It is obscene to think that there is no social platform based on events you attend.

Insane
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😂that’s exactly what I told our producer regarding my on-air espresso consumption
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How far do you think I’ll need to go to source good espresso?
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Replying to @mshap @SietseBakker
Those were the times
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Ooh tell me if you have any spare minutes to come by the booth at IMEX. We could do a video convo interview about OG event tech that should be reborn in new context. While drinking espresso
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Replying to @SietseBakker
I am the LinkedIn king (something I am not proud of) and no unfortunately

There is no event feature. No way to mark you are attending and hate talk around events, discover events and find connections at events.

Just basic algorithm sending you 1M posts about an event if you comment or click on a post with that event as topic

We used to have platforms like Plancast or Lanyrd doing it
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That’s how Pathable started originally. That was their pitch anyway
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Replying to @mshap
Honestly event teams are the least of the problem. The owners usually are
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Replying to @tojulius
That’s what I was just thinking. But it’s not how Bending Spoons generally approaches things
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There is a massive opportunity right now to build the Bending Spoons of events:

- Take declining events with strong brands

- overhaul the processes

- inject AI

- rediscuss all contracts

- go to market

I am thinking about bringing the secret sauce to grow events.

We had awesome results for clients @boldpush - it may be interesting to scale our secret sauce.

There is nothing but growth ahead of cards are played right.
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Replying to @mshap
If the events are not doing well, yes. Staff being the last item I would look at. Many events are ran extremely bad
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Replying to @tojulius
Well, I see where you’re going with this
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I’ve lived 10 years in Vegas. A clear sign I need to move is when I get recognized in public places.

This introvert no likes. Time to travel again
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Replying to @mshap
I am ready for my debut
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Replying to @tojulius
🤩
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I built a fake twitter and Linkedin with my audience personas to test how my content will land.

With trolls and negative comments.

Then I reconcile forecasts with actuals.

Excited to see if it will add value.
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Replying to @mshap
not it was real - I could tell. It had a very bad argument, easy to take on. As AI is good at guessing what's next instead of reasoning, I believe comments are extremely predictable.

It really helps me to get out of my bias and incorporate more views
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Replying to @tojulius
Interesting. I mean I can see this being beneficial but also potentially an obstacle. But this bears a longer conversation
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Replying to @mshap
So I tested it yesterday with today's post on LinkedIn.

It generated a fake comment to help me understand contrarian takes.

I got the exact same comment today.
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Replying to @tojulius
But do you know if the comment today was AI-assisted??
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Michael J. Shapiro retweeted
What do you do when you're the longtime #eventtech market leader at a time when tech-savvy #eventprofs with Claude accounts are creating their own solutions? Apparently, you freshen up the image with a rebrand.

During this morning's keynote at the biggest @cvent Connect ever, Reggie Aggarwal unveiled a new logo, a new brand color and a promise to invest $1B in innovation over the next three years. Here's our take on the proceedings from @mshap:

bit.ly/4gE3AOq
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Let’s goooo
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Replying to @mshap
Saliere amico mio
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Replying to @tojulius
Salud!
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Replying to @mshap
Mannnn
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Replying to @tojulius
I will do my best to muster sympathy for you while preparing an aeropress and turning on my 43” tv. Actually I’ll toast to you. Enjoy!
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Amazing but no espresso wtf
Let’s goooo
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Replying to @mshap
Yep. That would been awesome. This should have been a USA game
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Replying to @tojulius
Which would not have improved the coffee situation
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Replying to @mshap
No. It means ami am poorer by 5k
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Replying to @tojulius
!!! Honestly you should get an espresso with that
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Replying to @mshap
They told me servers could bring me coffee. I said ok. Regretting it
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Replying to @tojulius
Were it the Argentina game, mate might have been in the offering
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