Instagram, TikTok, and YouTube. That’s where you’ll find me. 🫶🏽

As a business owner, why do you have disappearing messages on your WhatsApp?

Spent an afternoon with a fintech founder and here are some lessons about standing out in their space that I shared:

11.

Finally, your own content should echo what others say about you.
When others run your Trust Protocol, it has to match what people see on your page and your website.

12/12

Trust is slow to build and fast to lose.
But build it on purpose and conversion gets easier.

All of this became a campaign strategy the founder and their team are now executing in stages.

Wanna stand out? Think far left, iterate rapidly and execute!

A cleaning product doing a campaign on Detty December 👌🏽

people know what they’re doing.
act based on their actions; not what they say.

I'm about to save you hours consuming content that'll "help you build a personal brand " with one tweet:

1. Learn how to do something well.
2. Document how you used it to help others.
3. Only then do you make content telling others you can do the same for them.

That's it.

Spent an afternoon with a founder who has a successful business and is now trying to build their personal brand online.
Here are some things I shared with them:

12.
My life has changed for the better because nine years ago, I decided to write a book and publish it on Instagram.
The rest is history in the making. Start now.

13.
Oh, and don’t even think of giving before your first 100 posts. 😉