, fill them in, and score whatever came back.
→ Whether the reply was personalised or a template
→ How long each company took to reply, if at all
→ Whether they qualified the lead correctly
They could've packaged it into a static report.
Instead, they used Ploy to turn it into an interactive analysis tool. Anyone can enter their email to see their own company's results and a fully customised version of the report based on the most relevant findings.
The same data goes to Clay's sales team, so conversations start from a lead's own numbers.
Clay's "Creator in Residence" Alex Lindahl (sick job title btw) broke their process down into 4 steps anyone can use in their own business.
1. Pick a use case tied to your product
↳ Slow replies to inbound leads are one of the problems Clay solves, so that's what they measured.
2. Generate interesting data at scale
↳ The results data all lives directly in Ploy, so there's an interactive benchmark every company can compare themselves against.
3. Build with tools that make it fast and repeatable
↳ Ploy gave Clay their design system straight out of the box, and it hosts the results database that generates each company's personalised report.
Clay said it's the reason they shipped in about a week instead of building custom infrastructure.
4. Use the distribution you already have
↳ Clay's execs post on LinkedIn and several employees run newsletters, so the launch goes out through them.
A PDF gives every reader the same static information to try and make sense of themselves.
Ploy enabled Clay to create an interative tool that gives each company its own actionable numbers.
I know which option I'd be more likely to sign up for...
Use code Isaac-Peiris for 50% off your first month on Ploy👉 ploy.ai/?utm_source=li…
Here's Clay’s 4-step process to build epic lead magnets.
Their secret weapon is a platform called @ployai, which they used to completely rethink their lead magnet strategy based on that insight.
They got AI agents to find demo pany websites, fill them in, and score whatever came back.
→ Whether the reply was personalised or a template
→ How long each company took to reply, if at all
→ Whether they qualified the lead correctly
They could've packaged it into a static report.
Instead, they used Ploy to turn it into an interactive analysis tool. Anyone can enter their email to see their own company's results and a fully customised version of the report based on the most relevant findings.
The same data goes to Clay's sales team, so conversations start from a lead's own numbers.
Clay's "Creator in Residence" Alex Lindahl (sick job title btw) broke their process down into 4 steps anyone can use in their own business.
1. Pick a use case tied to your product
↳ Slow replies to inbound leads are one of the problems Clay solves, so that's what they measured.
2. Generate interesting data at scale
↳ The results data all lives directly in Ploy, so there's an interactive benchmark every company can compare themselves against.
3. Build with tools that make it fast and repeatable
↳ Ploy gave Clay their design system straight out of the box, and it hosts the results database that generates each company's personalised report.
Clay said it's the reason they shipped in about a week instead of building custom infrastructure.
4. Use the distribution you already have
↳ Clay's execs post on LinkedIn and several employees run newsletters, so the launch goes out through them.
A PDF gives every reader the same static information to try and make sense of themselves.
Ploy enabled Clay to create an interative tool that gives each company its own actionable numbers.
I know which option I'd be more likely to sign up for...
Use code Isaac-Peiris for 50% off your first month on Ploy👉 ploy.ai/?utm_source=li…
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Ploy retweeted
A car loses value with every mile. A website loses value every hour.
We built one that gains value every hour
We rebuilt our sponsor kit and made it 10x smarter using @ployai.
→ 1 version for startups, 1 for enterprise - different copy and logos
→ The page identifies who’s , and adds to CRM
→ The page updates automatically to improve conversion rate over time
The page literally auto-optimises while we sleep.
It fixes broken links and does all our AEO/SEO.
It tests different copy and CTAs.
We also made 8 versions of the site, customised to specific target accounts (funded, fast-growing tech companies actively sponsoring newsletters), in about 20 minutes → all customised per account.
WILD that you can do this stuff now. So damn fun to cook with GTM engineering.
Link in comment 👇
We built one that gains value every hour
We rebuilt our sponsor kit and made it 10x smarter using @ployai.
→ 1 version for startups, 1 for enterprise - different copy and logos
→ The page identifies who’s , and adds to CRM
→ The page updates automatically to improve conversion rate over time
The page literally auto-optimises while we sleep.
It fixes broken links and does all our AEO/SEO.
It tests different copy and CTAs.
We also made 8 versions of the site, customised to specific target accounts (funded, fast-growing tech companies actively sponsoring newsletters), in about 20 minutes → all customised per account.
WILD that you can do this stuff now. So damn fun to cook with GTM engineering.
Link in comment 👇
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Ploy retweeted
Most "agentic marketing" is one big model with a long prompt.
That's not what we built. Sol gives agents the ability to orchestrate complex research, design, and marketing tasks to make it easy for founders to turn their website into a growth engine.
ty OpenAI for helping us democratize marketing by bringing these capabilities to more businesses for less cost
That's not what we built. Sol gives agents the ability to orchestrate complex research, design, and marketing tasks to make it easy for founders to turn their website into a growth engine.
ty OpenAI for helping us democratize marketing by bringing these capabilities to more businesses for less cost
GPT-5.6 Sol helps @bryantchou’s team at @ployai orchestrate complex marketing campaigns as they experiment with subagents to save time and cut costs.
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