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Last year I attended the first ever Camp Commerce. @getoutersignal was 1 week old.
Last Friday, I had the pleasure of returning for the second edition… now sponsored by OuterSignal.
What a wild first year...but truly just getting started.
Onward! 🚀
Last Friday, I had the pleasure of returning for the second edition… now sponsored by OuterSignal.
What a wild first year...but truly just getting started.
Onward! 🚀
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Maria is the realest of the real ones.
Excited to watch her turn this into a generational fund.
Founders— you’d be lucky to work with her!
Congrats @MariaDavidson 🙏🙏
Excited to watch her turn this into a generational fund.
Founders— you’d be lucky to work with her!
Congrats @MariaDavidson 🙏🙏
I'm excited to launch Relational Capital, a $50m solo GP fund.
I spent the last 8 years as a founder, building @usekojo into the largest US construction procurement platform.
Now I'm backing founders at the earliest stages with $1m-$5m checks.
An abundant future lies ahead 🇺🇸
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Introducing Prospect Enrichment from @getoutersignal: see who's actually on your email list.
Your email list is one of your most valuable assets. And yet everyone on it is a stranger, so you've got no choice but to dump them into a generic flow and hope for the best.
Now, using nal shows you who they are: age, gender, what they do for work, what they care about, and whether they look like your best customers.
So the 28-year-old nurse stops getting the same welcome email as the 55-year-old retiree. And the future VIP hiding in your list gets the VIP treatment before they ever place an order.
Newsletter subscribers. Loyalty members. In-store shoppers. If you have their email, now you can know who they are.
It's live today for every OuterSignal customer. Take it for a spin and tell us what you think!
Not on OuterSignal yet? Now's the time. Comment or DM us and we'll get you set up!
Your email list is one of your most valuable assets. And yet everyone on it is a stranger, so you've got no choice but to dump them into a generic flow and hope for the best.
Now, using nal shows you who they are: age, gender, what they do for work, what they care about, and whether they look like your best customers.
So the 28-year-old nurse stops getting the same welcome email as the 55-year-old retiree. And the future VIP hiding in your list gets the VIP treatment before they ever place an order.
Newsletter subscribers. Loyalty members. In-store shoppers. If you have their email, now you can know who they are.
It's live today for every OuterSignal customer. Take it for a spin and tell us what you think!
Not on OuterSignal yet? Now's the time. Comment or DM us and we'll get you set up!
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Noah Sanborn Friedman retweeted
Introducing Verified by @getoutersignal : a new way to add social proof to your site and increase conversion.
Verified lets you spotlight the notable customers already buying from you. Pro athletes. Doctors. Founders. Beauty pros. Whatever crowd matters most to your brand, if , you can now show it right on your product page, at the moment a shopper is deciding.
Social proof is one of the most powerful ways to drive conversion, but it's gone stale. Everyone runs the same playbook: reviews, creator videos, endorsements.
This is something entirely new.
We've been quietly testing Verified with a few partner brands and are already seeing incredible lift.
The Verified badge is now available for all OuterSignal customers.
Give it a try and let us know what you think!
Verified lets you spotlight the notable customers already buying from you. Pro athletes. Doctors. Founders. Beauty pros. Whatever crowd matters most to your brand, if , you can now show it right on your product page, at the moment a shopper is deciding.
Social proof is one of the most powerful ways to drive conversion, but it's gone stale. Everyone runs the same playbook: reviews, creator videos, endorsements.
This is something entirely new.
We've been quietly testing Verified with a few partner brands and are already seeing incredible lift.
The Verified badge is now available for all OuterSignal customers.
Give it a try and let us know what you think!
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Noah Sanborn Friedman retweeted
Never gets old receiving these. Grateful for all the love and feedback from our customers who continue to validate what we're building at OuterSignal. More to do!
@noahsfriedman @ZachZelner
@noahsfriedman @ZachZelner
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Introducing Verified by @getoutersignal : a new way to add social proof to your site and increase conversion.
Verified lets you spotlight the notable customers already buying from you. Pro athletes. Doctors. Founders. Beauty pros. Whatever crowd matters most to your brand, if , you can now show it right on your product page, at the moment a shopper is deciding.
Social proof is one of the most powerful ways to drive conversion, but it's gone stale. Everyone runs the same playbook: reviews, creator videos, endorsements.
This is something entirely new.
We've been quietly testing Verified with a few partner brands and are already seeing incredible lift.
The Verified badge is now available for all OuterSignal customers.
Give it a try and let us know what you think!
Verified lets you spotlight the notable customers already buying from you. Pro athletes. Doctors. Founders. Beauty pros. Whatever crowd matters most to your brand, if , you can now show it right on your product page, at the moment a shopper is deciding.
Social proof is one of the most powerful ways to drive conversion, but it's gone stale. Everyone runs the same playbook: reviews, creator videos, endorsements.
This is something entirely new.
We've been quietly testing Verified with a few partner brands and are already seeing incredible lift.
The Verified badge is now available for all OuterSignal customers.
Give it a try and let us know what you think!
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Today, we're thrilled to announce the Influencers Board in @getoutersignal. It makes it easier than ever to find and engage with the creators already buying from you.
Before, you'd sort your customers by follower count, then jump over to Instagram or TikTok one by one to see e if they were a fit.
Now you can:
→ See every creator who's bought from you
→ See everything they post, right in your dashboard
→ Favorite creators and leave notes for your team
→ Track your partnerships in a board or list view
→ Send personalized outreach directly from the platform (rolling out in beta)
The Influencers Board is now live for OuterSignal customers.
Give it a try and let us know what you think!
Before, you'd sort your customers by follower count, then jump over to Instagram or TikTok one by one to see e if they were a fit.
Now you can:
→ See every creator who's bought from you
→ See everything they post, right in your dashboard
→ Favorite creators and leave notes for your team
→ Track your partnerships in a board or list view
→ Send personalized outreach directly from the platform (rolling out in beta)
The Influencers Board is now live for OuterSignal customers.
Give it a try and let us know what you think!
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Noah Sanborn Friedman retweeted
"If you're speaking to everybody, you're speaking to nobody."
@ZachZelner on what Andromeda changed in ad creative:
Meta does the targeting now, so brands default to the lowest common denominator.
His example: Mizzen+Main makes dress shirts. A decade ago it could run ads about in the courtroom, built for lawyers.
@ZachZelner on what Andromeda changed in ad creative:
Meta does the targeting now, so brands default to the lowest common denominator.
His example: Mizzen+Main makes dress shirts. A decade ago it could run ads about in the courtroom, built for lawyers.
TODAY’S SHOW // 9.30.26
> @natelagos (Shootin’ Doubles)
> Brian Krug (@SegunoSoftware)
> @ZachZelner (OuterSignal)
> @LukasPakter (Trybe)
Shop(.)com for $100M? | Holiday Wars: Target Cuts 2,000 Prices | America(.)gov CX
x.com/i/broadcasts/1…
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Had a blast on @tbpn today. Thanks for having me boys! @johncoogan @jordihays @RealProducerBen
@getoutersignal
@getoutersignal
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Turns out watching yourself on @tbpn on a TI-84 is strangely satisfying
This changes everything
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Noah Sanborn Friedman retweeted
OuterSignal’s @noahsfriedman thinks the last decade of “personalization” failed because it wasn’t very personal in the first place.
“You bought this, you might like that. It has no context on who you actually are as a person.”
“That’s really been the failed promise of last decade.”
“It’s all based on Jordi clicked on this ad, or he came in through this landing page, and he bought this product.”
“And the outcome of that, whether it’s an agent recommending it or the brand on email or just the landing page, is that it feels highly impersonal.”
“The next layer, the next frontier, and the one that we’re ushering in, is to say, like, ‘Who the hell is Jordi?’”
“Did he just post on his Instagram last week that he got a new Ferrari? That’s really important context for me to know.”
“You bought this, you might like that. It has no context on who you actually are as a person.”
“That’s really been the failed promise of last decade.”
“It’s all based on Jordi clicked on this ad, or he came in through this landing page, and he bought this product.”
“And the outcome of that, whether it’s an agent recommending it or the brand on email or just the landing page, is that it feels highly impersonal.”
“The next layer, the next frontier, and the one that we’re ushering in, is to say, like, ‘Who the hell is Jordi?’”
“Did he just post on his Instagram last week that he got a new Ferrari? That’s really important context for me to know.”
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Noah Sanborn Friedman retweeted
Happy Wednesday. On today's show:
- @vladtenev (Robinhood)
- @a_golshan (NVIDIA)
- @dittycheria (MongoDB)
- @noahsfriedman (OuterSignal)
- @minnasong (Elise AI)
- @parisingh (Flow Engineering)
- Mike Intrator (CoreWeave)
- Daragh Murphy (Imprint)
See you on the stream.
- @vladtenev (Robinhood)
- @a_golshan (NVIDIA)
- @dittycheria (MongoDB)
- @noahsfriedman (OuterSignal)
- @minnasong (Elise AI)
- @parisingh (Flow Engineering)
- Mike Intrator (CoreWeave)
- Daragh Murphy (Imprint)
See you on the stream.
Ken Griffindor School of Market Wizardry, Supper Intelligence, GDP per GW x.com/i/broadcasts/1…
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Noah Sanborn Friedman retweeted
Outersignal just raised $22M 🚀
Thrilled to announce @getOuterSignal has raised a $22M Series A.
A year ago, @zachzelner and I saw an opportunity to revolutionize personalization. We spun out a tool he’d built into a company, and got to work. In the time since, we’ve gone from a few early customers to members to 25, and created an entirely new frontier for how businesses can understand and market to their customers.
Our team has built a robust platform, trained internal models, conducted industry-leading research, and onboarded thousands of companies we’re proud to work with.
So, this raise is meant for one thing only: to keep shipping, faster than ever, the very best products for the consumer businesses we power.
Ecom, hospitality, mobile apps and beyond: OuterSignal is here to supercharge the way companies connect with consumers.
As founders, we’re humbled, grateful, and truly just getting started.
Try us for free at OuterSignal.com.
And if you’re an A-player ready to work on something ambitious and enduring, we want to meet you. DM’s open.
Onward 🚀
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Thrilled to announce @getOuterSignal has raised a $22M Series A.
A year ago, @zachzelner and I saw an opportunity to revolutionize personalization. We spun out a tool he’d built into a company, and got to work. In the time since, we’ve gone from a few early customers to members to 25, and created an entirely new frontier for how businesses can understand and market to their customers.
Our team has built a robust platform, trained internal models, conducted industry-leading research, and onboarded thousands of companies we’re proud to work with.
So, this raise is meant for one thing only: to keep shipping, faster than ever, the very best products for the consumer businesses we power.
Ecom, hospitality, mobile apps and beyond: OuterSignal is here to supercharge the way companies connect with consumers.
As founders, we’re humbled, grateful, and truly just getting started.
Try us for free at OuterSignal.com.
And if you’re an A-player ready to work on something ambitious and enduring, we want to meet you. DM’s open.
Onward 🚀
A year ago, @zachzelner and I saw an opportunity to revolutionize personalization. We spun out a tool he’d built into a company, and got to work. In the time since, we’ve gone from a few early customers to members to 25, and created an entirely new frontier for how businesses can understand and market to their customers.
Our team has built a robust platform, trained internal models, conducted industry-leading research, and onboarded thousands of companies we’re proud to work with.
So, this raise is meant for one thing only: to keep shipping, faster than ever, the very best products for the consumer businesses we power.
Ecom, hospitality, mobile apps and beyond: OuterSignal is here to supercharge the way companies connect with consumers.
As founders, we’re humbled, grateful, and truly just getting started.
Try us for free at OuterSignal.com.
And if you’re an A-player ready to work on something ambitious and enduring, we want to meet you. DM’s open.
Onward 🚀
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I just learned that @jacob_posel is training for an Ironman while being in founder mode.
That’s nuts.
Respect, brother
That’s nuts.
Respect, brother
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Noah Sanborn Friedman retweeted
There are very few things in life as enjoyable as seeing your friends win. Especially when you’ve had a front row seat to the work that went on to get there. Real ones are with you for the dirt of the journey and the champagne at the finish.
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Noah Sanborn Friedman retweeted
I just went to commerce roundtable in San Diego.
Here are my 10 biggest takeaways:
1. Everyone knows about or uses @HQForWork (built by @jacob_posel & @coreyepstein)
2. @ecommcowboy was an all American D1 college football player
3. Beyond being a cracked agency owner and content creator, @maxwellcopy is an awesome guy
4. @ecomchasedimond has 2 brothers in ecom who are also crushing it
5. Outsignal not only powers the best customer insights, but they also make the best hats (ty @noahsfriedman)
6. Bet on what @jordanmenard is building. He’s more tapped in than ever.
7. @NotZainAgain wasn’t here (bummer) but was brought up by dozens of people in conversation
8. @jimmykim (and his son) are cracked developers
9. Customer conversations is a great way to interview your ICPs (shout out @bryandstarck)
10. I saw @ChereneAubert on stage and can confirm her hair is magnificent
Overall, the vibes were incredible this year at commerce roundtable. There is a strong sense of community here, and I left feeling grateful for all the friendships I made.
Great job 🫡🫡 @iamshackelford @jimmykim
Here are my 10 biggest takeaways:
1. Everyone knows about or uses @HQForWork (built by @jacob_posel & @coreyepstein)
2. @ecommcowboy was an all American D1 college football player
3. Beyond being a cracked agency owner and content creator, @maxwellcopy is an awesome guy
4. @ecomchasedimond has 2 brothers in ecom who are also crushing it
5. Outsignal not only powers the best customer insights, but they also make the best hats (ty @noahsfriedman)
6. Bet on what @jordanmenard is building. He’s more tapped in than ever.
7. @NotZainAgain wasn’t here (bummer) but was brought up by dozens of people in conversation
8. @jimmykim (and his son) are cracked developers
9. Customer conversations is a great way to interview your ICPs (shout out @bryandstarck)
10. I saw @ChereneAubert on stage and can confirm her hair is magnificent
Overall, the vibes were incredible this year at commerce roundtable. There is a strong sense of community here, and I left feeling grateful for all the friendships I made.
Great job 🫡🫡 @iamshackelford @jimmykim
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If you run a consumer business and you DON’T have @getoutersignal ahead of BFCM… you’re leaving insane value on the table.
This persona strategy drove double-digit lifts across the board.
@noahsfriedman, Co-founder at @getoutersignal, breaks it down.
"A very popular supplement brand went from sending everyone the same email to tailoring its marketing around customer personas."
An executive might en meetings. A Midwestern mom may have a different reason for buying that same product.
That difference should shape more than the email subject line.
The brand carried its personas through:
• Emails: tailor the message to the customer’s reason to buy
• Landing pages: reflect that same customer’s needs
• Creative: build around the benefit relevant to that group
• Offers: adapt them to the persona
For operators, that gives you a concrete campaign audit.
Pick one customer persona and follow their journey from the ad to the landing page and follow-up email.
Does the same reason to buy carry through every touchpoint? Or does the personalized ad lead straight back to a generic pitch?
Ecomm Cowboy is live M-F at 12P CT.
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