Homeowners spend ~9.6 months planning a kitchen reno. Don’t show up in month nine, with everyone else, bidding on the same word.

The winning brands enter before the budget, the timeline, or the shortlist exists. Here's how: performcb.com/content-hub/ho…

#homeservices #leadgeneration

Q1 growth starts in Q4. Test new channels now, and spend January scaling what works instead of figuring out what doesn’t.

First up in our Q1 Ramp Series: finance apps. See what to test first: performcb.com/content-hub/q1…

If Google and Meta restrict your category almost everywhere, where do you actually find new bettors?

We broke down the channels, the pricing models, and the fraud checks that make it work: performcb.com/content-hub/sp…

#sportsbetting #useracquisition #mobilemarketing

The strongest app programs aren’t the ones with the most partners. They’re the ones where every partner has room to perform.

Curate, don’t collect. Here’s how to find that sweet spot: businessofapps.com/insights/more-…

#appmarketing #mobilemarketing #useracquisition #growthmarketing

The goal isn't replacing what's working.

It's reaching the customers your current channels are structurally unable to find. There's a meaningful difference - and it changes how you build your acquisition strategy: performcb.com/content-hub/ou…

#performancemarketing

Your CFO asks which channels are actually driving growth. Every channel has an answer ready.

Here’s how to tell whether those answers add up: performcb.com/content-hub/pa…

#incrementality #useracquisition #mobilemarketing #performancemarketing

Underrated benefit of CPE for finance apps: compliance.

When your model is tied to real user actions, low-intent users self-select out. You scale better & safer. performcb.com/content-hub/cp…

#financeapps #useracquisition #mobilemarketing #performancemarketing #outcomebasedmarketing

In finance, trust is earned through proof.

At @money2020, Walter Long, our VP of Strategic Partnerships, showed fintech marketers how we deliver it: funded accounts verified in your own measurement, and growth experts with you from test to scale.

#Money2020 #fintech

Great partnerships start with great experiences. 🎲 Last week, our Director of Experience & Engagement, Ryan Hill, joined event pros from around the globe at iMEX in Vegas. Three days of meetings with the biggest names in events, all focused on new ways to bring people together.

Installs are cheap to buy and cheap to fake. Down-funnel events are neither. That's why they're worth optimizing against.

Align your media, payout model, and measurement around users who do something valuable after they install. Full breakdown: businessofapps.com/insights/beyon…

Attribution is like a group project. Every channel takes credit.

Here are 5 steps to find out which one actually did the work: performcb.com/content-hub/ho…

#incrementality #useracquisition #mobilemarketing #performancemarketing

Want more scale without touching what already works? Card commerce may be the channel you haven't tested. It helped a leading ticket marketplace lift ticket sales 188.9% in two weeks and raise AOV 19.1%, all incremental. Your turn to expand the mix.

performcb.com/case-studies/s…

Everyone else bills you whether it works or not. The risk is all yours.

The Outcome Engine flips that. We only get paid when your outcome does: a funded account, a first purchase, a subscription that sticks. No result, no invoice.

Put the risk on us: performcb.com/content-hub/th…

Fintech growth should come with proof, not promises.

Meet with our VP of Strategic Partnerships, Walter Long, at @money2020 to learn how the Outcome Engine and the people behind it help finance apps reach customers worth keeping.

Schedule a meeting:
links.performcb.com/trade-show-req…

In 2015, incent meant a coin, an install, and a user gone by lunch.

In 2026, it means a verified down-funnel action you actually chose to pay for. Same word, different channel. Here's what changed: performcb.com/content-hub/in…

#incentivizedtraffic #useracquisition #mobilemarketing

Your dashboard says every channel is working. Incrementality tells you which ones actually are.

A leading fintech app put the question to the test and proved 89% incremental lift on iOS and 97% on Android. See how: performcb.com/case-studies/s…

#incrementality #mobileua #fintech

Anyone can buy a spike in installs. Building a player base that sticks is the real game.

That's what our team talked about at Global Gaming Expo this week. Thank you to every team that joined the conversation. Until next time, Vegas.

#G2E #GlobalGamingExpo #playeracquisition

Sports betting apps are legal in 30+ states and still can't get Google or Meta to run their ads at scale.

Learn how to grow real depositors in the channels the walled gardens can’t reach: performcb.com/content-hub/sp…

#sportsbetting #useracquisition #mobilemarketing

A $45 CPL isn't always cheaper than a $90 CPL.

Finance acquisition teams may be optimizing for the wrong metric, and it's costing them funded accounts. Learn which channels actually produce users who fund, activate, and stay: performcb.com/content-hub/fi…

#financemarketing

There's a difference between acquiring customers and harvesting existing demand.

Most brands doing the latter think they're doing the former. See which one your program is actually built for: performcb.com/content-hub/ou…

#performancemarketing #outcomebasedmarketing