Alibaba Malaysia, led by its Head of Global ASEAN, Mr. Roger Luo, paid a courtesy visit to MATRADE’s Chief Executive Officer, YBhg. Dato’ Indera Abu Bakar Yusof, to discuss the progress of the strategic digital trade collaboration between both parties.

pekerjaan serta menyumbang kepada pertumbuhan ekonomi negara, sekali gus memperkukuh aspirasi Malaysia sebagai hab halal global terkemuka. Inisiatif ini juga melengkapi MADANI Digital Trade Platform (MDTP) kendalian MATRADE dan menyokong Malaysia Digital Initiative 2030.

Menghubungkan Perniagaan Halal Malaysia dengan Peluang Global.

#MATRADE #Alibaba #MalaysiaHalalPavilion #HalalMalaysia #EksportHalal #MDTP #PerdaganganDigital #PMKS

Malaysia Makes an Impression at CIIE 2026! 🇲🇾🇨🇳

The momentum continued at the 9th China International Import Expo (CIIE) 2026, with Malaysian exhibitors actively showcasing the best of Malaysia’s food, beverage and agro-based products.

enabling Malaysian companies to engage with potential Chinese buyers, distributors and business partners, while exploring opportunities for market entry and expansion.

Through its participation, MATRADE continues to facilitate meaningful business connections,

promote Malaysian products and strengthen Malaysia’s presence in the China market.

#MATRADE #CIIE2026

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🇲🇾 Day 2 at CIIE 2026: More Than Just an Exhibition, It's About Opportunities! 🇨🇳

Day 2 at the 9th China International Import Expo (CIIE) 2026 was filled with activities, engagements and exciting opportunities for our Malaysian exhibitors.

From the official opening of the Malaysia Pavilion to product showcases, promotional activities and live-streaming sessions featuring Malaysian brands, our exhibitors continued to bring Malaysia's products and stories closer to the Chinese market.

But beyond the activities and exhibition booths, what does participating in CIIE really mean to our Malaysian companies? Hear directly from our exhibitors as they share their experiences and expectations for participating in this prestigious international trade event!